Spotify isn’t the only media company announcing artificial intelligence news, as Wunderman Thompson has revealed a new AI testing tool for advertising and other brand assets.

Reveal is an in-house platform that measures audience attention and emotional responses to brand content in real-world environments on PCs and phones. 

The platform used volunteer panels to observe unconscious emotional responses through reactions, micro-expressions, and changes in facial muscle movement of the target audience participants.

“[Reveal] is a game changer for creative testing,” David Lloyd, managing director of data, EMEA at Wunderman Thompson, said. 

“Not only because it allows brands to test a larger audience faster and more cost-effectively than traditional methods, but it also delivers a far richer understanding of how to improve the creative performance of branded content based on the data and insights collected.”  

The agency claims that brands can now track viewers’ attention, immersion, and emotional connections second-by-second with the new tool. Additionally, brands can experiment with various video edits, headlines, images, and copy to determine the most effective approach for their target audience. 

Spotify has announced it will debut an AI-powered voice translator, with the hope of eventually putting podcasts into numerous different languages for listeners around the globe.

The company’s CEO — Daniel Ek — shared a video to X showcasing the Voice Translation capabilities from English to Spanish featuring podcasters Steven Bartlett and Lex Fridman.

The program is currently in its pilot stage, with the company utilizing podcasts from Dax Shepard, Bill Simmons, and Monica Padman in addition to Bartlett and Fridman to generate translations in Spanish, French, and German.

“By matching the creator’s own voice, Voice Translation gives listeners around the world the power to discover and be inspired by new podcasters in a more authentic way than ever before,” says Spotify Vice President of Personalization Ziad Sultan. “We believe that a thoughtful approach to AI can help build deeper connections between listeners and creators, a key component of Spotify’s mission to unlock the potential of human creativity.”

New episodes of podcasts hosted by the platform will begin hitting feeds today, with users being able to find them in a Voice Translations Hub on the company’s app.

After an executive shakeup last month, Bloomberg founder Michael Bloomberg has announced plans for his media empire after he passes away.

In an appearance at a climate change summit hosted by The New York Times, Bloomberg revealed his media companies would be left to his foundation before being sold.

“I give virtually all of the company’s profits to the foundation, and the foundation gave away last year $1.7 billion,” said Bloomberg. “This year it will be a little bit more than that. But when I die, the foundation inherits the company. They — because of the tax laws — will have to get rid of it, sell it someplace or other over the first five years.”

He added “At 81 years old, common sense says I should have succession plans.”

In August, Vlad Kliatchko was named CEO of the company, with several other changes taking place on the Board of Directors. At the time, Bloomberg noted that he was likely to be interrogated about a potential succession plan.

“I’m sure these changes raise questions about me, so let me put them to rest: I’m not going anywhere,” the billionaire told employees in a memo at the time. “I’ve never used a title in the company, so I won’t change what I’ll be called – just ‘Mike.'”