Frustration, toward the President and his fellow Democrats, is running hotter than ever.
Gas prices remain historically high. The stock market is tanking. American families are having a tougher time affording groceries and other necessities. This year’s Independence Day cookout will cost considerably more than last years.
All at a time when the President and his party insist this is part of the plan to return the country to prosperity. Some even say these are necessary steps toward a new “liberal world order.”
And now, added to this list are the Left’s vitriolic reactions to the spate of recent Supreme Court decisions. Democrats are raging, angry that coaches can pray. Angry that babies can live. Angry with the notion that elected representatives of the people must create policy, rather than unelected bureaucrats.
But conservative, traditional media is where these waters have been boiling over for almost two years. And no talk radio host has been more outspoken than “The Great One,” Mark Levin.
Levin began Friday’s program, as he often has done over the last 18 months, by listing off a checklist of what he feels are the President’s failures.
“Joe Biden has gone a long way in destroying our economy. Destroying our immigration system. Destroying women’s sports. Destroying our currency. And destroying our national security,” Levin began, pulling no punches. “And now he’s trying to destroy the United States Supreme Court from the Office of the President.”
One of Levin’s most widely-acclaimed books is the 2005 title Men in Black, How the Supreme Court is Destroying America, which “dissects the judicial tyranny that is robbing us of our freedoms and stuffing the ballot box in favor of liberal policies.”
A new court, thanks largely to the nominations of President Donald Trump, has led to a new outlook from Levin.
“The Democrat Party, in all of its manifestations, whether it’s the Oval Office, Congress and the media, are now trying to destroy the Supreme Court of the United States. It had its way with the Supreme Court of the United States for 80 years. But it lost three decisions, and now it wants to burn it down.”
Levin went on to point out how, in his opinion, the Left will do absolutely whatever is necessary to maintain power. He relied on recent news developments that, for whatever reason, the mainstream media has mostly avoided reporting.
“And let me be very blunt about this, they don’t even care if a Justice is assassinated. Because even to this day, the seven Democrats on the January 6th committee, the Speaker of the House, and the Democrat Leader in the Senate, have said all but nothing about the plot to assassinate Kavanaugh,” Levin noted. “And instead they continue to use rhetoric that incites violence. They didn’t say peacefully and patriotically protest. They’re calling the court illegitimate. Extremist. Rogue. Stealing rights from women. And the like.”
The host then played a cut of President Joe Biden, divisively fanning the flames.
“I’m joined by a group of Democratic Governors. We work closely to protect women’s rights, after this tragic reversal of Roe v Wade,” Biden said. “The terrible, extreme decision, in my view, upending lives and impacting the health and safety of millions of women.”
“No it doesn’t,” Levin interjected. “How does it do that? You’re there with Democrat Governors. Democrat Governors. Do they not run their states?”
The clip of Biden continued, with the President saying, “Outrage that this extremist court has committed to moving America backward.”
“Ok so his writers have said extremist court. Extreme decision. Go ahead,” Levin mocked, as he proceeded to the next part of the President’s comments.
“Fewer rights, less autonomy. And politicians invading the most personal decisions that, not only women, but you’ll find if they expend, expand on….”
“Alright, you’re rambling on like the moron that you are,” Levin said, ending the clip of Biden. “But you were a moron before you couldn’t put three words together. Notice how they keep talking about women now. Women. Women. What’s a woman? Women. Women. They hate women. And they hate their children. They hate the children of women. Trying to brainwash them in our schools, if they ever get there. They’re not for women, and they’re not for babies and they’re not for children. Let’s be blunt. And let’s be even more blunt – what this party supports is infanticide! Hello! Infanticide! That’s what the Democrat Party supports.”
The host then said 49 Democrats in the Senate voted for infanticide in February, and that all but one of two Democrats voted for infanticide in the House.
“The media supports infanticide,” Levin, the author of the 2021 bestselling book, American Marxism, said. “Chuck Todd. Fake Tapper. Jeffrey “Keep Your Pants On” Toobin. I guess we should call him Rocket Man now Mr. Producer. But you understand my point ladies and gentlemen.”
If the past two years are any indication, Levin and other talk radio hosts will continue to find ample material to exemplify what they perceive as failures of the current president and his political party.
Rick Schultz is a former Sports Director for WFUV Radio at Fordham University. He has coached and mentored hundreds of Sports Broadcasting students at the Connecticut School of Broadcasting, Marist College and privately. His media career experiences include working for the Hudson Valley Renegades, Army Sports at West Point, The Norwich Navigators, 1340/1390 ESPN Radio in Poughkeepsie, NY, Time Warner Cable TV, Scorephone NY, Metro Networks, NBC Sports, ABC Sports, Cumulus Media, Pamal Broadcasting and WATR. He has also authored a number of books including “A Renegade Championship Summer” and “Untold Tales From The Bush Leagues”. To get in touch, find him on Twitter @RickSchultzNY.
Michael Berry Doesn’t Want to Be All Serious All the Time
“I get to entertain everyday and people come and listen to me. That really — more than anything else — is the thrill.”
There are plenty of nationally syndicated radio shows that began as local shows. Not many hosts, however, have both a local radio show and a nationally syndicated show each weekday. But Michael Berry isn’t your average radio talk show host.
In addition to hosting a local show on NewsRadio 740 KTRH, Berry hosts The Michael Berry Show on more than 40 stations throughout the nation. And he believes having a local show in his hometown market — Houston — while still getting to talk about national topics on his afternoon show is the ideal situation for him.
“It lets me sort of keep my hand in two very different pies and do two very different shows. And that fulfills me,” Berry said. “I wouldn’t want to do just one or just the other. And I think part of it — I was the Mayor Pro Tem of the city of Houston, so I got very involved and very entrenched in the political world. I know a lot of the restaurant owners, I know a lot of business owners, and I really enjoy making the fourth-largest city into a tiny town for our listeners.
“But I also want to be able to talk to a national audience on a national level. I get to do both of those. I think that’s ideal for me.”
Michael Berry served on the City Council in Houston from 2002-2008, which gives him a unique perspective about both local and national politics that many others in the format don’t have.
“I think the experience of how bills are made and the backroom deals and how they’re done, I think that informs my opinions in a way that if you haven’t done that, it makes it harder to understand,” said Berry. “Also the blocking and tackling of how you get bills passed and how you win elections and those sorts of things.
“It just gives you that experience and it also helps you understand when a politician or an elected official says something that seems to go against what he believes or what he promised. You have a better sense of ‘Ok, who did he sell out to? Why did he do that? Where is the pressure point?’
“Because I think listeners want to understand not just why is Mitch McConnell doing something that feels like it’s against what the base is doing. The better question is, what’s the pressure point? What’s driving him? Who’s pushing him into that corner? And I think when you’re in the process, you get a very good sense of that.”
One could refer to Michael Berry as an almost new-age news/talk host. While one of the large criticisms of conservative talk radio today is the vitriol and anger most hosts present on the air, Berry is often presenting the opposite. Oftentimes, his show isn’t centered on conservative political viewpoints at all. A constant presentation of hope, admiration, and excitement not just about politics but about culture and the conservative lifestyle is the backbone of Berry’s program.
And while he has an affinity for those inside the conservative talk radio format, he simply believes he’s filling a different, virtually unoccupied, lane.
“There are some brilliant people out there on the radio. Sean Hannity has access to every elected official. Clay (Travis) and Buck (Sexton) are getting access to anybody they want as a guest. Mark Levin is a brilliant mind, a brilliant legal mind. (Glenn) Beck has a great perspective from decades of experience. Dan Bongino’s a really smart guy. There’s some really, really clever, smart, experienced broadcasters. I don’t need to be a lighter version of them, which is all I could ever hope to be. I want to be who I am,” admitted Berry.
“And I don’t see myself as competing with them. I wouldn’t want to. They’re all wonderful. We can all coexist, but I don’t want to watch the same show 24 hours a day. I want to create content that is different than other people are doing,” Berry continued. “Not because I’m better or they’re not good, but because I don’t think I can do it as well as they can. So I want to do what I do well.”
Michael Berry free admits he’d get bored simply sticking to the conservative political script for two separate shows each day. That’s why weaving other topics into his program continues to excite him.
“If all you do is what I call angry, old white man radio, you can’t build an audience and you can’t keep an audience. And the reason is that it becomes tedious. It becomes a chore to listen to. And everybody has heard that type of program that never laughs at anything and especially not that itself. We want to make people laugh. We want to talk about real life things, as well. We don’t have to talk politics 24/7.
“When I think about the influence in this country, on the culture, comedians have always had such an influence. The reason is that when you’re laughing, you’re thinking, and you’re engaging and you’re building your bond. I think that one of the great barriers to success in radio and success for the conservative movement is the inability to bond on the deeper level of let’s share a laugh.
“I think there is a great joy when I find that I’m making a point that I consider to be important, and yet in the middle of it, we can all laugh.”
Ultimately, Michael Berry doesn’t view his role in talk radio as a political pontificator, conservative advocate, or a preacher from behind the Republican pulpit. He views his craft from a completely different angle.
“I view myself as an entertainer. The hardcore conservative listeners don’t like me to say that because that means you must not mean what you say, or you’re not serious. I mean every word I say. And I’m very serious,” Berry stated. “But I’m serious in the way Dave Chappelle is serious. And make no mistake, Dave Chappelle is having a huge influence in America today on how we view the First Amendment or the concepts of freedom of thought…the reason is, is because he’s dead serious while making you laugh.
“When I was really deciding that this was a career I wanted to pursue…I went and studied stand-up comics, because I felt like that was the place. Otherwise, I would just mimic the guys that were already successful, and I didn’t want to do that,” Berry continued. “I felt dishonest about that.
“So what I did, instead, is I went and studied comedians, and delivery and how you engage an audience and how you hold an audience and how you make a point without beating the audience over the head with it. And how you go from point to point, how you pivot, how you make it fun. A lot of these are sort of back porch conversation tricks, you know, parlor games of, of how we keep a conversation going except it’s a one one man conversation without it feeling like I’m lecturing you.”
During our conversation, Michael Berry admitted he can hear hosts around the country who have lost the will to create compelling content, who say things they don’t believe, and are no longer in love with the format that once enticed them to join the industry.
However, he’s made a vow to never lose the excitement that comes with working in a format he still thoroughly enjoys.
“I view it as I get to wake up every day excited to go to the studio. My dad worked for 40 years at a plant in the maintenance unit and he hated every day of it. But he had all us kids to take care of. I get to entertain every day and people come and listen to me,” he shared. “That really, more than anything else, that is the thrill. I know that sounds hokey, but it’s true.
“I think that most people probably don’t love what they do…I’m a megalomaniac. We all have to be to have the audacity to think that you can talk every day and people want to hear you, but I love it. It’s a thrill. I love to talk and I love to create stories and I love to create entertainment and create content. And when I hear from people that in some way they enjoyed it. It’s more rewarding than you can imagine, in the way that it would be for a pastor, or a comedian, or a songwriter, or a singer. It is incredibly rewarding.
“We live in an abundance of riches when it comes to content…but for them to choose to come and say I’m gonna let you entertain me,” Michael Berry concluded. “That is the ultimate compliment.”
Garrett Searight is the Editor of Barrett News Media. He previously served as Program Director and Afternoon Co-Host of 93.1 The Fan in Lima, OH. He is also a play-by-play announcer for TV and Radio broadcasts in Western Ohio.
Do Radio Hosts Actually Care About What They’re Talking About?
So many shows do topics because they feel like they have to. Maybe the topic’s trending. Maybe it’s leading the news. But if you don’t care, listeners will notice.
If you don’t care, why should anyone else care about what you do?
That’s one reason why I didn’t watch the NBA All-Star Game Sunday night. You don’t get a 211-186 final if anyone is remotely making any effort at all. It’s an extended version of the pre-game warmup. Everyone’s throwing up threes with no defense. They might as well break into a layup drill. Nobody wants to get injured in a meaningless game. I’ve endured a lot of All-Star games among the major sports leagues, and I stopped bothering to watch years ago. I haven’t missed much.
That translates to other realms as well. This column focuses on the media, so if you’re, say, a talk radio host, you should be asking yourself whether you really care about what you’re talking about. That’s the threshold question: Do you care? Because if you don’t, are you really going to put in the effort to make the topic entertaining so that other people – your listeners – care enough to listen and stay with you for the whole segment?
So many shows do topics because they feel like they have to. Maybe the topic’s trending. Maybe it’s leading the news. But if you don’t care, listeners will notice. And “I don’t care about it” isn’t a particularly compelling talk radio topic, is it?
It’s easier for local sports talk – it’s a given that whatever you’re ranting about and whatever take you have, listeners care because, well, who listens to sports radio and doesn’t care about what’s going on (All-Star Games notwithstanding)?
News organizations, on the other hand, have a different goal: If it’s news that on the surface is dry and boring but still matters, it’s the reporters’ and editors’ job to explain why a viewer or reader should care. Ukraine or Gaza might seem remote to a lot of people, but their importance to a typical U.S. citizen can’t be understated, and it’s important (and often forgotten) to emphasize why they matter and what impact they have on everyone.
The simple fact is that the energy you project on anything you talk about or report upon is a reflection of what you have invested in the story. You can fake enthusiasm, but if you just truly don’t care about Taylor and Travis, you’ll just be going through the motions and that’s what the audience perceives.
On the other hand, if you’ve invested a lot of time digging into an arcane financial story and you know that what seems like a remote, inscrutable radio topic may have profound consequences for many consumers, emphasize that and make clear why the viewer or reader should care, and do it right out of the gate to grab their attention.
Here, a digression: Why do they even bother with the actual All-Star Game anymore? Take the NBA All-Star Weekend: Nobody will remember anything about the game (other than that one team scored over 200 points) but everyone will remember the Steph Curry-Sabrina Ionescu shootout. They may remember Mac McClung’s repeat dunk contest win or the celebrity game or Rising Stars games.
Why not just do the skills and challenges, which are usually entertaining, and skip the All-Star Game itself, which isn’t? Maybe add some contests and honors for past greats. Most of the people who trek to the All-Star venue are there for the parties anyway. And with baseball now doing interleague play all season, none of the All-Star Games involve getting to see players who don’t normally face each other in the regular season face off. They don’t need a game nobody in it wants to play. I recognize this will never happen.
But the main takeaway here is that it’s less true that you can’t make someone care about a thing they don’t care about themselves than it is true that if you don’t care, you have zero chance making anyone else care. Your poker face isn’t that good.
Perry Michael Simon is a weekly columnist for Barrett News Media. He previously served as VP and Editor/News-Talk-Sports/Podcast for AllAccess.com. Prior to joining the industry trade publication, Perry spent years in radio working as a Program Director and Operations Manager for KLSX and KLYY in Los Angeles and New Jersey 101.5 in Trenton. He can be found on X (formerly Twitter) @PMSimon.
Radio Was Built For Charity and Volunteer Work
Your charitable activities build a better world. Your radio show and station make a real difference.
Art Bell once said, “We are all here for a Cosmic Blink. Use your time wisely.” The wisest man in all of history, a fellow named Solomon said, “Vanity of vanities, all is vanity.” All of us are drawn to radio for usually a basic human impulse…it is a narcissistic rage that exists in every baby. Look at me! Listen to me! My opinions are important!
Unless you are a completely narcissistic fool, you have looked in the mirror and wondered about why we are here. What is your worth in the cosmic blink? Ok, let old Uncle Peter (Yes, I went full third person) explain.
We have all been given an amazing platform. Not only to spout our beliefs, biases, and humor, but to touch our communities. Does your show have a charity? Why not? Does your station have a charity or a “Day of Action” to support local causes? The answer should be yes. Radio shows and stations raise millions of dollars to improve our society. We raise awareness of issues that create change. It is why we are here.
Before I give you some random idea starters for your show/station, let’s talk about the charities that you personally support. Do you give a portion of your income to religious, humanitarian, or conservation projects that you believe in? You should if you don’t make these donations. I don’t know what floats your boat, but I think it is important psychologically to donate to organizations that do good things in our world.
These donations allow a portion of the cosmic blink of our lives to pay it forward. Even if you don’t make a lot of money, a small donation helps you feel connected to our world. If you are particularly blessed by the fruits of your hard work, make that donation bigger. Investing in the charities and religious organizations of our choice gives us significance. Instead of the narcissistic screaming for change, it is an action step.
Your show can unify your community through service. There was a movement that is still going on today by some churches that take a Sunday off from a religious service to spend their day serving their communities. This can be painting an elderly widow’s home, cleaning a park, feeding the homeless, or other things. If you speak to homeless shelters, lots of people want to volunteer on Thanksgiving morning, but not so much in the middle of February.
So how about a day of service for your radio show? Reach out to a local charity that needs volunteers and make it an all-day affair. Perhaps you can do your show from the homeless shelter. Interview the people who serve the downtrodden every day or interview listeners who donated their day with you? Make it big and use your platform to make someone’s life better.
For those of you who have been doing radio for a decade or less, I have had listeners reach out to me about something that I said on the air 25 years ago. It’s very humbling. Every day you get on the air trying to perform. Heck, have you ever wanted to scream “Is anyone listening?” I have. I had someone reach out to me on Twitter to share a moment that meant so much to him. When those moments happen, I thank them for listening and what an honor it was to impact their memories in such a way. You are making a difference for people every day.
Your station may broadcast a big charitable event each year. Be involved in every aspect of the planning process. Buy in 100%. When you take full ownership of the station event, your interest will take this fundraiser to the next level. Talk about a way to build goodwill in the community.
Do you want to create an unbreakable bond? Help a local charity. You will go viral. Take selfies with all of the volunteers and organizers. Put this on your social media. Make it big. Do something that makes a difference. Go to their events and volunteer to do anything. Likely, you will be an emcee, but, if they want you to wrap presents, shovel up some stuff do it. Be a servant.
In our post-COVID world, I keep reading about disconnection. Civic groups and religious organizations are experiencing a crisis of participation. This is terrible. Our society’s drift into solitude is damaging. Census figures show that the average household size in the USA is about 2.5 people. This means there are a lot of people sitting in a home or apartment alone. These people are disconnected from society. They go to work, go home, and live their solitary life online. Humans are not built for this. Your radio show is a connection for them. By the way: Your community’s average age is probably around 37 years. Think of this. You are a lynchpin for building community. Your station’s charitable events help people belong to something greater than themselves.
You are an influencer. Be a leader. Build a community. Create belonging.
Your charitable activities build a better world. Your radio show and station make a real difference.
Peter Thiele is a weekly columnist for Barrett News Media. He currently serves as the Director of Spoken Word for iHeart Des Moines. Additionally, Peter has held programming roles in New York City, San Francisco, Little Rock, Greenville, Hunstville, and Joplin. He has also worked as a host, account executive and producer in Minneapolis, and San Antonio. You can reach him on X at @PeterThiele.