A champion of cutting through the ‘noise’ and recycled material that lacks factual material, has become inconsistently consistent for many news and sports audiences alike, Clay Travis has no qualms with exposing the dangers of promoting this toxic behavior in the media. Travis’s company, OutKick has been built by an individual that believes in his vision so strongly that he chose to go all-in and invest in promoting honest, objectivity, consistency, free speech and political opinions, whether or not they are unpopular at the time.
Travis has proven to be a fierce defender of free speech and insists on setting and honoring logical and practical precedents, and has no intention of abandoning this quest for providing the best possible content space in the broadcast industry.
The reports of a more reductionary broadcast entering the broadcast industry with the blueprint solely described as the “strategic opposite of Clay Travis’ Outkick” targeting specific members of the media for the business venture—individuals who’ve made their political agendas and tolerance for opposing ideologies clear.
“OutKick is straight down the middle. We cover sports and we cover it in an honest way and we give you our opinion on a wide variety of subjects. We seem like we are ‘right-wing’ because the rest of sports media is so far left-wing that there is a perpetual knife fight for the woke audience.” Travis addressed the reports immediately and unapologetically as he welcomed the competition as it would merely make OutKick stronger in the long run. “If anything it’s only going to make us look more reasonable the further left-wing the rest of the sports media community goes.” Signing off, Travis made sure to welcome and wish luck to what seems to be a reductionist amalgamation designed with OutKick at the forefront of the venture, as outlined in the report.
It is very clear that Clay Travis has no fear of competition as it pertains to the sports broadcast industry and there is a refreshing confidence that he brings to audiences that have felt alienated by other media outlets. Those who want a dose of sports news, current events, sharing opinions unapologetically on a wide range of topics from reverse sexism to the presidential election with a star studded guest lineup—look no further, Outkick is the landing space for you.
News talk stations that want to OutKick their own coverage by way of covering a sports/news or sports/politics story by bringing in one of the uniquely entertaining voices currently dominating the broadcast marketplace, try to book an interview with Clay Travis or arrange regular guest hits. The refreshing and thoughtful reasoning Travis has provided the broadcast media world is an appreciating asset that is worth investing in as soon as possible. The opportunity to up your game and promote the content that has been blocked on social media and attacked by other hosts because it doesn’t fit the normalized narrative to which they’ve confirmed—the answer is Clay Travis and OutKick. Here’s to OutKick for the commitment to developing a platform that provides a voice for those who have been silenced and surpassed the goalposts as outlined in the company’s mission: fearless and authentic coverage for an audience that has set the sky as the limit for the growth and expansion potential.
Why? Talking points below:
“Stupid stories seem to trend on a regular basis. Tom Brady’s friendship with Donald Trump became ‘huge controversy’ yesterday on Twitter. I don’t understand how this is remotely possible, and now all the talking heads out there are debating whether or not Tom Brady’s friendship with Donald Trump should be a major issue going forward. Since when did who you were friends with dictate whether you should be judged by whatever opinions they might have? This is all insanity. What’s going on is People are trying to slice and dice identities to such an extent; where you’re only allowed to have friendships with people who are exactly like you. It seems awfully boring to me. My family is half Donald Trump voters and half Joe Biden voters. This idea that you’re not allowed to be friends with a Democrat if you’re a Republican, or friends with a Republican if you’re a Democrat is pure insanity. This is where social media is driving us. This is why I keep circling around and our audience continues to explode. My precedents that I set are logical. I don’t think it’s smart, in football, for statements to be made about politics of any sort, in a uniform, at work. I think that’s bad for the overall interest in the league. It’s been my position ever since Colin Kaepernick took a knee. The same way I don’t think it would be smart for somebody to take a knee because they protest gay marriage. Or because they’re pro or anti-abortion or whatever you want to argue. If Tom Brady took a knee before this Super Bowl to protest Donald Trump losing the 2020 Election, people who have been defending Colin Kaepernick kneeling during the Anthem for years would immediately demand that Tom Brady no longer be allowed to be a quarterback in the NFL…”
“This is cancel-culture moving into who you can not be friends with. I think it is fundamentally broken. It is a failure of epic magnitude and I just think it’s shameful that stories like these are allowed to turn into massive controversies with controversies.. in quotations.” Clay Travis on the inability for those with different political opinions and ideologies to be able to coexist peacefully or be respectful enough to be friends with those who disagree with them on January 26.
Travis even managed to have a very candid and thoughtful interview with the President at OutKick, President Trump and Travis had a great conversation about a variety of topics.
Of Tom Brady, President Trump said, “He’s a winner. He knows how to win. He’s been a great quarterback with a great coach in a great organization, with a great owner in Bob Kraft, frankly. I think he’s going to do well in Tampa Bay.”
“You have to stand for the flag and respect your country you’re making millions of dollars a year to be playing a sport that you’d be playing anyway but they’d be playing on the weekends, and they have to respect their country. And if they don’t, frankly, if the NFL didn’t open, I’d be very happy; if they don’t stand for the flag and stand strongly I would be very happy if they didn’t open. And with that being said, I’d love to see them open.” Trump replied to Travis about the NFL and their season opener.
“Some sports I see, I think golf has not been hurt, in fact I think it looks more beautiful if you want to know the truth. UFC works really well, I watched that the other night. And they light up the stage, they light up the cage.” Trump shared with Travis, citing the details of the sports he has followed and supported, hitting all the major team sports, UFC and PGA.
In the final question, Travis asks the President,
“The number one sports fan among sports fans for the last ten years has been who is better as a basketball player—Michael Jordan or Lebron James? Which do you think—”
“Michael Jordan.” Trump replied, quickly.
“No doubt in your mind?” Travis asked.
“Well I’ve seen them both, plus he wasn’t political so people like him better.” Trump finished, both of them sharing a laugh.
Clay remains well informed about the political, economic and sports news cycles.
“One of the challenges of sports has been talking about serious topics and in general, I don’t think sports lends itself to talking about political topics. I think that’s been really exposed In the coronavirus era. One of the reasons why this show has grown so much is because we can talk about sports, but we can talk about the impact of sports particularly as it pertains to the virus. But one of the challenges is talking about difficult topics, in a smart and sophisticated way for large-scale audiences.” Travis identified the issues with sports media falling flat with audiences, especially with certain topics.
Travis tackles divisive issues like defunding the police, supporting Charles Barkley’s sincerity and his willingness to speak out about social issues.
“Maybe I shouldn’t be stunned by how poorly informed people are, but it’s the lawyer in me who always says ‘what matters is the facts, the facts the facts.’ I think sadly what you are coming to realize is that common sense isn’t so common, and that it’s rare.” Travis spoke of the willful ignorance that’s adopted by many issues and the number of those who have become entrenched with an unequivocally false narrative yet continue to advocate the defunding of the police. Largely due to what Clay so aptly identified as “the overwhelming political one-sidedness of the media.”
In his latest mailbag released Tuesday, Travis tackled this issue. “What you have is a broken marketplace of ideas where some people are not comfortable with sharing what they truly believe, for fear that it would cost them their jobs. And I understand that.”
Travis spoke on Curt Schilling’s Hall of Fame snub saying, “It’s only left-wing political opinions that the sports media actually wants. If you share anything other than a far left-wing political option, in fact, not only will it be used against you but you won’t be able to make the Hall of Fame.” Travis defended the political discrimination and increasingly hypocritical dynamic that has exposed a serious flawed foundation that is covering the truth of why Schilling has been snubbed as a direct result of his unpopular comments amid his pursuit of a career as an analyst. The sheer implications of using your voice to share political opinions integrity “Why is there not a content neutral application here?” The athletes/analysts who have shared left-leaning political opinions have been rewarded while those with right-leaning views and opinions have been met with condemnation effectively eliminating the opportunity to have the conversations protected by the First Amendment. While Travis is well-aware with the reality of the climate and inability to pursue the challenges for non left-leaning individuals who have been thrust into a survival or self-preservation mode out of fear to retain their jobs and the ability to provide for their families but still want to be represented in the broadcast space will always have OutKick as a resource for the content that they feel is so neglected. Travis’ sincere pledge to the listeners makes him a genuine and long overdue hero to the average news/sports media consumer who’s felt alienated, silenced or forgotten due to fear of retribution or retaliation.
Chrissy Paradis is a BNM columnist and veteran sports radio producer. She’s worked in Las Vegas, Washington DC, Raleigh and Hartford helping personalities such as Rob Dibble, Tim Brando, Steve Cofield, Adam Gold and Joe Ovies. You can contact her on Twitter @ChrissyParadis or by email at [email protected].
It’s Clear NewsNation is Here to Stay
It was an important night for the outlet and it proved it had what it takes to produce quality programming. The debate’s ratings show that audiences agree.
The Nexstar-owned new kid on the block NewsNation proved its worth on Wednesday night after hosting it’s first ever presidential debate to the tune of 4 million viewers. At first glance, there were signs of possible failure. President Trump, the presumptive Republican nominee at the moment, didn’t show up and didn’t seem to pay too much attention to the debate.
SiriusXM’s Megyn Kelly worked as one of its moderators in a partnership between the two companies. Ironically, only CNN scheduled a post-debate show. MSNBC kept its debate postgame analysis to YouTube while Fox kept their programming schedule as normal as possible. A pre-recorded episode of Gutfeld! aired at 10 PM.
But from the moment the debate went on air, it was clear that when push comes to shove, NewsNation was ready for primetime. Because of its predecessor’s wide distribution, the network was much easier to find than many probably expected. It helped even more that The CW was simulcasting the show. Just like NewsNation, The CW has been another network slowly trying to prove its worth in the television ecosystem. A look at its ratings on Saturday afternoons when it airs ACC college football games shows the network is slowly making some headway. It was an important night for Nexstar and it’s newest properties and the company proved it had what it takes to produce quality programming. The debate’s ratings show that audiences agree.
The set design was very simple but balanced. It gave the feel of a typical debate while showcasing the look viewers would be able to find on NewsNation at any given hour. Nexstar also did an excellent job of promoting CW and NewsNation’s other respective programming throughout the telecast without forcing it down viewers’ throats. There weren’t too many repeated commercials and the moderators of the panel didn’t waste time promoting shows or hosts that air on the network, they stuck solely to the debate. Kelly’s appearance on the moderator panel also happened to be a Godsend, if anything. She found a way to ask pointed questions that got to the heart of issues that many conservatives are concerned about.
Kelly’s questions focused on hypocritical statements or stances each candidate has made without insulting them. Candidates were forced to distinguish themselves from their thoughts and ideas of the past. Elizabeth Vargas and Eliana Johnson also found ways to pit the candidates against each other and point out their differences without asking their questions in an ugly, judgmental way.
The only ugliness that may have appeared on air came from the political foes debating one another on stage. Kelly, Vargas and Johnson even found a way to keep candidates from wasting time on stage. Petty arguments and long diatribes were quickly interrupted. It felt like a group of aunties at Thanksgiving breaking up a discussion all the cousins were having so they could get to the dinner table and say a prayer for the food.
Although the debate was only two hours, it felt like it was longer – in a good way. Anticipation for the next moment in the debate could be felt in the air and time was going seamlessly. With fewer candidates on stage, everyone had more time to say their peace, and commercial breaks were far and few between. When a break took place, it also wasn’t long and it helped that some of the commercials aired had a bit of relation to what viewers were tuning into. While candidates were given time to breathe, the debate’s moderators weren’t afraid to intervene in order to get as many topics on the floor as possible. The constant switching of topics probably helped the debate seem so smooth.
A major difference between this debate and others was the screen space. Viewers were forced to really listen to what was being said because the candidates took up most of the screen. Graphics didn’t change up to reference the questions that were being asked or real-time polls from viewers that were tuning in or programming previews of what was coming up after the debate.
The only graphics that were shown identified who was speaking and the fact that viewers were tuned into a Republican Presidential Debate. It was an anomaly compared to most programming on cable news and television as a whole that includes graphics about social media, QR codes, a bottom line with other headlines, logos that change colors etc. Sometimes, less is more.
Despite all the positives, it was disappointing to see NewsNation ignore gun violence given the main story of the day. Three people were shot and killed while one person was injured on UNLV’s campus in Las Vegas, Nevada as preparations were being finalized for the debate.
As news broke of the incident, NewsNation chose to continue with a preview of the debate. At the top of their 4 PM hour, as the other three cable networks were wall-to-wall with coverage, NewsNation told viewers they were going to go over the top stories for the day. Instead of simulcasting coverage from their sister station in the area, KLAS, or even alerting viewers of what was happening in the first place, the network went into a pre-recorded interview with a voter who was anticipating the impending debate.
On any other day, if there is no breaking news going on, NN’s editorial choice makes sense. NewsNation is not a non-profit, the debate is the biggest event of the network’s history and they need people to tune in because debates are really expensive to produce.
The problem that lies here is that NewsNation is still a news station. Viewers deserve to know what is happening and to get coverage with the perspective NewsNation is able to serve viewers with even if there are a million other places to get news and information nowadays. What made matters worse is that none of the moderators referred to the incident during the program nor did they ask the candidates about the particular incident or their viewpoints on gun violence and how to curb it. It is so important that we don’t normalize incidents such as this by treating them like they are just a regular part of living in America. It should never be normal even if it is starting to feel that way.
Debates are extremely hard to produce. CNBC and NBC faced controversy during previous election cycles for some of the shows they’ve put on and both networks have been in existence for decades. CNN has faced criticism for town halls it has done in the past. NewsNation will always face some sort of criticism, critique, and controversy at some point. And they actually already have in reference to other endeavors they’ve tried out in this short time of existence. It is the nature of the business.
But to be able to pull off such a successful and informative debate as such a young company is something everyone in that newsroom should be extremely proud of and use as motivation moving forward. The world watched NewsNation on Wednesday night and is definitely paying attention if they weren’t doing so before.
Jessie Karangu is a weekly columnist for BNM, and graduate of the University of Maryland with a bachelor’s degree in journalism. He was born and raised in Baltimore, Maryland but comes from Kenyan roots. Jessie has had a passion for news and sports media and the world of television since he was a child. His career has included stints with USA Today, Tegna, Sinclair Broadcast Group and Sightline Media. He also previously wrote a weekly column for our sports media brand, Barrett Sports Media. Jessie can be found on Twitter @JMKTVShow.
Is NewsNation Filling a Hole or Fighting in an Already Crowded Space?
The fact that a major company sees an opportunity for straight news is encouraging.
The fourth Republican Presidential Debate took place on Wednesday night on NewsNation, which brought in the largest audience of the network’s two-and-a-half-year existence. And while the channel remains relatively new to the cable news scene, their presentation of the debate was the best of the 2024 Presidential cycle, and it wasn’t close.
From the moderators, to the graphics and camera shots, to the post-debate analysis team — including Bill O’Reilly and Sean Spicer, the presentation came across as being handled by an operation that had been around the block, not one that is 30 months old.
The ratings were encouraging as well for the network. The cable outlet drew 1.59 million viewers for the debate, which featured Chris Christie, Ron DeSantis, Nikki Haley and Vivek Ramaswamy. A simulcast on The CW (which, like NewsNation, is owned by Nexstar) brought in 2.62 million people, for a total of 4.21 million viewers, according to Nielsen. This was down from the 7+ million who watched the third Republican Presidential Debate on NBC. However, NewsNation should view the viewership competition as one against itself, not against legacy networks like NBC.
And when analyzing the numbers from that perspective, there is plenty to be encouraged by. The 1.59 million viewers for NewsNation is more than 10 times its typical primetime tune-in; in November, the channel’s highest-rated primetime show — Cuomo, anchored by former CNN host Chris Cuomo — averaged 149,000 viewers. The debate also set a new high for NewsNation in the key news demographic of adults 25-54, 350,000 of whom watched Wednesday’s telecast.
What network wouldn’t kill for an opportunity to do 10x its typical viewership? This is the lens through which NewsNation should view its successful evening.
NewsNation has the talent and production team to parlay this debate viewership into a long term increase in ratings and viewers. As someone who has mostly given up on weeknight cable news, I came out of Wednesday night’s debate not just thinking about the debate itself, but wondering about NewsNation’s opportunity in the cable news landscape moving forward.
Fox News remains the King of cable news with its loyal audience, while MSNBC and CNN continue to divide the left-leaning cable news audience. However, there remains a sizable potential audience looking for an alternative, with less of a lean than the three major cable news networks.
Can NewsNation split that difference and become a major player?
It won’t happen overnight, but they’re as well position as they’ve ever been to try and achieve that goal. Arguably the bigger question is whether or not, in a divided America, is there an appetite for a network that tries to remain “unbiased”? NewsNation bills itself as, “America’s source for fact-based, unbiased news for all America.”
While I admittedly haven’t consumed enough of their content to be able to determine whether or not they live up to that moniker, the fact that a major company sees an opportunity for straight news is encouraging.
And as we sit here on the eve of a Presidential election year, coming off a huge viewership number, by their standards, NewsNation is well positioned to try and take advantage of what will likely be a hectic, fun, fast-moving news landscape over the next 12 months.
Come this time next year, we’ll know if there is a growing market for what they are selling, or if it is just a nice idea that isn’t likely to grow beyond a relatively niche audience.
Pete Mundo is the morning show host and program director for KCMO in Kansas City. Previously, he was a fill-in host nationally on FOX News Radio and CBS Sports Radio, while anchoring for WFAN, WCBS News Radio 880, and Bloomberg Radio. Pete was also the sports and news director for Omni Media Group at K-1O1/Z-92 in Woodward, Oklahoma. He’s also the owner of the Big 12-focused digital media outlet Heartland College Sports. To interact, find him on Twitter @PeteMundo.
The Problem With Radio Interviews and How to Make Them Better
Most interviews suck. Most interviews have little reason to exist in the first place, not if the host, anchor, or reporter isn’t going to ask the tough questions the audience wants answered.
What was the last interview you remember? I’ll wait. Yeah, not so easy. Most interviews on radio, TV, or podcasts, or in print, are anything but memorable.
Either nobody says anything other than the usual platitudes, or the host fawns over, and tosses softballs at, the guest. The only thing accomplished is to fill a segment the easy way — hey, the guest is doing all the work! Cool! — and the host is, ideally, maintaining access to the guest while pleasing some publicist who will, the producer hopes, send more clients to the show. Everybody wins, right?
What about the audience?
Most interviews suck. Most interviews have little reason to exist in the first place, not if the host, anchor, or reporter isn’t going to ask the tough questions the audience wants answered. Is it entertaining or enlightening to a radio listener or cable news viewer if an interview consists of stock answers, vague platitudes, or ridiculous opinions met with zero resistance from the interviewer? Who wants to hear that? Yet that’s what I see, hear, and read everywhere.
Nobody gets challenged, and in the rare instances when they do get challenged, the interviewer invariably lets them off the hook. Follow-ups are non-existent. Wild claims are unchallenged. And those are among the more interesting interviews, because at least there’s some animated discussion. Others are deadly dull, too polite, interviewers afraid to make things too uncomfortable.
Uncomfortable can be, of course, the kind of memorable interview that people talk about years later, the kind that can define a host and show. I’ve written before about how I saw the light when I was programming New Jersey 101.5 and, from the front hallway of the studio, I suddenly heard John Kobylt (now at KFI Los Angeles) and Sen. Frank Lautenberg (D-NJ) in a shouting match. I don’t even remember what they were arguing about, but it was a talk show host and a sitting U.S. Senator on the phone screaming at each other and I ran towards the studio, then stopped in my tracks.
Yeah, it was a Senator, but so what? Senators are just people, but also people who owe their constituents answers. John was representing our listeners. I let it go on. And our ratings reflected that attitude: We used our access to get answers for the audience, and they appreciated it. Politeness may get you invited to campaign events and press conferences, but you don’t work for political parties, sports franchises, or college athletic programs, you’re the proxy for the people, and yourself.
(Lately, it’s been fun to watch Jake Tapper let the Philly come through and be more aggressive with politicians; “Be more Philadelphia” is a good rule of thumb, although I might be biased in that regard….)
There are other radio examples, too, from Tom Bauerle in Buffalo challenging Hillary Clinton to Dan Le Batard confronting MLB Commissioner Rob Manfred over the Marlins’ tanking to the recent WFAN/Carl Banks brouhaha, and you surely have other examples, probably because they’re the interviews you remember. (We can skip over Jim Rome vs. Jim Everett, okay?) Honestly, whether they’re pundits bloviating on cable about the latest breaking news or a coach or player spouting the same safe canned responses after every game (“Why didn’t you go for it on 4th and 2?” “We’ll have to try harder next week, but give credit to the other guys’ defense”), the world, and your ratings, would probably be better off without those interviews.
But if you insist on doing a lot of interviews…
1. Listen. Yes, this has become a cliche. So many great interviewers have said this that it’s hard to figure out who said it first. It’s true, though. Prepare all the questions you need in advance — more than you need, really — but when you ask a question, don’t let your eyes move down the page to the next question on the list. Just listen to the answer, because more often than not there will be an opportunity to….
2. Follow up. This is not optional, especially entering an election year when misinformation is going to continue to be rampant. You know when you’re watching a cable news anchor talking to a politician or pundit and the latter says something outrageous and unsupportable and the interviewer just moves on? You know how you want to throw things at your TV when that happens? Don’t be that interviewer. Better yet….
3. Insist on an answer. If the subject doesn’t really answer the question, ASK IT AGAIN. Repeat until you get a commitment. No need to defer to someone who’s avoiding your questions. At least get them on record as refusing to answer the question – and point that out — before you move on.
4. This is out of order, but before you even book the interview, ask yourself: Is this what the audience wants or needs? Is this going to be entertaining or informative, or preferably both? Are people going to remember this past the second it ends? Might this make news or is it just going to sit there accomplishing nothing? Why am I doing this? (The latter question is apropos for everything in life, by the way, and the answer isn’t always pretty.)
It’s not to say that you need to be a jerk to guests, or that you can resort to name-calling or low blows. To the contrary, asking good, tough questions is a sign of respect, a sign you think they can handle it. If they can’t, it’s on them. If you’re the host, anchor, or reporter, you’re in control. Use it.
Perry Michael Simon is a weekly columnist for Barrett News Media. He previously served as VP and Editor/News-Talk-Sports/Podcast for AllAccess.com. Prior to joining the industry trade publication, Perry spent years in radio working as a Program Director and Operations Manager for KLSX and KLYY in Los Angeles and New Jersey 101.5 in Trenton. He can be found on X (formerly Twitter) @PMSimon.