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Insider Editor Stands By Sexual Harassment Accusation Story on Elon Musk

The accusation was made by an unnamed source, a friend of the flight attendant, in the Business Insider story, but Carlson said the allegation fulfilled the outlet’s criteria for publishing. 

Eduardo Razo

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Tesla CEO Elon Musk is going on the offensive following the Insider report alleging the entrepreneur sexually harassed a flight attendant on a SpaceX corporate jet in 2016. 

He’s going after the media outlet, but Insider’s global editor-in-chief Nicholas Carlson is standing by his team’s reporting. 

The accusation was made by an unnamed source, a friend of the flight attendant, in the Business Insider story, but Carlson said the allegation fulfilled the outlet’s criteria for publishing. 

“Anytime you have a very powerful man and there are credible accusations that he’s done something wrong the way that he was accused of doing in this story,” Carlson said on CNN. “That’s absolutely and sort of obviously newsworthy.”

Musk touched on the fact that he has never been accused of anything, even during the MeToo movement, but the allegation surfaced as soon as he attempted to purchase Twitter to restore free speech. 

“They began brewing attacks of all kinds as soon as the Twitter acquisition was announced,” Musk tweeted Friday. “In my 30-year career, including the entire MeToo era, there’s nothing to report, but, as soon as I say I intend to restore free speech to Twitter & vote Republican, suddenly there is …”

Carlson stated Insider reporters asked Musk’s team for comment on the allegations before the Tesla CEO went to Twitter to offer his remarks. Furthermore, Carlson adds that the news media outlet has yet to face any legal matters due to the story. 

“I reached out to him personally a few times,” Carlson added. “[I] said come talk to us; we want to hear from you.” Musk declined Insider’s offer to grant him more time to respond.”

“We are prepared to defend the story vigorously. It’s the truth that we stand by our story, which is based on documents and interviews. It speaks for itself.”

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Media Business

Advertisers Would Pay Premium for Corresponding In-Dash Visuals, New Study Shows

In total, 80% of advertisers claimed they were interested in in-dash visual ads.

Barrett News Media

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A photo of a car's infotainment center

A new study from Advertiser Perceptions shows that radio advertisers and agencies would pay a premium to see their commercials synced with in-dash visuals on car radios.

In 2021, media agencies and marketers said they were “very familiar” with in-car radio display technologies. In 2024, that figure has risen to 33%, with another 33% saying they were “somewhat familiar.”

In total, 80% of advertisers claimed they were interested in in-dash visual ads. In 2021, only 64% of respondents answered similarly.

When asked “How much on top of a typical AM/FM radio buy would you be willing to invest in this new in-car visual display capability?” the average advertiser claimed they would be willing to increase their budget by 16% in the latest version of the study.

That figure was 14% in both 2022 and 2023, and was 12% in 2021.

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Media Business

Median Age of Podcast Users Nearly 30 Years Younger Than Cable TV

“The ascent of podcasting signals a shift towards on-demand content consumption that aligns with the lifestyles and preferences of younger generations.”

Barrett News Media

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A photo of a podcast user's cell phone

It is no secret that cable TV has seen the age of its viewers continue to rise. But the entire picture is coming into view when juxtaposed against other mediums like radio and podcast users.

A new report from Amplifi Media shows that the median age of cable news viewers is 70. MSNBC is 70, Fox News is 69, and CNN is 67. That median age means that more than half the viewers are actually older than 70 years old.

Network television isn’t a much brighter picture. In primetime, the median age is 64. FOX has the youngest number at 49.5.

However, the median age of podcast consumers comes in at 34.

Steve Goldstein, Founder and CEO of Amplifi Media, believes the drastically younger demographics of the medium make it an ideal platform for advertisers.

“The ascent of podcasting signals a shift towards on-demand content consumption that aligns with the lifestyles and preferences of younger generations,” wrote Goldstein. “We live in an on-demand world, and while other media are adjusting (think streaming apps and YouTube), podcasting has three not-so-secret ingredients that traditional media struggle to match: intimacy, flexibility, and loyalty, which makes podcasting an ideal platform for engaging storytelling, niche topics, and fresh takes.”

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Media Business

Majority of Media Advertising Projected to Be AI-Aided By End of Decade

Forecasts show that 69.5% of all advertising revenue will be AI-aided, while that number is expected to grow to over 90% by 2029.

Barrett News Media

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The rise of artificial intelligence in media has been a focus for several years. But the use of AI in advertising is just getting started, and a new study suggests it will influence the space in the years to come.

GroupM has released its This Year Next Year forecast. In its projections, it believes that AI will be a prominent tool in advertising optimization. By the end of 2024, it forecasts that 69.5% of all advertising revenue will be AI-aided, while that number is expected to grow to over 90% by 2029.

The company also projects that AI-generated content in advertisements will account for 1.6% of all commercials in 2024. GroupM believes that figure is likely to grow to 10.7% by the end of the decade.

While the organization forecasts an increase of $365.9 billion, up 5.8% compared to previous projections, it shows a 1.5% drop in revenue for terrestrial radio, according to RadioInk.

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