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Why The News Media Feels So Broken

“The news product of the past has been on life support for the best part of two decades in no small part because of the accelerated growth of the Internet — and the incalculable spread of information across the entire globe.”

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“I just want some news.”

A few years ago, I was sitting in a diner, tapping away on my laptop, slurping down coffee and eating pancakes, trying to block out the conversations around me.

The chatter from the table right behind me rose up. I listened as they chewed over the first few outrages of the Trump administration and debated the credibility of the Russia probe.

“I just want some news,” said a woman at the table.

I felt myself nodding in agreement, conjuring up an image of Peter Jennings anchoring the 6 o’clock news circa 1983. 

That kind of news product still exists – barely.  In reality, it’s been on life support for the best part of two decades in no small part because of the accelerated growth of the Internet  — and the incalculable spread of information across the entire globe.

So why does it feel like our news diet is so anemic? Or, perhaps more accurately, junk-filled?

And why do respectable and reliable public interest organizations that measure such things put out report after report showing that public trust in the news media continues to nosedive?

There’s plenty of blame to go around – the Internet and its multiple disruptions, the rise of opinion journalism, the Twittersphere, and political polarization coupled with a sped up news cycle and the death of legacy media’s ad-based business model.

But I’ll start with the elephant in the room: the presidency of Donald Trump.

“Many of our most influential editors and reporters are acting as if the rules that prevailed under previous American presidents are still in effect. But this president is different; the rules are different; and if it doesn’t adapt, fast, the press will stand as yet another institution that failed in a moment of crucial pressure.”

James Fallows

Staff writer at The Atlantic

The title of James Fallows September 15th article in The Atlantic could not have been more stark:

The Media Learned Nothing From 2016.”

In it, Fallows, who warned of growing bad habits among news professionals in his 1996 book ”Breaking The News,”  outlines how White House journalists have lost the plot since confronting the norm-busting president, who has repeatedly deemed the press “the enemy of the people.”

In short, Fallows makes a compelling case that reporters keep naively responding to a president who, to put it mildly, isn’t playing by the same rules.  And, writes Fallows, they’ve yet to pivot, instead leaning on the traditional fact-check,“both-sides-ism,” and horse race coverage in a futile effort to hold Trump accountable.  

New York University journalism professor and writer Jay Rosen echoes this critique, arguing in his PressThink blog that White House reporters have repeatedly and mistakenly applied legacy notions of covering a president who has long since thrown the rule book out.

“My number one lesson after five years of Trump and the press: Common practices in journalism rest on assumptions about how candidates and office holders will behave. If those assumptions are incorrect, the practices break. This happened to fact checking.”

Rosen goes so far as to urge White House reporters out of the briefing room, arguing they merely serve as a vessel for the president’s distortions of reality.

“Twitter is not on the masthead of The New York Times. But Twitter has become its ultimate editor.”

Bari Weiss

Journalist

Former New York Times op-ed Editor

The culture wars had long since broken out on the pages of The New York Times when conservative journalist Bari Weiss announced she was leaving the paper of record on Twitter just a few months ago. Her letter of resignation read like a college journalism professor’s admonition to a wayward student.

In short, Weiss called out the paper of record for failing to make up for its own self-inflicted wounds of 2016: that is, failing to see the rise of President Donald Trump and the longstanding grievances of his supporters. She claimed to have been bullied by her post modernist far left former colleagues for “wrongthink,” and decried editorial decision-making driven by satisfying the narratives of the what she described as the “narrowest of audiences” and governed by the politics of the Twitterati.

Her resignation came on the heels of the abrupt departure of her former boss James Bennett, who was forced out after publishing a controversial op-ed by Arkansas Republican Senator Tom Cotton, making the case for a military response to widespread civil unrest following the release of gruesome video of the death of George Floyd while in police custody.

On the same day Weiss announced her departure from the New York Times came another: this time from pioneering blogger and conservative writer Andrew Sullivan, who said on Twitter that he would be leaving New York Magazine. 

He explained his departure in his final column for the magazine on July 17.

“What has happened, I think, is relatively simple: A critical mass of the staff and management at New York Magazine and Vox Media no longer want to associate with me, and, in a time of ever tightening budgets, I’m a luxury item they don’t want to afford. And that’s entirely their prerogative. They seem to believe, and this is increasingly the orthodoxy in mainstream media, that any writer not actively committed to critical theory in questions of race, gender, sexual orientation, and gender identity is actively, physically harming co-workers merely by existing in the same virtual space.”

Sullivan told readers he would resurrect the blog that put him on the digital publishing map The Dish (this version would be a weekly, not a daily) by migrating to Substack, where he would join other non-mainstream journalists, such as Matt Taibbi, to write without limits.

All three resignations were high-profile, controversial, and highlight two increasingly worrying trends from elite news outlets: an overtly politically-driven approach to editorial decision-making, and the harsh realities of digital disruption.

“These technologies that all of us are using: iPhone, Google, Instagram, Twitter, go down the list….In terms of human history and certainly communications, these are all baby products and we’re treating them like babies. We’re still very adolescent in usage of these really cool technologies that if used right, can be very transformative in a positive way. If abused, they can really grind up and grind down our country.”

Jim VandeHei

Axios & Politico founder & CEO

In 2006, Twitter was launched to be followed just a year later by the unveiling of the first ever smartphone. Longtime print journalist and later CEO and founder of Politico and Axios Jim VandeHei believes the disruption of digital technology can only be described as a profound transformation, one that the news media are presently confounded by.  A notable concern of his is the loss of a once “shared understanding of the news” that leads to our collective self-sorting and siloing into news bubbles.

Combine that with the scale of social media platforms like Facebook and what you have is the loss of traditional informational gatekeepers and news literacy – the ability to determine which sources of news and information are credible and which aren’t.

“My biggest takeaway of the last four years is probably realizing the extent to which big chunks of America are living in a different universe of news/facts with basically no shared reality,” was how Charlie Warzel, who writes about the information wars for the New York Times, put it in a Tweet in late August. 

In this hyper-sped up information environment, political polarization rushes in, especially with a highly unusual commander in chief who skillfully uses it to send a torrent of messaging and policy changes on Twitter.

No matter their protestations to the contrary, journalists being human beings first have undoubtedly changed the way they perform their craft.  And some days it can seem as though they have collectively gone mad.  Just spend a few hours watching CNN, Fox News, and MSNBC.

But before we fall into total despair, history tells us we’ve been here before.

“Imagine that we are suddenly at a moment when everybody can read and everybody can write and suddenly, the people who used to control all the sources of information no longer have access to it. And good things are multiplying and information is traveling more quickly, but so is disinformation and so is political scandal and things are moving very quickly and they’re leading even very quickly to wars and conflict of kind we couldn’t imagine before.

And no I’m not talking about the present moment. I’m not talking about the invention of social media and the internet.

I’m talking about the invention of the printing press in the 15th century, which was a previous moment in history when there was an information revolution that very quickly became a religious, culture and political revolution.”

Anne Applebaum

Journalist & historian

We survived the fallout of the printing press.  I’ll place my bet on the news media, warts and all, surviving the Internet.

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The Problem With Radio Interviews and How to Make Them Better

Most interviews suck. Most interviews have little reason to exist in the first place, not if the host, anchor, or reporter isn’t going to ask the tough questions the audience wants answered.

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What was the last interview you remember? I’ll wait. Yeah, not so easy. Most interviews on radio, TV, or podcasts, or in print, are anything but memorable.

Either nobody says anything other than the usual platitudes, or the host fawns over, and tosses softballs at, the guest. The only thing accomplished is to fill a segment the easy way — hey, the guest is doing all the work! Cool! — and the host is, ideally, maintaining access to the guest while pleasing some publicist who will, the producer hopes, send more clients to the show. Everybody wins, right?

What about the audience?

Most interviews suck. Most interviews have little reason to exist in the first place, not if the host, anchor, or reporter isn’t going to ask the tough questions the audience wants answered. Is it entertaining or enlightening to a radio listener or cable news viewer if an interview consists of stock answers, vague platitudes, or ridiculous opinions met with zero resistance from the interviewer? Who wants to hear that? Yet that’s what I see, hear, and read everywhere.

Nobody gets challenged, and in the rare instances when they do get challenged, the interviewer invariably lets them off the hook. Follow-ups are non-existent. Wild claims are unchallenged. And those are among the more interesting interviews, because at least there’s some animated discussion. Others are deadly dull, too polite, interviewers afraid to make things too uncomfortable.

Uncomfortable can be, of course, the kind of memorable interview that people talk about years later, the kind that can define a host and show. I’ve written before about how I saw the light when I was programming New Jersey 101.5 and, from the front hallway of the studio, I suddenly heard John Kobylt (now at KFI Los Angeles) and Sen. Frank Lautenberg (D-NJ) in a shouting match. I don’t even remember what they were arguing about, but it was a talk show host and a sitting U.S. Senator on the phone screaming at each other and I ran towards the studio, then stopped in my tracks.

Yeah, it was a Senator, but so what? Senators are just people, but also people who owe their constituents answers. John was representing our listeners. I let it go on. And our ratings reflected that attitude: We used our access to get answers for the audience, and they appreciated it. Politeness may get you invited to campaign events and press conferences, but you don’t work for political parties, sports franchises, or college athletic programs, you’re the proxy for the people, and yourself.

(Lately, it’s been fun to watch Jake Tapper let the Philly come through and be more aggressive with politicians; “Be more Philadelphia” is a good rule of thumb, although I might be biased in that regard….)

There are other radio examples, too, from Tom Bauerle in Buffalo challenging Hillary Clinton to Dan Le Batard confronting MLB Commissioner Rob Manfred over the Marlins’ tanking to the recent WFAN/Carl Banks brouhaha, and you surely have other examples, probably because they’re the interviews you remember. (We can skip over Jim Rome vs. Jim Everett, okay?) Honestly, whether they’re pundits bloviating on cable about the latest breaking news or a coach or player spouting the same safe canned responses after every game (“Why didn’t you go for it on 4th and 2?” “We’ll have to try harder next week, but give credit to the other guys’ defense”), the world, and your ratings, would probably be better off without those interviews.

But if you insist on doing a lot of interviews…

1. Listen. Yes, this has become a cliche. So many great interviewers have said this that it’s hard to figure out who said it first. It’s true, though. Prepare all the questions you need in advance — more than you need, really — but when you ask a question, don’t let your eyes move down the page to the next question on the list. Just listen to the answer, because more often than not there will be an opportunity to….

2. Follow up. This is not optional, especially entering an election year when misinformation is going to continue to be rampant. You know when you’re watching a cable news anchor talking to a politician or pundit and the latter says something outrageous and unsupportable and the interviewer just moves on? You know how you want to throw things at your TV when that happens? Don’t be that interviewer. Better yet….

3. Insist on an answer. If the subject doesn’t really answer the question, ASK IT AGAIN. Repeat until you get a commitment. No need to defer to someone who’s avoiding your questions. At least get them on record as refusing to answer the question – and point that out — before you move on.

4. This is out of order, but before you even book the interview, ask yourself: Is this what the audience wants or needs? Is this going to be entertaining or informative, or preferably both? Are people going to remember this past the second it ends? Might this make news or is it just going to sit there accomplishing nothing? Why am I doing this? (The latter question is apropos for everything in life, by the way, and the answer isn’t always pretty.)

It’s not to say that you need to be a jerk to guests, or that you can resort to name-calling or low blows. To the contrary, asking good, tough questions is a sign of respect, a sign you think they can handle it. If they can’t, it’s on them. If you’re the host, anchor, or reporter, you’re in control. Use it.

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How to Take Your Personal Brand to the Next Level

Always respect your brand’s relationship with the station. You are a 24-hour-a-day goodwill ambassador for your employer. Always keep that in the forefront of your skull. 

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You have probably heard about having a personal brand. Well, we all have a brand. 

The definition according to the American Marketing Association: “Personal branding is the act of promoting yourself as a brand by crafting a distinct identity, reputation, and online presence to showcase your skills, expertise, and personality. This type of branding is normally used by professionals, influencers, and entrepreneurs to enhance their careers, attract opportunities, and build a strong online presence.”

How do you represent yourself on the air? Do you have an identity that makes you unique?  What is it? Are you presenting a show that is on-brand? Is there an aspect of your show that makes it special? I have asked these questions to several hosts over the years and when left to identify these attributes…  They can’t. It takes soul searching, it takes a bit of honesty, and it also takes some courage. There is an old marketing adage when it comes to presenting anything to the consumer. What makes your show new, better, and different? I will give you some strategies to develop your personal brand on the air. 

What about your personal brand in life? When you walk into the store, restaurant, or your chosen house of worship, do you present yourself like a star? Gene Simmons of the band KISS once said that rock stars should always look like it whenever they go outside. Do you present yourself as you wish to be perceived? Is it on-brand? 

Longtime talk show host and Founder of the Guardian Angels, Curtis Sliwa is always in uniform. He is wearing a beret and a red jacket with the Guardian Angels Logo. I worked with Curtis for almost 4 years, I only saw him out of uniform twice. A lot of talk show hosts are somewhat shy and socially awkward. Hosts frequently only come alive when there is a microphone in front of them. This is a total mistake. 

Friday Night, I made a work appearance. I worked the crowd, but I was hungry. So, I stopped at a local restaurant, bellied up to the bar, and enjoyed dinner with a beer. Well, one of the businessmen at this establishment recognized me. He moved over and sat near me. I spoke with him for 40 minutes as I enjoyed my beverage and meal. This listener introduced me to everyone at the bar. He must be a regular. 

I followed my tradition of only having one beer. I was on brand. After I was recognized, I had a conversation about the show and the station. I was not dismissive of either being recognized. I didn’t try to diminish my job. Be a regular person when approached. Your show persona and personal presentation may be a little different. Your listeners don’t understand that. I mention this because I have observed radio and TV people just come across as either rude, aloof, or just nutty.

Your station’s brand will always be associated with your personal brand. How many hosts do you know who made the move across town and just got crushed? The ratings sucked, the fit was bad, and the revenue was in the toilet after 12 months into that new gig. 

Always respect your brand’s relationship with the station. You are a 24-hour-a-day goodwill ambassador for your employer. Always keep that in the forefront of your skull. 

I worked with an amazing talent years ago who was really the backbone of the station in the market. He had been in that community for 30 years. Everyone knew him. This guy had a hair-trigger temper, though. I got a call from a listener who was on a roadcrew, and my guy screamed at him over a traffic delay. 

The listener was really sorry that he yelled at my guy. The road crew member wanted to write the talk show host a note of apology. I took that as a learning tool. I called my host and told him about the call. My host dropped the “Do you know who I am?” line on this poor dude. I brought that up. The host was crestfallen. I had to inform him that he was always an ambassador of the station’s brand. 

I also let him know that the “Do you know who I am?” line is a finesse play and should be only used in rare situations. I was also able to bust his chops over this for years. We shared a laugh each time that it was brought up. Don’t let your ego hurt your station. 

So…how do you develop your own brand? I hate to inform you of this, you have one. Now, you have to understand what it is. You also need to understand the three legs of the personal branding stool. What makes you new, better, and different? Ultimately, this should be the goal of every marketing plan. Once you understand these three things, you will have the basics for developing your personal brand. 

Your brand should also be a listener-focused exercise. Once you have your brand in hand, figure out if you need to adjust your public persona. How does that look? Think of the Gene Simmons statement. What do people want to see? How should you present yourself? Think about you should dress. How should you act? The answers are unique to you. 

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Can News/Talk Radio Be the Opposite of the Thanksgiving Table?

I wonder if the delicate dance between honesty and not wanting to offend is the same at the “table” as it is on the radio airwaves. Regardless, the prospect of conversations in both places can be both refreshing and frightening.

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A photo of a family dinner

As we get overnight Truth Social rants from Donald Trump, Hunter Biden’s laptop trending, another presidential debate, and more calls for anyone but a Trump-Biden race, the whole ability to be politically independent seems to be increasingly difficult, whether it be on the radio or at the dinner table.

First, what does it actually mean to be independent? Everyone likes to say they’re independent, but before judging them on their merits, what are the defining criteria?

It’s not about objectivity vs. subjectivity. No one is truly objective, so let’s get past that middle school comparison. I view the concept of political independence as two things: Intellectual flexibility and partisan separation.

The first term involves the ability to react to new, different, and dynamic information and actually adjust a viewpoint. Ardent partisans call this flip-flopping. I call it a saving grace of the free mind (cue Matrix theme music). You should be able to evolve and shift a position based on learning. Most adults are not able or willing to do this (see my old column on silos).

Partisan separation is an offshoot of the willingness to be intellectually flexible. If you are 100 percent beholden to a party, you cannot be intellectually flexible. As a human and as a morning radio host, that’s an untenable place to occupy – IMHO, as the young’uns say.

When I review my portfolio of political views, thoughts, and feelings, I accept some that are considered conservative, and others that look progressive, while still possessing several moderate stances as well. The point is not to blindly follow a line; follow what your senses tell you, even if it’s not consistently one side or the other.

Think of it as split-ticket voting, but on issues and not candidates – and try doing it on an ongoing basis.

Critics on either side may say you flip flop or even some call you a coward. I am fine with that, and every day on the air, I am working on the courage to embrace all 360 degrees of my views without fear of the response. My agenda is not to have an agenda.

So, some two weeks after Thanksgiving, I am still processing the many hours of conversation at the “table”. I put that in quotations because we don’t actually have a sit-down meal. With 35 or so people, we set up the food buffet-style and let everyone have at it.

I wonder if the delicate dance between honesty and not wanting to offend is the same at the “table” as it is on the radio airwaves. Regardless, the prospect of conversations in both places can be both refreshing and frightening.

Personally, I like to go there right away and then assess whether it’s worth staying there. At my holiday meal, there were so many options for people to talk to – one could just float around the rooms — and the outs are easy. I could get more food, hit the bathroom, or the simple need to catch up with someone else. As the alcohol flowed, so did the more political conversations.

I know not to give my end-of-day thoughts with the close relatives; I keep that kind of candor to crazy cousins and their spouses.

My wife’s extended family is mostly New England Democrats with a smattering of shy-about-it Republicans. In the past, we’ve had drunken tears over political issues – including one fantastic meltdown over a relative’s vote for Trump — but it’s been mostly quiet for the last few years. Having said that it’s clear that a truly independent – or rather, open-minded – approach is precarious.

Here are some areas, questions, and stances where I’ve learned people get upset, and more disturbingly, judge you — whether it be on the radio or at the dinner “table”. These are all things we should be able to discuss without fear:

Can’t you truly want to expand the vote to the most people possible but also wonder about the merits of voter ID and absentee ballot security?

If you worry about the concept of late-term abortion, you are pro-life.

And If you question the border policy, you are anti-immigrant.

If you at least acknowledge the fact that the world actually seemed more peaceful three years ago, you might as well have a MAGA flag in your bedroom.

Question President Biden’s age? people think you’re going to vote for Donald Trump.

If you lament the death of Palestinian civilians, you are anti-Israel.

If you correct the misuse of the term genocide, it means you support genocide.

Think the government has the potential to be a force for good? You’re a spend-thirsty liberal.

If you want to save Social Security by raising the earnings cap, you’re a tax-thirsty liberal.

If you recognize white privilege and still want to work out how to make opportunity fair in this country, you’re anti-white.

Want to at least brainstorm on what reparations would look like? You are also anti-white.

If you are curious about whether there should be some sort of line at some point between boys and girls sports, you are anti-trans.

If you argue for true free speech, you get in trouble on both sides.

And if you think market-based solutions can work, you are an elitist.

I could go on and on, but you get the point. Exploring these issues should not mean an absolute commitment to a stance. These are evolving subjects, and there has to be an evolving discourse in order to even have a chance at intellectual flexibility.

Do I have an answer for how to do this? No. Am I still hesitant to approach some of these topics on the air? Yes. Will I continue to test things when it feels appropriate? Absolutely.

In radio, getting there remains a work in progress, but even though I want to work in the middle a lot, it does not mean that I want to be stuck there.

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