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Why The News Media Feels So Broken

“The news product of the past has been on life support for the best part of two decades in no small part because of the accelerated growth of the Internet — and the incalculable spread of information across the entire globe.”

Published

3 years ago

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“I just want some news.”

A few years ago, I was sitting in a diner, tapping away on my laptop, slurping down coffee and eating pancakes, trying to block out the conversations around me.

The chatter from the table right behind me rose up. I listened as they chewed over the first few outrages of the Trump administration and debated the credibility of the Russia probe.

“I just want some news,” said a woman at the table.

I felt myself nodding in agreement, conjuring up an image of Peter Jennings anchoring the 6 o’clock news circa 1983. 

That kind of news product still exists – barely.  In reality, it’s been on life support for the best part of two decades in no small part because of the accelerated growth of the Internet  — and the incalculable spread of information across the entire globe.

So why does it feel like our news diet is so anemic? Or, perhaps more accurately, junk-filled?

And why do respectable and reliable public interest organizations that measure such things put out report after report showing that public trust in the news media continues to nosedive?

There’s plenty of blame to go around – the Internet and its multiple disruptions, the rise of opinion journalism, the Twittersphere, and political polarization coupled with a sped up news cycle and the death of legacy media’s ad-based business model.

But I’ll start with the elephant in the room: the presidency of Donald Trump.

“Many of our most influential editors and reporters are acting as if the rules that prevailed under previous American presidents are still in effect. But this president is different; the rules are different; and if it doesn’t adapt, fast, the press will stand as yet another institution that failed in a moment of crucial pressure.”

James Fallows

Staff writer at The Atlantic

The title of James Fallows September 15th article in The Atlantic could not have been more stark:

“The Media Learned Nothing From 2016.”

In it, Fallows, who warned of growing bad habits among news professionals in his 1996 book ”Breaking The News,”  outlines how White House journalists have lost the plot since confronting the norm-busting president, who has repeatedly deemed the press “the enemy of the people.”

In short, Fallows makes a compelling case that reporters keep naively responding to a president who, to put it mildly, isn’t playing by the same rules.  And, writes Fallows, they’ve yet to pivot, instead leaning on the traditional fact-check,“both-sides-ism,” and horse race coverage in a futile effort to hold Trump accountable.  

New York University journalism professor and writer Jay Rosen echoes this critique, arguing in his PressThink blog that White House reporters have repeatedly and mistakenly applied legacy notions of covering a president who has long since thrown the rule book out.

“My number one lesson after five years of Trump and the press: Common practices in journalism rest on assumptions about how candidates and office holders will behave. If those assumptions are incorrect, the practices break. This happened to fact checking.”

Rosen goes so far as to urge White House reporters out of the briefing room, arguing they merely serve as a vessel for the president’s distortions of reality.

“Twitter is not on the masthead of The New York Times. But Twitter has become its ultimate editor.”

Bari Weiss

Journalist

Former New York Times op-ed Editor

The culture wars had long since broken out on the pages of The New York Times when conservative journalist Bari Weiss announced she was leaving the paper of record on Twitter just a few months ago. Her letter of resignation read like a college journalism professor’s admonition to a wayward student.

In short, Weiss called out the paper of record for failing to make up for its own self-inflicted wounds of 2016: that is, failing to see the rise of President Donald Trump and the longstanding grievances of his supporters. She claimed to have been bullied by her post modernist far left former colleagues for “wrongthink,” and decried editorial decision-making driven by satisfying the narratives of the what she described as the “narrowest of audiences” and governed by the politics of the Twitterati.

Her resignation came on the heels of the abrupt departure of her former boss James Bennett, who was forced out after publishing a controversial op-ed by Arkansas Republican Senator Tom Cotton, making the case for a military response to widespread civil unrest following the release of gruesome video of the death of George Floyd while in police custody.

On the same day Weiss announced her departure from the New York Times came another: this time from pioneering blogger and conservative writer Andrew Sullivan, who said on Twitter that he would be leaving New York Magazine. 

He explained his departure in his final column for the magazine on July 17.

“What has happened, I think, is relatively simple: A critical mass of the staff and management at New York Magazine and Vox Media no longer want to associate with me, and, in a time of ever tightening budgets, I’m a luxury item they don’t want to afford. And that’s entirely their prerogative. They seem to believe, and this is increasingly the orthodoxy in mainstream media, that any writer not actively committed to critical theory in questions of race, gender, sexual orientation, and gender identity is actively, physically harming co-workers merely by existing in the same virtual space.”

Sullivan told readers he would resurrect the blog that put him on the digital publishing map The Dish (this version would be a weekly, not a daily) by migrating to Substack, where he would join other non-mainstream journalists, such as Matt Taibbi, to write without limits.

All three resignations were high-profile, controversial, and highlight two increasingly worrying trends from elite news outlets: an overtly politically-driven approach to editorial decision-making, and the harsh realities of digital disruption.

“These technologies that all of us are using: iPhone, Google, Instagram, Twitter, go down the list….In terms of human history and certainly communications, these are all baby products and we’re treating them like babies. We’re still very adolescent in usage of these really cool technologies that if used right, can be very transformative in a positive way. If abused, they can really grind up and grind down our country.”

Jim VandeHei

Axios & Politico founder & CEO

In 2006, Twitter was launched to be followed just a year later by the unveiling of the first ever smartphone. Longtime print journalist and later CEO and founder of Politico and Axios Jim VandeHei believes the disruption of digital technology can only be described as a profound transformation, one that the news media are presently confounded by.  A notable concern of his is the loss of a once “shared understanding of the news” that leads to our collective self-sorting and siloing into news bubbles.

Combine that with the scale of social media platforms like Facebook and what you have is the loss of traditional informational gatekeepers and news literacy – the ability to determine which sources of news and information are credible and which aren’t.

“My biggest takeaway of the last four years is probably realizing the extent to which big chunks of America are living in a different universe of news/facts with basically no shared reality,” was how Charlie Warzel, who writes about the information wars for the New York Times, put it in a Tweet in late August. 

In this hyper-sped up information environment, political polarization rushes in, especially with a highly unusual commander in chief who skillfully uses it to send a torrent of messaging and policy changes on Twitter.

No matter their protestations to the contrary, journalists being human beings first have undoubtedly changed the way they perform their craft.  And some days it can seem as though they have collectively gone mad.  Just spend a few hours watching CNN, Fox News, and MSNBC.

But before we fall into total despair, history tells us we’ve been here before.

“Imagine that we are suddenly at a moment when everybody can read and everybody can write and suddenly, the people who used to control all the sources of information no longer have access to it. And good things are multiplying and information is traveling more quickly, but so is disinformation and so is political scandal and things are moving very quickly and they’re leading even very quickly to wars and conflict of kind we couldn’t imagine before.

And no I’m not talking about the present moment. I’m not talking about the invention of social media and the internet.

I’m talking about the invention of the printing press in the 15th century, which was a previous moment in history when there was an information revolution that very quickly became a religious, culture and political revolution.”

Anne Applebaum

Journalist & historian

We survived the fallout of the printing press.  I’ll place my bet on the news media, warts and all, surviving the Internet.

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BNM Writers

Cristina Mendonsa Left Television For Radio When Her Star Was Shining Brightest

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5 hours ago

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March 30, 2023

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Mozart completed his first piece of music when he was five years-old. Doogie Howser was a licensed doctor at 14 years of age. Cristina Mendonsa was working at a newspaper when she was 15 years-old. Perhaps it’s not as stunning as the other two, but Mendonsa was on a career path early.

“I was a columnist on youth issues for a local paper,” Mendonsa said. “I started working in radio before I was 17 years old.”

Then it was an internship at a television station, where Mendonsa baked a lot of cookies for people who helped her learn how to edit.

“I was a television writer when I was 19 years old. Got my first on-air job when I was 20 at KRCR-TV. I was at the CBS affiliate in Sacramento and then hired for a job at KUSA in Denver before I was 21, and I barely knew where Denver was on a map.”

C’mon, Cristina. Now you’re just showing off.

“Every radio station had some form of newsroom back then. All stations, including rock. Then there became fewer and fewer, especially at music stations. I bounced around in radio for three years.”

It took her a while to finish college, taking a class here and there.

“I started my classes at the same time I was working in broadcasting,” Mendonsa said. “I was moving around in radio, and I had to drop out of school when I made a move for my job. It took me nine years to earn the degree. I was going to school so I could afford to pay tuition.”

Mendonsa believes being a reporter made her a better student. Mendonsa was taking journalism classes with younger students who probably had no idea she was on the air locally. She went to eight different colleges and finished at Sacramento State.

“I earned a masters in communications and leadership at Gonzaga University,” Mendonsa said. “I decided if I was going to have a life after television, more schooling was in order. My choices were between Notre Dame, USC, and Gonzaga. I had dated a guy on the Gonzaga basketball team many years earlier, so I imagine that helped me decide. Gonzaga was a good Jesuit school and had a moral aspect to instruction. Turned out to be a great program.”

In early radio jobs, she had tough editors looking over her copy, brutal with their edits. Brutal in their criticism of Mendonsa’s on-air performance.

“I’ll always have a huge amount of respect for them. They helped me immensely.”

Mendonsa is an anchor on 93.1 KFBK in Sacramento and has been with iHeart nearly five years after serving 27 years as a television anchor.

Born in Oakland, California, her mother raised the family and taught genealogy classes. Mendonsa said her mother was a great writer, compiling books of the family’s history going back generations.

“My father was part of the dignitary protection services in California all the way back to when Ronald Reagan was sworn in as Governor. I spent a lot of time at the Capitol. Dad would have family and friends come and tour the Capitol, usually entering from backdoors.”

She hung out at the Capitol a lot. Listened to political conversations while waiting for her father to get off work.

“Our dinner conversations had a lot to do with classic California politics,” Mendonsa said. “I remember going to a couple of events, standing with my mom on the Capitol steps when Reagan was addressing a crowd. Governor Brown would hold a Christmas party every year. Governor Deukmejian did too.”

When Brown first took office Mendonsa said she was surprised at how austere his office was. Definitely not what you’d expect a higher level politicians’ office to look like.

“That’s what struck me when I was a kid doing homework in Governor Brown’s office.”

Mendonsa’s father had a profound influence on her life, and people who knew him. “I run into people all the time who remember him, his integrity,” she said. “My father had a strong sense of loyalty and justice. He was a good man. Ethical, hard working. I’d like to think I took on some of those traits and passed them on to my children.”

She said as a television anchorwoman in her late 40s, she considered herself an endangered species in television.

“I started to think about some options, considered teaching,” Mendonsa explained. “I was impressed with the concept of leadership and entrepreneurship, but I also knew I had to up my skill sets.”

Sacramento is her hometown and a place she said is beautiful. Mendonsa said a lot of places call themselves the ‘City of Trees,’ but Saramento certainly lives up to that.

“We have two rivers that come together, the American River and the Sacramento River. That’s also why we have similar flooding risks of New Orleans. People describe Sacramento as the Midwest of California. We have very friendly people.”

Mendonsa said it was an idyllic place to grow up, but Sacramento does have its issues. She said Sacramento has more homeless people than San Francisco.

“I remember taking a helicopter tour over the river and was stunned at how many there were. There’s a lot of pressure from businesses to get things straightened out. California has 30 percent of the homeless in the country. We’ve thrown a ton of money at it, and they’ll throw more. It doesn’t seem to make much of a dent.”

She said Sacramento simply doesn’t have enough housing.

“A small percentage of the homeless work regular jobs but live in their car. The majority of homeless have mental health issues or are drug abusers. It’s easier to be homeless in California because there are so many assistance programs.

Mendonsa once spoke to an advocate who said when someone has mental illness it doesn’t mean they are violent. If someone is a drug abuser, it doesn’t mean they are violent. But when you get a mentally ill person who is also a drug addict, you’ll see some serious problems.

‘It’s harder for cities to find police officers all over the country,” Mendonsa explained. “We’re constantly trying to train more. People don’t want to be police officers any more.”

Mendonsa said she was talking with her co-anchor and discussed a poll citing Donald Trump’s popularity has gone up in the past few days.

“Our station is news/talk, and we love political stories like that,” she said. “Trump has his ardent followers. He has tapped into a discontent and for many people, they believe his first presidency was a better time for them and the country, so they’re sticking with him”.

Mendonsa also knows people who feel betrayed by Trump. Abandoned by the ex-president.

“They are tired of his mean tweets. Trump is at his best when he’s focused on other people. He’s at his worst when he’s complaining how the world is against him. I swear if he ever gets arrested, he’s going to make T-shirts with his mugshot and sell them. They’ll do great.”

As a kid she’d help her mom when she researched at libraries. She loved writing and talking.

“I was always bending my mother’s ear,” Mendonsa explained. “She’d say to me, ‘You talk so much I think you should get a job where you could do that for a living.”

Message received.

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BNM Writers

Leading Local Is Convenient, Except For When It’s Not

Everybody comes from somewhere and everyone certainly has people in other places. Calamity and misfortune happen everywhere.
Bill Zito

Published

5 hours ago

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March 30, 2023

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ABC’s World News Tonight obviously had other plans in place for the evening newscast Monday. David Muir had the tornado devastated Mississippi city of Rolling Fork in the background as the show began, an umbrella lead later there was a switch and toss to the latest in the nation’s school shooting tragedies.

The shuffling of course was successful because the networks have a different focus and generally possess the ability to overcome the challenges of breaking and shifting national topics.

For the local markets there is often a tug of war between news operations and administrations over the push to lead local. The tried, true, and often tired philosophy of giving the neighborhood’s news first in favor of the broader national interest because — once again — people behind desks are sure they know what the audience wants.

For the radio folk, there is the often-available luxury of leading with the network newscast at the top of the hour — and the bottom as well, in desperate times — which leaves the responsibility for national news to someone else.

A community devastated by a weather event like an EF4 tornado in Mississippi or horrific violence like the Nashville school shooting are already all consumed by the tragedies. It is a local story that has become national by its sheer magnitude.

In other words, there is no justification needed to bring it to the top of the news block nationally so why are there even discussions about doing the same outside of where it happened. Community is community, there is no requirement that it happen here first for us to care, to be engaged.

I’ve encountered an arrogance often associated with local content that seems to set aside or even ignore the degree of those happenings outside the individual broadcast area. As if for some reason, our targets were not going to care about Russia and Ukraine until the local hook could be identified. Storms and shootings have pretty much happened everywhere so how hard is it to relate, even be transfixed when we’re given the particulars on something that’s not unfolding in our backyard?

Looking back at that arrogance I referred to, I think it also could link it to a level of insecurity, even in ignorance, in programming and direction. Not knowing or caring about what your followers think or want.

On the ignorance front, is it a simple lack of familiarity? Perhaps.

Get a room of journalists together in a room — I’m talking about members of the press, all platforms — with no caveats, no consequences.

What would they say? Leadership, management, or corporate philosophy come to mind?

There is of course a natural development to the equation, which supersedes pretty much everything. Impact.

Will Tacoma’s new downtown parking regulations top an earthquake and typhoon in Indonesia?

Don’t be so quick to answer.

What happens in Jerusalem, Gaza, and Tel Aviv carries a hell of a lot of weight in New York, L.A., and Miami. Span Texas to Southern California and they’re caring about more than just border crossings.

Everybody comes from somewhere and everyone certainly has people in other places. Calamity and misfortune happen everywhere.

And most people don’t care about where and when they see your sweeps story or your 5-part series on Parks Department Overtime when humanity is crashing someplace else.

Tease it, promote it, and move it down to the B-block.

Leading local is a reasonable coverage plan, except when it’s not.

Your brand-new News Director who just arrived from Cincinnati may not know that yet.

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BNM Writers

Tucker Carlson Sees Ratings Surge With January 6th Videos

The Mar. 7th edition (4.165 million) topped all cable telecasts in total viewers that week.
Doug Pucci

Published

21 hours ago

on

March 29, 2023

By

Fox News Channel’s Tucker Carlson Tonight has featured the host’s many polarizing claims. The ones made on the Mar. 6th and 7th editions of his show could be labeled as among the most controversial.

Republican House Speaker Kevin McCarthy had granted Carlson exclusive access to over 40,000 hours of January 6th security camera footage. On his FNC show across those two aforementioned evenings, Carlson denied an insurrection had taken place at the Capitol on Jan. 6, 2021; instead, it was “mostly peaceful chaos”, most who were there were mere “sightseers”, and that the footage provided “conclusive” evidence “proving” Democrats “lied” about the events of that day.

On the Senate floor on the morning of Mar. 7, Senate Majority Leader Chuck Schumer (D-NY) called Carlson’s Mar. 6th show “one of the most shameful hours we have ever seen on cable television.”

The immense reach that Carlson’s rhetoric regularly attracts justified the high concern and swiftness of the condemnation and backlash. One glance at the ranks of the week’s top cable news programs at the end of this article, or any of this site’s past weekly news ratings items, can glean how highly popular Carlson is in, not only the cable news world, but also, the entire television landscape.

According to Nielsen Media Research, the Mar. 7th edition (4.165 million) topped all cable telecasts in total viewers that week and matched the live plus same-day total viewing figures for the 17th-ranked broadcast network show of the week ending Mar. 12, the CBS procedural East New York.

Carlson also took the week’s No. 2 and No. 3 spots on cable in total viewers; within the key 25-54 demographic, its Mar. 6th and 7th editions were tops for non-sports cable programs (it ranked 17th and 18th, respectively, in the demo with sports included, mostly from men’s college basketball conference tournament coverage on various outlets).

For Mar. 6-10, Tucker Carlson Tonight averaged 3.568 million total viewers, 469,000 with adults 25-54 and 312,000 with adults 18-49 — the program’s highest-rated week in all metrics since the week of the 2022 midterm elections (Nov. 7-11, 2022).

As a backdrop to all of this, it was revealed on Mar. 7 — due to the legal filings made public as part of Dominion Voting Systems’ $1.6 billion defamation lawsuit against Fox News — that Carlson privately messaged colleagues he loathed Donald Trump and his presidency. (The release of that communication received no coverage at FNC.)

Cable news averages for March 6-12, 2023:

Total Day (Mar. 6-12 @ 6 a.m.-5:59 a.m.)

  • Fox News Channel: 1.359 million viewers; 172,000 adults 25-54
  • MSNBC: 0.673 million viewers; 71,000 adults 25-54
  • CNN: 0.408 million viewers; 81,000 adults 25-54
  • HLN: 0.155 million viewers; 41,000 adults 25-54
  • CNBC: 0.111 million viewers; 27,000 adults 25-54
  • Fox Business Network: 0.104 million viewers; 12,000 adults 25-54
  • The Weather Channel: 0.101 million viewers; 18,000 adults 25-54
  • Newsmax: 0.083 million viewers; 7,000 adults 25-54

Prime Time (Mar. 6-11 @ 8-11 p.m.; Mar. 12 @ 7-11 p.m.)

  • Fox News Channel: 2.237 million viewers; 274,000 adults 25-54
  • MSNBC: 1.088 million viewers; 108,000 adults 25-54
  • CNN: 0.443 million viewers; 95,000 adults 25-54
  • HLN: 0.199 million viewers; 53,000 adults 25-54
  • CNBC: 0.145 million viewers; 36,000 adults 25-54
  • The Weather Channel: 0.131 million viewers; 21,000 adults 25-54
  • Newsmax: 0.094 million viewers; 11,000 adults 25-54
  • NewsNation: 0.087 million viewers; 15,000 adults 25-54
  • Fox Business Network: 0.058 million viewers; 10,000 adults 25-54

Top 10 most-watched cable news programs (and the top programs of other outlets with their respective associated ranks) in total viewers:

1. Tucker Carlson Tonight (FOXNC, Tue. 3/7/2023 8:00 PM, 60 min.) 4.136 million viewers

2. Tucker Carlson Tonight (FOXNC, Mon. 3/6/2023 8:00 PM, 60 min.) 3.695 million viewers

3. Tucker Carlson Tonight (FOXNC, Wed. 3/8/2023 8:00 PM, 60 min.) 3.622 million viewers

4. The Five (FOXNC, Tue. 3/7/2023 5:00 PM, 60 min.) 3.300 million viewers

5. Tucker Carlson Tonight (FOXNC, Thu. 3/9/2023 8:00 PM, 60 min.) 3.289 million viewers

6. The Five (FOXNC, Wed. 3/8/2023 5:00 PM, 60 min.) 3.187 million viewers

7. Tucker Carlson Tonight (FOXNC, Fri. 3/10/2023 8:00 PM, 60 min.) 3.099 million viewers

8. The Five (FOXNC, Mon. 3/6/2023 5:00 PM, 60 min.) 3.004 million viewers

9. The Five (FOXNC, Thu. 3/9/2023 5:00 PM, 60 min.) 2.982 million viewers

10. The Five (FOXNC, Fri. 3/10/2023 5:00 PM, 60 min.) 2.911 million viewers

24. Rachel Maddow Show (MSNBC, Mon. 3/6/2023 9:00 PM, 60 min.) 2.253 million viewers

170. Real Time With Bill Maher (HBO, Fri. 3/10/2023 10:01 PM, 58 min.) 0.765 million viewers

178. Erin Burnett Outfront (CNN, Tue. 3/7/2023 7:00 PM, 60 min.) 0.698 million viewers

334. The Daily Show “Mar 8, 23 – Marlon Wayans” (CMDY, Wed. 3/8/2023 11:00 PM, 30 min.) 0.408 viewers

359. Last Week Tonight (HBO, Sun. 3/12/2023 11:05 PM, 34 min.) 0.348 million viewers 

388. Varney & Company (FBN, Fri. 3/10/2023 10:00 AM, 60 min.) 0.297 million viewers

392. Forensic Files (HLN, late Fri. 3/10/2023 12:30 AM, 30 min.) 0.290 million viewers

441. Fast Money Halftime Report (CNBC, Mon. 3/6/2023 12:00 PM, 60 min.) 0.241 million viewers

478. Heavy Rescue: 401 “(511) No Other Choice” (TWC, Sat. 3/11/2023 8:00 PM, 60 min.) 0.221 million viewers

492. Newsnation: Rush Hour (NWSN, Mon. 3/6/2023 5:00 PM, 60 min.) 0.215 million viewers

Top 10 cable news programs (and the top  programs of other outlets with their respective associated ranks) among adults 25-54:

1. Tucker Carlson Tonight (FOXNC, Mon. 3/6/2023 8:00 PM, 60 min.) 0.565 million adults 25-54

2. Tucker Carlson Tonight (FOXNC, Tue. 3/7/2023 8:00 PM, 60 min.) 0.556 million adults 25-54

3. Tucker Carlson Tonight (FOXNC, Wed. 3/8/2023 8:00 PM, 60 min.) 0.467 million adults 25-54

4. Tucker Carlson Tonight (FOXNC, Thu. 3/9/2023 8:00 PM, 60 min.) 0.395 million adults 25-54

5. Tucker Carlson Tonight (FOXNC, Fri. 3/10/2023 8:00 PM, 60 min.) 0.365 million adults 25-54

6. The Five (FOXNC, Tue. 3/7/2023 5:00 PM, 60 min.) 0.363 million adults 25-54

7. Hannity (FOXNC, Tue. 3/7/2023 9:00 PM, 60 min.) 0.361 million adults 25-54

8. The Five (FOXNC, Thu. 3/9/2023 5:00 PM, 60 min.) 0.341 million adults 25-54

9. The Five (FOXNC, Wed. 3/8/2023 5:00 PM, 60 min.) 0.340 million adults 25-54

10. Gutfeld! (FOXNC, Tue. 3/7/2023 11:00 PM, 60 min.) 0.330 million adults 25-54

39. Rachel Maddow Show (MSNBC, Mon. 3/6/2023 9:00 PM, 60 min.) 0.219 million adults 25-54

74. The Daily Show “Mar 8, 23 – Marlon Wayans” (CMDY, Wed. 3/8/2023 11:00 PM, 30 min.) 0.179 million adults 25-54

102. Low Country: Murdaugh Dynasty “2. Something In The Road” (CNN, Sat. 3/11/2023 9:00 PM, 60 min.) 0.152 million adults 25-54

165. Real Time With Bill Maher (HBO, Fri. 3/10/2023 10:01 PM, 58 min.) 0.115 million adults 25-54

195. Forensic Files (HLN, late Fri. 3/10/2023 1:00 AM, 30 min.) 0.105 million adults 25-54

222. Last Week Tonight (HBO, Sun. 3/12/2023 11:05 PM, 34 min.) 0.097 million adults 25-54

344. Shark Tank “Shark Tank 1102” (CNBC, Mon. 3/6/2023 9:00 PM, 60 min.) 0.070 million adults 25-54

498. Heavy Rescue: 401 “(508) This Aint Gonna Be Pretty” (TWC, Sat. 3/11/2023 5:00 PM, 60 min.) 0.047 million adults 25-54

505. Kudlow (FBN, Fri. 3/10/2023 4:00 PM, 60 min.) 0.045 million adults 25-54

552. Newsnation Prime (NWSN, Sun. 3/12/2023 7:00 PM, 60 min.) 0.039 million adults 25-54

Source: Live+Same Day data, Nielsen Media Research

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