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Thank You Rush Limbaugh

“There is a big difference between talents and legends. Rush Limbaugh’s legendary status was sealed a long time ago, but his impact remains as important as ever to a format that desperately needs him.”
Chrissy Paradis

Published

2 years ago

on

Why do you need to listen to Rush Limbaugh’s show and familiarize yourself with his background? Let’s start with Reason 1: it is going to make you better at uncovering your purpose or passion; whether it be a career or hobby or something waiting to be unearthed. There’s nothing more helpful in identifying the missing piece from a year that was so challenging and with more potential shutdowns in the works, now is the ideal time to find a way to triumph the 2020 spell with a commitment to organize the required steps that put you on track to reasonably accomplish your goal.

I highly doubt that Rush’s motivation for all he has done to guarantee AM stations nationwide weren’t forced into obsolescence. I’m also not ashamed to acknowledge that the talent in the industry can be appreciated on a scale that has little to do with political issues and rather the widespread lack of acknowledgment or appreciation for a pioneering contribution to salvaging AM radio stations, allowing to pave this universal path of success with his show airing on nearly 650 stations nationwide reaching nearly 26 million listeners at any given time. I have immense respect for the way in which we refuse to speak about the issues that are rarely received as you intended, rather met by considerable judgement.

Despite Limbaugh’s story of success, paying it forward in his field, earning multiple NAB awards and the latest being the presidential medal of freedom, Rush changed the game so that it could never be played the same way again. Yet he’s met by opposition who still overlook his contribution. The amazing way in which he has been intrinsically aware of what the medium was lacking and how to benefit the format, appeal to listeners, and have the space for his Excellence In Broadcasting empire to take off to have over 43 million guests weekly. The Time Spent Listening for the three hour show (TSL) was two hours and 28 minutes as of mid 2020.

The ability to become the breath of air that’s able to be traced back to the restoration, revitalization and transformation of the NTS Format, should be credited and accurately described in the future. The Mount Rushmore monument that would be honoring what Rush Limbaugh’s been able to accomplish would also require the assistance of the people who’ve made such a product in the radio business. Contributions from the brave, committed vision that included tweaking the prime time slot and being able to inform listeners through talk that would be criticized in every way imaginable. Then there’s the show format along with the vulnerability of AM stations News Talk Sports programming which was salvaged from the looming, unavoidable fact that the format went from an extraordinarily quickly depreciating, depleted financial landscape into the limitless potential awaiting the format, AM radio stations nationwide had a second chance—this is a result of Rush Limbaugh’s formula and hands on involvement to ensure the band provided layers of success for News/Talk/Sports and a second chance to prevent a seismic shifting that had remained unaltered since Rush’s 1988 launch. When you’re the show being picked up by 100+ affiliates to add to the 56 stations already airing your program nationwide, you’ve done something worth being proud of.

The format was a perfect fit for the personality of Rush Limbaugh. It involved some serious Clinton administration Freudian slips, but also a style in which he tackled historical information that had been widely adopted by others in the industry today; the parody song or the news with an audience that was listening for unique content.

We also learned that whether you love or hate his political beliefs and on-air style, you have to respect Rush for staying consistent. He stated the EIB Network would not be exiled for broadcasting Gitmo for not agreeing with him on his show. His aim was to show that the conversations that were discussed on his program could continue to grow, take their own shape and eliminate the barrier that once existed.

I’d like to make it clear that I am not sharing my political affiliation in this column. But what I am going to share is the immense pride I have in my first job offer as the EP of The Morning Show with Rush Radio and what the National Brand Manager Ken Charles taught me that resonated so significantly throughout my radio journey. I was taught to never alienate or try to limit our listeners and P1’s. A person may hate your show, but they could also have a meter.

I asked Ken how Rush (el rushbo-damus) knew about the necessary adjustments to perfectly appeal to listeners in the mid 1980’s and what he uncovered that had gone unnoticed by the industry to that point; especially, considering the estimates to be over 43 million weekly listeners.

The Longtime National News/Talk/Sports Brand Manager for iHeartRadio andProgram Director of KNX NEWSRADIO1070, Ken Charles has been one of the most interesting players in the Rush format reset. Ken and Rush have both been huge catalysts of significant growth, development and will forever share a bond that defined the success seen by each of the players. A great number of Ken’s professional years have been spent studying, formatting, and launching a brand ‘ Rush Radio’ that in name alone, appeals to those who have no problem with being the enigma that the audience is so drawn to. Rush has been continually framed as someone who should be ashamed or blamed for failing to share the incredible success he’s attained throughout his professional journey.

“I was the guy who had Rush on his station as a first time PD in 1988′ said . I ran him on weekends. We were live and local during the week. I got a call that the competition wanted to air him live M-F 12p-2p but they’d stay with us if we ran him live. We were local and I passed. They took him and 32 years later the station that took him is the dominant player in the market and has been for over 25 years. I’m still here but that station isn’t. So what did I learn? Talent beats everything.

The audience didn’t care that Rush wasn’t in Orlando. They cared that he was entertaining and talked about things that they cared about. He connected with their hearts and just cut through the radio in a way very few talk talents had before him. I never made a mistake like that again.

So, I can speak about what makes him great from day one. I heard it. It’s why I was first to put him on in my market. But, I missed the other part. At the time, he was so unique that live and local didn’t matter to an audience that had been waiting for someone to speak to them. Outside of morning news magazine type shows most talk talent were either liberal or non-political fluff doing book interviews and talking about nothing.

Rush turned it on its ear. He took a right political slant but also did it with an FM morning man’s understanding of entertainment and turned talk radio on its side.

He single handedly saved hundreds of AM stations ratings wise and revenue wise and changed the dynamics of what talk radio could be.

I could go on forever. I made a huge programming mistake but making it and learning that lesson helped guide my career.”

Today we salute you, Rush.

There is a big difference between talents and legends. Rush Limbaugh’s legendary status was sealed a long time ago, but his impact remains as important as ever to a format that desperately needs him.

It’s well documented that Rush is battling cancer. His overcoming the disease should be the top concern but it’s human nature to expect station executives to contemplate a future without one of the most dominant radio voices of all-time appearing on their airwaves. Tomorrow isn’t promised to any of us, and Rush’s time behind the mic will eventually come to an end, but the longer News Talk radio can hold on to him, the better it is for everyone. When he finally steps away, an entire format could find itself lost and unable to recapture what he delivered them for decades. As the old saying goes, sometimes you don’t know what you’ve got until it’s gone.

When I was employed full-time as a NTS executive producer in radio. I had just turned 21. I learned so much about radio from two industry titans, Ken Charles and Rush Limbaugh. Rush has made a lasting impact on many of us. I hope we never forget how important of a contribution he’s made to this industry!

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4 Comments

4 Comments

  1. Dee

    December 10, 2020 at 1:21 am

    Amazing testimony to Rush’s brand! Great article!

    Reply

  2. Rick

    December 10, 2020 at 2:17 am

    What a tremendous tribute to a guy that changed my thinking and my way of life over 30 years ago. God bless Rush and Kudos to Chrissy for an excellent column

    Reply

  3. Deb

    February 17, 2021 at 11:55 pm

    Excellent! Thanks Chrissy. You are an amazing writer!

    Reply

  4. Thomas Monaco

    February 18, 2021 at 1:55 pm

    Thank You Chrissy for such a wonderful tribute to a wonderful man. R.I.P. Rush Limbaugh

    Reply

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BNM Writers

Cristina Mendonsa Left Television For Radio When Her Star Was Shining Brightest

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Published

3 hours ago

on

March 30, 2023

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Mozart completed his first piece of music when he was five years-old. Doogie Howser was a licensed doctor at 14 years of age. Cristina Mendonsa was working at a newspaper when she was 15 years-old. Perhaps it’s not as stunning as the other two, but Mendonsa was on a career path early.

“I was a columnist on youth issues for a local paper,” Mendonsa said. “I started working in radio before I was 17 years old.”

Then it was an internship at a television station, where Mendonsa baked a lot of cookies for people who helped her learn how to edit.

“I was a television writer when I was 19 years old. Got my first on-air job when I was 20 at KRCR-TV. I was at the CBS affiliate in Sacramento and then hired for a job at KUSA in Denver before I was 21, and I barely knew where Denver was on a map.”

C’mon, Cristina. Now you’re just showing off.

“Every radio station had some form of newsroom back then. All stations, including rock. Then there became fewer and fewer, especially at music stations. I bounced around in radio for three years.”

It took her a while to finish college, taking a class here and there.

“I started my classes at the same time I was working in broadcasting,” Mendonsa said. “I was moving around in radio, and I had to drop out of school when I made a move for my job. It took me nine years to earn the degree. I was going to school so I could afford to pay tuition.”

Mendonsa believes being a reporter made her a better student. Mendonsa was taking journalism classes with younger students who probably had no idea she was on the air locally. She went to eight different colleges and finished at Sacramento State.

“I earned a masters in communications and leadership at Gonzaga University,” Mendonsa said. “I decided if I was going to have a life after television, more schooling was in order. My choices were between Notre Dame, USC, and Gonzaga. I had dated a guy on the Gonzaga basketball team many years earlier, so I imagine that helped me decide. Gonzaga was a good Jesuit school and had a moral aspect to instruction. Turned out to be a great program.”

In early radio jobs, she had tough editors looking over her copy, brutal with their edits. Brutal in their criticism of Mendonsa’s on-air performance.

“I’ll always have a huge amount of respect for them. They helped me immensely.”

Mendonsa is an anchor on 93.1 KFBK in Sacramento and has been with iHeart nearly five years after serving 27 years as a television anchor.

Born in Oakland, California, her mother raised the family and taught genealogy classes. Mendonsa said her mother was a great writer, compiling books of the family’s history going back generations.

“My father was part of the dignitary protection services in California all the way back to when Ronald Reagan was sworn in as Governor. I spent a lot of time at the Capitol. Dad would have family and friends come and tour the Capitol, usually entering from backdoors.”

She hung out at the Capitol a lot. Listened to political conversations while waiting for her father to get off work.

“Our dinner conversations had a lot to do with classic California politics,” Mendonsa said. “I remember going to a couple of events, standing with my mom on the Capitol steps when Reagan was addressing a crowd. Governor Brown would hold a Christmas party every year. Governor Deukmejian did too.”

When Brown first took office Mendonsa said she was surprised at how austere his office was. Definitely not what you’d expect a higher level politicians’ office to look like.

“That’s what struck me when I was a kid doing homework in Governor Brown’s office.”

Mendonsa’s father had a profound influence on her life, and people who knew him. “I run into people all the time who remember him, his integrity,” she said. “My father had a strong sense of loyalty and justice. He was a good man. Ethical, hard working. I’d like to think I took on some of those traits and passed them on to my children.”

She said as a television anchorwoman in her late 40s, she considered herself an endangered species in television.

“I started to think about some options, considered teaching,” Mendonsa explained. “I was impressed with the concept of leadership and entrepreneurship, but I also knew I had to up my skill sets.”

Sacramento is her hometown and a place she said is beautiful. Mendonsa said a lot of places call themselves the ‘City of Trees,’ but Saramento certainly lives up to that.

“We have two rivers that come together, the American River and the Sacramento River. That’s also why we have similar flooding risks of New Orleans. People describe Sacramento as the Midwest of California. We have very friendly people.”

Mendonsa said it was an idyllic place to grow up, but Sacramento does have its issues. She said Sacramento has more homeless people than San Francisco.

“I remember taking a helicopter tour over the river and was stunned at how many there were. There’s a lot of pressure from businesses to get things straightened out. California has 30 percent of the homeless in the country. We’ve thrown a ton of money at it, and they’ll throw more. It doesn’t seem to make much of a dent.”

She said Sacramento simply doesn’t have enough housing.

“A small percentage of the homeless work regular jobs but live in their car. The majority of homeless have mental health issues or are drug abusers. It’s easier to be homeless in California because there are so many assistance programs.

Mendonsa once spoke to an advocate who said when someone has mental illness it doesn’t mean they are violent. If someone is a drug abuser, it doesn’t mean they are violent. But when you get a mentally ill person who is also a drug addict, you’ll see some serious problems.

‘It’s harder for cities to find police officers all over the country,” Mendonsa explained. “We’re constantly trying to train more. People don’t want to be police officers any more.”

Mendonsa said she was talking with her co-anchor and discussed a poll citing Donald Trump’s popularity has gone up in the past few days.

“Our station is news/talk, and we love political stories like that,” she said. “Trump has his ardent followers. He has tapped into a discontent and for many people, they believe his first presidency was a better time for them and the country, so they’re sticking with him”.

Mendonsa also knows people who feel betrayed by Trump. Abandoned by the ex-president.

“They are tired of his mean tweets. Trump is at his best when he’s focused on other people. He’s at his worst when he’s complaining how the world is against him. I swear if he ever gets arrested, he’s going to make T-shirts with his mugshot and sell them. They’ll do great.”

As a kid she’d help her mom when she researched at libraries. She loved writing and talking.

“I was always bending my mother’s ear,” Mendonsa explained. “She’d say to me, ‘You talk so much I think you should get a job where you could do that for a living.”

Message received.

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BNM Writers

Leading Local Is Convenient, Except For When It’s Not

Everybody comes from somewhere and everyone certainly has people in other places. Calamity and misfortune happen everywhere.
Bill Zito

Published

3 hours ago

on

March 30, 2023

By

ABC’s World News Tonight obviously had other plans in place for the evening newscast Monday. David Muir had the tornado devastated Mississippi city of Rolling Fork in the background as the show began, an umbrella lead later there was a switch and toss to the latest in the nation’s school shooting tragedies.

The shuffling of course was successful because the networks have a different focus and generally possess the ability to overcome the challenges of breaking and shifting national topics.

For the local markets there is often a tug of war between news operations and administrations over the push to lead local. The tried, true, and often tired philosophy of giving the neighborhood’s news first in favor of the broader national interest because — once again — people behind desks are sure they know what the audience wants.

For the radio folk, there is the often-available luxury of leading with the network newscast at the top of the hour — and the bottom as well, in desperate times — which leaves the responsibility for national news to someone else.

A community devastated by a weather event like an EF4 tornado in Mississippi or horrific violence like the Nashville school shooting are already all consumed by the tragedies. It is a local story that has become national by its sheer magnitude.

In other words, there is no justification needed to bring it to the top of the news block nationally so why are there even discussions about doing the same outside of where it happened. Community is community, there is no requirement that it happen here first for us to care, to be engaged.

I’ve encountered an arrogance often associated with local content that seems to set aside or even ignore the degree of those happenings outside the individual broadcast area. As if for some reason, our targets were not going to care about Russia and Ukraine until the local hook could be identified. Storms and shootings have pretty much happened everywhere so how hard is it to relate, even be transfixed when we’re given the particulars on something that’s not unfolding in our backyard?

Looking back at that arrogance I referred to, I think it also could link it to a level of insecurity, even in ignorance, in programming and direction. Not knowing or caring about what your followers think or want.

On the ignorance front, is it a simple lack of familiarity? Perhaps.

Get a room of journalists together in a room — I’m talking about members of the press, all platforms — with no caveats, no consequences.

What would they say? Leadership, management, or corporate philosophy come to mind?

There is of course a natural development to the equation, which supersedes pretty much everything. Impact.

Will Tacoma’s new downtown parking regulations top an earthquake and typhoon in Indonesia?

Don’t be so quick to answer.

What happens in Jerusalem, Gaza, and Tel Aviv carries a hell of a lot of weight in New York, L.A., and Miami. Span Texas to Southern California and they’re caring about more than just border crossings.

Everybody comes from somewhere and everyone certainly has people in other places. Calamity and misfortune happen everywhere.

And most people don’t care about where and when they see your sweeps story or your 5-part series on Parks Department Overtime when humanity is crashing someplace else.

Tease it, promote it, and move it down to the B-block.

Leading local is a reasonable coverage plan, except when it’s not.

Your brand-new News Director who just arrived from Cincinnati may not know that yet.

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BNM Writers

Tucker Carlson Sees Ratings Surge With January 6th Videos

The Mar. 7th edition (4.165 million) topped all cable telecasts in total viewers that week.
Doug Pucci

Published

19 hours ago

on

March 29, 2023

By

Fox News Channel’s Tucker Carlson Tonight has featured the host’s many polarizing claims. The ones made on the Mar. 6th and 7th editions of his show could be labeled as among the most controversial.

Republican House Speaker Kevin McCarthy had granted Carlson exclusive access to over 40,000 hours of January 6th security camera footage. On his FNC show across those two aforementioned evenings, Carlson denied an insurrection had taken place at the Capitol on Jan. 6, 2021; instead, it was “mostly peaceful chaos”, most who were there were mere “sightseers”, and that the footage provided “conclusive” evidence “proving” Democrats “lied” about the events of that day.

On the Senate floor on the morning of Mar. 7, Senate Majority Leader Chuck Schumer (D-NY) called Carlson’s Mar. 6th show “one of the most shameful hours we have ever seen on cable television.”

The immense reach that Carlson’s rhetoric regularly attracts justified the high concern and swiftness of the condemnation and backlash. One glance at the ranks of the week’s top cable news programs at the end of this article, or any of this site’s past weekly news ratings items, can glean how highly popular Carlson is in, not only the cable news world, but also, the entire television landscape.

According to Nielsen Media Research, the Mar. 7th edition (4.165 million) topped all cable telecasts in total viewers that week and matched the live plus same-day total viewing figures for the 17th-ranked broadcast network show of the week ending Mar. 12, the CBS procedural East New York.

Carlson also took the week’s No. 2 and No. 3 spots on cable in total viewers; within the key 25-54 demographic, its Mar. 6th and 7th editions were tops for non-sports cable programs (it ranked 17th and 18th, respectively, in the demo with sports included, mostly from men’s college basketball conference tournament coverage on various outlets).

For Mar. 6-10, Tucker Carlson Tonight averaged 3.568 million total viewers, 469,000 with adults 25-54 and 312,000 with adults 18-49 — the program’s highest-rated week in all metrics since the week of the 2022 midterm elections (Nov. 7-11, 2022).

As a backdrop to all of this, it was revealed on Mar. 7 — due to the legal filings made public as part of Dominion Voting Systems’ $1.6 billion defamation lawsuit against Fox News — that Carlson privately messaged colleagues he loathed Donald Trump and his presidency. (The release of that communication received no coverage at FNC.)

Cable news averages for March 6-12, 2023:

Total Day (Mar. 6-12 @ 6 a.m.-5:59 a.m.)

  • Fox News Channel: 1.359 million viewers; 172,000 adults 25-54
  • MSNBC: 0.673 million viewers; 71,000 adults 25-54
  • CNN: 0.408 million viewers; 81,000 adults 25-54
  • HLN: 0.155 million viewers; 41,000 adults 25-54
  • CNBC: 0.111 million viewers; 27,000 adults 25-54
  • Fox Business Network: 0.104 million viewers; 12,000 adults 25-54
  • The Weather Channel: 0.101 million viewers; 18,000 adults 25-54
  • Newsmax: 0.083 million viewers; 7,000 adults 25-54

Prime Time (Mar. 6-11 @ 8-11 p.m.; Mar. 12 @ 7-11 p.m.)

  • Fox News Channel: 2.237 million viewers; 274,000 adults 25-54
  • MSNBC: 1.088 million viewers; 108,000 adults 25-54
  • CNN: 0.443 million viewers; 95,000 adults 25-54
  • HLN: 0.199 million viewers; 53,000 adults 25-54
  • CNBC: 0.145 million viewers; 36,000 adults 25-54
  • The Weather Channel: 0.131 million viewers; 21,000 adults 25-54
  • Newsmax: 0.094 million viewers; 11,000 adults 25-54
  • NewsNation: 0.087 million viewers; 15,000 adults 25-54
  • Fox Business Network: 0.058 million viewers; 10,000 adults 25-54

Top 10 most-watched cable news programs (and the top programs of other outlets with their respective associated ranks) in total viewers:

1. Tucker Carlson Tonight (FOXNC, Tue. 3/7/2023 8:00 PM, 60 min.) 4.136 million viewers

2. Tucker Carlson Tonight (FOXNC, Mon. 3/6/2023 8:00 PM, 60 min.) 3.695 million viewers

3. Tucker Carlson Tonight (FOXNC, Wed. 3/8/2023 8:00 PM, 60 min.) 3.622 million viewers

4. The Five (FOXNC, Tue. 3/7/2023 5:00 PM, 60 min.) 3.300 million viewers

5. Tucker Carlson Tonight (FOXNC, Thu. 3/9/2023 8:00 PM, 60 min.) 3.289 million viewers

6. The Five (FOXNC, Wed. 3/8/2023 5:00 PM, 60 min.) 3.187 million viewers

7. Tucker Carlson Tonight (FOXNC, Fri. 3/10/2023 8:00 PM, 60 min.) 3.099 million viewers

8. The Five (FOXNC, Mon. 3/6/2023 5:00 PM, 60 min.) 3.004 million viewers

9. The Five (FOXNC, Thu. 3/9/2023 5:00 PM, 60 min.) 2.982 million viewers

10. The Five (FOXNC, Fri. 3/10/2023 5:00 PM, 60 min.) 2.911 million viewers

24. Rachel Maddow Show (MSNBC, Mon. 3/6/2023 9:00 PM, 60 min.) 2.253 million viewers

170. Real Time With Bill Maher (HBO, Fri. 3/10/2023 10:01 PM, 58 min.) 0.765 million viewers

178. Erin Burnett Outfront (CNN, Tue. 3/7/2023 7:00 PM, 60 min.) 0.698 million viewers

334. The Daily Show “Mar 8, 23 – Marlon Wayans” (CMDY, Wed. 3/8/2023 11:00 PM, 30 min.) 0.408 viewers

359. Last Week Tonight (HBO, Sun. 3/12/2023 11:05 PM, 34 min.) 0.348 million viewers 

388. Varney & Company (FBN, Fri. 3/10/2023 10:00 AM, 60 min.) 0.297 million viewers

392. Forensic Files (HLN, late Fri. 3/10/2023 12:30 AM, 30 min.) 0.290 million viewers

441. Fast Money Halftime Report (CNBC, Mon. 3/6/2023 12:00 PM, 60 min.) 0.241 million viewers

478. Heavy Rescue: 401 “(511) No Other Choice” (TWC, Sat. 3/11/2023 8:00 PM, 60 min.) 0.221 million viewers

492. Newsnation: Rush Hour (NWSN, Mon. 3/6/2023 5:00 PM, 60 min.) 0.215 million viewers

Top 10 cable news programs (and the top  programs of other outlets with their respective associated ranks) among adults 25-54:

1. Tucker Carlson Tonight (FOXNC, Mon. 3/6/2023 8:00 PM, 60 min.) 0.565 million adults 25-54

2. Tucker Carlson Tonight (FOXNC, Tue. 3/7/2023 8:00 PM, 60 min.) 0.556 million adults 25-54

3. Tucker Carlson Tonight (FOXNC, Wed. 3/8/2023 8:00 PM, 60 min.) 0.467 million adults 25-54

4. Tucker Carlson Tonight (FOXNC, Thu. 3/9/2023 8:00 PM, 60 min.) 0.395 million adults 25-54

5. Tucker Carlson Tonight (FOXNC, Fri. 3/10/2023 8:00 PM, 60 min.) 0.365 million adults 25-54

6. The Five (FOXNC, Tue. 3/7/2023 5:00 PM, 60 min.) 0.363 million adults 25-54

7. Hannity (FOXNC, Tue. 3/7/2023 9:00 PM, 60 min.) 0.361 million adults 25-54

8. The Five (FOXNC, Thu. 3/9/2023 5:00 PM, 60 min.) 0.341 million adults 25-54

9. The Five (FOXNC, Wed. 3/8/2023 5:00 PM, 60 min.) 0.340 million adults 25-54

10. Gutfeld! (FOXNC, Tue. 3/7/2023 11:00 PM, 60 min.) 0.330 million adults 25-54

39. Rachel Maddow Show (MSNBC, Mon. 3/6/2023 9:00 PM, 60 min.) 0.219 million adults 25-54

74. The Daily Show “Mar 8, 23 – Marlon Wayans” (CMDY, Wed. 3/8/2023 11:00 PM, 30 min.) 0.179 million adults 25-54

102. Low Country: Murdaugh Dynasty “2. Something In The Road” (CNN, Sat. 3/11/2023 9:00 PM, 60 min.) 0.152 million adults 25-54

165. Real Time With Bill Maher (HBO, Fri. 3/10/2023 10:01 PM, 58 min.) 0.115 million adults 25-54

195. Forensic Files (HLN, late Fri. 3/10/2023 1:00 AM, 30 min.) 0.105 million adults 25-54

222. Last Week Tonight (HBO, Sun. 3/12/2023 11:05 PM, 34 min.) 0.097 million adults 25-54

344. Shark Tank “Shark Tank 1102” (CNBC, Mon. 3/6/2023 9:00 PM, 60 min.) 0.070 million adults 25-54

498. Heavy Rescue: 401 “(508) This Aint Gonna Be Pretty” (TWC, Sat. 3/11/2023 5:00 PM, 60 min.) 0.047 million adults 25-54

505. Kudlow (FBN, Fri. 3/10/2023 4:00 PM, 60 min.) 0.045 million adults 25-54

552. Newsnation Prime (NWSN, Sun. 3/12/2023 7:00 PM, 60 min.) 0.039 million adults 25-54

Source: Live+Same Day data, Nielsen Media Research

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