Connect with us

BNM Writers

Gordon Deal Is a Self-Described Gatherer

“I’m not a news organization. I source everything. We don’t have correspondents. I’ll always tell you where the story is coming from.”

Avatar photo



Only hot dogs and beer have spent more time in sports stadiums than Gordon Deal.

In 2011, he became the New York Giants PA announcer at MetLife Stadium. Today he’s the PA announcer for the New York Giants football club, a job he snared in 2011. “That’s the year they went on to win the Super Bowl,” Deal said. “This season will be my 12th season.”

Deal did the same for the New York Knicks. He was also a PA announcer for the New York Liberty of the WNBA.

“The year I joined the Giants in 2011, they went on to win the Super Bowl later that year. This season will be my 12th.

Deal spent a lot of time in the booth for Rutgers football. Play-by-play broadcasting was always close to his heart, and he says that a play-by-play guy is essentially a breaking news reporter in the grander scheme of things.

“What I mean by that is you’re talking about something that is unfolding before your eyes. You’re the voice at the scene of the fire, with flames pouring out the window. That’s like calling a pass play, interception, or a blocked punt. It’s always breaking news.”

“My first public address gig was at Rutgers, when at WRSU. I was randomly asked to announce a women’s volleyball game. These, to me, at the time, were the most beautiful women on the planet, so I may have had ulterior motives.”

Deal believes professional teams these days are looking for a ‘homer atmosphere’ rather than the unbiased announcers.

“I used to do that ‘homer’ stuff for the New York Knicks. The fans responded. In football, if the other team has the ball, I’ll really play up the ‘It’s third-down.’ Trying to rally the crowd.”

His ambitions to be a play-by-play guy started in his driveway. He would shoot hoops, envisioning hitting the game-winning shot. I was that suburban kid who had a basketball hoop nailed to the side of the house, and I’d narrate myself playing.

‘Deal moves to his right… it’s a floater to beat the buzzer. Nets win. Nets win.’ He did the same thing with a soccer goal rigged up between two trees in the yard.

Since the beginnings of mankind, there have been the proverbial hunters and gatherers. For daily news, Deal is most definitely a self-described gatherer.

“I’m an aggregator,” Deal said. “I’m not a news organization. I source everything. We don’t have correspondents. I’ll always tell you where the story is coming from.”

Deal said you might not like his sources, but that’s not something he can control.

“I’ll get an email or tweet accusing me of bias on one thing or another,” Deal explained. “You could drill down all day and not find bias in what I do. If you say you have proof of something, show it to me. Prove I’m a liberal or on the right.”

He said on Twitter that he’s willing to take a kick in the pants if he’s wrong. “Still, show me I’m wrong. I get it from both sides. That’s a good sign.”

“We do a news analysis on our show. We compliment those with sound bites. My job between 5:00 and 7:00 in the morning is to make you the most knowledgeable listeners out there.”

Deal worked at WINS and WCBS as a writer and reporter. Later, he worked for The Wall Street Journal This Morningwhich went belly up in 2014. Deal’s show, This Morning with Gordon Deal, is available on over 300 terrestrial radio stations. It’s also on TuneIn, iHeartRadio, Audacy, Apple Podcasts, Google Podcasts, Amazon Music Podcasts, Spotify, Stitcher, and Pandora.

Deal attended Rutgers and graduated in communications in 1989. Like most first-year college students, Deal had no idea what he wanted to do. “I guess I chose a generic degree. My grades were so bad, I was on academic probation in my freshman year. I was too stupid to keep a routine. I thought I was going to play soccer.”

He said he didn’t have the grades to declare communications as a major, so he took business classes until his GPA was high enough to declare communications.

“It was a communication degree, not broadcast journalism,” he explained. “This was a curriculum that didn’t include sitting behind a microphone to hone skills. WRSU was our radio station, and I found out they were looking for people to work there,” Deal said. “Everything I learned about radio broadcasting came from there.”

“I wasn’t the most informed guy back then. I could tell you the name of the assistant coach at Boise State, but I couldn’t name the governor of my own state.”

In school, Deal started writing for The Daily Targum.

(I know. I had to look up Targum.)

“Some of my classmates were writing for the paper. Then in the same paper, there was an ad for the radio station. They were looking for people to do music, news, sales, sports.”

When a play-by-play gig opened up at Rutgers, they didn’t have to ask Deal twice. “I liked to travel, and the school was picking up the tab. I got to fly on the plane with the teams. It was a dream come true.”

After Rutgers, Deal Joined the local radio station, WCTC. It was Rutgers’ flagship for sports. WCTC was the first radio station built post WWII.

“I was hired as a news guy, but I was promised the chance to climb the play-by-play ladder as time went on.”

“You have to tell a good story as an announcer. When I listen to the guys in the booth, it’s all about the stories for me. There are a lot of complaints about announcers, but they’re critical to the experience.

Deal said he makes sure he’s discussing the right angle for the story. To prepare for his shows, he listens to talk radio and sports.

“I’m trying to absorb it all so I can ask good questions. I need to know as much as the average listener.”

His show doesn’t take calls. During any 60 minutes, you will hear a range of talk from trendy stories or something that piques Deal’s interest. “In one segment, I might spend four minutes of analysis on how pro-life advocates will take their fight to the states. For the next six minutes, you’ll hear why homeowners in Boise are experiencing dropping home prices. I like to mix things up. That’s the pace we like.”

He said he does have fun doing a segment called ‘Mike Drop.’ This segment features producer Mike Gavin’s humorous but entirely true yet outlandish stories from around the world.

“It focuses on stupid criminals. That’s where we let our personalities fly, and listeners love it. It proves we’re not robots.”

“We don’t bring people into the studio. I’m outside of Princeton, New Jersey,” Deal said. “Some oil executive isn’t going to be strolling into our little studio. I’d say 90 percent of our broadcast is news. The rest is industry analysis and entertainment.”

Lots of good things have happened to Deal. Unfortunately, some memories are not so pleasant. A man might judge himself by how he treated an ailing person. In that case, Deal said he felt a strong sense of duty to his dad. In 2012, he became the New York Giants PA Announcer at MetLife Stadium.

“My father died more than a year ago,” Deal said. As close as he was to his dad, he’s said he’s holding up pretty well. “When he had his stroke, we felt we lost him that day. He struggled physically, but I think the hardest part for us was the fact he could no longer speak.”

Deal’s father was a salesman, and he lived off his ability to speak. “He could walk into a room and chat with anybody,” Deal explained. For him to lose his speech was particularly grueling. “No more stories from Dad. No more hearing about his old red-neck stories from Georgia.”

After five years of struggle, Deal said they were almost relieved when he passed. Not because they didn’t love him. They only had a shell of the man he once was.

“He was my hero,” Deal said. “I loved him. We had a country music bond between us. It was hard to see an old sales guy lose his most valued asset-his words.”

There’s a video of Deal singing with his father to work on his father’s speech therapy. “It was a Toby Keith and Willie Nelson mashup,” Deal said. “We’d piece together some songs. One of the hardest aspects was we could see him formulating a response to a question, but the words wouldn’t come out. He couldn’t muster an answer.”

His mother is still with him. “She’s as sharp as a tack, fit as a fiddle,” Deal said. He left out In Fine Fettle and Picture of Health.

Deal said his mother still works out each day. “She just came up to New Jersey from South Carolina for my daughter’s graduation from high school,” Deal said. “I had several people suggest she was my wife. She looks like she’s in her fifties. Either she looks young, or I look old.”

His father met his mom on a blind date. “Dad was one of those guys who could sell anything. He had that southern charm, one of those guys you instantly liked. People felt like they knew him for a long time. He knew how to make people feel important. Feel good.”

Just as his father used his words to make a living, his son followed in similar but vastly different footsteps.

 Deal says he tries to make himself useful when he’s not on the air.

“My son and I started playing golf together. He plays soccer at Stockton University. We have that in common. My daughter is a dancer and is off to school this fall.”

There’s a YouTube video of Deal jamming out to George Thorogood with his daughter and one of her friends in the backseat. It’s touching to see him so connected to his daughter.

“I’m into blues in general,” Deal said. “I’m not musically inclined at all. My sister was a good piano player growing up. They wanted me to play, but I got lucky. I broke my wrist. I was never so happy in my life.”

Imagine Deal’s joy if he ever breaks a leg.

Subscribe To The BNM Rundown

The Top 8 News Media Stories of the Day, sent directly to your inbox every afternoon!

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

BNM Writers

News Radio Should Celebrate Audio-First Decision From Ron DeSantis

As radio programmers, hosts, and salespeople, we should be doing cartwheels and leveraging this moment.



Ron DeSantis launched his 2024 Presidential run on Twitter Spaces on Wednesday night to much fanfare. By now, you’ve seen the hot takes on how the enthusiasm for DeSantis crashed Twitter or, depending on your preferred candidate, the rollout was a disaster and is a sign of things to come for his campaign. I’ll let the opposing campaigns and fanboys/girls, and news radio hosts hash that part out between themselves.

What’s far more interesting from a media perspective is DeSantis’ platform choice. It was not legacy media. He did not choose Fox News, Newsmax, etc., but more interesting was the fact he chose an audio-first medium on Twitter. There was no visual element at all.

Ron DeSantis did the equivalent of a radio interview to announce his 2024 bid. Yes, he hopped on Fox News later that evening with Trey Gowdy, but the official announcement and first media interview came on Twitter, without any video component. 

As radio programmers, hosts, and salespeople, we should be doing cartwheels and leveraging this moment.

For too long, TV has been overrated. It’s been a perfect storm. You have politicians who love seeing themselves on TV to feed their egos, and many of their advisors and media buyers have backgrounds in the medium, so it becomes an echo chamber.

From the ridiculous overspending during election season on overproduced, phony, repetitive television spots that produce diminishing returns (rather than the far more cost-effective and impactful radio ads), to the obsession with capturing every TV opportunity they can, TV has become overvalued in recent elections.

Ron DeSantis’ decision on Wednesday night may have been the move that makes many realize where they have missed the boat in recent years. 

If used in a calculating manner, DeSantis’ moment can benefit radio programming and sales.

Programmers should be pitching any of their local candidates in legitimate races that matter to try and get their candidacy announcement on radio. “If Ron DeSantis can go audio-first, why isn’t it good enough for you?” This would bring earned media for the candidate and radio station and the TV hits would follow.

On KCMO, we landed the announcement interview with former KC TV anchor Mark Alford, who used that springboard to win an open U.S. Congressional seat in 2022. 

From a sales perspective, this could also be a game changer in helping PACs, agencies, and campaigns understand the personal nature of the audio-first medium, which radio still dominates, despite what the naysayers claim.

During the 2022 cycle, radio did exceed its estimates in political advertising with $310 million, compared to the projections of $270 million. But that’s peanuts compared to the $4.73 billion spent on broadcast TV, according to this article from Radio Insight.

That is absurd. And it is the very definition of diminishing returns. Whether it’s a Presidential candidate in a key state or city, or more appropriately for this column, a local U.S. Senate, or congressional, candidate in your market, there are two paths.

One, they can become another overplayed, tune-out TV ad, where their ego is stroked and they get noticed in the grocery store, but they don’t get the value from the spending they need. 

Or, two, they can own radio, which will be more cost-effective, impactful, personal for the listener, oh, and reach a potential voter that is 10-15 years younger, on average, than those still watching broadcast TV. 

None of this is to suggest that TV is not important, of course, it will forever be critical to have a visual component for politicians in the 21st century. But it’s not everything. It never has been and it never will be, despite what the differential in ad spending suggests. 

If audio-first is a good enough launch for one of the front runners to land in the White House in 2024, I’d say it’s more than good enough for anyone else entering the political arena at any level.

Subscribe To The BNM Rundown

The Top 8 News Media Stories of the Day, sent directly to your inbox every afternoon!

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Continue Reading

BNM Writers

Twitter Facing Several Questions After Multimedia Struggles

Everyone should have the ability to say what they want but that doesn’t mean they have the ability to make up their own truths that aren’t factually based.

Jessie Karangu



When Kim Kardashian broke the internet and Twitter, we marveled and were astonished at her attempt and it worked. Her infamy continued to skyrocket more positively than negatively because she embraced her sexuality in a sensual but respectful way.

When TMZ broke the internet, they became a dependable source for news about celebrity deaths even if the method behind their madness was and still is pure madness.

On Wednesday, when Elon Musk and Ron DeSantis broke the internet it was just plain trash.

Your local waste management company couldn’t fix the travesty that was Wednesday night on Twitter. Tech issues, hosts having trouble connecting, listeners hearing nothing — that was the main story of what was allegedly supposed to be the launch of Ron DeSantis’ presidential campaign.

On Twitter Spaces’ biggest night, it made the platform seem out of space and out of touch with the rest of society. When you fire key engineers from your staff, only allow groupthink in your office quarters, and don’t feel the need to answer to anyone because you’ll still get bank credit even if Twitter goes bankrupt, this is the result. Hubris.

At the beginning when things went haywire and nothing was working, the stream drew about 600,000 listeners. By the time the stream actually started working it was down to 100,000 concurrent listeners. Media journalist Oliver Darcy joked that more people are watching CNN at 3:00 AM than were listening to Twitter’s live stream.

With that being said, drawing 600,000 listeners is no small feat. If used effectively, Twitter can become an influential voice in this upcoming election.

Twitter, as a tool, has always been impactful. Journalists, commentators, and newsmakers have used its real-time functionality to shape the national conversation. Twitter as a company hasn’t played too much of an editorial role other than putting their name brand on town halls and debates until the Musk reign. The company has already been able to secure conservative brands Tucker Carlson and The Daily Wire to join their alliance. Both entities plan on posting daily videos to counter the “mainstream media narrative.”

It’s extremely smart to have them posting original content natively to the site. It will increase engagement, it’ll increase the amount of time users spend, and their success could convince other news organizations to produce content that is exclusive to the site.

In the past, Twitter has partnered with BuzzFeed and even the NFL to try and steal a share of television’s audience but it hasn’t proven profitable or viral. Tucker Carlson’s removal from Fox has caused a major splinter among conservative media audiences and could be an answer to Twitter’s content desires. They’ll be serving an audience that can’t find what they want anywhere else.

The problem Twitter faces is that it has already established itself as the place for real-time content and breaking news, as well as the most active social home for many of our country’s most reliable sources. Whether Elon Musk realizes this or not, he has a moral obligation to ensure the user experience stays as neutral as possible even if he wants the company to become a conservative brand. 

Musk needs to make an effort to bring Democratic representatives in to commit to Twitter Spaces sessions as well. A conversation doesn’t exist if two sides of the spectrum aren’t involved and, eventually, interest in Twitter’s political media initiatives will die off because Dems will seek audiences on bigger platforms Twitter can’t compete with.

The Biden campaign could decide to solely focus on TV audiences, YouTube, and webinars just like they did in the last election and still have a chance to win, leaving Twitter’s efforts irrelevant. They could even use Twitter’s tools to promote themselves without the help of Musk. It won’t help Musk or Twitter the brand feel more reliable or trustworthy among Americans without allowing both sides to speak. Twitter has to sell itself to everyone as the tech home for political conversations in the world of fragmented media.

If he’s going to go the activist route with conservative Spaces by having supporters of a particular politician moderating the discussion, then he should do the same thing for Democratic politicians who appear on Spaces as well. A word of advice going forward, though: A journalist always makes the most sense. Journalists are trained to be objective and facilitate conversations for a living. Everyone knows how to cook scrambled eggs, but I guarantee you Rachael Ray’s scrambled eggs hit differently.

Twitter can look to CNN as an example of what happens when a town hall is technologically sound and the moderator treats their panelist with fairness. Since Trump’s town hall, CNN has been able to garner time with Mike Pence and Nikki Haley. Both candidates saw the jump that the town hall gave Trump in attention and hype among his base and, quite frankly, understand that they can reach more people on TV than online. Trump’s town hall reached 3 million viewers. After DeSantis left his Twitter Spaces, he promoted his candidacy on Fox News to the tune of 2 million viewers, ironically Fox’s largest audience since Carlson was let go.

Musk also needs to create a tab dedicated to news and have running video options and audio options that display straight news along with conservative and liberal opinionists. These feeds are already available on other platforms. Why not sell advertising against it and keep viewers right on Twitter where they are already having the discussions? The best thing about Twitter’s old BuzzFeed morning show is that you could multitask.

You could catch up on news and thoughts on your feed while live video discussing what was trending could be placed towards the bottom of your phone screen with the window in window option on Apple devices. Users didn’t have to leave the app to catch up on what was happening in the world.

Allowing Carlson and The Daily Wire to become the only two sources of media that are promoted or favored on the app will only heighten tension before the election and will literally put lives at stake because of the possibility of both outlets spreading misinformation. 

This goes into the next idea to make Musk’s “public square” a safe and accurate space for everyone. Musk needs to either contract or hire fact-checkers. The fact-checkers should be in charge of verifying Community Notes, adding Community Notes to streams/videos/tweets that are posted by publishers to correct or clarify anything that was said, and creating videos of their own based on trending topics or viral videos that aren’t accurate.

Everyone should have the ability to say what they want but that doesn’t mean they have the ability to make up their own truths that aren’t factually based.

Subscribe To The BNM Rundown

The Top 8 News Media Stories of the Day, sent directly to your inbox every afternoon!

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Continue Reading

BNM Writers

AM Radio Will Still Ride Along…For Now

The math itself is simple. You don’t use what you don’t want. And you probably won’t use what you don’t believe you need.

Bill Zito



In our last chapter on the fight to keep the AM radio in your car, things were not looking so good for the Sunday morning religious shows, exhaustingly predictable talk hosts, and the largely underpaid local news anchors.

But Ford has apparently heard the call from lawmakers, FEMA, and a variety of other concerned citizens, enough at least that they have announced they will back off their plans to do away with AM band in their new vehicles. For now, at least.

So, I will say the U-Turn decision by Ford is nice. Yes, I would venture to say it is nice. But is this a victory or merely a stay of execution?

And since no matter what, AM radio is not disappearing or soon to become unavailable, why don’t we just say this is more a case of bail continued until sentencing day.

What it means is there will be more cars and trucks with AM radios on our roads than we thought there would be last week.

How much of an impact will it make? I don’t think it will make much at all.

There are still a lot more car manufacturers going ahead with their plans to do away with AM so the math will not be grounds for celebration.

The math itself is simple. You don’t use what you don’t want. And you probably won’t use what you don’t believe you need. Even if you might need it now and then.

My vehicle has a trailer hitch. I don’t use that either. I don’t need it. It just happens to be there.

In other words, it does nothing for me and for many people neither does AM radio.

Where do you think these car makers got the idea in the first place to take the AM band out of the vehicles?

I’m sure they asked a few people.

How likely are you to not buy this car if it doesn’t have an AM radio in it?

Ever hear of market research? We did this already.

I’m glad, for now at least, that a few more people will have a choice. We deserve that. We are the ones buying stuff. Treat us with respect.

I have expressed this opinion before. You can put an AM radio everywhere but if the content is not worth the effort, then all it becomes is a receptacle for go-to emergency broadcasts and possibly some inane chatter or white noise to fall asleep by.

I’ve said this before too: Give them something worth listening to and they might listen. They might give it a try and they might actually like it. But here is the trick. Now that you have them, how do you keep them?

Well, now you must be consistently good or at least not awful. That’s harder than it seems, just zigzag across the country and find out.

Oh, when you do you have to turn your AM radio on and keep it on. No cheating, no flipping to the FM or satellite or your own playlists or podcasts or audiobooks.

Could you do it?

The blame for subpar content or a lack of listener-friendly programming is not all the fault of those behind the microphone or those producing, writing, or booking. But you already know that and so do I.

So just look up.

If management or corporate executives are physically upstairs as opposed to around the corner or down the hall. My experience over the last few years has been they are rarely in the building.

But regardless of where they physically might be they are often the ones behind all that glitters or does not.

I have found a good clue to what you might be getting on the air can be taken from a glimpse at the station’s website.

Most stations and managers put a great deal of emphasis on driving viewers, listeners, and readers to their home page. So, go there but go past the landing page with the obligatory three web stories that are less than 24 hours old and delve a bit deeper.

You are most likely to find a lot of material from last week, last month, and even last year if you click on a few sections. Some outlets I have some familiarity with have a mostly corporate-run website with plenty of room though for local elements like news stories, programming schedules, and show host biographies.

You’d think at minimum they would update their lineups, their show schedules, and add some information to entice that reader back to the air product. You’d think.

Nostalgic as I might be, I do not particularly care who was hosting in 2021 nor do I want to listen to an interview with a losing mayoral candidate from a year and a half ago. If your air drives somebody to your website or vice-versa, there should be something of value waiting there for them.

Remember, respect for the audience, the customer is always right, or karma is a …

Back on that cross-country trip, you are likely to find some good things in your travels, largely local and national sports talk, maybe a bit of financial chat, or solid religious conversation. But is it enough to fight off the eviction of AM from your car?

And don’t forget the demographics. The only time my kid listened to the AM band was to hear me (once) and even that took a bit of prompting. Her generation and the one after her, are the last chance to bring on some additional support.

After then, who will be listening?

Tell us why these stations need to stay there when we can generally find them or what they offer in other configurations.

Just as I asked last time, what can AM do that others cannot?

If I know my gene pool, my grandchildren are not going to be fighting for AM radio in their space boats or their flying cars.

CDs maybe.

Subscribe To The BNM Rundown

The Top 8 News Media Stories of the Day, sent directly to your inbox every afternoon!

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Continue Reading


BNM Writers

Copyright © 2023 Barrett Media.