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CNBC Considers Drastic Changes to its Programming

The network is reportedly considering moving Mad Money host Jim Cramer out of his 6 pm slot to accommodate more Shepard Smith programming.

Published

2 years ago

July 19, 2021

Ryan Hedrick

CNBC is considering a dramatic change to its programming centered on catering to its newest, and some believe its most difficult star, Shepard Smith, according to TVNewser.

Last week, The Daily Beast reported tensions are growing at the network after Smith’s show laid off two non-white employees. Also, longtime television producer Sandy Cannold left the show after some public clashes with Smith in front of staff.

The network reportedly considers moving Mad Money host Jim Cramer out of his 6 pm slot to accommodate more Shepard Smith programming. The News with Shepard Smith averaged a little under 200,000 viewers last month. The show continues to struggle in the 25-54 demo.

“It’s been less than a year since we launched The News with Shepard Smith, and we are incredibly proud of the high-quality journalism and powerful storytelling the team produces every weeknight,” a network spokesperson told the website.

Smith’s show has struggled to gain traction at CNBC. Last year, Barrett News Media reported that the show brought in an average of 343,000 total viewers in its first week

“While news viewers’ habits take time to change, The News has far outperformed in the 7 pm time slot from the same time period in 2020 and in June, viewers watched 7.2 million hours across TV, digital and social platforms, which was double-digit percentage growth month-over-month,” the network said.

Ryan Hedrick

Ryan Hedrick serves as the Assistant Program Director and Co-Host of the Morning News Express at WFMD. Prior to WFMD, he hosted an afternoon program at News Talk 103.7 FM in Chambersburg, PA. He has worked at Sirius XM in Washington D.C., WBEN in Buffalo, NY, and for stations in Baltimore, MD. He has also worked at WIBW-AM in Topeka KS, earning the Kansas Association of Broadcasters (KAB) award for Major Market enterprise reporting in 2016. To connect with Ryan, find him on Twitter @SureToCover.

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2 Comments

Kyle

July 20, 2021 at 1:04 pm

Schlep Smith not pulling in the eyeballs, who could of seen this coming????

Reply
Dale Moog

July 20, 2021 at 1:24 pm

NBC is shutting down the WRONG NETWORK. They should have shut down either CNBC or MSNBC. They could have merged the two into NBC CABLE NEWS, have market news in the over night from say 12 am to 6 am covering international markets and the global news. Then have morning Joe from 6-9 then have the daily market news shows ending with Kramer at 6 then have all your news talk shows in the evening until midnight. With The choice on Peacock and NBC News live and NBCnews.com you could cover daily news programing. scaling down the news division and shuttering an entire news network you would have freed up capital to save NBCSN.

Reply

News Video

Fox News Average Viewers Dropped 32% in May

“ Newsmax saw an increase in viewership, gaining 70% to reach 298,000 prime-time viewers.”

Published

21 hours ago

June 2, 2023

Maddy Troy

Fox News Channel experienced a significant decline in prime-time viewership in May, following Tucker Carlson’s departure. The channel’s average viewers dropped by 32% to 1.42 million, compared to April’s results of 2.07 million, according to Nielsen ratings.

Despite the decrease, Fox News Channel maintained its position as the cable news network with the highest ratings. MSNBC’s ratings came closer to Fox’s, trailing by just 260,000 viewers, with an average of 1.16 million total viewers. MSNBC lost 12% of its prime-time viewership compared to the previous month.

According to Media Post, CNN also experienced a decline in viewership, losing 16% in May compared to April, with an average of 416,000 viewers. It is worth noting that these results included a highly-rated Town Hall event featuring former President Trump.

On the other hand, Newsmax, a conservative news network, saw an increase in viewership, gaining 70% to reach 298,000 prime-time viewers.

Analysts suggest that Newsmax benefited from Tucker Carlson’s departure from Fox News at the end of April. Carlson had the highest viewership among all cable TV news programs in April, averaging 3.1 million viewers. Following Newsmax was Nexstar Media’s “NewsNation” with 94,000 prime-time viewers, which had an average of 101,000 viewers in April.

In terms of total day viewership, Fox News Channel remained the leader. However, all three major networks experienced a decline compared to the previous year, with Fox at 1.09 million, MSNBC at 736,000, and CNN at 416,000 viewers.

“The Five,” Fox’s roundtable program, was the highest-rated prime-time cable news show in May, attracting 2.63 million viewers.

In the overall rankings among all cable TV networks for the month, Fox News Channel secured the third position, trailing behind TNT and ESPN. TNT and ESPN claimed the top two spots in prime-time for cable TV networks, with 3.1 million and 2.5 million average viewers, respectively. This success was largely due to their coverage of high-profile NBA Playoff games.

Maddy Troy

Maddy Troy serves as a writer and editor for Barrett News Media, with a specific focus on media business, advertising, and podcasting. You can find her on Twitter @Troy_Maddy.

News Video

Fox News Shakes Up Weekends As Steve Hilton Exits

“The new shows are set to launch this weekend.”

Published

23 hours ago

June 2, 2023

BNM Staff

Steve Hilton is leaving his Fox News show. He will still be a contributor to the network, but he will take on a new full-time role with what the network calls a “California non-partisan policy organization” that will debut next week.

The exit of Hilton comes on the heels of Dan Bongino’s decision to leave the network. While both moves were the decision of the hosts and not related to layoffs at the network, they do leave Fox News with some holes to fill.

Mediaite reports that Fox will rebrand The Big Saturday Show and The Big Sunday Show as The Big Weekend Show. It will air at 7:00 on both weekend nights. No host has been announced.

Another new show is joining the weekend lineup too. Fox News Saturday Night will air Saturdays at 10 pm. A host has not been announced for that show either.

The new shows are set to launch this weekend.

BNM Staff

News Video

Laura Ingle Latest Victim of Fox News Layoffs

“A source told Mediaite that the cuts are not related to the more than $787 million FOX will pay to settle the defamation suit filed by Dominion Voting Systems.”

Published

23 hours ago

June 2, 2023

BNM Staff

The financial belt is getting tighter at Fox News. Mediaite reports that Laura Ingle was let go by the network on Thursday. She had been a reporter there since 2005.

Ingle came to FOX from radio. She had been a reporter for KFI in Los Angeles. She had also worked in Sacramento for KFBK.

Greta Van Susteren was not a fan of the decision. She took to Twitter noting that she was the one that advocated for the network to hire Ingle in the first place.

Fox has gone off the deep end..they just fired @lauraingle .. a great reporter who I had Roger Ailes hire in 2006..and why did they fire her? So that Rupert and his sons can add more to their bank accounts and they already have more than they can ever spend.. #greed
— Greta Van Susteren (@greta) June 2, 2023

Van Susteren left FOX in 2016. She said that she couldn’t help but think that had something to do with Ingle being let go.

I know Rupert Murdoch hates me because I walked away from him and my Fox contract (I may have been first and only)..but I never thought he was so greedy that he would fire a great reporter like @LauraIngle to save himself a few dollars..I am so glad I told Rupert “I am out of…
— Greta Van Susteren (@greta) June 2, 2023

A source told Mediaite that the cuts are not related to the more than $787 million FOX will pay to settle the defamation suit filed by Dominion Voting Systems.

BNM Staff