Earlier this month, a report surfaced claiming Nextar Media Group was exploring a potential purchase of the ABC television network. Allen Media Group — controlled by billionaire Byron Allen was also an interested party, but he believes Disney isn’t quite ready to part with the network.

During a discussion with CNBC’s Julie Boorstin at the Code Conference, Allen — who currently owns 27 local television stations in 21 markets, as well as The Weather Channel — confirmed he placed a $10 billion bid to purchase the network, adding that “Capital’s not an issue” for his acquisition.

Allen’s interest in purchasing the network — which he says he’s entertained for nearly a decade — comes after The Walt Disney Company’s CEO Bob Iger publicly questioned whether or not linear television is “core” to the company’s business going forward.

However, Allen shared his belief that Iger “is not ready” to sell the network.

“These legacy companies are trying to reinvent themselves,” Allen said. “It’s like they’re trying to build a new airplane mid-air while they’re flying their old airplane, in a publicly traded entity. This is a very challenging thing to accomplish,” Allen said. “Bob is excellent at what he does, he’s phenomenal, he’s the best person to do it, but whoa, they’re asking him to do something that has not occurred in the last 100 years.”

He then stated that ABC, and linear television as a whole is “really integrated into everything Disney. That’s the hard part.”

Byron Allen then joked that he is going to treat his interest in acquiring the network like “a lion chasing a gazelle”.

Liberty Media has proposed combining with SiriusXM. The group, which also owns controlling interest in the Atlanta Braves and Formula One Racing, has proposed forming a “new, consolidated public company” with the satellite radio giant.

According to the Liberty Media website, the company already owns 83% of SiriusXM. Combining the to companies would give Liberty full control of both SiriusXM and Pandora.

If a deal were to close, minority shareholders would own 16% of SiriusXM. Liberty proposes the other 84% would belong to holders of LSXM stock. 

“Liberty’s proposal rationalizes the dual corporate structure between LSXM and SiriusXM and provides value to all shareholders with a more flexible and attractive currency in New SiriusXM,” Liberty president and CEO Greg Maffei said. “SiriusXM minority shareholders will also benefit from enhanced trading dynamics, including increased liquidity and likelihood of future index inclusion.”

SiriusXM issued a statement acknowledging the proposal. The company had no recommendation to shareholders at this time.

“There can be no assurance that the proposal, or any other transaction, will be completed or, if so, as to the terms and conditions of any such transaction,” the statement says.

Spotify isn’t the only media company announcing artificial intelligence news, as Wunderman Thompson has revealed a new AI testing tool for advertising and other brand assets.

Reveal is an in-house platform that measures audience attention and emotional responses to brand content in real-world environments on PCs and phones. 

The platform used volunteer panels to observe unconscious emotional responses through reactions, micro-expressions, and changes in facial muscle movement of the target audience participants.

“[Reveal] is a game changer for creative testing,” David Lloyd, managing director of data, EMEA at Wunderman Thompson, said. 

“Not only because it allows brands to test a larger audience faster and more cost-effectively than traditional methods, but it also delivers a far richer understanding of how to improve the creative performance of branded content based on the data and insights collected.”  

The agency claims that brands can now track viewers’ attention, immersion, and emotional connections second-by-second with the new tool. Additionally, brands can experiment with various video edits, headlines, images, and copy to determine the most effective approach for their target audience.