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Nielsen Braces Clients For Potential Challenges As Covid-19 Surges

“Some delays in recruitment and slight volatility in intab levels could occur over the next month.”

Barrett News Media

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All Access is reporting that Nielsen has alerted its clients of potential difficulties due to the COVID-19 surge. The measurement company which works with the majority of the radio broadcasting business has also relayed details of how it plans to handle the situation in order to deliver accurate and consistent audience estimates.

In the letter, Nielsen says it will continue executing in-person field work while using its established multi-mode recruitment and remote installation and maintenance procedures. However, the company cautioned that some delays in recruitment and slight volatility in intab levels could occur over the next month.

Nielsen further shared that it expected to have intab levels stabilized and back to current levels by the end of February or early March, depending on Omicron recovery rates. In-tab levels are expected to be closely monitored and field resources will be evaluated and adjusted if necessary.

Being able to rely on accurate radio measurement is important to radio stations and their advertisers. Though Nielsen says it is actively monitoring COVID infection rates in key panel markets, and any possible impact to its PPM inventory due to global supply chain challenges, the admission of potential challenges in executing as expected is likely to give radio executives and sales professionals a few extra headaches. The company says that it is confident that its contingency plans will mitigate risk, allowing it to move swiftly to ensure the accuracy and representativeness of its audience estimates. Whether that holds true or not will be depend on a myriad of factors over the next month.

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KIDO Adding Clay Travis & Buck Sexton to Altered Lineup

Kevin Miller will continue to host his popular show, The Kevin Miller Show, from 6:00 AM-10:00 AM.

Ryan Hedrick

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KIDO Radio in Boise, Idaho announced some lineup changes on Monday. The station added The Clay Travis & Buck Sexton Show which will air from 10:00 AM-1:00 PM MT. Clay and Buck were named official successors to Rush Limbaugh by Premiere Networks over two years ago.

The duo has worked hard to expand their show, both online and on-air, and has made significant progress. Their program is now available on over 500 radio stations nationwide and has become one of the most popular podcasts.

KIDO Talk Radio 107.5 FM 580 AM is Idaho’s first-ever radio station.

“Each day on the program, Travis and Sexton tackle the biggest stories in news, politics, and current events with intelligence and humor, “the station said. “Together, they guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.”

Sean Hannity will broadcast from 1-4, and Lars Larson will air following Hannity’s show. Glenn Beck’s show is shifting to 7 pm and will be extended to three hours. Additionally, listeners can tune in to Dave Ramsey from 5:00 AM-8:00 AM on Saturday mornings.

Kevin Miller — winner of the Marconi Award for Medium Market Personality of the Year in 2014 — will continue to host his popular show, The Kevin Miller Show, from 6:00 AM-10:00 AM. Preceding Miller’s program is the Ag Hour of Power, which combines news about Idaho agriculture with the airing of Kevin Miller’s show.

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Mark Simone: Meet The Press Won’t Change After Chuck Todd Leaves

“It’ll be the same fake news, fake nonsense.”

Barrett News Media

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Meet The Press host Chuck Todd announced he will exit the NBC News Sunday political affairs program later this year Sunday, and 710 WOR host Mark Simone celebrated the development.

“He ‘decided to leave’. This is just after they canned him. Apparently, they fired Chuck Todd. Good for them,” The Mark Simone Show host said Monday. “He made up the excuse that he wants to spend more time with his family. Have you seen his family? No one wants to spend more time with him. He doesn’t want to work too much and it’s important to be at home more with his kids. His are like 38.

“Whenever somebody gets fired, they’ve got all these excuses. ‘They wanted to go in a different direction’. Yeah, up. He’s taken the ratings down. He set all-time records for low ratings on Meet The Press.”

Simone then said Todd is getting the same treatment as another former network anchor that was pushed aside.

“Sometime when they fire someone, you’ll get a fake title. You know, ‘news ambassador’ or ‘election ambassador’. Walter Cronkite was great, he was the greatest anchor of all time, but they couldn’t just fire him, so they made up some fake title for him. They gave him an office and a desk, and a secretary. And once on election night, they’d let him come on for five minutes with Dan Rather, but they put him out to pasture. So that dirty, slimy, fake news weasel Chuck Todd is out.”

Meet The Press has long been viewed as the most consequential Sunday political affairs program, gaining popularity and notoriety under former moderator Tim Russert. However, Simone believes the addition of Kristen Welker, who will replace Todd and become just the second woman to anchor the show, won’t change under her direction.

“We’ll see how she does. I’m sure nothing will change. It’ll be the same fake news, fake nonsense.”

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Ben Shapiro: ‘What is a Woman’ Most Watched Doc in History

“This documentary has more views than Anderson Cooper’s show all week, combined on CNN.”

Maddy Troy

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On the latest episode of The Ben Shapiro Show, Shapiro analyzes and reacts to the controversy surrounding Matt Walsh’s documentary What is a Woman airing on Twitter. 

The buzz surrounding Twitter employees restricting the documentary, followed by CEO Elon Musk promoting the film led to record-breaking viewers, creating the coveted Streisand effect, which Musk optimistically noted may happen in the wake of the controversy. 

“Elon Musk, to his great credit, decided to take off the clamps and now the stats on how many people have seen What is Women are absolutely astounding,” Shapiro said. “The number of video impressions on What is Woman, the tweet that we put out there at Elon Musk and he tweeted himself, and then pinned at the top of his account, 171 million impressions which means, in the very least, tens and tens of millions of people have seen the actual documentary making it by any metric perhaps the most watched documentary in the history of humanity.” 

Shapiro then gave an example of the scale at which What is a Woman has been viewed.

“For example, this documentary has more views than Anderson Cooper’s show all week, combined on CNN. And the 2023 Oscars, and Joe Biden’s 2023 State of the Union address, and Lizzo‘s most recent music video special, which is four months old, and over the course of like 48 hours 72 hours over the weekend. More viewers in the Game of Thrones finale.”

His monologue goes on to explain the hunger for truth Americans are feeling in our current media landscape. Shapiro analyzes the outsized reaction to the documentary, pointing out how censorship only makes people more adamant about honesty.

“These are huge numbers because people want to engage with the truth. They are sick of being told lies, and these are bigger numbers than the numbers on massive documentaries like Making a Murderer from Netflix, which had over 19 million views over the course of five weeks.”

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