Fox News Media plans to Launch Channel Focused on Weather
Fox expects to capitalize on current resources, including from individual OTA stations
The annual upfront presentation from Fox News Media Tuesday included further details on the company’s plans to introduce a weather channel.
In their presentation to advertisers and media, the company said Fox Weather will utilize resources from both Fox News and their owned-and-operated stations.
An app will also be launched in conjunction with the channel, which is being forecast to debut in the third quarter of this year.
Note: an earlier version of this story said Fox Weather was announced at upfronts. The company’s announcement of the channel was in December.
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Fox News Average Viewers Dropped 32% in May
“ Newsmax saw an increase in viewership, gaining 70% to reach 298,000 prime-time viewers.”
Fox News Channel experienced a significant decline in prime-time viewership in May, following Tucker Carlson’s departure. The channel’s average viewers dropped by 32% to 1.42 million, compared to April’s results of 2.07 million, according to Nielsen ratings.
Despite the decrease, Fox News Channel maintained its position as the cable news network with the highest ratings. MSNBC’s ratings came closer to Fox’s, trailing by just 260,000 viewers, with an average of 1.16 million total viewers. MSNBC lost 12% of its prime-time viewership compared to the previous month.
According to Media Post, CNN also experienced a decline in viewership, losing 16% in May compared to April, with an average of 416,000 viewers. It is worth noting that these results included a highly-rated Town Hall event featuring former President Trump.
On the other hand, Newsmax, a conservative news network, saw an increase in viewership, gaining 70% to reach 298,000 prime-time viewers.
Analysts suggest that Newsmax benefited from Tucker Carlson’s departure from Fox News at the end of April. Carlson had the highest viewership among all cable TV news programs in April, averaging 3.1 million viewers. Following Newsmax was Nexstar Media’s “NewsNation” with 94,000 prime-time viewers, which had an average of 101,000 viewers in April.
In terms of total day viewership, Fox News Channel remained the leader. However, all three major networks experienced a decline compared to the previous year, with Fox at 1.09 million, MSNBC at 736,000, and CNN at 416,000 viewers.
“The Five,” Fox’s roundtable program, was the highest-rated prime-time cable news show in May, attracting 2.63 million viewers.
In the overall rankings among all cable TV networks for the month, Fox News Channel secured the third position, trailing behind TNT and ESPN. TNT and ESPN claimed the top two spots in prime-time for cable TV networks, with 3.1 million and 2.5 million average viewers, respectively. This success was largely due to their coverage of high-profile NBA Playoff games.
Maddy Troy serves as a writer and editor for Barrett News Media, with a specific focus on media business, advertising, and podcasting. You can find her on Twitter @Troy_Maddy.
Fox News Shakes Up Weekends As Steve Hilton Exits
“The new shows are set to launch this weekend.”
Steve Hilton is leaving his Fox News show. He will still be a contributor to the network, but he will take on a new full-time role with what the network calls a “California non-partisan policy organization” that will debut next week.
The exit of Hilton comes on the heels of Dan Bongino’s decision to leave the network. While both moves were the decision of the hosts and not related to layoffs at the network, they do leave Fox News with some holes to fill.
Mediaite reports that Fox will rebrand The Big Saturday Show and The Big Sunday Show as The Big Weekend Show. It will air at 7:00 on both weekend nights. No host has been announced.
Another new show is joining the weekend lineup too. Fox News Saturday Night will air Saturdays at 10 pm. A host has not been announced for that show either.
The new shows are set to launch this weekend.
Laura Ingle Latest Victim of Fox News Layoffs
“A source told Mediaite that the cuts are not related to the more than $787 million FOX will pay to settle the defamation suit filed by Dominion Voting Systems.”
The financial belt is getting tighter at Fox News. Mediaite reports that Laura Ingle was let go by the network on Thursday. She had been a reporter there since 2005.
Ingle came to FOX from radio. She had been a reporter for KFI in Los Angeles. She had also worked in Sacramento for KFBK.
Greta Van Susteren was not a fan of the decision. She took to Twitter noting that she was the one that advocated for the network to hire Ingle in the first place.
Van Susteren left FOX in 2016. She said that she couldn’t help but think that had something to do with Ingle being let go.
A source told Mediaite that the cuts are not related to the more than $787 million FOX will pay to settle the defamation suit filed by Dominion Voting Systems.
May 13, 2021 at 8:19 am
Can you actually run a weather channel that denies climate change? Let’s find out!