In a past column I wrote for Barrett News Media, I mentioned that some of my best interactions have been with colleagues who oppose most (if not all) of my political views.
Todd Herman is one name that stands out.
The morning man on Seattle’s KTTH-AM and guest host for The Rush Limbaugh Show is a fascinating person who has led a fascinating life. He’s worked for Microsoft, founded startups, and spent time working for the RNC. Yet, his passion for storytelling led him to where he is today.
He’s not your typical conservative talker. He never comes off angry, but instead calm, confidant and curious. When I would challenge him on an issue his first response was not to challenge me back, but to discover why I thought the way I did. His faith drives him to look for the good in people.
I caught up with Todd recently to talk about his work with Limbaugh, the radio industry, and where conservative media is headed.
You earned the very rare opportunity to be one of the regular guest hosts on The Rush Limbaugh Show. What has that experience been like for you?
If you had the opportunity to do fill in work for the person you admire most in your industry what would that be like for you? For me, it caused to me speak a word I had used all once before in my life: “Surreal.” Since I have been honored to fill in for Rush, for a number of years, it’s now a lot of fun. It’s a joy, and that is because of the EIB team and the Rush Limbaugh callers. Being around the show, even as a rodeo clown fill in, I wish more people really got to know what Rush and his team at EIB have built. This is beyond a media company or a radio show; the connection Rush’s listeners feel to him is not a soft bond, it’s a strong bond. What I experience when doing the show, comes partly from what I feel from callers. The EIB team–and, in that, I include Ken Matthews and Mark Steyn, also guest hosts–is an obsessive focus on serving that audience. It doesn’t get the attention it deserves: Rush’s Team has been with him for up to thirty-years! Think of this industry or media in general! Where do teams like that stick together that long, with this much success? I know a little bit about culture and longevity, and the focus on delivering excellence isn’t accidental. What continually strikes me when I work with EIB, is the culture of graciousness. “Bo Snerdley” and Kraig Kitchin have helped me understand when I am at my best as a host and when I drop below my best and they do that with great bedside manners, albeit with two very different personalities. There are people in radio who would be wise to pay to get their feedback (well, we would all be wise to seek that), and I get paid to listen to it and learn from that. So, it’s graciousness and I extend that assessment to all the show people, the finance, show revenue generators, and right back to the foundation: the audience. But even with all that, when the show theme rolls and I hear Johnny Donovan say my name, I am just struck with awe and gratitude that God somehow decided to make this possible, and of course, to my home team in Seattle at 770 KTTH, for giving me a daily platform of weekday mornings.
You have a unique background. You were an executive for Microsoft during the Gates days, you worked in D.C. for the Republican Party and even [founded, lead, and sold] several startups. Most (if not all) of those fields are far more lucrative than radio. Where does your passion for the business come from and why do you still do it?
I love story. I love to tell them and hear them. I am deeply passionate about proper governance and the rule of law. So, as a host, I am blessed to be able to combine these elements into a radio show. I prefer radio to Podcasting, because I crave walking the highwire of live radio, where what occurs to me, as I analyze news, is a split second from landing with my audience, and the stories I tell are directly shared with the people who make possible my career. I adore extemporaneously expressing my thoughts and getting feedback. My love of this all, got fed to me. During my youth, my father would play Paul Harvey and I especially loved “The Rest of The Story.” In my teens, I got the great gift of a lifelong best friend whose father, Gary Taylor was an important radio and music executive. With he and his son, my dearest friend, I was able to learn from Gary’s play by play critique of radio, and you will hear me reference sort of old time FM radio talk, on my local show–“Oh, I hit the post on that bump!”–I adore the mix of those kinds of performance dynamics with more thoughtful moments, things I heard from people like Jim French (a Seattle radio legend) and good-spirited mockery, like Pat Cashman did (another great radio person from Seattle) and I now get to work with a great monologuer, Dori Monson. My life changed forever, though, when I heard Rush Limbaugh, and all of these pieces came together and all wrapped around one man’s opinions, intelligence, wit, and love of the craft; when I heard Rush’s show, I was sold, I had had to do it. I am certainly not comparing myself to these greats, I am just explaining how I came to love this medium.
Given your background in the tech sector, I had to lob you a question on that front! What are the best things radio can do to evolve itself and reach the younger, tech-savvy consumer base?
I have a firm rule, Ryan; old people have no business explaining how to reach young people unless the old folk are speaking from direct observation at scale and in-depth, evidentiary data. So, with those caveats in place, I would hope radio executives are cool hunting beyond apps and gadgets and down to the “why?” What I mean is this: Why does a young person use TikTok for some content and Snapchat for others? Why are so many young people doing their own cool hunting (their own version of A&R) and finding artists before the labels do. For instance, my daughter was listening to Cavetown, there were about 100 people on that YouTube channel. She has done that with a lot of artists, who have gone on to some good level of fame. So, this is still about content, story and relationship and these young people are far more similar to their parents and grandparents than we are led to believe: My daughter has dumped TikTok and now watches long form documentaries and stories, that has happened as she has aged; as I grew up, I listened to less hair metal and more of the Beatles, stopped Hogan’s Heroes and started watching more sophisticated stuff. Beyond that “focus group of one” comparison, consider the YouTube sensations, Dan & Phil. Where did their careers lead them? To a BBC deal and a hugely successful series of live stage shows. I saw both tours of Dan & Phil, and with the notable exceptions related to cultural shifts, these stage shows were good, old fashion shtick, some Joseph Campbell, some Odd Couple, some Vaudeville. So, these “tech savvy” young people–which I would express as “tech culture” young people–bought tickets, stood in line, bought merch, screamed, and cried when the guys came on stage, and then, in Seattle, chased their tour bus in teen hysteria. Is that a tech story? No, it’s a content story and Dan & Phil–who are now guys in their 30’s–built a strong bond with their audience because they adapted to a new aesthetic: They spoke in intimate terms, close up shots, often with no music, to their audience. Sure, Dan & Phil are performers, but they knew their medium well enough, to know when to emote and when to clown.
You and I have very different political views. Despite that, we had some fascinating conversations and always had the ability to, many times, meet each other in the middle. Can that kind of mentality make for good radio?
Could that mentality make good radio? Sure. Can a radio show like that succeed? No and yes. No: not as a new radio show. The Nation has been divided so completely, and these divisions are being inflamed so brilliantly, that I believe a new radio show with left and right cannot work. You will be losing 50% of the audience every few minutes. Yes: if the radio show pre-existed our Nation being divided so expertly. If the audience got to know the hosts before the great divide, then they can love the hosts without regard to the divide. Yes: if the hosts have a solid basis of friendship that pre-dates the great divide, the audience will sense that. Again, we have a model of that: Tom & Curley in Seattle, their show, and their friendship pre-dates the great divide; it’s fun, engaging radio because they are terrific performers, it still works because their audience grew up with them and with Curley, in his 80th year of radio, they stick with him to help him into old age. I said the mentality we share could make good radio. You and I can find a way to respect one another’s views, because I think you and I enjoy honest debate. You are a guy who likes to think about what people tell you, and I am a person who is fascinated with how people think. My faith calls me to have love for people and your nature, I believe, is to find the good in folks, even dangerous, right-wing lunatics like me. These characteristics make for great conversation, and I imagine it could work well in a Podcast where people choose to listen to a Left and Right dynamic and have success. But, not with radio where tune-ins matter.
What is the future of not just conservative talk radio but conservative media? How will it manage to exist and thrive despite the rise of “wokeness” and “cancel culture”?
That depends on how serious the New York Times is about the government having a “reality Czar” who decides what is or is not “true.” It depends on whether the totalitarians at Facebook, Google and Twitter get to continue to disappear us. If CNN hosts get their way, and OANN and NewsmaxTV are stricken from Comcast and Verizon pipes, it will be a hard path. We will have to buy our own servers, our own networks, pipes, and that clearly would take enormous investments. What’s happened in content, though, is fascinating: I firmly believe we are the news media. My audience knew about eight months ago the 35 Cycle PCR tests used to justify the deadly, medically useless, politically targeted lockdowns of schools, churches, and small businesses, were tragically flawed and delivered up to 98% false positives for Covid. Now, the World Health Organization finally admitted these tests are deeply flawed. My audience knew in March of last year, that all of the evidentiary data indicated children are at less risk from Covid than they are from flu; they knew people ages 20 – 40 are more likely to die playing football than from Covid. My audience heard, firsthand, that Hydroxychloroquine was never controversial until CNN manufactured that false reality, and suddenly it’s safe again. Now–as if by magic–we have Democrat politicians demanding schools open. It’s insane in a way, but my little show, Rush’s huge show, Glenn Beck’s program, in Seattle, my great colleague, Dori Monson, we have become the places where people can hear a counter narrative that breaks with what has, in far too many cases, become what I call the Mockingbird Media; shows and hosts who repeat and amplify the talking points of technocrats and leftist government, without a shred of skepticism. I am not claiming some mantle of infallibility, far from it, but in relation to Covid, somehow, we were right from three days after the partial, selective, deadly lockdowns began. So, unless we are disappeared, we will thrive by being the people who are committed to speaking fact and being open about our opinions and biases. However, if Twitter, Facebook and YouTube and CNN and The New York Times get their wish, and conservative news sources are disappeared, then the counter narrative is gone. If that happens, large scale debate is over and with it peaceful dissent. Should those things fall, America is gone. Hopefully, people in our industry with actual power, will not let that happen.
Ryan Maguire is a columnist for BSM, and a longtime sports and news radio program director. He has managed KIRO-FM in Seattle, WQAM in Miami, 93.7 The Fan in Pittsburgh, 610 Sports in Kansas City, and 105.7/1250 The Fan in Milwaukee. Presently, Ryan serves as the Executive Producer of Chicago White Sox baseball on ESPN 1000 in Chicago. Originally from Michigan, Ryan still holds out hope that the Detroit Lions will one day deliver a Super Bowl title. He can be reached on Twitter @RMaguire1701.
Kristina Koppeser Knows the Importance of Pushing News Radio to the Digital World
“People look to you for information, and they will get it wherever they can find you. Being in those spaces is important.”
Professionals like Kristina Koppeser play a key role in leading traditional media outlets into the digital age in today’s rapidly changing media and journalism industry. With a unique background that includes working at Twitter, now known as X, Koppeser brings a fresh perspective to her job as Brand Manager at KYW Newsradio.
Koppeser is passionate about the future of the journalism business, and she talked about KYW Newsradio’s Newstudies program, which has been running for over 60 years. The program allows local and regional high school students to gain hands-on experience at the station.
Kristina Koppeser stressed the importance of adapting to the multimedia landscape, recognizing that aspiring journalists need to have a versatile skill set in the age of social media and constant connectivity.
Having previously worked at a tech company, Koppeser understands the significance of branding in journalism. She emphasizes that journalists, like on-air personalities, must establish a solid online presence and recognize that audiences seek information across various platforms. This viewpoint aligns with her belief that being present on platforms like Instagram Reels and staying on top of breaking news is essential in today’s media landscape.
Reflecting on her journey as a young brand manager at a heritage station like KYW Newsradio, Kristina Koppeser acknowledges the challenge of learning the intricacies of radio after a background in tech, digital news, and television. However, she sees this as an opportunity to blend forward-thinking, pioneering knowledge with the institution’s wisdom, ensuring a holistic approach to managing the brand.
Koppeser’s leadership philosophy is based on trust and learning. She values trusting her team to excel in their roles while actively seeking knowledge in areas where she may be less experienced. Her openness to learning from the experienced team at KYW Newsradio reflects her commitment to continuous growth and improvement.
Regarding the potential use of artificial intelligence (AI) in reporting or writing, Kristina Koppeser views AI as an intriguing efficiency tool. While acknowledging the need for caution and thorough vetting, she sees AI’s potential to save time in tasks like event coverage, provided it is used with proper parameters and awareness of its strengths and weaknesses.
The interview also discussed the dynamics of KYW Newsradio within Audacy’s larger corporate structure. Koppeser expressed her desire for the corporate office to recognize and appreciate the station’s excellence, emphasizing the benefit of being in the same city as Audacy’s corporate offices.
Ryan Hedrick: What is KYW Newsradio doing to attract young journalists to the industry?
Kristina Koppeser: I am very passionate about the future of the business and getting young minds interested in broadcast media. We are just wrapping up our Newstudies program. We’ve been doing this program for over 60 years, with local and regional high school students, sophomores, juniors, and seniors interested in broadcast. They come into the station and use our recording equipment if they want to. They learn from our award-winning journalists who are instructors and volunteer their time to do this. These students write and record a piece for air that airs on KYW Newsradio throughout November and December.
RH: What excites you as a brand manager about the positive trends you see from young, aspiring journalists?
KK: I see many people interested in multimedia production, which is smart because it’s 2023, and everybody has a device that they look at hundreds of times a day. Young people are coming out of college knowing full well that you can’t just be one thing. You have to learn how to create a presence on whatever the app of the month is.
When you are trying to become a journalist in this multimedia landscape, they are conscious of your Instagram Reels and broadcast content and making sure that they are on top of breaking news.
I used to work at Twitter, now called X, and working at a platform, I see that branding is important for everyone, not just on-air personalities but journalists. People look to you for information, and they will get it wherever they can find you. Being in those spaces is important.
RH: What challenges have you faced as a young brand manager rising through the ranks of a heritage station like KYW Newsradio?
KK: I have only been here for two years, so one of the challenges was learning the space. I came up through tech, digital news, and then television, so I worked at Hearst Television for five years. Before this, one of the biggest challenges was learning radio because that was the one thing I had not had experience with on a professional level, but I also think that that’s a benefit.
Our Assistant Brand Manager, Tom Rickert, has been here for a long time and has all the institutional knowledge. I can think more about the big picture and toward the future and lean on him when I don’t know something or want to learn how the board works. I have learned a lot in the last two years, especially the last year since I was promoted. And I am learning the broadcast side, taking my forward-thinking, pioneering knowledge, and marrying those two things.
RH: As the Brand Manager at KYW Newsradio, what is the most important thing you’ve learned?
KK: To trust people to do the job that they know how to do well. That’s important. We have an amazing group here. They are so smart and dedicated. One of my biggest superpowers is knowing what I don’t know, so when I don’t know something, I want to learn it actively, seek it out, and understand. I have 60 people in the newsroom that I can go to and find an expert.
RH: As a radio station, are you open to using Artificial Intelligence (AI) for reporting or writing?
KK: AI is a really interesting efficiency tool. It can cut corners in a way. I have played around with it myself, both personally and professionally. One interesting thing about it is that it will do the searching for you, and of course, with anything unvetted, like AI, you have to be careful. You have to treat it like you would with any source, fact-check it, and do all of those things. It saves time is one of the biggest places I find useful.
If you’re looking at doing things like events coverage, you can ask it to spit out a list, and of course, you will have to check that list, but it’s doing some of that work for you. Whether or not I give it an OK, like anything else, I would put parameters on it and ensure everybody knew its strengths, weaknesses, and the best way to use it. The jury is still out. I would have to do more investigative work to ensure I am comfortable with it, but it could be a helpful tool.
RH: Do Audacy’s corporate offices in the same city as KYW Newsradio make executives pay closer attention to the radio station?
KK: I don’t know about that. I want our corporate office to have us on in the morning when they are driving into the office as I am. It is also a benefit. When I was at Hearst, we had 26 stations there, and if one were in New York I would have felt very lucky. I want to be recognized, and I want our station to be recognized for its excellence.
RH: Where do you look to for inspiration outside of your building?
KK: I look to digital audiences. I look to friends and family. Because I come from a curation background, I am always thinking about whether this makes sense to everyone. At the end of the day, we as journalists, our job is to inform and educate, and I want to make sure we are doing that on any given day. I do look to people and I also look to other stations because I think of some of the work that other Audacy stations do. I lean on my colleagues. And I look to some of the other brand managers, like at WINS and KRLD.
Ryan Hedrick works for WIBC in Indianapolis as a Morning News Anchor/Digital Content Producer. Prior to moving to Indy, he served as Assistant Program Director and Co-Host of the Morning News Express at WFMD. His career also includes stints at News Talk 103.7 FM in Chambersburg, PA, Sirius XM in Washington D.C., WBEN in Buffalo, NY, and WIBW-AM in Topeka KS where he earned the Kansas Association of Broadcasters (KAB) award for Major Market enterprise reporting in 2016. To connect with Ryan, find him on Twitter @SureToCover.
Talk Radio Still Has the Power to Ignite Audiences
“Opinion is really powerful because you can have a conversation and explore ideas. At least the listener can hear an issue to get fleshed out.”
It’s been an interesting stretch in local journalism. Late last week, The Wall Street Journal published a piece about the dozens of newspapers across the country that exist but don’t even employ a single full-time reporter. That can’t be good. Some talk radio stations may have a similar setup, featuring a nationally syndicated lineup. That also isn’t good.
Let’s face it though, we all sort of felt that anyway, and having a newspaper with a few freelancers is better than no paper at all.
Then, here in Connecticut, Hearst Media, the state’s most powerful newsgroup, snatched up a handful of small-town papers, giving it more than two dozen publications, including eight daily newspapers.
Nationally, it has a network of print, digital, and broadcasting entities.
Oh, and as an aside, a recently defunct newspaper was brought back to life by a publishing company that doesn’t even have any newspapers in its largely magazine portfolio.
The message may not be entirely new, but it is clear: To make money in anything involving local media, you absolutely have to have scale, business efficiency, and production synergies. It’s pretty much binary these days; either go out of business or be part of some massive media group.
Lost in that whole matrix, of course, is a truly hyper-local focus, although to be honest, the Hearst endeavor is trying to flood the zone by aggregating all of its news brands into one central website, CTInsider.
At the same time, it actually feels like radio has succeeded in filling some of the void, especially over the last month or so.
One town had a massive pushback on a taxation issue. It absolutely dominated the radio airwaves, and the entire town leadership was voted out. Afterward, more than a few citizens thought the momentum began on the radio.
Right after the election, a new story came to the fore: Electric vehicles. The Governor here committed to following California and formalizing the effort to ban all sales of new gas-powered vehicles by 2035.
It’s a big deal.
The cars are expensive. The infrastructure isn’t there. Appetite for the vehicles has stalled. And all of this would need to change in a short and expensive period of time.
Pressure was brought to bear. Legislators buckled before the vote. The Governor pulled the plug on the committee before what could have been an embarrassing vote that would have shown bi-partisan support for tabling the mandate.
Why am I telling you all this stuff that, perhaps, only people in Connecticut care about?
Talk radio may not be the sole reason the issue took a dramatic turn, but it certainly seemed to play a role. Hosts took up the issue, and it lit a fire under the audience. I know that several shows on my station talked about it nearly all day, every day. That clamor was heard loud and clear as a huge swath of the listening population seemed to truly reflect the larger population and didn’t seem to like a mandate that essentially would be codified by a committee of 14 state senators.
“There are certain issues that are visceral,” said Todd Feinberg, who hosts the afternoon drive show on my station, WTIC 1080. “We still have expectations that certain decisions should come from the people.”
The banning of new gas car sales in little more than a decade seemed to be one of those decisions.
As Feinberg sees it, the remaining written journalism doesn’t pack much of a punch – it’s devoid of opinion, but more importantly, to him, it’s all sort of generic. Radio can still have the nuts and bolts of that generic reporting, but it also has opinion, analysis, and passion.
“Radio fills a void, but we’re not doing reporting, and newspapers aren’t doing reporting, either,” Feinberg said. “Opinion is the only way to hear opposing ideas because media is so uniform in the stories it presents.
“Opinion is really powerful because you can have a conversation and explore ideas. At least the listener can hear an issue to get fleshed out.”
I can’t find a quantitative throughline that definitively proves radio directly influenced the dramatic political shift on this issue. But when an overwhelmingly popular Governor – Ned Lamont is in the top 10 for most popular Governors in the latest Morning Consult poll — loses some votes in his own party over a rather important issue, where else is the public getting the debate?
Not in the newspapers, that’s for sure.
Brian Shactman is a weekly columnist for Barrett News Radio. In addition to writing for BNM, Brian can be heard weekday mornings in Hartford, CT on 1080 WTIC hosting the popular morning program ‘Brian & Company’. During his career, Brian has worked for ESPN, CNBC, MSNBC, and local TV channels in Connecticut and Massachusetts. You can find him on Twitter @bshactman.
Republican Primary Debate on NBC Sees Less Than 7 Million Viewers
It also picked up an additional 650,000 viewers when including the debate’s other available platforms like Peacock, NBC News Now, and NBCNews.com.
Despite a competitive night on television and despite the absence of its party’s frontrunner, a Republican presidential primary debate of the 2024 election cycle was still able to be the most-watched telecast of its prime time (the 8-11 p.m. window) based on live plus same-day data. The third GOP debate aired on NBC on Nov. 8 from 8-10 PM ET and drew 6.863 million total viewers, according to Nielsen Media Research.
It squeaked by ABC’s CMA Awards (6.84 million) on the night, although the awards overtook the debate when delayed viewing is included; in live plus seven-day, “CMA” 7.84 million, debate on NBC 7.156 million.
It also picked up an additional 650,000 viewers (bringing the night’s tally to 7.51 million) when including the debate’s other available platforms NBC News Now, NBCNews.com, Peacock, Sky News, Universo, NoticiasTelemundo.com, and Noticias Telemundo’s social platforms.
Within the key 25-54 key demographic, the GOP debate posted 1.312 million; nearly evenly split among male (687,000) and female (625,000) viewers for NBC. (CMA Awards did top it in the demo with 1.669 million adults 25-54.)
Moderated by NBC Nightly News host Lester Holt, Meet the Press moderator Kristen Welker and talk radio host Hugh Hewitt, the third GOP debate was held at the Adrienne Arsht Center for the Performing Arts of Miami-Dade County in Miami. It featured five candidates: former New Jersey Gov. Chris Christie, Florida Gov. Ron DeSantis, former United Nations Ambassador Nikki Haley, businessman Vivek Ramaswamy, and Sen. Tim Scott of South Carolina.
Unsurprisingly, the third Republican presidential debate lagged behind each of its two predecessors from Aug. 23 (13 million viewers, 2.82 million adults 25-54) and Sep. 27 (9.32 million viewers, 2 million adults 25-54).
NBC’s one-hour post-debate analysis at 10-11 PM ET delivered 3.195 million viewers. This represented a 46.5 percent retention from the debate which was slightly less than the 47 retained on Fox News (a special edition of Hannity following the debate posted 3.14 million viewers) back on Sep. 27.
Back on Aug. 23; Fox News’ post-debate had drawn 4.39 million, out of the 11.06 million viewers; thus, then retaining 40 percent.
Once again, MSNBC and CNN offered their own post-debate coverages and each saw increases from its previous hour, as also had occurred in the recent past:
August 23, 2023
- MSNBC 10-11 p.m.: 1.922 million viewers
- MSNBC 11 p.m.-midnight: 2.720 million viewers (+41.5 percent)
- CNN 10-11 p.m.: 0.736 million viewers
- CNN 11 p.m.-midnight: 1.516 million viewers (+105.97 percent)
September 27, 2023
- MSNBC 10-11 p.m.: 1.676 million viewers
- MSNBC 11 p.m.-midnight: 2.203 million viewers (+31.4 percent)
- CNN 10-11 p.m.: 0.529 million viewers
- CNN 11 p.m.-midnight: 0.778 million viewers (+47.1 percent)
November 8, 2023
- MSNBC 9-10 p.m.: 1.490 million viewers
- MSNBC 10-11 p.m. 2.348 million viewers (+57.6 percent)
- CNN 9-10 p.m.: 0.642 million viewers
- CNN 10 p.m.-midnight: 0.853 million viewers (+32.9 percent)
On this Nov. 8 evening, so did Fox News Channel as the 10 p.m. “Gutfeld!” (1.971 million viewers, 317,000 adults 25-54) grew out of 9 p.m. “Hannity” (1.811 million viewers, 215,000 adults 25-54), although “Gutfeld!” rising in 25-54 from “Hannity” is a common occurrence.
As counter-programming to NBC’s debate, Newsmax televised a Donald Trump rally from the Miami Florida suburb of Hialeah. From 8:30-9:45 p.m. eastern, it posted 828,000 viewers and 87,000 within the key 25-54 demo; post-rally coverage from 9:45-11 p.m. drew 434,000 viewers and 49,000 adults 25-54.
One night earlier (Nov. 7), it was Election Night in the U.S. Among the key results were a ballot measure preserving abortion rights passing in the state of Ohio, Democrat Andy Beshear held onto his governorship In Arkansas, Democrats won a majority in the Virginia State Senate, former Biden White House aide Gabe Amo was elected as the first Black member of Congress representing the state of Rhode Island and Democrat Cherelle Parker was elected as Philadelphia’s first female mayor.
Due to election night coverage, CNN delivered a rare prime time win among adults 25-54 over its cable news competition with an average of 389,000 from 8-11 p.m. Fox News (335,000) was close behind with MSNBC (252,000) also potent; all three major cable news outlets drew well above its normal weeknight demo deliveries.
In total viewers in prime time on Nov. 7, usual cable leader Fox News (2.561 million) remained so, while MSNBC (2.042 million) and CNN (1.32 million) were each above-average.
Cable news averages for November 6-12, 2023:
Total Day (Nov. 6-12 @ 6 a.m.-5:59 a.m.)
- Fox News Channel: 1.262 million viewers; 148,000 adults 25-54
- MSNBC: 0.904 million viewers; 97,000 adults 25-54
- CNN: 0.532 million viewers; 114,000 adults 25-54
- Newsmax: 0.153 million viewers; 11,000 adults 25-54
- HLN: 0.144 million viewers; 42,000 adults 25-54
- CNBC: 0.117 million viewers; 28,000 adults 25-54
- Fox Business Network: 0.114 million viewers; 12,000 adults 25-54
- NewsNation: 0.074 million viewers; 12,000 adults 25-54
- The Weather Channel: 0.072 million viewers; 14,000 adults 25-54
- Court TV: 0.046 million viewers; 13,000 adults 25-54
Prime Time (Nov. 6-11 @ 8-11 p.m.; Nov. 12 @ 7-11 p.m.)
- Fox News Channel: 1.877 million viewers; 230,000 adults 25-54
- MSNBC: 1.353 million viewers; 141,000 adults 25-54
- CNN: 0.684 million viewers; 169,000 adults 25-54
- Newsmax: 0.266 million viewers; 23,000 adults 25-54
- NewsNation: 0.091 million viewers; 15,000 adults 25-54
Top 10 most-watched cable news programs (and the top programs of other outlets with their respective associated ranks) in total viewers:
1. The Five (FOXNC, Tue. 11/7/2023 5:00 PM, 60 min.) 3.048 million viewers
2. The Five (FOXNC, Mon. 11/6/2023 5:00 PM, 60 min.) 3.046 million viewers
3. Jesse Watters Primetime (FOXNC, Tue. 11/7/2023 8:00 PM, 60 min.) 3.027 million viewers
4. The Five (FOXNC, Thu. 11/9/2023 5:00 PM, 60 min.) 3.018 million viewers
5. The Five (FOXNC, Wed. 11/8/2023 5:00 PM, 60 min.) 2.782 million viewers
6. The Five (FOXNC, Fri. 11/10/2023 5:00 PM, 60 min.) 2.724 million viewers
7. Jesse Watters Primetime (FOXNC, Mon. 11/6/2023 8:00 PM, 60 min.) 2.657 million viewers
8. Jesse Watters Primetime (FOXNC, Thu. 11/9/2023 8:00 PM, 60 min.) 2.632 million viewers
9. Hannity (FOXNC, Tue. 11/7/2023 9:00 PM, 60 min.) 2.499 million viewers
10. Rachel Maddow Show (MSNBC, Mon. 11/6/2023 9:00 PM, 60 min.) 2.454 million viewers
101. Election Night In America (CNN, Tue. 11/7/2023 9:00 PM, 60 min.) 1.380 million viewers
194. Trump Rally (NMX, Wed. 11/8/2023 8:30 PM, 75 min.) 0.828 million viewers
221. Real Time With Bill Maher (HBO, Fri. 11/10/2023 10:00 PM, 58 min.) 0.741 million viewers
311. Last Week Tonight (HBO, Sun. 11/12/2023 11:00 PM, 39 min.) 0.502 million viewers
402. The Daily Show “Nov 6, 23 – Sarah Silverman” (CMDY, Mon. 11/6/2023 11:00 PM, 30 min.) 0.345 million viewers
411. Forensic Files (HLN, late Sat. 11/11/2023 1:30 AM, 30 min.) 0.327 million viewers
437. Varney & Company (FBN, Mon. 11/6/2023 9:00 AM, 60 min.) 0.294 million viewers
462. Fast Money Halftime Report (CNBC, Wed. 11/8/2023 12:00 PM, 60 min.) 0.279 million viewers
703. Cuomo (NWSN, Fri. 11/10/2023 8:00 PM, 60 min.) 0.162 million viewers
741. Top 10 Amazing Moments “Spec68” (TWC, Sat. 11/11/2023 5:00 PM, 60 min.) 0.144 million viewers
834. FBI Files (COURT TV, Sun. 11/12/2023 11:00 AM, 60 min.) 0.114 million viewers
Top 10 cable news programs (and the top programs of other outlets with their respective associated ranks) among adults 25-54:
1. Election Night In America (CNN, Tue. 11/7/2023 9:00 PM, 60 min.) 0.419 million adults 25-54
2. Election Night In America (CNN, Tue. 11/7/2023 8:00 PM, 60 min.) 0.406 million adults 25-54
3. Jesse Watters Primetime (FOXNC, Tue. 11/7/2023 8:00 PM, 60 min.) 0.366 million adults 25-54
4. Election Night In America (CNN, Tue. 11/7/2023 10:00 PM, 60 min.) 0.342 million adults 25-54
5. Gutfeld! (FOXNC, Tue. 11/7/2023 10:00 PM, 60 min.) 0.327 million adults 25-54
6. Hannity (FOXNC, Thu. 11/9/2023 9:00 PM, 60 min.) 0.324 million adults 25-54
7. Gutfeld! (FOXNC, Wed. 11/8/2023 10:00 PM, 60 min.) 0.317 million adults 25-54
8. Hannity (FOXNC, Tue. 11/7/2023 9:00 PM, 60 min.) 0.313 million adults 25-54
9. Gutfeld! (FOXNC, Thu. 11/9/2023 10:00 PM, 60 min.) 0.310 million adults 25-54
10. Jesse Watters Primetime (FOXNC, Mon. 11/6/2023 8:00 PM, 60 min.) 0.306 million adults 25-54
11. Alex Wagner Tonight “Election Day 2023” (MSNBC, Tue. 11/7/2023 9:00 PM, 60 min.) 0.290 million adults 25-54
126. Last Week Tonight (HBO, Sun. 11/12/2023 11:00 PM, 39 min.) 0.153 million adults 25-54
160. The Daily Show “Nov 9, 23 – Sarah Silverman” (CMDY, Thu. 11/9/2023 11:00 PM, 30 min.) 0.135 million adults 25-54
179. Real Time With Bill Maher (HBO, Fri. 11/10/2023 10:00 PM, 58 min.) 0.129 million adults 25-54
219. Forensic Files (HLN, late Fri. 11/10/2023 3:00 AM, 30 min.) 0.110 million adults 25-54
322. Trump Rally (NMX, Wed. 11/8/2023 8:30 PM, 75 min.) 0.087 million adults 25-54
471. Fast Money (CNBC, Wed. 11/8/2023 5:00 PM, 60 min.) 0.061 million adults 25-54
540. America’s Morning Headquarters (TWC, Wed. 11/8/2023 8:00 AM, 60 min.) 0.048 million adults 25-54
584. Cuomo (NWSN, Fri. 11/10/2023 8:00 PM, 60 min.) 0.042 million adults 25-54
682. Murderous Affairs (COURT TV, late Sat. 11/11/2023 5:00 AM, 30 min.) 0.030 million adults 25-54
751. Mornings with Maria Bartiromo (FBN, Mon. 11/6/2023 7:00 AM, 60 min.) 0.023 million adults 25-54
Source: Live+Same Day data, Nielsen Media Research
Douglas Pucci is a Bronx native and NYU graduate analyzing news television ratings for Barrett News Media. He did an internship at VH1’s “Pop Up Video” in 1997. After college, Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He has worked alongside media industry observer Marc Berman for over a decade reporting on all things television, first at Cross MediaWorks from 2011-15 then at Programming Insider since 2016. Pucci also contributed to the sports website Awful Announcing. Read more: https://programminginsider.com/author/douglas/