77 WABC morning host Sid Rosenberg has taken the station to new heights during his tenure in the morning timeslot. He isn’t shy about boasting about his success, either.
During his show Monday, Rosenberg shared that some of the great hosts in the station’s history hadn’t seen numbers like he’s producing.
“No disrespect to the giants, the legends — Bob Grant and Don Imus, who came before more, because this is a game of ratings — but none of those guys came close to what we’re doing on this show right now,” Rosenberg bragged. “In fact, if you add up (Sean) Hannity and Mark Levin’s numbers with a bunch of others, they still don’t beat me.”
He added that the secret to his success — which he has shared before — is his willingness to incorporate his personal life into his morning show’s content.
“I tell people all the time when I get stopped on the streets, they’re not like ‘I love what you said about (New York Mayor) Eric Adams’ or ‘I love what you said about Donald Trump today’, they say ‘How’s your wife doing? How are your kids doing? Are you feeling better?’ So there’s more personality that goes into the equation than just the topic of the day,” Rosenberg said.
“Which goes to show you…the real dynamic, the real greats, they did not get caught up in the news of the day. It was more personality driven. People love to hear about the wife, the son, what you did on the weekend — as much if not more — than the topics of the day.”