CNBC Fast Money contributors Guy Adami and Dan Nathan will launch a new weekly radio show on SiriusXM Business Radio.

In an announcement from the satellite company, it was revealed that MRKT Call will air on Mondays at 12:00 PM ET beginning next week.

“I have always believed that one of the most impactful, intimate, and powerful mediums is radio,” said Adami. “Sports radio captured the attention of an untapped audience in the 1990s, and I am convinced we can do the same with a high energy, no holds barred, intelligent approach in our market show on SiriusXM.”

In addition to discussions on the latest financial news, notes, and decisions, they’ll also offer SiriusXM subscribers the opportunity to call into the program to ask for advice on stock prices and financial decisions.

“When Guy and I founded RiskReversal Media, our goal was to take our experience demystifying market-moving news on CNBC to different platforms, meeting investors everywhere they are, in their ear, live-streaming, and on the go,” said Nathan.

“Our collaboration with SiriusXM is an exciting evolution of this strategy on a medium and service we not only use but believe is best-in-class.”

On Wednesday’s episode of The Ben Shapiro Show, Shapiro unpacked the re-entry of Tucker Carlson into the news with his independent show, Tucker on Twitter.

Shapiro opened the show by playing a clip from Tucker’s Twitter broadcast, then addressed the reach Carlson had with his 10-minute-long monologue.

“These numbers are very large, 64.8 million views as of earlier this morning.”

Shapiro continued to analyze the new media landscape and the nuances of sharing videos on Twitter.

“It’s hard to measure exactly what these views look like, we have been trying to figure it out for What is a Woman as well. On Twitter video, very often within 14-15 seconds, people have tuned out, but it also happens to be the case a lot of people tune out of network news on a nightly basis.

“So those are very, very large numbers for Tucker and I would assume that as cable news continues to struggle with finding new audiences people like Tucker is going to continue to do very well in the online space.”

Shapiro then went on to assert his opinion of the mainstream media and the independent direction media is moving increasingly towards.

“Part of that obviously is also the debauchery of the media. Again, the media are the promulgators of the great myths among us. They lie on a routine basis. That means that alternative voices are having their voices heard. That’s why the numbers for this show are so large, that’s why Rogan’s numbers are so large, and that’s why Tucker’s numbers are so large. The positing of alternative sources of information is going to be the wave of the future.”

The most vocal critic of Chris Licht and the “new” CNN — Keith Olbermann — is taking his victory lap Thursday.

During Countdown with Keith Olbermann, the former cable news host — who has frequently shared he believed Licht “ate paste” while the pair worked together at MSNBC — nearly took a somber tone in discussing Licht’s removal as the CEO of CNN.

Olbermann claimed that Licht was “doomed from the beginning” because he was “chasing a white whale” — being a cable news channel directed at the political center of the country, while maintaining strong ratings — at the direction of Warner Bros. Discovery CEO David Zaslav.

“There is no middle in American cable news. And the pursuit of that middle was doomed from the beginning and it could not have been successful under some other kind of Chris Licht from a different dimension who wasn’t a schmuck and didn’t know what he was doing. One can argue that the premise of going to the middle with people who think Bret Baier of Fox was the middle was a cover story for throwing CNN hard right. And I think that’s true, but it’s not really central to the key point. There is no middle. There’s no real middle in cable television news and there is no pretend middle. Nobody wants to watch that.”

The former cable news host then used a fledgling cable network as his example that there simply isn’t a mass audience for “down-the-middle” cable news coverage.”

“Ask the folks at NewsNation — formerly WGN America — which claims ‘unbiased U.S. news’ as its pretext, and which has been on the air for more than two years now with a lineup I have previously described as the Nick at Night of cable news. Chris Cuomo? Ashley Banfield? Dan Abrams? Elizabeth Vargas? And occasionally Bill O’Reilly?

“The audience for a given half-hour or hour on NewsNation is smaller than the audience for the podcast you’re listening to right now. And thank you for your confidence in me and don’t get me wrong, but if a TV news network cannot outdraw me, on a podcast, there’s something wrong with the premise.”