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Ken Matthews Has Passion for Any Topic of Conversation

Matthews has a passion for people, politics, pop culture, piano, and pistols. And believe me, BNM’s Jim Cryns talked about it all with him.

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We talked on the telephone last Thursday night for nearly two hours. There were two things I knew for certain; I was keeping Ken Matthews from taking out the garbage, and his wife was going to blame me.

Matthews has a passion for people, politics, pop culture, piano, and pistols. And believe me, we talked about it all. His energy bursts through the phone and microphone, and in conversation, it seems everything interests him, including meeting new people.

The man makes his living as host of the newly syndicated Ken Matthews Show, airing weekdays from 12-3 p.m. ET on Talk Media Network. He was a regular guest host for Rush Limbaugh and is still on WHP 580 Harrisburg, now Matthew’s flagship station, where he’s been heard for more than eight years.

He was born in New Jersey in the early 60s. The family realized nobody was forcing them to stay in New Jersey and moved to Florida to live among the alligators and manatees. They lived in Fort Pierce, Florida, about an hour north of West Palm Beach. Matthews later attended North Carolina State University and studied political science. “I wasn’t able to finish as I was doing too much broadcasting,” he jokes. 

A down-to-earth guy, Matthews recently welcomed some new neighbors, and they naturally struck up a conversation. “I don’t know their politics, but they’re young, health-conscious, and have two beautiful kids,” Matthews said the couple complimented him and his wife for their two sons driving carefully around the neighborhood. “What they didn’t know was I told my boys our new neighbors had little kids, and they had to ‘crawl’ down the street.”

Like Kenny Rogers, a good parent knows when to tell their kids to crawl and when to run. Matthews is also extemporaneous and funny as heck, probably why he was a successful morning-jock for as long as he was.

“In front of the new neighbors, I was even wearing a tee-shirt that reads, November 3rd, 2020. Never Forget. It didn’t even phase them.” 

The man clearly loves his kids; his sons are a source of pride, even if they do use an inordinate amount of household items like toilet paper. “When you’re 18 and 20 years old, you shouldn’t need to use an entire roll in one sitting (Pardon the pun).”

Matthews’ younger son will soon graduate from high school and started cooking in a restaurant when he was just 14 years old. “He really likes it. Something about the trade appeals to him, and he’s making good money. He shows up for work, which is a rarity these days.”

Today, showing up for work qualifies you for a promotion. 

“My other son graduated from high school three years ago and has held a few jobs; the grocery, dairy, and landscaping businesses.”

He said he’s in no hurry to push them out into the world. “It’s so unpredictable these days,” Matthews said. “I’m not a negative person at heart; these are just strange times.” 

Matthews loves America, too (apologies to Tom Petty.) Whenever his sons get down or complain, which apparently isn’t often, he reminds them of how good we have it here.

“I tell them they’ve already surpassed what most kids will never have,” Matthews said. “I tell them they have air conditioning, heat, a car, and parents that love them. I tell them living in this country is a blessing.”

He’s in the Lehigh Valley, so I figured he’d be a regular at the Iron Pigs’ games. The Iron Pigs are the Triple-A affiliate of the Phillies.

“I haven’t been to an Iron Pigs game in five years,” Matthews said. “It’s touch and go for me. I enjoy a good game, the camaraderie that comes with it if the weather is perfect. Everything has to align. I prefer watching in a sweatshirt in the fall, crisp air. I don’t like it when I’m sweating more than the players.”

Matthews said neither of his parents went to college, yet he’s never known anyone who has read more, self-educated more than they have.

“From as far back as I can remember, they were reading everything,” Matthews said. “They read newspapers, manuals, and books. They told me if I wanted to get ahead in the world, I should learn and read about everything.”

He consumes books voraciously. “I read four books a month, and I’ve read almost every book in my library.”

And that includes the thesaurus. 

Growing up in Florida, Matthews showed interest in diving. “My father said I could do it, but I was going to take scuba classes. If I wanted to sail, I had to go to the Coast Guard auxiliary and train.”

Matthews lived in Fort Pierce, not far from Fort Lauderdale. “That’s where I learned to love the water,” he said. “I’ve always been leery of getting too far away from water. It’s a mental thing.”

He’s a lifetime supporter of the NRA. His father was okay with that, as long as he did what was necessary. “My dad was one of those guys that said you had to learn about whatever you chose to do. If you wanted a gun, you were going to learn to shoot, get trained.”

He met his wife in Maine and got engaged. “Then I got fired,” Matthews said. “We started planning a wedding, and I got fired from another job.” They’re coming up on 32 years of wedded bliss, and Matthews has picked out the perfect gift.

“I’m going to empty the dishwasher,” he jokes. “There’s a small chance I’ll clean the bathroom.” 

Let’s hope his wife has a great sense of humor. 

Matthews owes some of his talk radio success to the late Rush Limbaugh. He filled in for Limbaugh around 100 times. Matthews shocked me when he told me Limbaugh was a disc jockey before he became the behemoth of talk radio. 

“He was a flame-throwing rock and roll god in Pittsburgh,” Matthews said. He even offered to send me a tape of Limbaugh’s disc jockey antics. “He reignited the AM radio dial.”

Limbaugh? A rock and roll god? It’s hard to imagine Rush in a Rush T-shirt. Matthews said Limbaugh was observant, commonsensical, and very respectful. 

“He’d say things a lot of people were thinking but found it hard to say,” Matthews explained. “He was a showman, entertainer and told us about his trials and tribulations. I listened to Rush long before I ever filled in for him. He would say something, and 7 million listeners would say, ‘Hey, he’s exactly right.”

Matthews said if Stephen Colbert talked about getting on his private plane to go somewhere, people would think he was an ass. If Limbaugh said the same thing, people were comfortable with it. That’s who he was.

He said Limbaugh would take it further, explaining why they had to park the plane in a certain area of the airport. “When Rush said he went golfing with Trump last week, he was just talking, not dropping names.”

“I have this theory,” Matthews began. “People in charge of us, who want to control us, do not want us to have a conversation like you and I are having right now.”

His years as a morning jock were fruitful and fun. In fact, he said his preparedness between the seemingly different stages is remarkably similar. 

“Those habits are the same,” Matthew said. “The pacing, the entertainment values, segmenting the shows. If you’re prepping for a music show, there are times when you find yourself saying, ‘I can’t say that on the air.’ When you’re in talk radio, you realize you can say anything you want.”

Matthews described his ‘Morning Show Ken’ as a sarcastic, fun, America-loving guy who enjoyed his job. As much as he loved being a morning jock, what he’s doing now is far more precious and enjoyable.

“Both then and now, I like to provide a ‘portal of common sense,’” Matthews explained. “Now I’m still that morning guy with a political science major; I’m a patriot, all mixed in a big blender. I’m still a smart-ass.”

He’s been in the business for more than 40 years, and he’s a self-described late bloomer. 

“I get up and absolutely love going to work,” Matthews explained. “I’m excited. I get upset if I wake up in the middle of the night and see I still have four more hours to sleep. To feel this way for as long as it has been going on is pretty special.”

Matthews said what he learned from Limbaugh, and his team was like earning a master’s degree in radio.

On the air at noon, he begins full-bore prepping at 8:30 a.m. “I do some at night, too,” Matthews said. “It’s a great shift. I can stay out late and don’t have to get up at 3:00 in the morning. It’s good.”

Matthews pulls all his own cuts and sound bites. “I’m ready to rock by 11:00,” he said. “I’m able to grab a bite to eat, keep my eye on the televisions or wires for breaking news. I’m absolutely thrilled about my noon-to-three shift.”

When we talk about differences and opposing viewpoints, Matthews says he has the perfect story about what’s wrong with things. 

Matthews told me a story about Van Jones, a correspondent on CNN. Van Jones went to a summit with Donald Trump about prison reform. Van Jones told Trump about some harrowing cases where people shouldn’t have been imprisoned. 

“Van Jones said Trump got on the phone and wanted change immediately and demanded that some people be released,” Matthews said. “Van Jones was astonished and said he wouldn’t have believed it if he hadn’t seen the response with his own eyes. Someone was actually doing something rather than just talking about it.”

Matthews said Van Jones told the very story on CNN and how he’d never seen anything like that before.

“CNN crucified him for that,” Matthews explained.

One of the perks of a high-profile gig is the connections you have. Matthews had the opportunity to take one of his sons to the White House for his birthday. “He has always hated to get up early,” Matthews said of his son. “So, I told him this was how it was going to play. He was going to get a suit and not look like a baggy teenager when he’s going to the home of the leader of the free world. Some people show up in Eagles tee-shirts. Not my son.”

His son reluctantly obliged.

Matthews even took a photo of himself and his son in front of the JFK portrait in the White House. A woman who worked there said Matthews and his son were the best-dressed on tour that day.

They surely slipped on their Eagles tee-shirts as soon as they got home.

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What Rupert Murdoch Got Wrong at Fox News

There is no doubt Rupert Murdoch is a transformative figure…He provoked racism, fascism, and exploited the hate that some Americans always had, but hid from sight.



A photo of Rupert Murdoch
(Photo: AP PHOTO)

The legacy of one Rupert Murdoch has been hailed as transformative in right-leaning publications since last week’s retirement announcement. I can’t argue with that. Fox News has altered the country, its journalism, and its politics. And not for the better. That — I would argue — is Murdoch’s true legacy.

It started overseas in Australia, where a former prime minister said this week that Murdoch did “enormous damage to the democratic world” by creating “an anger-tainment ecosystem” that left the US “angrier and more divided than it’s been at any time since the Civil War”.

The legacy grew next in Britain with minor disgraces in the tabloid world, exploiting women and cheapening journalism with his page three topless photos, and subsequent major journalistic crimes of hacking the phones of ordinary citizens, politicians, law enforcement, celebrities, royalty, and even crime victims. A scandal that forced Murdoch to shut down the scummy News of the World tabloid.

But the most notorious damage done by News Corp. and its immoral leader was done here in the United States by the ratings success of its cable propaganda outlet falsely named Fox News. By its own lawyers’ account, it is not a news outlet, but right-wing hate entertainment designed to echo the worst qualities of America that had been hidden in the shadows.

From white nationalism, the replacement theory, COVID misinformation, destruction of our institutions from the courts to the electoral process to the media itself, Fox News — led by Rupert Murdoch — has left this country worse than when it started in 1996. Let me count the ways.

It began way before Trump. Fox News constantly promoted the false charges that Barack Obama was not born in the United States, elevating the crackpot Arizona sheriff Joe Arpaio’s bogus investigation into Obama’s birth certificate.

Next, was the “what about her emails” excuse to each bonafide Trump scandal exposed in the 2016 campaign. Scandals such as “grab them by the (genitals)” to campaign manager Paul Manafort’s meeting with Russian agents.

Rupert Murdoch’s political legacy is Donald Trump. He helped put him in office, made excuses for him while in office, and his network backed his claims of election fraud in 2020, which cost his network $787.5 million in damages because it carried and promoted the false claims that Dominion ballot machines were controlled by Venezuelan communists.

Fox, led by Rupert Murdoch, promoted wild conspiracy theories about the January 6th Insurrection. Its anchors and commentators routinely minimized the storming of the capitol, often repeating the claim that the rioters were merely “tourists” on an unauthorized tour of the seat of American democracy. Its most popular host publicized the bogus claim that the armed protest was led by Antifa, rather than The Proud Boys and other white nationalists.

Fox was also a major player in the disinformation claiming the capitol riot that killed 5 and injured 138 was a false flag operation. Tucker Carlson’s “documentary” on FOX Nation and on his nightly show falsely claimed that the FBI instigated the attack on the capitol. Murdoch’s disinformation on COVID-19 and vaccines cost human lives among its very viewers. Giving a platform to anti-vaxers and disrupting the national effort to control the virus through mass vaccination. A Yale study found that after the vaccine was made available, Democrats got the jab, while many Republicans did not. The result: the death rate in Republican states was 43 percent higher. Now, that is a legacy.

And perhaps just as damaging is the Murdoch contribution to the division in America. Pre-Fox, most Americans got their news from the three major networks — ABC, CBS, NBC, and CNN.

Objective reporting with no opinion was the gold standard. A media that helped the country through crises such as the Vietnam War, the Civil Rights movement, and Watergate, by shining the light on facts. Exposing the Pentagon lies that the war was going well, disinformation that Blacks were treated equally in the South, and beyond, and the coverup of the Watergate break-in.

But in 1996 with the invention of Fox “News” — designed by the former Nixon propagandist Roger Ailes, who was forced from power at Fox by his sexual harassment antics — that gold standard changed. Much of America still turns to CBS, ABC, and NBC for its straight news, but Fox is the leading cable outlet, and it nightly masquerades right-wing opinion as news, a formula that led to MSNBC morphing from straight news to opinion from the left, and even CNN reacting to Donald Trump by becoming more opinionated.

The landscape was changed from broadcasting to narrowcasting. Each outlet is now an echo chamber of its most extreme viewers.

There is no doubt Rupert Murdoch is a transformative figure. A foreign billionaire, who rejected American values, and destroyed many of them. He provoked racism, fascism, and exploited the hate that some Americans always had, but hid from sight.

It is a legacy, but a destructive one on too many levels. Farewell and good riddance.

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3 Things Rupert Murdoch Got Right at Fox News

Murdoch tapped into the pro-God, pro-America, and pro-freedom core of the nation. He heard the audience and filled the vacuum. 

Rick Schultz



A photo of Rupert Murdoch and the Fox News logo
(Photo: Axelle/Bauer-Griffin | FilmMagic)

Many in the news media world were surprised last week as one of its biggest players — if not the biggest — stepped down from his lofty perch. Rupert Murdoch, Chairman of News Corporation and Fox Corporation, announced last week that he was abdicating the role and passing the baton to his son, Lachlan Murdoch. 

As the dust settles and the change takes effect in the coming weeks, it is important to learn the lessons of Murdoch’s past seven decades in media ownership. There are many pearls of wisdom to be grasped regarding building media success and a legacy worth remembering.

Let’s take a look at three things Murdoch got right, and how other media executives can learn from his example.

Connecting With the Audience

When Rupert Murdoch launched Fox News in 1996, he was venturing into uncharted territory. Television media was dominated by liberal-leaning executives, anchors, and reporters.

As hard as it is to believe in the year 2023, television news media in the mid-90s was even more liberally biased than it is now. Television viewers just had nothing to judge it against. They largely received the same slant from all outlets — NBC, CBS, ABC, etc. — which conditioned viewers to feel there was only one way to look at an issue.

Even though millions of Americans felt differently, they were conditioned to think the liberal slant was the only proper, educated way to view an issue.

When Murdoch began Fox News, he gave half of the country their voice on television. With Fox, he connected with their hopes, dreams, values, and sensibilities. Certainly, pioneering legend Rush Limbaugh had begun blazing the path of traditional, common-sense talk on syndicated radio.

However, bringing mainstream conservative thought to television was strikingly new, compared to the big-government, elitist, globalist approach taken by the vast majority of television media. Murdoch gave millions of Americans a home. Through the network’s approach, from the stories they covered to the talent they employed on-air, Murdoch tapped into the pro-God, pro-America, and pro-freedom core of the nation. He heard the audience and filled the vacuum. 

As an example for future media executives and broadcasters, Murdoch saw an untapped market segment and had the courage to cater to the audience. The success has been astounding, as Fox News eventually out-rated CNN and MSNBC, becoming the unrivaled leader in the new world of cable television news. Murdoch saw the need and filled it. 

Hiring the Right Leaders

Truly successful owners, executives, managers, and leaders know one of the biggest secrets to success is hiring the best people and letting them do their thing. So when Rupert Murdoch hired Roger Ailes to become the CEO of Fox News in 1996, he trusted that Ailes had the ability and vision to help make the network successful. Ailes had been extremely influential in conservative political circles for years, which gave the network an immediate connection to that segment of the nation.

Roger Ailes was an authentic conservative who specialized in building perception. After all, politics revolves around creating a perception and image for the voting public. Ailes knew how to create that perception and then magnetically attract similar-thinking viewers. He had done it as a media consultant for Ronald Reagan, Richard Nixon, and others, and he still had deep connections to the new generation of thought leaders, such as Limbaugh.

In other words, Ailes and his subsequent leadership team knew how to reach the viewers to make Murdoch’s vision of the network a reality. And a hugely successful reality at that.

Simply in terms of the network’s vision, Rupert Murdoch was largely successful due to the hiring of Roger Ailes and the additional Fox News leadership team.

Additionally, he made difficult decisions when allegations were made years later against that same leader. Hiring the right people is crucial, as is moving on when the right people no longer are. Certain behaviors, when true, can no longer be tolerated or supported if an organization’s culture is to remain strong and flourish in the future.

Knowing When to Pass the Torch

Perhaps one of the most difficult milestones for any business, organization, or media leader is to know the time to bow out. After a lifetime of success, many feel the need to hang on for as long as possible, lest the organization wilt upon your absence. 

Rupert Murdoch is 92 years old. He has built a remarkable media empire, including ownership of The New York Post and The Wall Street Journal. Apparently, he feels now is the best time to exit, while giving his baby the best chance to grow and evolve for years to come.

In a statement released last week, Murdoch said, “Our companies are in robust health, as am I.” 

He exits the field ala John Elway, Pope Benedict XVI, or Andrew Carnegie, still with gas in the tank but before the tank nears empty. A multi-faceted life includes many ingredients, and media professionals of all levels can benefit from stepping back, at times, to smell the roses and connect with the truly important things in life. 

Perhaps Murdoch wants to sit back and enjoy his lifestyle. Or maybe he no longer identifies with the populist, America First climate sweeping the Republican party and the country.  Regardless, Murdoch is stepping back, apparently at a time of strength rather than weakness.

Rupert Murdoch has been a transformational figure in American and worldwide media culture. He did a lot correctly, including listening to the needs of the consumer, hiring effective leaders, and stepping aside at the right time. Perhaps more than anything, he aligned with the majority of the people – giving their interests a voice against the usual powerbrokers of the era.

“Most of the media is in cahoots with those elites, peddling political narratives rather than pursuing the truth,” Murdoch said in his letter to colleagues last week.

History may consider Rupert Murdoch a media visionary who saw the truth viewers were searching for, and who then created a successful media empire around those values.

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Jason Whitlock is the One Person Who Isn’t on Talk Radio But Should Be

There are many reasons Whitlock would resonate with talk radio listeners. The societal issues Whitlock expresses concern over, such as the “unprecedented cultural shift,” are red meat for talk radio.

Andy Bloom



A photo of Jason Whitlock
(Photo: TheBlaze)

The BNM Summit in Nashville was informational and entertaining. One of the most interesting sessions was “Fixing a Broken Media,” featuring Jason Whitlock, whom Jason Barrett interviewed.

Jason Whitlock may well be the person not currently heard on talk radio but who most should be.

Whitlock has a long resume and has done a little of everything, beginning with playing college football at Ball State University. When I asked him, “Who is Jason Whitlock?”, he replied, “A Christian, accomplished sports journalist, social critic, and pundit. Someone trying to stick to the values I learned in football and church.”

The rest of our conversation reflected his description.

I’ve seen Whitlock’s appearances on several talk shows, heard parts of his raps, and read many of his columns. However, I don’t think I gained a complete appreciation for him until I saw him at the BNM Summit and had the opportunity to interview him about a week later.

What struck me most about Whitlock during his session at the Summit and our conversation was his authenticity. He has guiding principles and does not deviate from them.

Speaking about authenticity, Whitlock isn’t sure it’s a positive virtue anymore. He said, “Being authentic gets you in trouble. Authenticity has less value than 10-15 years ago.” He points out, “We’re in the era of social media and the matrix. It’s about that narrative and what’s possible and popular based on algorithms now.”

Maybe it shouldn’t be surprising when Whitlock says longtime Chicago newspaper columnist Mike Royko inspired him. He adds, “But he could never be a columnist now in this multicultural era.” 

There are many reasons Whitlock would resonate with talk radio listeners. The societal issues Whitlock expresses concern over, such as the “unprecedented cultural shift,” are red meat for talk radio.

He laments the “disappearing of the patriarchy”, explaining further, “We’re becoming a matriarchy. There’s a cost to society for dismantling the patriarchy in movies, sports, TV, and talk radio. Nothing is as good or life-giving anymore,” he states emphatically.

Whitlock takes aim at those rejecting conservative values when he states: “The left and the globalists have priorities like opening the borders. There’s a real cost and loss of freedom and safety. Kids are going to school today where teachers want to impose their sexual values.”

When I ask Whitlock if he could do talk radio today, he says he could with one “but.”

“I don’t know if I could get that kind of corporate support anymore. Remember when sticks and stones could break my bones, but words will never hurt me? Well, words break bones now,” surmised Whitlock. “If (corporate heads) get one tweet, everybody worries, ‘Oh, my God, someone’s feelings are hurt.’ I don’t know if you can do what Stern, Rush, or Mancow did.”

Whitlock summarizes business today, “It doesn’t matter if people like or don’t like my talent and hard work, which used to protect me, but neither matter anymore. Results don’t matter as much anymore.”

He’s right; less than ten years ago, I could calm management down by assuring them that the number of complaints received was directly proportionate to the ratings a new polarizing air personality would receive – a lesson I learned when we put Howard Stern on in Philadelphia, Los Angeles, and then repeated on various stations across the country. As recently as 2014, the lesson held true when we put Josh Innes on WIP in Philadelphia until aggravation mattered more than results.

I spoke to a high-level syndicator and a leading talk radio thinker to gather their opinions about why Whitlock isn’t on talk radio. I asked Whitlock about a top concern, the amount of God and spiritual talk in his content.

“You can’t avoid the elephant in the room,” he acknowledged. “The Declaration and Constitution are influenced by Biblical views,” Whitlock continued.

Whitlock explains his position by putting the opposition in context. “The left argues race is inescapable and that it touches everything in America. Faith touches everything in America. You can’t talk about what’s going on in America without talking about it, but the left is certainly trying.”

His beliefs will attract some listeners, particularly social conservatives. How heavily he leans on faith determines how much he risks turning off others. Faith is Whitlock’s core value, but it hasn’t frightened me, at least thus far.

However, Whitlock understands the risk. “I’m aware we live in a secular society, and there are penalties for talking about God. I’m authentic and willing to accept those penalties,” he adds.

Whitlock offered a theory about someone he believes paid the price for talking about God. “Tucker’s (Carlson) show was very popular. He started talking about God, and I think that’s what got him fired.”

There’s no shortage of articles that mention how uncomfortable Rupert Murdoch became over the religious talk by Carlson and others. Although Whitlock may have a point, I tend to believe there are $787.5 million reasons that figured more prominently in the decision to remove Carlson from FNC.

Continuing to talk about Carlson, Whitlock suggested watching his appearances on the show. “Listen to what I said about faith and then Nancy Pelosi’s fake boobs, that’s what I do.”

That’s another reason I think he would be great doing talk radio. You never know what he will say next, one of the key traits of successful radio personalities.

The other question was whether Whitlock was too sports-heavy to succeed on talk radio. Whitlock knocked this one out of the park (excuse the figure of speech). “Sports are reflective of the rest of our culture. My big moment was when I wrote a Kansas City Star column after (Don) Imus’, a bad shock-jock not heard in the market, ‘nappy-headed-ho’ comment. I wrote I’m supposed to be offended when all those rap songs glorify nappy-headed pimps and hos. That column got me on Oprah.”

He continues with, “The number one force is the NFL. The top five network shows are the NFL. You can evaluate America through sports. I’m known for connecting the sports world with everything in the rest of the world. That’s what I’ve been doing for 30 years.”

Whitlock’s views will appeal to talk radio listeners. He’s willing to say things the politically correct bunch doesn’t want to hear and doesn’t care if he offends them. He’s also capable of surprising listeners.

What he says is honest and authentic. He is unabashedly proud of his beliefs and sums it up by saying: “That’s how I talk on the air and off the air. I do what I do and am Fearless (the name of his current show heard through Glenn Beck’s Blaze Media). If that makes people uncomfortable, I will deal with the consequences. The ratings speak for themselves and actually do speak for themselves.”

Somebody, please get this man a radio show!

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