The man has been at WDBO Orlando for 33 years. Not dog years, human years. That’s longer than most marriages, nearly two cicada cycles and the lunar moon cycle. On the radio, it’s probably more uncommon than those events. So how did he do it? Partly because he’s a good guy.
“I’ve been in the same building for 33 years,” Scott Anez said. “That just doesn’t happen. I attribute that to being decent at what I do. I’ve always done my job.”
Anez has stayed under the radar; he refuses to create waves.
“In this business, many people have large egos, but I never wanted to be that person,” Anez said. “I would hope if you asked my coworkers if that’s the way I was, they’d say yes.”
Anez has worked in the same building off North John Young Parkway since 1989. He interned at Channel 9, the local ABC-TV affiliate while attending the University of Central Florida. Today he is at the helm of Orlando’s Morning News, 5-9.
“When I first moved to Orlando, it was still a small southern town. This was in the early 80s, and the NBA Magic did a lot to change the area. We finally had a big-time sports franchise. From that time on, Orlando transitioned to become a major metropolis. When I moved here, they were still calling me a Yankee in school.”
Unfortunately for Anez, not a ball-playing Yankee.
Born in Rhode Island, Anez and his family moved to Orlando when he was 14 years old. At Lake Brantley High School in Altamonte Springs, he was a varsity starter in basketball and baseball.
His father owned the Pawtucket Red Sox, the Triple-A minor league team of the Boston Red Sox, from 1975-1976.
“It wasn’t a money-maker,” Anez explained.
In those days, few minor league franchises made a profit.
“Dad lost his shirt. But as a sports-crazed kid each summer, I was living a fantasy. I was a bat boy for my heroes. This was shortly after the Jim Rice and Fred Lynn era. I did spend some time with Bo Diaz. He was the first Venezuelan to play catcher regularly in the Major Leagues.”
His focus switched from being in the games he loved to covering them.
“I took my first accounting class in college at the University of Central Florida, and knew it wasn’t for me,” Anez said. “My father told me to do something I loved and could feed a family.”
Anez took his father’s advice and strolled across campus to the radio station, WUCF, and decided to pursue the play-by-play dream. Then, as now, those jobs aren’t easy to come by.
“I’ve had the opportunity to do some with the Orlando Magic. Those jobs on a full-time basis were and still are very few and far between.”
After graduation, he decided to stay in Orlando and wore a bunch of different hats at the beginning of his career..
“Because of my love of sports, I think I’ve always seen the work environment as a team environment,” he said. “A team atmosphere. Sports teaches you a lot about teamwork, and I applied a lot of that thinking in the work I did.
Anez said he had had a unique opportunity early to travel with the NBA’s Orlando Magic basketball club. On the road, he’d have to broadcast from local stations, and it’s there he noticed a distinct difference from home.
“Sometimes, just walking in the door of the station, I could feel a different vibe,” Anez said. “That’s something just wasn’t right, like a ‘Debbie Downer’ ambiance. Then I came home to Orlando and felt entirely the opposite. I liken this building to that shining city on a hill. In this business, if you find something good, you stick with it.”
He loves Central Florida and knows what an anomaly he is in terms of longevity at a station. “Even though Orlando has changed greatly over the years, my roots are here. In this business, that’s difficult to find. I’ve done so many things here, and versatility is the spice of life.”
He’s been referred to (by WDBO’s website) as opinionated, fair-minded, and entertaining.
If you’re one of those folks who like to flap your gums and sputter your opinions, Anez said his show has got just the thing. He said with the contentious nature of the country right now; he’s come to realize how salty people have become in their opinions.
“We run an open-mic segment where people can record their thoughts or, in some cases, rant,” Anez explained.
“We immediately get their comments on tape. Sure, we have to bleep something out now and again. But they’re done on the fly, and make germane content fodder for the show. Sometimes a comment can carry us through an entire segment and beyond. A comment may cause you to see an angle you’d never thought about before. It’s also exciting because you can’t control what they say. You can choose not to air it, but it’s raw content. I think doing something like this is vital to staying connected with the community. I tend to use the bites as liberally as possible.”
Podcasts have opened up an entire new avenue for Anez. When his podcast Anez Sez originated, he went into it kicking and screaming.
“My morning show is information-based more than anything,” he explained. “I didn’t really want to be known as an opinion guy. The more I got into it; I realized I had carte blanche to convey a lot of my thoughts, whereas I couldn’t do that as much on the morning show. We’ve done about 275 episodes so far, and It has been cathartic. Rarely do you get to espouse your opinion and get paid for it.”
With his podcast, he said he could figuratively let his hair down, and it feels great.
While covering sports, Anez said he got to know some of the members of the Magic.
“I knew Shaquille O’Neal from day one, right after he signed his first deal,” Anez said. “As O’Neal walked in, he hit his head on one of the speakers. He was just about 22 years old, a great kid.”
He said Shaq always wanted to be ‘the man” on the team. This was a recurring theme with Penny Hardaway, Dwayne Wade, Kobe Bryant. He always wanted Kobe to be the Robin to his Batman.
“On one of our shows with Shaq, we must have done an hour. He got his first endorsement for a company that made desks. This happened right in front of us, and now he’s America’s pitchman.
Since that tiny deal with a desk company in Orlando, O’Neal has worked out endorsement deals with companies such as IcyHot, Buick, The General, Macy’s, Zales, Arizona Beverage Co, Papa John’s, Epson Printers, and Carnival Cruises.
What about the sparks between O’Neal and Charles Barkley on Inside the NBA?
“I think it’s real,” Anez said. “I think Barkley knows how to get under Shaq’s skin. It’s marvelous. I like Barkley. I don’t agree with everything he says. But whenever I see Barkley on the air, I have to stop whatever I’m doing and watch. He’s very genuine.
“It’s always challenging to get to bed at a decent time,” Anez said. “My wife is working, and dinner is almost always at 8:00 pm. I always wanted to make my schedule doable for my wife. So she has some kind of home life. I know this business has destroyed a few marriages.
His daughter has left the house, and Anez has pondered whether his nearly constant schedule has affected her development.
“I ask her a lot,” he said. “She said it hadn’t affected her negatively.” He’s grateful for that. “For me, it’s God, then family, then work.”
The man doesn’t have a lot of time to relax or for recreation. But he loves a game called pickleball. At 56, he had to give up playing competitive basketball, so why not pickleball? It’s a combination of tennis and racquetball on a smaller court.
“I love to compete. Five or six years ago, I had knee surgery, and I had to find something else.”
After playing pickleball for a year and a half, he and his racquetball-playing partner went to Michigan for a tournament.
“My playing partner Bryan Lafferman and I have a good time together,” Anez explained. “We played a couple of tournaments closer to home.”
Just last week, he said a friend invited them to stay in his home for a tournament in Michigan.
“We figured we’d see how we’d do, even though we had to step up a weight class.
Collapsing more than the 1969 Cubs, a newspaper headline following the tournament would have read: ‘CHOKED.’ That’s putting it as succinctly as possible.
“There were three sets in the first match,” Anez said. “We lost the first, won the second set. We were up 8-3 in the final set and got beat 11-9. We should have beaten them. My buddy and I pored over each point, asking, how could that have happened? The team that beat us went on to win the whole thing.”
But that’s not the end of the pummeling.
“It gets better. We moved on to the consolation round, and some severe weather was coming in, and we knew we had better get a move on,” Anez said. “You can only win if you’re on serve. We needed just one point to win, leading 14-9. We lost 17-15. Bryan had a clear overhead shot. The ball nicks the net and goes sideways out of bounds. Again with the headline: ‘CHOKED.’
Somewhere, Leo Durocher must be having a good laugh.
Jim Cryns writes features for Barrett News Media. He has spent time in radio as a reporter for WTMJ, and has served as an author and former writer for the Milwaukee Brewers. To touch base or pick up a copy of his new book: Talk To Me – Profiles on News Talkers and Media Leaders From Top 50 Markets, log on to Amazon or shoot Jim an email at [email protected].
King Charles Already Facing Headwinds After One Episode at CNN
If viewers are coming to watch King Charles in the first place, they want to hear from Barkley first and the most. This show is not a democracy for multiple voices.
Gayle King and Charles Barkley joined a long list of personalities on Wednesday who’ve tried their hand at hosting a cable news show, King Charles.
The previous cast of characters at CNN in particular have included comedians as famous as D.L. Hughley and Bill Maher, history makers like Connie Chung, tech executives such as Campbell Brown, and even a former governor – Eliot Spitzer – who was forced to resign in shame.
CNN, unlike MSNBC and Fox News, doesn’t have the privilege of choosing political sides for ratings because of the gravitas their name exudes in the journalism world. Bringing on famous figures in pop culture to give their take on the headlines seems like a natural solution to competing with idealogues on opposing networks. Unfortunately for CNN, though, it’s a solution that never seems to work – including this time around.
The debut episode of King Charles began with a Man-on-the-Street segment featuring King and Barkley asking random folks walking around New York about today’s politicians, Joe Biden’s age, and Taylor Swift and Beyonce. The segment also showcased the duo’s newfound chemistry and announced the upcoming guests over the next hour similar to a late-night comedy show.
It was a great way to bring the audience in. Viewers got to see an intro that is uncommon in the cable news world, they got to hear the opinions of people who are just like themselves, and it showed the quality production value this show is bringing to the table from the jump.
As viewers got to the set, it was obvious CNN put a lot of time and effort into making this program a success. The wardrobe of the talent, the studio design, and the color scheme were extremely polished. The guest list of this show for the first episode on cable news was also very impressive. Fat Joe, Steve Kerr, and Van Lathan may not be A-list celebrities, but they each bring a respective following that is different from the type of guests that normally populate CNN and its rivals.
One of the first problems this show faces is that despite its name, there isn’t much King and there isn’t much Charles. King moderates panels that have a lot of interesting things to say while Barkley utters a comment or two on the side. It’s almost as if it’s forgotten that Barkley is a key force in bringing this show to fruition in the first place.
The guests that were part of these panels had a lot of interesting perspectives to give. Lathan brought some humor to a discussion about George Santos when he discussed his love for the Congressman’s high jinks. CNN primetime host Laura Coates also joined the show for two segments and provided much-needed legal expertise during a conversation about Young Thug’s ongoing trial in Georgia.
While the discourse was good, Barkley is one of the most boisterous personalities television has ever seen. America has tuned into his antics for decades whether they agree with what he’s saying or not. LIV Golf almost paid him hundreds of millions just to get his opinions on a random golf tournament every week. If viewers are coming to watch King Charles in the first place, they want to hear from Barkley first and the most. This show is not a democracy for multiple voices.
King and Barkley have been fixtures of American pop culture for decades. Their presence on any platform holds a lot of weight. King’s tenure at CBS has helped make their morning show more relevant than it ever was before and more competitive ratings-wise. Barkley has set a standard for the art of analyzing sports on television in a way that even John Madden couldn’t.
The first 20 minutes of the show need to be focused on them and their viewpoints. Because of King’s role at CBS, viewers won’t be able to get many opinions out of her, but at the very least there is some journalistic perspective she can provide or perspective from her decades as a celebrity and Oprah’s best friend. This should be the Black version of Live with Kelly and Mark. King and Barkley can talk about their weeks, their lives, and their families and run down the various headlines that are having the most impact on society in an unscripted format.
The show also needs to be live. If they want to film some interviews outside of their timeslot to air later in the show to accommodate an important guest, that’s fine. But the beauty of watching Barkley on television is that it is live and you never know what to expect or what’s going to come out of his mouth. When you take that aspect of excitement away from a program like this, it just seems like one of those celebrity podcasts that no one asked for and ends up getting canceled after a year or less.
In today’s climate, if you’re hosting a show, especially a weekly show, there’s gotta be some type of headline that comes out of that show. There has to be something that forces viewers to adjust their schedules to want to tune in because many viewers’ habits are already established in the first place. A talk show like King Charles — discussing pop culture in the middle of primetime competing with live sporting events, The Golden Bachelor, or a reality show based on Squid Game — is going to have a hard time surviving.
CNN has established itself as the straight news alternative with up-to-the-minute analysis involving the latest breaking politics and world event headlines. Viewers have already told CNN that’s what they like about the network particularly in primetime. It may not be as highly rated as MSNBC and Fox’s lineups but it is much more advertiser-friendly than Jesse Watters or Rachel Maddow.
During times of volatility like the upcoming election, and the wars in Ukraine and Israel, CNN’s ratings tend to bump up higher and occasionally beat MSNBC and other entertainment networks. Interrupting that flow of news in primetime when it has been difficult for CNN to keep a primetime lineup intact for years won’t help matters at the network at all. Continuity matters to viewers.
CNN makes enough revenue and has enough of a positive reputation that becoming a major contender in primetime should no longer be a main focus. As long as the network doesn’t flounder as it has in the past, maintaining 500,000 viewers a night and peaking in the millions during major breaking news stories is something their parent company should be proud of. It is much easier to sell to advertisers than an opinionist who has the potential to explode your company’s stock every night depending on what they say.
Is there space for King Charles on CNN? Yes. Around 5 PM ET, another cable news network across the dial leaves their newscasts and opinion programming to the side for a panel show that is the highest-rated telecast on cable news. The panel discusses political headlines but also delves into pop culture and trending topics you would read about on X/Twitter.
CNN should move King Charles to Wednesdays at 5 PM ET to directly compete with The Five and provide perspectives about the world from two individuals who aren’t tied to a specific political party and have way more pull socially than all of The Five’s hosts combined. Create a happy hour type of environment on air where King and Barkley aren’t held to rigid restrictions, truly get to be themselves, and serve an audience around that hour that is more receptive to talk and discussion given the other shows that air during daytime hours on the big broadcast networks.
CNN also needs to dedicate more resources to promoting the duo. A replay of King Charles should air after Inside the NBA every week so that his fans are aware of another platform Barkley participates in. The show should have a social media presence of its own.
A sneak preview of the show should be promoted each week on both CBS Mornings and Inside the NBA. The duo should go on a press tour across various shows, podcasts, TikToks, blogs, and everything in between to gin up interest in the broadcast.
CNN should also use one of its sister networks – HLN, truTV, or even OWN – to boost the reach of this show given the figureheads that star on the show and the potpourri of topics that are discussed that don’t necessarily have to do with breaking news and politics that normally fill CNN’s airwaves. A boost in viewership could bring in a different type of advertiser and more profits. Barkley is already a showman for other products and could easily be utilized in commercials that air during the show.
CNN already implements a similar simulcast strategy with CNN This Morning by airing the show on HLN. CNN’s sister network brings in an extra 70-100,000 viewers every morning and at times, it is the highest-rated program of the day for HLN. WBD also utilizes the strategy often when they’re broadcasting the Final Four and it has helped college basketball’s national championship become one of the highest-rated sporting events of the year even when it is exclusively on cable.
King Charles has a lot of potential but it is already on a short lease. Variety reports that CNN is looking at the show as a “limited-run series.” Its first episode drew 486,000 viewers, according to Washington Post’s Jeremy Barr. Two weeks prior, the show it replaced known as Newsnight drew 525,000. There is potential to make a statement and stand out amongst everyone else in cable news but only if CNN will let the show and its hosts fully breathe.
Jessie Karangu is a weekly columnist for BNM, and graduate of the University of Maryland with a bachelor’s degree in journalism. He was born and raised in Baltimore, Maryland but comes from Kenyan roots. Jessie has had a passion for news and sports media and the world of television since he was a child. His career has included stints with USA Today, Tegna, Sinclair Broadcast Group and Sightline Media. He also previously wrote a weekly column for our sports media brand, Barrett Sports Media. Jessie can be found on Twitter @JMKTVShow.
The Road to Radio Stardom Has Changed For the Better
The landscape in the industry is changing even faster than many of us realize on a day-to-day basis.
The old adage in radio was to start in the smallest market you could get a job in and then keep working your way up the ladder and end up in the biggest market you could reach. However, that model, while still having a purpose, is in large part not as linear as it once was.
The era of social media, digital media, and work-from-anywhere has dramatically changed the way we view personalities.
For years, we assumed someone in a Top 5 market was obviously more talented than someone in market No. 25. While that is still likely true, in large part, it’s far from that black and white. Having worked in small markets like Woodward, Oklahoma, to then the No. 1 market, New York City, to now Kansas City, I can say there are incredibly talented broadcasters in markets well outside the Top 100, and there are some really mediocre broadcasters in the No. 1 market.
And with the way the world has shrunk, courtesy of technology, it doesn’t require one to necessarily make that leap to a market to simply increase a broadcaster’s exposure to then (hopefully) land that bigger and better job.
Now, thanks to all the various social media platforms that broadcasters need to reside on, broadcasters can develop enormous followings and garner regional and national attention without having to “prove” themselves in a Top 5 or 10 market.
This is a win for broadcasters. None of this is about settling or resting on your laurels, but it means you can become a national personality from nearly any market in America today. It’s not just New York and Los Angeles. And the examples are all over the country.
Clay Travis from Nashville. Dana Loesch from St. Louis. Steve Deace from Des Moines. I could continue with a list of really talented people, but you get the point.
Social media, for all its pitfalls, has allowed local and regional broadcasters to build larger followings beyond their cities and parlay those into larger opportunities. And they’re able to do it without living a NOMAD lifestyle.
That being said, that’s not judging anyone who wants to live it. I’ve made 3-4 major moves in the last 10-12 years. We all typically do it to some degree. New places bring new challenges and opportunities and larger markets typically bring larger paychecks.
But the broader point is that we can be pickier on our next move if one even makes sense. That doesn’t mean that jumping five to ten market sizes isn’t the right move, it may be. But it no longer has to be, because you need the exposure in the larger market to keep working up the ladder to then land in a major market to make the most money possible.
Broadcasters can now generate revenue away from just their salaries and bonuses via exclusive online membership opportunities, digital footprints not connected to the radio station, influencer routes on social media and several other creative ways to create multiple revenue streams, which would be wise in the current climate, anyway.
Ultimately, the landscape in the radio industry is changing even faster than many of us realize on a day-to-day basis, and there are creative paths and advantages to today’s climate that can be taken advantage of, if personalities play their hand right.
Pete Mundo is the morning show host and program director for KCMO in Kansas City. Previously, he was a fill-in host nationally on FOX News Radio and CBS Sports Radio, while anchoring for WFAN, WCBS News Radio 880, and Bloomberg Radio. Pete was also the sports and news director for Omni Media Group at K-1O1/Z-92 in Woodward, Oklahoma. He’s also the owner of the Big 12-focused digital media outlet Heartland College Sports. To interact, find him on Twitter @PeteMundo.
3 Tips on How to Get Station and Market Research Without the Whopping Budgets
Many of us have not seen research in a while. I am going to give you some poor man tips for getting the pulse of your community.
No research budget? No problem! Ok, many of us have not seen research in a while. I am going to give you some poor man tips for getting the pulse of your community.
These are tried and true methods that I have been using my entire programming career. Disclaimer: getting great unbiased research is a tremendous tool to strengthen your station or show. I have learned a few tricks that may help you assess your community and audience.
Use Your Station’s Database for a Small Survey
Usually, you must hold the carrot of winning a couple of hundred bucks for a participant. There are many advantages to this method. You are likely to have P1s who love your product and have a commitment to the station. Talk about cool!
Building the questions is the tough part. You don’t want to ask leading questions that mirror your thoughts or the attitudes of the audience. I like open-ended questions. I would also like to know about the participants’ demographics.
For whatever reason, my station’s database is different than the actual listeners to a news/talk station. You may find your database like mine: 70% women. Of those women, a large portion are in their 20s and 30s. Sadly, this is not your audience. You will need to willow them out as you compile the information.
The questions need to be about the audience, not about your station.
-What are your people doing for fun?
-Do they like to travel?
-How long is their commute?
-Do they have kids?
-Are they married?
-Are they happy with their school district?
-What is their biggest concern?
People love to talk about themselves. Let them do it and then sprinkle in questions about the station.
-Are there enough traffic reports?
-Have you ever called a show?
-How was your interaction with the host or producer?
-What is your favorite restaurant?
-How much time do you watch sports each week?
You certainly can add many questions like this. Knowing your audience allows you to reflect on their lives, concerns, and interests.
Be A Spy
I love doing this one at lunch. Pull into a restaurant that appeals to businesspeople in your area. Get a table near a large group and start writing down the conversation.
Are they griping about the boss? What are their concerns? Do they tease each other? How much do they speak about their significant other? Are they discussing something they read, heard, or watched?
Just write down their conversations. I have taken this information and crafted promos and liners around it. It is a small sample size, but if the group is in your target for the station, you can learn a lot of good stuff. This just costs the price of lunch and a beverage. DIY at its finest.
Quick On-the-Street Surveys
This is another way to get a pulse on the community. Does your town have an event geared to the community? Go out with a producer, a salesperson, and give three quick questions. You need to guess the age of the participant. Ask for their ZIP code. this is to determine whether they live in your area.
Then three quick questions. I like to use multiple choice.
-How frustrating is the traffic? 1 to 5 with 5 meaning very agonizing.
-Your biggest concern: Crime, Taxes, Money, or family?
-How long have you lived in your home? These are quick questions to give you a pulse on your neighbors’ concerns.
None of these are as good as a solid perceptual. I have read a lot of research, and the conclusions are the biggest concern. Years ago, I worked for a company that did several perceptuals. I was asked to read them by my format captain, who was new on the job. I read them carefully over the weekend and typed up a short report. The conclusions were completely different than the data.
I am sure that if you have the opportunity to do a research project on your station, you will want to know the unvarnished truth. If you are in the enviable position of interviewing the companies that do research, you need to know the following things:
-Are the conclusions what I want to read or need to see?
-How is the best way to assess the data provided?
-Will the data allow me to develop an action plan to grow my ratings?
If you want research to confirm your preconceived thoughts, skip the expense. If you want to maximize your return, learn how to critically read the data.
What is your action plan following the study? There should be a clear path to allow you to identify vulnerabilities, opportunities, and strengths. All of these are equally important.
Once you know your vulnerabilities, you can strategize to shore up your weaknesses. Once you know your opportunities, you can address them and create another path for your brand to succeed. Knowing and perhaps confirming your strengths allows you to use these as a base point for your brand’s continuing success.
Don’t mess up good research. These are wonderful windows on your station and community. They are key to helping you create a listener-focused experience that will support your station for years to come.
Don’t be frightened to have some of your personal conclusions destroyed. Is this about your ego or is it about your team, station, and market?
Peter Wilkinson Thiele is a weekly columnist for Barrett News Media. He currently serves as the program director, and morning host of Newstalk KZRG in Joplin, MO. Additionally, Peter has held programming roles in New York City, San Francisco, Little Rock, Greenville and Hunstville. He has also worked as a host, account executive and producer in Minneapolis, and San Antonio. You can reach him on Twitter at @PeterThiele.