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A Trump Landslide Victory is Coming

McCullough’s bold prediction comes on the heels of a new Gallup survey, which says that 56% of American’s consider themselves better off than they were four years ago at the conclusion of the previous administration, even during a worldwide pandemic.

Rick Schultz

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President Donald Trump will win reelection on November 3rd, and by a larger margin than his 2016 shocker.

That’s the opinion of KMC Radio talk-show host Kevin McCullough, who made the declaration recently on Twitter and during subsequent appearances with Grant Stinchfield on Newsmax TV and on the Eric Metaxas Radio Show.

“The only thing I can find right now in American culture that says Trump is going to lose are these polls that continually come out, the RealClearPolitics average puts them together,” says McCullough, pointing out big media and university polls that many think are missing a wide swath of Trump voters and under-representing Republicans. “I think if you have properly-weighted polls and you don’t talk to registered voters, but you talk to likely voters, you start to get a different story.” Specifically, he points out the massive enthusiasm advantage for President Trump, as well as rapid job expansion as the economy roars back from the pandemic-induced shutdowns.

“Trump voters will literally crawl over glass to get to the polls for President Trump,” Stinchfield agreed. “That’s not the case for Joe Biden. He just happened to be the person Democrats offered up.”

McCullough’s bold prediction comes on the heels of a new Gallup survey, which says that 56% of American’s consider themselves better off than they were four years ago at the conclusion of the previous administration, even during a worldwide pandemic. The survey also shows that most voters agree with Trump on the issues and find him to be a strong, decisive leader.

McCullough, KMC Radio host and founder of BingeThinker.com, has a history of correct presidential predictions, including calling Trump’s victory in 2016.  Instead of dissecting granular, district-by-district political minutia, McCullough relies heavily on overarching national trends in formulating his electoral predictions. He first broke onto the stage in 2006, when he published an article predicting a Barack Obama presidency.

McCullough’s recently-released 2020 electoral map predicts a Republican tidal wave, with Trump not only winning the states he carried in 2016 – including Florida, North Carolina, Pennsylvania, Michigan, Wisconsin, Ohio and Arizona – but also picking up Nevada, New Hampshire and Minnesota.

“I think Donald Trump is going to blow Minnesota out of the water,” he said on the Eric Metaxas Radio Show, pointing to the key issues of law and order and the economy. “I think it is going to turn the darkest red that it has ever thought of being in the modern era. The enthusiasm in Minnesota is so raging…they are ready to walk through fire, crawl over glass, pick the analogy of your choice. They want to get to the polls.”

Overall, he has Trump winning 331 electoral votes, compared to just 207 for Biden. A candidate needs 270 electoral votes to win, and this prediction would be an increase over Trump’s 2016 winning tally of 306. 

“It’s all red. We’re not talking just swing states” said Stinchfield, as he showed McCullough’s predicted map of the electoral outcome. “We’re talking a massive, Reagan-style landslide.”

Many others, including high-profile attorney and political gambler Robert Barnes, have also been singing the same song, noting the long list of trends favoring a comfortable Trump victory. Barnes often points to traditional objective data points, such as search engine volume, social media support, voter registration trends and models based on party primary turnout.  All strongly favor Trump in 2020.

In addition, many other political voices point to a growing list of related, objective measurements that also foreshadow a Trump win. These include a dramatic rise in gun purchases, who polled Americans think is going to win, the stock market’s current rise over the three months leading up to the election, expected record-setting 3rd quarter GDP growth, younger candidates and incumbents almost always winning and the total number of small-dollar donors. Many experts point out that these data points all favor Trump, while only one – the group of big media and university polls – favors Biden. McCullough says both campaigns understand the real state of the race.

“They both know that the media polls are not accurate,” McCullough. “I know this because I’ve spoken to the Trump pollster and he’s told me directly, ‘yeah, they’re not even close.’  Biden people know they’re not accurate either, and if they tell the real story of what it looks like, it’s not gonna be good.”

In the conversation with Metaxas, who refers to McCullough as “Vote-stradamus,” he points specifically to the support that President Donald Trump enjoys among the Republican party, which is far superior to what either Barack Obama or George W. Bush garnered from their parties during the runup to their successful reelections. Also important is the Rasmussen Reports daily Presidential tracking poll, where Trump’s job approval numbers have been consistently higher than those of president Obama during the month of September leading up to reelection. And that is with massively favorable, idolatry-like media coverage for Obama, compared to the opposite for Trump.

“While I don’t have an exact science to why I’m coming to these conclusions, there is certainly a lot of data, not anything that is indicating to me that Biden has this huge lead, other than those media polls that keep getting published on every media channel,” he said.

McCullough says he will update his 2020 map as the days tick down until the election, but that his current prognostication is about far more than just Trump’s appeal. As he sees it, this race is also about what many see to be the shortfalls of Biden’s long tenure in government.

“When you’ve been in Washington for 47 years and you’ve not really gotten any accomplishments to your credit, except things that you are kind of embarrassed by, like the prison reform package that he put together that jailed more African Americans than anything before it, you’re talking about a very troublesome record that he’s got to depend upon, “ McCullough pointed out. “This is one of the reasons even president Obama was slow to endorse him.”

Kevin McCullough has traditionally been spot on when he puts out an electoral map projection, and since making this prediction last week he has gained nearly 30,000 Twitter followers.

These thousands join millions more who are hoping his streak continues in just a few short weeks.

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1 Comment

1 Comment

  1. A. Pascale

    November 3, 2020 at 12:32 am

    CBS, had high ratings not because they are telling the truth, but because they are feeding their people with so much crap ! Why isn’t CBS saying anything about joe biden and Hunter of all the CHINA connections that they illegally did with 1.5 Billon dollar deals under the table? And they say it’s not verified? That’s funny the Russia hoax never was verified and that did not stopped CBS to say that Trump was a Russian spy when they had no proof what so ever, and now that Hunter biden’s laptop has been verified that everything is true where’s CBS? .and you call yourself news reporters, what a bunch of losers, that’s why TRUMP will win another 4 years, put that in your pipes and smoke it with Hunter, you dum Democrats!.

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BNM Writers

News is the Only Thing Missing From Election Coverage

Coverage of the election is, as we’ve discussed, still very horse-race-centric, and there’s been, of course, coverage of the various Trump court cases, but where is the coverage of exactly what the candidates plan to do if elected?

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A photo featuring I voted stickers

The first thought I had when I heard NBC had hired Ronna McDaniel as a commentator for $300,000 a year was to wonder how many actual journalists they could have hired for that money. Then, I recalled that NBC had laid off dozens of news staffers just a few months ago. Then, I remembered that I had just recently written a column decrying news organizations throwing pretty much anybody on the air as a “pundit” and this….

This was worse. It’s one thing to grab some rando who happened to be a minor functionary for the Executive Branch. It’s another to hire someone whose job was to promote election denialism and pretend that her opinion is something valuable for viewers. And, yes, it’s just as ridiculous when news organizations hire former presidential press secretaries (that’s you, Jen Psaki and Sean Spicer), their very jobs were to spin everything in their bosses’ favor and now you’re going to pay them big salaries for, um, what? Because they “have a name” or you’re afraid someone else will snap them up? Why them?

The McDaniel deal lasted five days, one completely unilluminating interview, and one unexpected Chuck Todd spine-growing outburst, so it’ll all blow over soon enough. The problem is, though, the part about having fired several news staffers, and what it means in an election year on both the national and local levels. If you have the money to hire an alleged pundit – any alleged pundit – you have the money to hire reporters, and I don’t mean anchors or opinion show hosts.

Coverage of the election is, as we’ve discussed, still very horse-race-centric, and there’s been, of course, coverage of the various Trump court cases, but where is the coverage of exactly what the candidates plan to do if elected? Who’s probing Project 2025 and why isn’t it front-page, first-segment news? Who’s pressing the Biden administration on Gaza? Is anyone reporting on the candidates’ record on climate change?

Beyond prescription drug prices, is anyone digging into the broken healthcare system and demanding answers from the candidates about what they’ll do to fix it (and not letting Trump get away with “I’ll have a better plan, a beautiful plan” without a single specific detail, like they did in 2016)? Why didn’t anyone focus on, for example, the GOP candidate for governor of North Carolina and his incendiary past comments well before the primary?

Pundits are not going to do the legwork on the issues; they’ll just talk about swing states while John King and Steve Kornacki point at their touchscreen maps. We need reporting on the things that matter (and can affect that horse race, even if most people have made up their minds). It shouldn’t just be Pro Publica and scattered independent journalists doing the dirty work.

Honestly, I don’t want to hear the complaints about the quality of the candidates or how this is a rerun or any of that. (We’ll leave that to The New York Times.) We are a horribly underinformed electorate and we got the horse race we deserve. It might just be idealists like me who think that, just maybe, the news media can play a role in educating the public and bursting the bubbles and echo chambers. This country has survived and prospered for a few centuries with the press shining a light on injustice and corruption.

Now, when we need that most, they’re more concerned with what they think will bring them ratings and money (although someone will have to explain to me who thought having Ronna McDaniel as a paid commentator would draw a single viewer to NBC).

Here’s a thought: Don’t lay off reporters, especially in an election year.  Assign them to dig deep on issues that matter to the voters.

Let the pundits talk about that.

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BNM Writers

8 Ways to Take Your Commercials From Drab to Fab

Our main source of income is derived from commercials. There are a lot of bad commercials.

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Another reason to read this column, I often add an Easter egg. We are in the advertising business. Our main source of income is derived from commercials. There are a lot of bad commercials. Frequently, clients write these ads. You can excuse it if the spots suck. But when the commercials are written by Account Executives or the production department at the station, it is kind of unforgivable.

I am going to share the most meaningless phrases in commercials.

Locally Owned and Operated

Customers do not care. If customers cared about a business being locally owned and operated, Walmart would not exist. People want service, selection, and value. They do not want to get soaked. When you purchase something, are you willing to pay 20% for a local company? If you say yes, you are wrong. People want a deal.

The Phone Number

Doing 70 down the 405, John slammed on the brakes to write down the phone number for an amazing HVAC Company. That is not how it works people. HVAC companies rarely have or should have regular customers.

Normally, your AC is out. You call the HVAC Company that you are familiar with. Radio advertising allows people to have “TOMA”: Top of Mind Awareness. There are stats that show when a company is advertising on your radio station, their website shows an increase in traffic. When you needed a service for your home, you hit Google and choose the company that you’ve heard of. It’s that simple. I actually heard a commercial asking listeners to add a businesses phone number to their contact list. That is a moronic use of advertising real estate.

Street Addresses

“Tequilaberry’s Prime Rib is located at 106 East Governors Drive in Peoria.” 

The people listening cannot process that detail. You could say “Tequilaberry’s Prime Rib is on Governors Drive just off 10th in Peoria.” That is almost digestible. That creates a picture of where it is.

Trust me, people interested in prime rib will Google you and load the address in their navigation system. Spend that precious spot time selling the experience of the restaurant.

Always Using the Company Owner/Founder in Commercials

Sometimes, it is amazing when business owners are their spokesperson. They have passion and are natural salespeople. Some business owners are terrible at speaking about their product.

When you have a business owner who is a natural promoter, they can drag listeners into their business. I once worked with a family who owned a couple of hardware stores. They spoke about the benefits of visiting their stores. It was heartfelt and real. They promised that their employees can help solve any problem in your home. If you went to that store and had a simple or complex problem, the employees helped you out.

I once worked with a man who owned a really nice flooring company.  For whatever reason, he thought that he was funny. He had spots written by him, his wife, or a kid. The ads were dreadful. They were not funny at all. Account Executives need to talk these clients out of doing commercials like this. Nothing says wacky hijinks like flooring.

Overuse of Numbers

“We have grapes at 99 cents a pound, Chuck steak at $1.99, two-for-one zucchini.”

Trust me, no one driving in city traffic can keep track of that. “The 2025 Chevy Chevette is back with 45-mpg efficiency and amazing 18-inch tires. Prices start at $19,999…  The New Chevy Silverado starts at $32,999.”

It gets really confusing fast.

WWW.

Yes, I hear commercials saying check us on the internet at “W-W-W dot business name here dot com.”

WWW is assumed and not needed anymore unless you are running a Commadore-64 with the latest floppy disc technology.

Yellow Pages Ad

“Check out our new ad in the Yellow Pages!”

OMG, no one reads those damn things anymore. Most people born after 1960 just toss those suckers in the trash. There was a time when the Yellow Pages were the largest revenue generator in advertising. Yes, a book of ads. Like Facebook, without your buddy’s political, vacation, or food posts. It was just ads. Zero content.

I had stuffed salmon tonight that I engineered myself. I would make Sydney Sweeney quite the trophy husband. Set us up. Hey, I am single. It was not that long ago that you would hear a radio ad that promoted a coupon in the Sunday paper.

Well, that copy should be deader than a doornail.

Amateur Theater

A husband and wife discussing their lawn and how she heard about Telly’s Lawn Service from her friend Stacy. 

Those commercials are obviously contrived and not interesting at all. 

______________________________________________________________________________________________________

Open every commercial must have an attention-grabbing opener. “Totally Jammed…  The floor covered with the guest towels. Fearing the horrific consequences of another flush…  I did the right thing. I called ABC Plumbing. Quick service, a great price, and peace of mind.”

The next time that the plunger is failing to get the desired results, the listener of that commercial will identify with the very realist scenario.

We are in the advertising business. Use radio as it was meant.

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BNM Writers

The Lost Art of Using Sound as a Springboard

Use sound it wherever you can. All you need is a loyal, capable and willing board operator, to go along with a conscientious host.

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A photo of Jon Stewart hosting The Daily Show
(Photo: Comedy Central)

Jon Stewart was the first guy to do it — take a politician’s words from the news of the day or week. Search his or her entire past and find a sound byte saying the exact opposite.

It became an art form – and a great way to keep people accountable.

Most radio operations don’t have the resources necessary to consistently do something like that, but truth be told, that kind of journalism isn’t really the point of this week’s column.

It’s an example of the simple power of sound. We need to use it more within our shows. Use sound it wherever you can. All you need is a loyal, capable, and willing board operator, to go along with a conscientious host.

Speaking from experience, not doing it is lazy.

Doing it takes minimal effort and helps conversations tremendously – especially when it’s in real-time. I know. I’ve been there – missing opportunity after opportunity because I didn’t think of it, ask for help or just do it myself.

Put simply, good sound is a better springboard to a question than just a question.

Just the other day, I realized how well it works and how little I’ve been doing it.

Here’s what happened.

We have one particularly heated congressional race in our state. The Republican candidate is running for a second time after narrowly losing in 2022 in an election where Connecticut’s gubernatorial candidate from the same party got smoked, and the Republican presidential candidate lost the state as well.

This time around, there’s a struggling Democratic President with real doubts about the economy and the country’s standing in the world.

Put simply, the Democratic congressional incumbent has a massive task ahead to get re-elected.

On my show, I try to be consistently independent and be a place for both parties to appear with the expectation that the conversations will be fair and honest.

The Republican candidate came on the show earlier this month, and we went through a number of issues. Connecticut is a relatively strong Democratic stronghold, where the party controls the legislature, the Governor’s Mansion, and the entire congressional delegation.

Having said that, the largest voting block is unaffiliated, so appealing to independents is crucial for either side to win. I asked the Republican candidate twice about whether he will support Donald Trump, and both times, he equivocated. I asked the follow-up, we were on the record, so I moved on.

The following week, his opponent, the Democratic incumbent, was scheduled to appear on the show. Before her arrival, I realized the Trump Q&A should probably be replayed for her. Duh.

My producer found it, clipped it, and had it at the ready. I felt that I should have realized it sooner and not put some added strain on my partner’s morning routine. He was fine, but it definitely added unnecessary work within the show.

Lesson learned.

The sound byte worked well. I played it. She responded. We moved the story forward, and it was compelling – as you might imagine, the topic of Trump vs. Biden is pretty compelling these days.

By no means did it create a “wow” moment. That would be a little much. But it did make the show better, using the opponent’s own voice as opposed to my paraphrasing something. That lends credibility, not only to the topic but also to the show. He gave this important answer on our show, and she gave her response … on our show.

My final thought on this is that we (I) need to look for more places to utilize sound as a springboard to conversations, as opposed to simply raising the topic and discussing it. Maybe you’re already good at it and do it all the time, but this past week, I realized I need to push myself to do it more.

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