Challenges and Chaos Can’t Derail Juliet Huddy
“Huddy is persevering and even reinventing herself with a new travelogue show.”
Changes are abound at 77 WABC in New York. But one constant for the News/Talk giant is Juliet Huddy. In three years at WABC, Huddy has been a pleasant, informed voice, albeit shifted from mornings to middays and back again. But in this climate, Huddy is persevering and even reinventing herself with a new travelogue show.
When she landed at WABC in 2018, Huddy was thankful for the opportunity presented by then-program director Craig Schwalb. She left Fox News in 2016 as one of the high-profile Bill O’Reilly sexual harassment accusers and quickly realized the industry was willing to keep her sidelined.
“I really was freaked out that I never was going to get a job in media again,” Huddy told Barrett News Media. “I didn’t think that I would have the problems that I did when I left Fox.”
Instead, her two-decade career at Fox that included a stint at the Fox New York affiliate almost felt whitewashed from the memory of any TV executives. Whether it was network, cable, or local, there were no takers for her talents.
“I started reducing my demands basically down to smaller markets, top 50 and then top 75,” Huddy said.
She had faith that TV honchos would read between the lines with her departure. But after several months, it was becoming abundantly clear that she would not get another TV gig, at least for the foreseeable future.
WABC would throw Huddy a lifeline to salvage her sinking career. Social media connected her with the station. Huddy sent a tweet based on something morning hosts Bernard McGuirk and Sid Rosenberg were talking about.
“Sid, of course, jumped on it,” she said.
An online conversation caught the eye of Schwalb, who invited Huddy to have a presence in the morning show.
“I owe everything to Sid and Craig Schwalb,” Huddy said.
Although delighted to get back on the air, there were awkward feelings for the veteran broadcaster as O’Reilly was a regular weekly guest with Bernie and Sid. She also learned that another frequent morning contributor Bo Dietl, the former NYPD detective, “had been tracking me down as one of the accusers.”
Huddy said, “It was just a strange place to work.”
Her comfort level also suffered directly from Bernie and Sid, who would show their allegiance to then-President Donald Trump. Huddy, who was a lifelong Republican, had been vocal in her opposition to Trump.
That, and her personal-turned-very-public allegations regarding O’Reilly also gave fodder for callers.
“I don’t know that some of the talent helped out with that, put it that way,” she admitted. “When you’re painted a certain way, you really need the time to explain yourself and talk through it with the listeners who are upset with you.”
Curtis and Juliet
Huddy didn’t have the platform with Bernie and Sid as the news person. Once she joined Curtis Sliwa to co-host the midday show, she had time to share her opinions but was now part of an ill-fated on-air “marriage.”
Since Sliwa’s longtime radio partner Ron Kuby was axed by WABC in 2017, it was a constant rotation of co-hosts, usually women— including Rita Cosby and Eboni K. Williams—before Huddy got the chance to sit next to Sliwa, the Guardian Angels founder.
“I felt very constrained. I felt like Curtis wanted me there as his sidekick, and I’m not a sidekick,” Huddy said.
Ironically, Sliwa was instrumental teaming with Juliet, but “in his mind, being so instrumental meant that he could be the boss of me.”
A lack of chemistry is one way to put it, and Huddy, who already had been in the business for 25 years, was flabbergasted by the reception from the radio legend.
“I never had an issue with my co-host, my colleagues, and talent. Never,” she said.
Huddy survived longer than most in the “modern era” with Sliwa, allowing him to “drive the bus.” But as the show dragged on, she realized her voice was being suppressed by his larger ego.
“That was when the dynamic between Curtis and [me] changed,” Huddy recalled.
Whether it’s the Sliwa experience or dealing with angry callers for her lack of loyalty to the GOP and Trump, Huddy said she’s not adverse to fighting back.
“I think I strive on chaos,” she said. “So, ultimately, I think it’s been a good experience.”
Move to Early Mornings
Prior to Sliwa’s apparent temporary departure from WABC, it became clear that Huddy could no longer work with him. Management offered a one-hour early morning news show at 5 a.m. with overnight host Frank Morano.
“That was not something I would have chosen,” she admitted. “The situation with Curtis was just getting tenuous. It was one or the other, I guess, and that was me.”
Huddy said the decision rested, ultimately, with Red Apple Media owner John Catsimatidis.
“He could have gotten rid of me,” she said. “That was another option.”
While not happy switching her body back to a pre-dawn broadcast, it did get her away from the anxiety with Sliwa, and based on the content; there was no longer a need to dump callers for using profanity toward her.
Having said that, Huddy is in the business long enough to read the tea leaves.
“The message was: ‘We don’t want you to have an opinion because it’s getting you into trouble, and it’s potentially alienating listeners,’” Huddy contended.
Making the best of the situation, she enjoys working with Morano and has a setup to go live from home, although most times, you’ll find Huddy in the Third Avenue studio. Shortly after its debut, the Early News was expanded to 6:30 a.m., boosting the lead-in for Bernie and Sid.
As part of the show that started in January, Huddy looks for stories to talk about that the “traditional” news stations would pass.
Her new co-host is good friends with her old co-host, and she said Morano is “instrumental in Curtis’ mayoral run,” but it doesn’t cause on-air issues because “he’s so easy to work with.”
While she “didn’t know what to make of” Morano initially, his work ethic has impressed her.
“He’s a really hard worker. He’s an amazing interviewer,” she said. “I think he’s got such a huge future.”
Plus, Morano defends his co-host against people who complain to him about why she’s still on the radio station.
“He’s got my back. I just really appreciate that,” Huddy said.
Within six weeks of her being taken off the midday show, Sliwa took a leave to run for mayor. Having won the Republican primary in June, at the very least, it keeps him off the air until November when he faces Brooklyn Borough President Eric Adams in the general election.
Huddy said, “I’m guessing since he’s such a close friend of Catsimatidis, there will be space made available to him.”
Despite Sliwa’s leaving, Huddy did not make any overtures for getting her old timeslot back.
“I don’t even think it was really a thought in their mind, frankly,” she said. “[Catsimatidis] wants to bring his people in. I just knew the writing was on the wall about having my own show,” Huddy said.
A solo weekend show was another option, but staying on a daily work schedule, even if it meant waking up in the overnight, was more important for her not to “fade off into the oblivion.” For a full-blown return to talk radio, “I don’t know that it’s the right place or it’s the right time,” she admitted.
Jet Set Juliet
“I’m taking what life is giving me, and I’m making the absolute 100-percent best of it,” Huddy said.
Her evolution at WABC includes a passion for travel with a daily segment using her moniker Jet Set Juliet on the Early News. Although Sliwa always referred to her with that name, she’s not ready to give him credit for creating it.
“It came about while I was working with Curtis. I just don’t remember who came up with it,” she said. “I’d like to think that I did because it’s brilliant.”
Coming soon, Huddy will host a video podcast edited from trips she takes around the world. She’ll use the station Stage 77 set with its state-of-the-art technology to incorporate the multimedia mixed with her “stand-up” introductions.
It will get posted to the WABC website, and her social media feeds.
“With where I am in my life, how old I am (51), where my husband is and what we want from our future, my five-year plan is: I really want to be living over in Europe, and I want to be covering travel, giving you the American’s perspective about living life like a local.”
Keeping the Red Apple Shiny
Catsimatidis took over the legendary call letters in 2020 and quickly put his handprint all over 77 WABC. The billionaire businessman is the CEO of the Gristedes supermarket chain. The biggest difference from corporate owner Cumulus to Catsimatidis’ Red Apple Group can be found in two words: Family-run.
“That can be great, and that can be bad,” Huddy said. “One day you can have a great relationship with your boss, and then next day it might not be that great. That’s a lot different than the corporate environment.”
Right-wing talk is on the weekday lineup, but it is music that fills the frequency on Saturday and Sunday evenings.
Within months of Catsimatidis’ purchase, Bruce Morrow “Cousin Brucie” was brought back to WABC decades after leaving. Tony Orlando is also spinning classic hits and 970 WNYM host, and Saturday Night Live alum Joe Piscopo does a weekly Frank Sinatra.
“I know Catsimatidis loves that type of music,” Huddy said. “It’s his baby. He can do whatever he wants to it.”
That is another change from the Cumulus regime, freeing the schedule of brokered shows to beef up original WABC content on weekends.
The station just expanded the Rat Pack programming with Dean Martin’s daughter Deana and one-time American Idol finalist Constantine Maroulis, a Tony Award nominee, who grew up in Brooklyn to Greek parents. Huddy thinks the family heritage endears him with Catsimatidis.
“I’m sure they love each other probably because of that connection,” Huddy said.
Incidentally, Huddy, a self-proclaimed “music freak,” proposed doing her own 1980s show. Nothing was offered by WABC brass.
While WABC under Catsimatidis has shown deep pockets, one area where they have gotten tight is in the news department. They abruptly ended a deal recently for iHeart to provide weekday newscasts. Curiously, program director Dave Labrozzi took over the midday anchor shift. Likely to keep it under the radar, Labrozzi briefly chose the on-air name, Rocco Lorenzo, before dropping any name altogether.
“It’s an unusual way to do things,” Huddy said. “But I’m not running a radio station. I never would want to, and I would never want to be a boss. I’m the last person to judge decisions being made like this. All the power to them. It could be an incredible trend.”
More conservative moves are on the talk front, led by Greg Kelly, who was plugged into (most of) Sliwa’s slot. The former Fox 5/WNYW morning co-host went right-wing with a popular Newsmax show.
“I’m just surprised at how right he has become,” she said of her former Fox colleague. “I never got that from him. Is he doing this for effect? Is he doing it to be more of an entertainer than journalist? I think when you’re working for Newsmax, you’ve got to look at people and think ‘that’s not necessarily journalism.’ I’m not sure where his head is.”
Station management and/or Catsimatidis himself will have a decision to make should Sliwa, 67, lose, as predicted, in the mayoral race.
“You’d have to look at the ratings to see who did better, as I’m guessing that’s what will dictate whether he’ll return to those hours or not,” Huddy said.
Kelly’s narrative is a perfect fit alongside the other station hosts. However, Huddy would like them to loosen up on the barrage of right-leaning talk by tapping into the growing number of Independents.
“I would hope that they would realize that, and they would start to maybe pick up on that,” she suggested.
Personally for Huddy, the working relationship with program director Labrozzi has improved since the Curtis fiasco ended.
“I don’t think he had a real understanding of who I was,” she admitted. “I don’t know why that was exactly. I have my ideas. We have a much closer relationship and camaraderie than we did before.”
By comparison, she misses working with Craig Schwalb, who took a flier on her and will “always have a ton of love for him.”
Her strong feelings for television aren’t going away either.
“I literally have dreams about it and it hurts my heart [when] I see a breaking news story and people that I used to work with covering it,” Huddy admitted. “It still gets me every single time.”
Jerry Barmash has been a fixture in New York radio for decades with anchor stints on WABC Radio and Bloomberg News. Jerry was also heard on WINS, WCBS and Wall Street Journal Radio. As a media writer, Jerry’s pieces were featured in Broadcasting & Cable, NY Daily News and Watercooler HQ. Jerry also hosts the interview podcast Here Now the News. He’s on Twitter @JerryBarmash and can be reached at email@example.com.
News Radio Hosts Must Remain Weary of Stories Created By AI
“Things are going to get way harder to figure out what’s true. It’s already getting hard to tell when images are fake.”
One of the few things I love about social media in the 21st century is how it shrinks the world. If I see something interesting, I can DM or tweet at someone to see if they’d talk about it and maybe come on my radio show or on my podcast.
Sometimes, I get ignored. But more often than not, I at least get a response, and it’s usually a yes (Tom Brady still ignores my requests, though. Most recently, it was my invitation to be the 4th in a charity golf outing. I will never give up!).
Of late, it’s how I got baseball legend Fred Lynn (@19fredlynn), the guy who is organizing kids to mow lawns for vets and seniors in all 50 states (@iamrodneysmith), and of course, the genius behind the Dad Jokes Twitter feed (@Dadsaysjokes).
It also led me to Nathan Lands. He’s a young entrepreneur who specializes in artificial intelligence. He lives in Japan and runs the AI newsletter Lore.com. When all the ChatGPT stuff started vomiting out of my Twitter feed, in a sea of thread seaweed, he was some clear water of smart, thoughtful, and informative post … like he’d been in the space for more than a minute and wasn’t directly trying to profit off my reading his stuff.
After corresponding for a bit, he came on my show, and since then we’ve been messaging on and off as he’s been managing an explosion of attention. He’s seen his followers nearly triple to about 47,000. Meanwhile, Elon Musk himself publicly pushed him to use a subscription model, which he dutifully did, and is now charging a buck a month to loyal followers to see a little extra.
Nathan’s probably getting enough for a case of Sapporo every month, at least so far.
From my journalistic perch, I was curious: What about information in this era of artificial intelligence?
One thing I work on quite a bit – and think about all the time – is how to verify information. I am semi-obsessed with primary sources, and figuring out what’s true has become increasingly difficult over the last few years of competing “alternative facts”. Now, artificial intelligence is adding a layer that, frankly, has been a little too frightening for me to fully engage… yet.
I thought it would be interesting to ask Nathan his thoughts about AI and this ability – or inability – to separate fact from fiction in 2023.
“Things are going to get way harder to figure out what’s true,” he admitted. “It’s already getting hard to tell when images are fake.”
What I found interesting about the discussion is that Mr. Lands came back to an old-school name: CNN. With all the hysteria surrounding Chris Licht’s tenure there – culminating in his departure on Wednesday — perhaps, a brand like CNN could shine through if it could burnish a reputation for consistently reporting things that are actually true. With Amy Entelis at the helm until a permanent replacement is named, CNN’s mission may be on hold, but if it could succeed in convincing people the network has a minimal bias, it could harken back to the Ted Turner days when the world turned to CNN whenever a major global story hit.
Of course, Licht no longer has a role in this, so there’s a major leadership question mark, but even if that wasn’t an issue, the network would need to truly figure out the facts consistently, a matter that will only get more difficult. It also needs to convince a significant portion of the public that views it as having a political bias.
But the challenge of being right is the biggest if.
“(CNN) will likely eat up fake stories that are produced by AI soon,” Lands said. “Not sure if you saw that one photo that spread a week or two ago about an attack on the Pentagon, and it actually moved the stock market.”
The scary part is that the technology – and the fakes – are only going to get more sophisticated and more believable.
“In a year from now, the stuff that anyone can create is going to be so good, it’s going to cause some pretty large issues,” Lands said.
The person doing it could be a Russian national, the Chinese, or “somebody sitting on their bed who weighs 400 pounds”.
As a radio host, we get half-truths and no-truths all the time. Thank goodness, the morning show doesn’t have time for the minimally screened call because certain claims can have a shred of something true, but the conclusions from them go quite far on the imagination spectrum. Saying something and then hanging up means disseminating fact and fiction in real time takes up a lot of audio real estate and can slow down a good show – but if it happens, it’s a host’s responsibility to try and figure it out. If not, then an entire audience could walk away thinking something is true when it’s not.
But what if we can’t figure it out in real-time? Or at all? And we’re the ones actually trying.
Buckle up, always be skeptical and always figure out the primary source … if you can.
Brian Shactman is a weekly columnist for Barrett News Radio. In addition to writing for BNM, Brian can be heard weekday mornings in Hartford, CT on 1080 WTIC hosting the popular morning program ‘Brian & Company’. During his career, Brian has worked for ESPN, CNBC, MSNBC, and local TV channels in Connecticut and Massachusetts. You can find him on Twitter @bshactman.
Greg Moceri Knows The More News/Talk Changes, The More It Stays The Same
“I am intrigued to see if AI will enhance or eliminate portions of radio. That’s the experimentation people will end up doing.”
Greg Moceri has played a prominent role in the talk radio industry as a consultant and program director for many decades. He began his career at WOOD Radio in Grand Rapids, Michigan, and later achieved great success at WTIC in Hartford. He then became the Program Director and format Coordinator at WSB in Atlanta.
Throughout his career, Moceri has worked with a diverse range of clients, including Entercom, Bonneville, Salem Media, Tribune, and iHeart, helping them achieve unprecedented success. Additionally, he has played a crucial part in the success of multiple syndicated talk shows.
Upon taking over WSB in 1993, the station was ranked 12th and struggling. Undeterred, Moceri led WSB to great success with his visionary ideas and innovative tactics. From 1995 to 2000, he propelled the station to the top spot among the coveted 25-54 demographic.
During a sit-down with Barrett News Media, Moceri spoke about Rush Limbaugh’s influential legacy and its impact on the industry. He also shared insightful tips on bringing out the best in radio personalities and his expectations for the upcoming Barrett News Media Summit in Nashville, Tennessee.
Ryan Hedrick: As a news/talk radio consultant, what do you think are the most significant challenges and opportunities facing the industry today?
Greg Moceri: It’s the state of the business on the revenue side. The revenue side is not my bailiwick, but you must know the challenges. So much of radio has been cut into by other mediums. However, I would much rather be in the spoken word format on the radio than the music side by a mile. There are still plenty of opportunities in the spoken word for revenue. It’s still an incredibly viable format, and I’m excited for the future.
RH: Could you provide some information about changes in news/talk programming over the years and any current trends you have observed?
GM: That’s a tricky question because a lot remains the same. The format itself, news/talk, leans conservative. It’s an excellent vehicle for people who want to relate to what’s going on in their community and their world. If you have a special connection to a host or a personality, that’s nirvana for someone running a news/talk station.
There are some incredible opportunities. Syndication has grown over the years, and so has the number of syndicated talents. There are ways in which you can make syndicated talent part of your radio station and not consider that they’re piped in somewhere and not there. With the need for more familiarity with younger listeners, recruiting those people is getting more complicated and complex, and that’s the number one problem I see.
RH: What do you think about the people who replaced Rush Limbaugh after his passing, and what made Rush Limbaugh stand out so much?
GM: That is subjective to everyone’s point of view. Nobody could replace Rush; I don’t care who it is. Rush had that incredible ability and talent to be able to contextualize. He did everything I always thought a talk host should do to become an indelible part of your life. Some good people are coming up. Rush was fabulous at pointing out the absurd, a crucial ingredient to connection and engagement.
There’s not a lot that’s different to being a talk show host than there was 20 years ago. You must still be entertaining, use great audio, emotionally connect with your audience, and be innovative. Rush could put things into a context you could understand; that was his greatest talent to me.
RH: How can we effectively engage and entertain listeners in today’s environment when so many different platforms and options are vying for their attention?
GM: I’m a big believer in focusing on the basics. If you’re a program director of these stations, an executive producer, or a host, you must be as local as possible to your community. I know for many companies, that’s part of the challenge. The main challenge is whether you have a budget to be local rather than local for local sake. There are some incredible syndicated hosts out there that present a good show. I would choose those hosts over somebody that is local but isn’t that good.
It’s essential; you have to be local as much as possible. When I was running WSB in Atlanta and working for Cox Media for so many years, we invested in research. That’s what’s missing. I wish people had the budget to invest in focus groups. Many stations still have it, but it’s different from how it used to be.
RH: With the growing popularity of podcasts and on-demand audio content, how can traditional news/talk radio stations adapt to remain relevant and attract new listeners?
GM: It’s another vehicle to the spoken word in a different format. In the end, podcasting has provided talented people with an actual broadcast. Podcasts are more personal than they are as a radio station. It’s just another one of the arsenals that’s available in the spoken word. It’s growing, it’s excellent, and it’s also starting to get tethered out. In other words, the good podcasters will stay, and those who aren’t so good will not.
RH: Could you give examples of successful and innovative programming approaches in the news/talk radio industry?
GM: You have a single host, two people, or an ensemble. You have to fill 38 minutes in an hour, you’re selling time, and many things are the same as they were. Now you have social media. There’s more opportunity as a potential arsenal of information you could pass along and connect to your audience. There has not been a lot of innovation. One great thing is more and more stations have been able to find an FM signal to go to and enhance their ability to reach more people. There are still some AM stations that are doing well.
We need innovation from the sales side. We have a lot of good content people, a lot of great programmers. There’s still too much focus on national sales instead of building regional sales because it puts people in a box. You and I know that the people with the money are 55-plus. Who cares whether they’re 35 or 40? There’s a stigma involved that thinking anyone over 55 is not as worthy as the national folks believe.
RH: What will happen to news/talk radio as technology advances? Are there any exciting technologies or trends that you are looking forward to?
GM: I am intrigued to see if AI will enhance or eliminate portions of radio. That’s the experimentation people will end up doing. We must continue to find great talent to emerge to be part of our business. I find that exciting. I would like to tell you that finding ways to enhance your emotional connection with your hosts to build across social platforms is essential.
RH: When you hear someone like Bob Pittman, the CEO of iHeartMedia, state that they won’t be shutting down broadcast stations, what are your thoughts on that?
GM: Radio is still a viable business, I read the article you’re referring to, and Pittman said, ‘Radio has never been in a better place.’ That statement could be arguable, but it’s great to hear that kind of endorsement from someone influential in our business for so long.
RH: You will speak at the first annual Barrett News Media Summit in September. Please provide insights on what distinguishes this event from other industry conferences or gatherings.
GM: So many conferences, seminars, and things like that, try to put too much into them. For instance, they may have a panel with six people on it and only 30 minutes to talk. I don’t think that’s the way [Jason] Barrett is looking at doing this. I think people really want to have some time to engage. You guys have put together some really good people. The more time you can spend with quality people, the better it will be.
RH: How do you coach and train radio hosts to improve their performance and build a stronger connection with their audience?
GM: This is something that I am passionate about. I got into the business, evolved, and entered a bigger market. I worked at WTIC in Hartford and went to WSB in Atlanta, and then I wanted to come home with my family in Grand Rapids. What was interesting to me in that process was that I learned a lot about how to coach. It’s not about coddling or making excuses for bad performances.
Some people have said, and rightfully so, that some program directors are too critical of the people they’re supposed to help and coach. There are fundamentals that good programmers know inherently. The key to me is that you must have great relationships with your talent to build a better station. How do you do that? To me, it’s much more about emotional connectivity. Talent always does best with praise if it’s sincere and they don’t think you’re playing them.
RH: Do you think radio executives will start prioritizing influencers and individuals with large social media followings over traditional radio professionals who have gained experience in the field?
GM: It’s an opportunity for people in radio to hire people in that fashion. Some of the best talents I’ve ever known, coached, or worked with didn’t come up traditionally. Erick Erickson is a guy who I worked with at Cox Media. He didn’t have the traditional deep pipes, but he gave me context. He checked the boxes; he made me think. The influencers to me are the talent. Talent influences how much money we make and whether the station is doing well. Influencers on Tik Tok adapt to what they know well. Some of those people will be in traditional media as they get older.
Ryan Hedrick serves as the Assistant Program Director and Co-Host of the Morning News Express at WFMD. Prior to WFMD, he hosted an afternoon program at News Talk 103.7 FM in Chambersburg, PA. He has worked at Sirius XM in Washington D.C., WBEN in Buffalo, NY, and for stations in Baltimore, MD. He has also worked at WIBW-AM in Topeka KS, earning the Kansas Association of Broadcasters (KAB) award for Major Market enterprise reporting in 2016. To connect with Ryan, find him on Twitter @SureToCover.
Rachel Maddow Interview With E. Jean Carroll Provides MSNBC Major Boost
Outside of FNC’s The Five, it was cable news’ top telecast of the week in both total viewers and adults 25-54.
Prominent interviews with two notable news figures were in focus on the week of May 15. On the night of May 15, former “Elle” magazine advice columnist E. Jean Carroll and her attorney Roberta Kaplan appeared on MSNBC’s The Rachel Maddow Show.
Their guest spots took place six days following her legal victory against Donald Trump in which a jury found him $5 million liable for sexual abuse and defamation. Carroll and Kaplan stated they’d seek to expand those damages due to Trump’s defamatory comments about her during his infamous CNN town hall from May 10. (Carroll officially made that expansion request to the court on May 23.)
As stated in the show list at the end of this article, the hour drew 2.414 million total viewers including 276,000 within the key 25-54 demographic, according to Nielsen Media Research. Outside of FNC’s The Five, it was cable news’ top telecast of the week in both total viewers and adults 25-54.
In addition, it was MSNBC’s most-watched telecast since the Apr. 24 edition of Maddow (then, that week’s top cable news telecast overall) which came just hours following news of the dismissals of two of Maddow’s former prime-time competitors, Tucker Carlson from Fox News and Don Lemon from CNN.
Airing directly opposite Maddow on May 15 were FNC’s Hannity (1.974 million total viewers / 194,000 adults 25-54) and CNN Primetime (454,000 total viewers / 114,000 adults 25-54) — the latter of which that 9 p.m. hour will soon be anchored by CNN’s Kaitlan Collins, the moderator of the aforementioned Trump town hall.
Leading out of Maddow on MSNBC was Last Word with Lawrence O’Donnell (1.868 million total viewers / 150,000 adults 25-54) which offered post-analysis of Carroll’s guest appearance.
For the following evening (May 16), another NBC-owned news network scored another key interview: mega-billionaire Elon Musk, with financial journalist David Faber on CNBC.
Within the 70-minute discussion, Faber pressed the now-former Twitter CEO on his controversial tweets that spouted unverified conspiracy theories. Musk responded, “I’ll say what I want to say and if the consequences of that are losing money, so be it.” Former NBCUniversal advertising head Linda Yaccarino took over as CEO on June 5.
CNBC’s Musk interview delivered 257,000 viewers and 54,000 adults 25-54, the network’s top hour for the week in both data categories. Nonetheless, it could not top five hours of the Fox Business Network for that week, in total viewers: Varney & Company (the 9-10 a.m. hour on Mon. May 15, 274,000 viewers; and the entire 9 a.m.-noon slot on Fri. May 19, avg. 266,000 viewers) and the Thu. May 18 edition of Kudlow (271,000 viewers).
Cable news averages for May 15-21, 2023:
Total Day (May 15-21 @ 6 a.m.-5:59 a.m.)
- Fox News Channel: 1.097 million viewers; 129,000 adults 25-54
- MSNBC: 0.715 million viewers; 83,000 adults 25-54
- CNN: 0.361 million viewers; 73,000 adults 25-54
- Newsmax: 0.188 million viewers; 21,000 adults 25-54
- HLN: 0.118 million viewers; 31,000 adults 25-54
- CNBC: 0.105 million viewers; 23,000 adults 25-54
- Fox Business Network: 0.103 million viewers; 13,000 adults 25-54
- The Weather Channel: 0.081 million viewers; 14,000 adults 25-54
Prime Time (May 15-20 @ 8-11 p.m.; May 21 @ 7-11 p.m.)
- Fox News Channel: 1.413 million viewers; 136,000 adults 25-54
- MSNBC: 1.124 million viewers; 120,000 adults 25-54
- CNN: 0.371 million viewers; 88,000 adults 25-54
- Newsmax: 0.308 million viewers; 34,000 adults 25-54
- CNBC: 0.138 million viewers; 29,000 adults 25-54
- HLN: 0.128 million viewers; 29,000 adults 25-54
- The Weather Channel: 0.118 million viewers; 19,000 adults 25-54
- NewsNation: 0.090 million viewers; 18,000 adults 25-54
- Fox Business Network: 0.060 million viewers; 16,000 adults 25-54
Top 10 most-watched cable news programs (and the top programs of other outlets with their respective associated ranks) in total viewers:
1. The Five (FOXNC, Tue. 5/16/2023 5:00 PM, 60 min.) 2.802 million viewers
2. The Five (FOXNC, Mon. 5/15/2023 5:00 PM, 60 min.) 2.801 million viewers
3. The Five (FOXNC, Wed. 5/17/2023 5:00 PM, 60 min.) 2.673 million viewers
4. The Five (FOXNC, Thu. 5/18/2023 5:00 PM, 60 min.) 2.504 million viewers
5. The Five (FOXNC, Fri. 5/19/2023 5:00 PM, 60 min.) 2.420 million viewers
6. Rachel Maddow Show “E. Jean Carroll Interview” (MSNBC, Mon. 5/15/2023 9:00 PM, 60 min.) 2.414 million viewers
7. Jesse Watters Primetime (FOXNC, Mon. 5/15/2023 7:00 PM, 60 min.) 2.268 million viewers
8. Jesse Watters Primetime (FOXNC, Thu. 5/18/2023 7:00 PM, 60 min.) 2.221 million viewers
9. Jesse Watters Primetime (FOXNC, Tue. 5/16/2023 7:00 PM, 60 min.) 2.087 million viewers
10. Jesse Watters Primetime (FOXNC, Wed. 5/17/2023 7:00 PM, 60 min.) 2.022 million viewers
185. Smerconish (CNN, Sat. 5/20/2023 9:00 AM, 60 min.) 0.636 million viewers
207. Eric Bolling The Balance (NMX, Wed. 5/17/2023 8:00 PM, 60 min.) 0.587 million viewers
421. Forensic Files (HLN, late Fri. 5/19/2023 12:30 AM, 30 min.) 0.294 million viewers
441. Varney & Company (FBN, Mon. 5/15/2023 9:00 AM, 60 min.) 0.274 million viewers
464. CNBC Special Report “16 May 2023 Elon Musk with David Faber” (CNBC, Tue. 5/16/2023 6:00 PM, 70 min.) 0.257 million viewers
500. Highway Thru Hell “(1118) Rise Up” (TWC, Sun. 5/21/2023 8:00 PM, 60 min.) 0.232 million viewers
705. Cuomo (NWSN, Wed. 5/17/2023 8:00 PM, 60 min.) 0.151 million viewers
860. FBI Files (COURT TV, Sun. 5/21/2023 6:00 PM, 60 min.) 0.102 million viewers
Top 10 cable news programs (and the top programs of other outlets with their respective associated ranks) among adults 25-54:
1. The Five (FOXNC, Tue. 5/16/2023 5:00 PM, 60 min.) 0.330 million adults 25-54
2. The Five (FOXNC, Mon. 5/15/2023 5:00 PM, 60 min.) 0.281 million adults 25-54
3. Rachel Maddow Show “E. Jean Carroll Interview” (MSNBC, Mon. 5/15/2023 9:00 PM, 60 min.) 0.276 million adults 25-54
4. The Five (FOXNC, Wed. 5/17/2023 5:00 PM, 60 min.) 0.268 million adults 25-54
5. The Five (FOXNC, Thu. 5/18/2023 5:00 PM, 60 min.) 0.266 million adults 25-54
6. Gutfeld! (FOXNC, Tue. 5/16/2023 11:00 PM, 60 min.) 0.264 million adults 25-54
7. Gutfeld! (FOXNC, Wed. 5/17/2023 11:00 PM, 60 min.) 0.245 million adults 25-54
8. The Five (FOXNC, Fri. 5/19/2023 5:00 PM, 60 min.) 0.242 million adults 25-54
9. Special Report/Biden-Medal of Valor (FOXNC, Wed. 5/17/2023 9:46 AM, 26 min.) 0.231 million adults 25-54
10. Jesse Watters Primetime (FOXNC, Mon. 5/15/2023 7:00 PM, 60 min.) 0.221 million adults 25-54
51. Anderson Cooper 360 (CNN, Wed. 5/17/2023 8:00 PM, 60 min.) 0.168 million adults 25-54
221. Forensic Files (HLN, late Fri. 5/19/2023 12:00 AM, 30 min.) 0.087 million adults 25-54
319. Eric Bolling The Balance (NMX, Thu. 5/18/2023 8:00 PM, 60 min.) 0.069 million adults 25-54
414. CNBC Special Report “16 May 2023 Elon Musk with David Faber” (CNBC, Tue. 5/16/2023 6:00 PM, 70 min.) 0.054 million adults 25-54
484. Highway Thru Hell “(1117) Know When To Hold Em” (TWC, Wed. 5/17/2023 9:00 PM, 60 min.) 0.046 million adults 25-54
534. Newsnation Prime (NWSN, Sun. 5/21/2023 7:00 PM, 60 min.) 0.042 million adults 25-54
586. Varney & Company (FBN, Fri. 5/19/2023 9:00 AM, 60 min.) 0.036 million adults 25-54
630. Corrupt Crimes (COURT TV, Sun. 5/21/2023 7:00 AM, 30 min.) 0.032 million adults 25-54
Source: Live+Same Day data, Nielsen Media Research
Douglas Pucci is a Bronx native and NYU graduate analyzing news television ratings for Barrett News Media. He did an internship at VH1’s “Pop Up Video” in 1997. After college, Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He has worked alongside media industry observer Marc Berman for over a decade reporting on all things television, first at Cross MediaWorks from 2011-15 then at Programming Insider since 2016. Pucci also contributed to the sports website Awful Announcing. Read more: https://programminginsider.com/author/douglas/