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Univision, Selena Gomez to Produce True-Crime Docuseries

The docuseries follows the slaying of a former cartel lawyer and co-operator for the U.S. government, Juan Guerrero Chapa, and the ensuing investigation and trial. 

Eduardo Razo

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Univision announced that it’s partnering with singer and actress Selena Gomez on a three-part true-crime docuseries called “The Cartel Among Us.” 

The docuseries follows the slaying of a former cartel lawyer and co-operator for the U.S. government, Juan Guerrero Chapa, and the ensuing investigation and trial. 

“As a true crime fan, I was immediately captivated when I heard the story surrounding the homicide of Juan Guerrero Chapa,” Selena Gomez said. 

“Not only did it take place close to my hometown in Texas, but it was also a story, unlike anything I’ve ever heard. I am excited to partner with Univision and really pull back the layers of his double life.”

“The Cartel Among Us” also dives into how the murder uncovered the tentacles of the Mexican cartels in the U.S. Furthermore, it explores the friction between the wealthy world of Southlake, Texas, and the rugged lifestyle of drug cartels that spun the city upside down.

Univision partnering with Gomez comes from recently announcing a partnership with actor Eugenio Derbez. The network wants to continue producing original Spanish-language content from the most prominent established and up-and-coming creators.

“As we build the largest Spanish-language streaming platform in the world and an indispensable service to this audience, one of our top priorities is bringing diverse voices and stories and investing in Latina storytellers,” Rodrigo Mazon, Executive Vice President, General Manager of SVOD at Univision, said. 

“We are proud to welcome Selena Gomez to our roster of globally-acclaimed creators that will help create the best in-language, in-culture original content.”

Gomez’s docuseries will premier exclusively on Univision’s new global streaming platform set to launch in 2022.

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Media Business

Median Age of Podcast Users Nearly 30 Years Younger Than Cable TV

“The ascent of podcasting signals a shift towards on-demand content consumption that aligns with the lifestyles and preferences of younger generations.”

Barrett News Media

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A photo of a podcast user's cell phone

It is no secret that cable TV has seen the age of its viewers continue to rise. But the entire picture is coming into view when juxtaposed against other mediums like radio and podcast users.

A new report from Amplifi Media shows that the median age of cable news viewers is 70. MSNBC is 70, Fox News is 69, and CNN is 67. That median age means that more than half the viewers are actually older than 70 years old.

Network television isn’t a much brighter picture. In primetime, the median age is 64. FOX has the youngest number at 49.5.

However, the median age of podcast consumers comes in at 34.

Steve Goldstein, Founder and CEO of Amplifi Media, believes the drastically younger demographics of the medium make it an ideal platform for advertisers.

“The ascent of podcasting signals a shift towards on-demand content consumption that aligns with the lifestyles and preferences of younger generations,” wrote Goldstein. “We live in an on-demand world, and while other media are adjusting (think streaming apps and YouTube), podcasting has three not-so-secret ingredients that traditional media struggle to match: intimacy, flexibility, and loyalty, which makes podcasting an ideal platform for engaging storytelling, niche topics, and fresh takes.”

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Media Business

Majority of Media Advertising Projected to Be AI-Aided By End of Decade

Forecasts show that 69.5% of all advertising revenue will be AI-aided, while that number is expected to grow to over 90% by 2029.

Barrett News Media

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The rise of artificial intelligence in media has been a focus for several years. But the use of AI in advertising is just getting started, and a new study suggests it will influence the space in the years to come.

GroupM has released its This Year Next Year forecast. In its projections, it believes that AI will be a prominent tool in advertising optimization. By the end of 2024, it forecasts that 69.5% of all advertising revenue will be AI-aided, while that number is expected to grow to over 90% by 2029.

The company also projects that AI-generated content in advertisements will account for 1.6% of all commercials in 2024. GroupM believes that figure is likely to grow to 10.7% by the end of the decade.

While the organization forecasts an increase of $365.9 billion, up 5.8% compared to previous projections, it shows a 1.5% drop in revenue for terrestrial radio, according to RadioInk.

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Media Business

Broadcasters Foundation of America Set for Annual Giving Day Thursday

More than 1,000 broadcasters have been aided by the organization.

Barrett News Media

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A photo of the Broadcasters Foundation of America logo

The Broadcasters Foundation of America is set to hold its annual Giving Day on Thursday, June 13th.

For more than 70 years, the organization has supported broadcast radio and television professionals during challenging financial times. More than $20 million in grants have been funded by the foundation since its inception.

More than 1,000 broadcasters have been aided by the organization.

To donate to the fund, click here.

In addition to its Giving Day, the organization will hold a mixer at the iHeartMedia studios in New York from 5:30-7:30 PM on Thursday.

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