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Donald Trump Doesn’t Plan on Returning to Twitter

Fox News asked the former president about returning to Twitter after Tesla CEO Elon Musk purchased the company.

Ryan Hedrick

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Twitter has a new owner as Telsa CEO Elon Musk is buying the social media platform and taking it private. Twitter’s board of directors unanimously decided on Musk’s offer to purchase the social media platform for $44 billion.

Late Monday, #FreeSpeech was trending, and users were asking if Elon Musk would consider reinstating Trump’s account. The former president debunked that possibility when he spoke to Fox News.

“I am not going on Twitter; I am going to stay on TRUTH,” Trump said. “I hope Elon buys Twitter because he’ll make improvements to it, and he is a good man, but I am going to be staying on TRUTH.”

Trump owns TRUTH Social, a platform he launched in February and hired former California Rep. Devin Nunes as the company’s CEO. Trump told Fox News that he’s confident that TRUTH Socal can rival Twitter for membership and engagement. 

“We’re taking in millions of people, and what we’re finding is that the response on TRUTH is much better than being on Twitter,” Trump said.

Trump stated that he would not censor users on TRUTH no matter what their ideology was. “TRUTH is a platform for my voice and for my supporters,” Trump said. “But I want everybody to come over to TRUTH—conservatives, liberals, whatever.”

Big Tech banded together to permanently ban Trump from Twitter, Facebook, Instagram, and Snapchat following the Jan. 6 riots. Trump and Musk are reportedly on good terms. Several years ago, Trump came to Musk’s defense after the Tesla CEO was charged with securities fraud.

Trump told Fox News he will begin “TRUTHing” over the next week. “The bottom line is, no, I am not going back to Twitter,” he added. 

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Media Business

Median Age of Podcast Users Nearly 30 Years Younger Than Cable TV

“The ascent of podcasting signals a shift towards on-demand content consumption that aligns with the lifestyles and preferences of younger generations.”

Barrett News Media

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A photo of a podcast user's cell phone

It is no secret that cable TV has seen the age of its viewers continue to rise. But the entire picture is coming into view when juxtaposed against other mediums like radio and podcast users.

A new report from Amplifi Media shows that the median age of cable news viewers is 70. MSNBC is 70, Fox News is 69, and CNN is 67. That median age means that more than half the viewers are actually older than 70 years old.

Network television isn’t a much brighter picture. In primetime, the median age is 64. FOX has the youngest number at 49.5.

However, the median age of podcast consumers comes in at 34.

Steve Goldstein, Founder and CEO of Amplifi Media, believes the drastically younger demographics of the medium make it an ideal platform for advertisers.

“The ascent of podcasting signals a shift towards on-demand content consumption that aligns with the lifestyles and preferences of younger generations,” wrote Goldstein. “We live in an on-demand world, and while other media are adjusting (think streaming apps and YouTube), podcasting has three not-so-secret ingredients that traditional media struggle to match: intimacy, flexibility, and loyalty, which makes podcasting an ideal platform for engaging storytelling, niche topics, and fresh takes.”

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Media Business

Majority of Media Advertising Projected to Be AI-Aided By End of Decade

Forecasts show that 69.5% of all advertising revenue will be AI-aided, while that number is expected to grow to over 90% by 2029.

Barrett News Media

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The rise of artificial intelligence in media has been a focus for several years. But the use of AI in advertising is just getting started, and a new study suggests it will influence the space in the years to come.

GroupM has released its This Year Next Year forecast. In its projections, it believes that AI will be a prominent tool in advertising optimization. By the end of 2024, it forecasts that 69.5% of all advertising revenue will be AI-aided, while that number is expected to grow to over 90% by 2029.

The company also projects that AI-generated content in advertisements will account for 1.6% of all commercials in 2024. GroupM believes that figure is likely to grow to 10.7% by the end of the decade.

While the organization forecasts an increase of $365.9 billion, up 5.8% compared to previous projections, it shows a 1.5% drop in revenue for terrestrial radio, according to RadioInk.

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Media Business

Broadcasters Foundation of America Set for Annual Giving Day Thursday

More than 1,000 broadcasters have been aided by the organization.

Barrett News Media

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A photo of the Broadcasters Foundation of America logo

The Broadcasters Foundation of America is set to hold its annual Giving Day on Thursday, June 13th.

For more than 70 years, the organization has supported broadcast radio and television professionals during challenging financial times. More than $20 million in grants have been funded by the foundation since its inception.

More than 1,000 broadcasters have been aided by the organization.

To donate to the fund, click here.

In addition to its Giving Day, the organization will hold a mixer at the iHeartMedia studios in New York from 5:30-7:30 PM on Thursday.

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