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Tomi Lahren: Major Companies Pander For Fear of Being Canceled

Lahren told Ensing that most major corporations in America participated in some form of pandering that resulted in others being canceled who didn’t agree with them. 

Ryan Hedrick

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Outkick’s Tomi Lahren recently went one-on-one with an Instagram influencer who claims that she was canceled for her conservative views. 

Amanda Ensing told Lahren that she struck a deal with makeup brand Sephora but was canceled when they realized that she was a vocal conservative. 

Ensign said that Sephora got mad when she tweeted about the Jan. 6 riots. The tweet in question was posted on the same day that unrest was happening at the Capitol. 

“The left: I hate it here. America is embarrassing. Only we can riot & loot. Defund the police. Just do what the government tells you & don’t ask questions,” the tweet read. “The right: Let’s fight for freedom. We love the USA. Defend the Constitution. We support our Military & Law enforcement.”

Ensing told Lahren that she had previously been very quiet when it came to politics, but she became fed up watching and listening to pundits on the other side speak their minds. 

“I’ve seen the left in the industry push all of these lies, and propaganda and they hate America,” Ensing said. “So, when you call them out based on their hate for America and their words and their actions, they get mad about it, they’re like little toddlers.” 

Lahren told Ensing that most major corporations in America participated in some form of pandering that resulted in others being canceled who didn’t agree with them. 

“Even in 2020, any influencer that spoke out that rioting and burning was not okay, you were canceled, you were shut down, it was justified like it was reparations,” Ensing said. 

Lahren added that she’s had conservations with well-known liberals like Trevor Noah who did not want to be seen with her in public because of her conservative views. 

“The same thing with Charlamagne Tha God, you can’t even be friends with people anymore if the cancel culture mob goes after one person. People are so quick to throw you out and throw you under the bus,” added Lahren.

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Media Business

Saga Communications CEO Chris Forgy Elected to Broadcasters Foundation of Americas Board of Directors

“His input will be valuable as we continue to deliver aid to our colleagues who are in desperate need.”

Barrett News Media

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A photo of the Broadcasters Foundation of America logo

The Broadcasters Foundation of America has announced Saga Communications CEO and President Chris Forgy has been elected to its Board of Directors.

“I have always believed in giving back to the industry that has allowed me to be of service to local communities,” stated Forgy. “Colleagues who have fallen on extremely difficult circumstances need and deserve our support. I am honored to serve on the Board and contribute to the Foundation’s charitable mission.”

“Chris is a well-respected leader in the broadcast industry, and I’m delighted to welcome him to our Board,” added Broadcasters Foundation Board Chair Scott Herman. “His input will be valuable as we continue to deliver aid to our colleagues who are in desperate need.”

In addition to his work with the Broadcasters Foundation, Chris Forgy also serves on the NAB Radio and Television Board of Directors for District 6, which is comprised of North and South Carolina.

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Media Business

Advertisers Would Pay Premium for Corresponding In-Dash Visuals, New Study Shows

In total, 80% of advertisers claimed they were interested in in-dash visual ads.

Barrett News Media

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A photo of a car's infotainment center

A new study from Advertiser Perceptions shows that radio advertisers and agencies would pay a premium to see their commercials synced with in-dash visuals on car radios.

In 2021, media agencies and marketers said they were “very familiar” with in-car radio display technologies. In 2024, that figure has risen to 33%, with another 33% saying they were “somewhat familiar.”

In total, 80% of advertisers claimed they were interested in in-dash visual ads. In 2021, only 64% of respondents answered similarly.

When asked “How much on top of a typical AM/FM radio buy would you be willing to invest in this new in-car visual display capability?” the average advertiser claimed they would be willing to increase their budget by 16% in the latest version of the study.

That figure was 14% in both 2022 and 2023, and was 12% in 2021.

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Media Business

Median Age of Podcast Users Nearly 30 Years Younger Than Cable TV

“The ascent of podcasting signals a shift towards on-demand content consumption that aligns with the lifestyles and preferences of younger generations.”

Barrett News Media

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A photo of a podcast user's cell phone

It is no secret that cable TV has seen the age of its viewers continue to rise. But the entire picture is coming into view when juxtaposed against other mediums like radio and podcast users.

A new report from Amplifi Media shows that the median age of cable news viewers is 70. MSNBC is 70, Fox News is 69, and CNN is 67. That median age means that more than half the viewers are actually older than 70 years old.

Network television isn’t a much brighter picture. In primetime, the median age is 64. FOX has the youngest number at 49.5.

However, the median age of podcast consumers comes in at 34.

Steve Goldstein, Founder and CEO of Amplifi Media, believes the drastically younger demographics of the medium make it an ideal platform for advertisers.

“The ascent of podcasting signals a shift towards on-demand content consumption that aligns with the lifestyles and preferences of younger generations,” wrote Goldstein. “We live in an on-demand world, and while other media are adjusting (think streaming apps and YouTube), podcasting has three not-so-secret ingredients that traditional media struggle to match: intimacy, flexibility, and loyalty, which makes podcasting an ideal platform for engaging storytelling, niche topics, and fresh takes.”

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