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Daily Wire Jumps Into the Entertainment Industry

Shapiro has revealed that The Daily Wire has several planned projects, the first being a film titled “Run Hide Fight.” The film’s plot centers around a 17-year-old high school student tasked with protecting herself and her schoolmates during an active-shooter incident at her school.

Eduardo Razo

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The Daily Wire, a conservative media outlet, is diving into the entertainment business as the website’s co-founder Ben Shapiro stated will provide opportunities for films and TV shows that he says won’t “promote leftist causes.”

Shapiro published an opinion piece on the website where he seconds the remarks made by his mentor and Breitbart News founder, Andrew Breitbart, saying “politics is downstream of culture.”

“What he meant by this is that more people are shaped by the culture that surrounds them than by politics directly: we consume movies and TV shows; we get together and discuss the latest in sports. We swim in a sea of culture,” Shapiro said. “So conservatives have two choices: they can tune out, or they can find alternatives.”

“The problem is that Republicans won’t win anybody over by simply disengaging. We need those who aren’t political to engage with a different sort of content: content that is edgy and entertaining and awesome, but that doesn’t actively work to undermine the very values that have made this country exceptional.”

Shapiro has revealed that The Daily Wire has several planned projects, the first being a film titled “Run Hide Fight.” The film’s plot centers around a 17-year-old high school student tasked with protecting herself and her schoolmates during an active-shooter incident at her school. According to Deadline Hollywood, the film’s debut will occur during a “Daily Wire Backstage” event hosted by Shapiro and co-founder Jeremy Boreing on Jan. 14, where it will be live-streamed on Daily Wire and YouTube.

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Media Business

Saga Communications CEO Chris Forgy Elected to Broadcasters Foundation of Americas Board of Directors

“His input will be valuable as we continue to deliver aid to our colleagues who are in desperate need.”

Barrett News Media

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A photo of the Broadcasters Foundation of America logo

The Broadcasters Foundation of America has announced Saga Communications CEO and President Chris Forgy has been elected to its Board of Directors.

“I have always believed in giving back to the industry that has allowed me to be of service to local communities,” stated Forgy. “Colleagues who have fallen on extremely difficult circumstances need and deserve our support. I am honored to serve on the Board and contribute to the Foundation’s charitable mission.”

“Chris is a well-respected leader in the broadcast industry, and I’m delighted to welcome him to our Board,” added Broadcasters Foundation Board Chair Scott Herman. “His input will be valuable as we continue to deliver aid to our colleagues who are in desperate need.”

In addition to his work with the Broadcasters Foundation, Chris Forgy also serves on the NAB Radio and Television Board of Directors for District 6, which is comprised of North and South Carolina.

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Media Business

Advertisers Would Pay Premium for Corresponding In-Dash Visuals, New Study Shows

In total, 80% of advertisers claimed they were interested in in-dash visual ads.

Barrett News Media

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A photo of a car's infotainment center

A new study from Advertiser Perceptions shows that radio advertisers and agencies would pay a premium to see their commercials synced with in-dash visuals on car radios.

In 2021, media agencies and marketers said they were “very familiar” with in-car radio display technologies. In 2024, that figure has risen to 33%, with another 33% saying they were “somewhat familiar.”

In total, 80% of advertisers claimed they were interested in in-dash visual ads. In 2021, only 64% of respondents answered similarly.

When asked “How much on top of a typical AM/FM radio buy would you be willing to invest in this new in-car visual display capability?” the average advertiser claimed they would be willing to increase their budget by 16% in the latest version of the study.

That figure was 14% in both 2022 and 2023, and was 12% in 2021.

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Media Business

Median Age of Podcast Users Nearly 30 Years Younger Than Cable TV

“The ascent of podcasting signals a shift towards on-demand content consumption that aligns with the lifestyles and preferences of younger generations.”

Barrett News Media

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A photo of a podcast user's cell phone

It is no secret that cable TV has seen the age of its viewers continue to rise. But the entire picture is coming into view when juxtaposed against other mediums like radio and podcast users.

A new report from Amplifi Media shows that the median age of cable news viewers is 70. MSNBC is 70, Fox News is 69, and CNN is 67. That median age means that more than half the viewers are actually older than 70 years old.

Network television isn’t a much brighter picture. In primetime, the median age is 64. FOX has the youngest number at 49.5.

However, the median age of podcast consumers comes in at 34.

Steve Goldstein, Founder and CEO of Amplifi Media, believes the drastically younger demographics of the medium make it an ideal platform for advertisers.

“The ascent of podcasting signals a shift towards on-demand content consumption that aligns with the lifestyles and preferences of younger generations,” wrote Goldstein. “We live in an on-demand world, and while other media are adjusting (think streaming apps and YouTube), podcasting has three not-so-secret ingredients that traditional media struggle to match: intimacy, flexibility, and loyalty, which makes podcasting an ideal platform for engaging storytelling, niche topics, and fresh takes.”

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