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Virgin Galactic’s Space Odyssey Helps Cable Ratings Take Off

Doug Pucci

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One of the notable news stories of the past week was when Virgin Galactic launched founder Richard Branson, chief astronaut instructor Beth Moses, lead operations engineer Colin Bennett and government affairs vice president Sirisha Bandla into space in a suborbital spaceflight aboard the aerospace company’s VSS Unity spacecraft on the morning of Sunday, July 11. 

The one-hour space trip launched from Spaceport America in New Mexico at 10:51 a.m. ET and had traveled more than 50 miles above Earth, which the U.S. government considers to mark the boundary of outer space.

Branson proclaimed, “To the next generation of dreamers: If we can do this, just imagine what you can do.”

For coverage of the event, Fox News Channel edged just past CNN in total viewers during the 11 a.m.-noon hour, 1.479 million to 1.444 million (CNN’s most-watched hour of the week), according to Nielsen Media Research; it was vice versa between the two networks based on the key adults 25-54 demographic: CNN 275,000, Fox News 227,000. MSNBC trailed both cable news outlets with 1.116 million total viewers and 189,000 adults 25-54 — yet, this delivery was well above the network’s usual weekend figures.

Later on July 11, CNN debuted the first two episodes of its eight-part documentary series “History of the Sitcom”. Their initial telecasts topped all of cable news within the 9-11 p.m. time slot:

9-10 p.m.

  • History Of The Sitcom “Part 1: A Family Matter” (CNN) 1.399 million viewers
  • The Next Revolution (FOXNC) 1.279 million viewers
  • The Week with Joshua Johnson (MSNBC) 0.470 million viewers

At 10 p.m., part two of “History Of The Sitcom”, entitled “Sex & The Sitcom”, drew 1.257 million viewers. It aired opposite re-airings of Fox News’ “Sunday Night In America” (947,000) and MSNBC’s “American Voices” (405,000).

Also on July 11: HLN’s crime docuseries “Forensic Files II” premiered its second season with back-to-back original episodes. The 10-11 p.m. hour averaged 176,000 adults 25-54, besting the entire Sunday prime times of each Fox News Channel (150,000) and MSNBC (approximately 60,000).

Here are the cable news averages for July 5-11, 2021 — cable’s best mark for the week in total viewers based on total day was by Fox News Channel; the 21st consecutive week FNC has accomplished this feat.

Total Day (July 5-11 @ 6 a.m.-5:59 a.m.)

  • Fox News Channel: 1.175 million viewers; 193,000 adults 25-54 
  • MSNBC: 0.752 million viewers; 100,000 adults 25-54
  • CNN: 0.598 million viewers; 125,000 adults 25-54

Prime Time (July 5-10 @ 8-11 p.m.; July 11 @ 7-11 p.m.)

  • Fox News Channel: 2.046 million viewers; 309,000 adults 25-54
  • MSNBC: 1.266 million viewers; 156,000 adults 25-54
  • CNN: 0.833 million viewers; 184,000 adults 25-54

Top 10 most-watched cable news programs (and the top CNN program with their respective associated rank) in total viewers:

1. Tucker Carlson Tonight (FOXNC, Thu. 7/8/2021 8:00 PM, 60 min.) 3.229 million viewers

2. Tucker Carlson Tonight (FOXNC, Tue. 7/6/2021 8:00 PM, 60 min.) 3.153 million viewers

3. Tucker Carlson Tonight (FOXNC, Wed. 7/7/2021 8:00 PM, 60 min.) 3.083 million viewers

4. Hannity (FOXNC, Thu. 7/8/2021 9:00 PM, 60 min.) 2.770 million viewers

5. Hannity (FOXNC, Wed. 7/7/2021 9:00 PM, 60 min.) 2.767 million viewers

6. The Five (FOXNC, Thu. 7/8/2021 5:00 PM, 60 min.) 2.622 million viewers

7. Hannity (FOXNC, Tue. 7/6/2021 9:00 PM, 60 min.) 2.564 million viewers

8. The Five (FOXNC, Wed. 7/7/2021 5:00 PM, 60 min.) 2.528 million viewers

9. Tucker Carlson Tonight (FOXNC, Fri. 7/9/2021 8:00 PM, 60 min.) 2.508 million viewers

10. The Five (FOXNC, Tue. 7/6/2021 5:00 PM, 60 min.) 2.473 million viewers

11. Rachel Maddow Show (MSNBC, Wed. 7/7/2021 9:00 PM, 60 min.) 2.371 million viewers

47. Reliable Sources (CNN, Sun. 7/11/2021 11:00 AM, 60 min.) 1.444 million viewers

54. History Of The Sitcom “A Family Matter” (CNN, Sun. 7/11/2021 9:00 PM, 60 min.) 1.399 million viewers

Top 10 cable news programs (and the top CNN and HLN programs with their respective associated ranks) among adults 25-54:

1. Tucker Carlson Tonight (FOXNC, Wed. 7/7/2021 8:00 PM, 60 min.) 0.550 million adults 25-54

2. Tucker Carlson Tonight (FOXNC, Thu. 7/8/2021 8:00 PM, 60 min.) 0.518 million adults 25-54

3. Tucker Carlson Tonight (FOXNC, Tue. 7/6/2021 8:00 PM, 60 min.) 0.511 million adults 25-54

4. Tucker Carlson Tonight (FOXNC, Fri. 7/9/2021 8:00 PM, 60 min.) 0.492 million adults 25-54

5. Hannity (FOXNC, Wed. 7/7/2021 9:00 PM, 60 min.) 0.418 million adults 25-54

6. Hannity (FOXNC, Thu. 7/8/2021 9:00 PM, 60 min.) 0.416 million adults 25-54

7. The Five (FOXNC, Thu. 7/8/2021 5:00 PM, 60 min.) 0.389 million adults 25-54

8. Hannity (FOXNC, Fri. 7/9/2021 9:00 PM, 60 min.) 0.353 million adults 25-54

9. Rachel Maddow Show (MSNBC, Wed. 7/7/2021 9:00 PM, 60 min.) 0.349 million adults 25-54

10. The Five (FOXNC, Wed. 7/7/2021 5:00 PM, 60 min.) 0.347 million adults 25-54

29. Anderson Cooper 360 (CNN, Tue. 7/6/2021 8:00 PM, 60 min.) 0.284 million adults 25-54

124. Forensic Files II “The Obsession” (HLN, Sun. 7/11/2021 10:00 PM, 30 min.) 0.182 million adults 25-54

Source: Live+Same Day data, Nielsen Media Research

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News Television

Tucker Carlson: What’s Happening to Alex Jones ‘Scariest Possible Thing’ in America

“It’s the clearest possible sign of tyranny and I’m heartbroken that this isn’t getting more attention.”

Barrett News Media

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A photo of Alex Jones and Tucker Carlson
(Photo: The Alex Jones Show)

Alex Jones is in jeopardy of losing control of Infowars, the company he founded in the late 1990s, due to his bankruptcy filings as he owes more than $1.5 billion in damages to the families of victims of the 2012 Sandy Hook mass shooting. Tucker Carlson believes Jones potentially losing his company is the latest sign of government overreach.

The former Fox News host appeared on The Alex Jones Show Thursday and shared that he’s deeply troubled by the most recent developments in the saga.

“I’m here, obviously, because we’re friends, but I’m really here on principle because there’s nothing you’ve ever said in your entire life or done in your entire life that’s scarier or more threatening to our country than what they’re doing to you right now,” Carlson said. “The government taking a broadcaster off the air –who has committed no crime — because he dares to criticize them is the scariest possible thing.

“It’s the clearest possible sign of tyranny and I’m heartbroken that this isn’t getting more attention. I think it’s a pivot point in our country, and if they can do this to you, they will do it to the rest of us.”

Carlson continued by arguing that Jones was only guilty of “doing the one thing you can’t do — attacking the people in charge.”

Jones thanked Carlson for always being in his corner and backing him, stating that when he was first “de-platformed”, the former Fox News host was one of the only prominent figures to argue that what was happening was wrong.

“This isn’t about Alex Jones, or Tucker Carlson, or Donald Trump, or Steve Bannon, it’s about they have to get through us to get to the public,” said Jones.

Tucker Carlson is slated to embark on a nationwide tour in September, bringing a live program with special guest conservative commentators to arenas around the country. Alex Jones is scheduled to join Carlson for a stop in Milwaukee on Monday, September 16th.

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News Television

CNN Promotes Charlie Moore to Vice President of Primetime Programming

From May 13-19th, the network posted its lowest-rated primetime showing since 1991 according to Nielsen figures.

Barrett News Media

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A photo of the CNN logo

Longtime Executive Producer of Anderson Cooper 360 — Charlie Moore — has been promoted to Vice President of Primetime Programming for CNN.

“Charlie will work with our prime executive producers to grow our primetime and support each program in showcasing our world-class journalism and delivering the best possible experience for our viewers,” CNN Executive Vice President of U.S. Programming Eric Sherling wrote in an email to employees obtained by TVNewser.

Moore will have his work cut out for him leading the primetime division. Last month, the network saw drops of 17% in total viewers and 15% in the coveted Persons 25-54 demographic during primetime hours.

During the week of May 13th, the network posted its lowest-rated primetime showing since 1991, according to Nielsen figures.

CNN’s primetime lineup currently consists of programs hosted by Erin Burnett, Anderson Cooper, Kaitlan Collins, Abby Phillip, and Laura Coates.

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News Television

Book From Fox News Host Pete Hegseth Debuts as New York Times Bestseller

“A great nation needs a great military, and I hope this book plays a role in restoring the military to its core function: deterring, fighting, and winning our wars.”

Barrett News Media

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A photo of Pete Hegseth and the Fox News logo
(Photo: Fox News)

A new book authored by Fox News host Pete Hegseth has debuted as a New York Times bestseller.

The War on Warriors: Behind the Betrayal of the Men Who Keep us Free debuted at the top spot in the non-fiction category on the bestselling list. Since its June 4th release, the book has sold more than 60,000 copies.

It is the fourth time an offering from Hegseth has landed on the list. It is the 11th consecutive book from Fox News Books to register on the acclaimed list.

“Publishing this book has been a moving experience from start to finish. I am honored and humbled that The War on Warriors has resonated with so many people; most especially with actively serving troops, veterans, and military families,” said Hegseth. “This book is for them, and for our country. A great nation needs a great military, and I hope this book plays a role in restoring the military to its core function: deterring, fighting, and winning our wars.”

A U.S. Army veteran, Hegseth served as an infantry Major and was deployed to Afghanistan, Iraq, and Guantanamo Bay during his time in the service. He currently serves as the host of FOX & Friends Weekend.

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