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WTAM Feels Like Home for Bloomdaddy

Bloomdaddy is a Cleveland-centric host dealing with issues-based topics in his new role and “from the minute I turned the mic on at WTAM, it felt like home.”

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When I first heard of a radio guy called Bloomdaddy, my mind immediately made me think of outrageous radio personalities like Bubba the Love Sponge, Mancow Muller, and DJ Sourmilk. However, David Blomquist (a.k.a. Bloomdaddy) was nothing like them. Instead, he’s intelligent, down-to-earth, and can still hit a fastball.

I asked him what I should call him. He told me David or Bloomdaddy. (There was no way I would call a grown man Bloomdaddy. Not at this stage of my life.) So, I called him David. 

“They called me Bloomer forever,” Blomquist said. “But it became Bloomdaddy when I had kids. Pretty snazzy nickname when you think about it,” he joked. “I figured I’d use it because it was memorable.”

Blomquist went to Union Local High School in Belmont County, Ohio. Just one of many little towns that make up the large school district that is miles wide. 

“It’s amazing how far buses go to bring kids in. There were only 150 kids in my graduating class, with all the areas consolidated.

Blomquist said he’d always lived in Lafferty, Ohio. It’s a coal mining town that boasted 300 residents when he was there. He said growing up in Ohio was awesome. 

“All I did was hunt, fish, ride our four-wheelers and dirt bikes. I like the city, but at heart, I’m a gravel road and cornfield kind of guy.”

I’m a gravel road and cornfield kind of guy. That has got to be the title of a country song.

He loves gravel roads and baseball.

“I walked on to the Kent State baseball team; then I quit,” Blomquist said. “It’s still the biggest regret of my life. I was a junior in broadcasting when I made the team. I realized I was going to miss a ton of broadcasting classes, including the first few each semester. At that point in my life, I just didn’t see it making sense. Part of me figured I could reschedule some classes, but it was just something I felt I had to do. It was hard to walk away, but I was overwhelmed. But it all worked out.”

Pretty mature thinking for a young man of 19 years. “I played sandlot ball from 19 until I was 37, so I got in my fair share of ball.”

He was very good at baseball but didn’t think he would have been signed as a professional. “Even the worst guy on a professional team is one of the best players in the world. It’s hard to wrap your mind around that.”

Almost every guy I’ve spoken to for these pieces had a dream of being a professional ballplayer. Blomquist is the only one who might have come close. 

He worked as a sportscaster on television for 15 years. He also anchored a morning show. Blomquist was hired at WTAM in February after host Mike Trivisonno died last October. Since he began the gig, he has kept an apartment in the city, just two blocks from Progressive Field and the Rock & Roll Hall of Fame.

For 18 years, his radio home was WWVA-AM 1700 in Wheeling, WV. His popular morning show grew into syndication to affiliates in Pittsburgh, Youngstown, Akron, and Parkersburg, WV. 

He spends most of the week in Cleveland, then goes home to his boys. 

The paint on the new job is still wet. Before he took it, Blomquist said he needed to talk with his sons, and get their approval. 

“I wasn’t going to take the job in Cleveland unless I got the go-ahead and okay from them,” Blomquist said.

They told him to take the job.

“That either meant they wanted me to take a great opportunity or to go away,” he jokes. “I turned down a job when iHeart asked me to go to Columbus and another time to Miami. Then the Cleveland job opened up. If the job opened up ten years ago, I couldn’t have taken it. I have a baseball family; I coach baseball. It just wouldn’t have been fair to my boys.”

WTAM 1100 is the radio home of the Cleveland Guardians, formerly the Cleveland Indians. Blomquist wasn’t even in town when they changed the name of the MLB team. 

“I’m sorry they had to change the name of the team,” he said. “I know for fact  90 percent of fans can’t stand it. But they have a great young team. I’m not holding anything against the owners, but they did give into the ‘woke’ culture. You’d go to games and only see about 25 people protesting the previous name. At the time, it seemed everybody was changing names, knocking down statues.” 

You’d think something like that would be great fodder for a radio show.

“Not for me,” Blomquist said. “We’re the flagship station of the team, so we don’t talk about that. I know my parameters. The team still let fans wear the Indians gear. They aren’t required to take anything off with the name or logo.”

Blomquist said the crazy thing about the change was the fact it was named in honor of a former Cleveland player. 

“The team was named Indians after Louis Sockalexis, a former player and a Penobscot Native American from Maine,” Blomquist explained. “Apparently, a lot of people couldn’t accept the name despite it being named in honor of a Native American. The name was literally chosen to honor the man.”

In rural Ohio, Blomquist said he had a good childhood. 

“I’d say we were lower middle class and a loving family,” he said. “The loving part has always been important to me. You learn certain things from your parents, who give you an idea of who you want to be. We didn’t have any macho images around the house. We could hug, tell each other we loved them.” 

While he’s enjoyed his career, there have been a couple of speed bumps. 

About ten years ago, Blomquist commented on the air about coal miners in an area with many coal miners. He then wrote a blog on the same comment. By today’s standards, it was tame. The people that took exception were mostly the families of coal miners. He apologized to families who were upset, but it could be seen as much ado about nothing.

“It was total sarcasm. Anybody that knows me is aware of my background. My grandfather saw his brother get crushed in a coal mine. I come from a family of coal miners.”

“It started a tirade, even though it was all tongue-in-cheek.”

How anybody could see Blomquist as anything but a supporter of miners, considering his background, is ludicrous. He couldn’t be disconnected from coal miners if he tried. Blomquist’s comments would be cleared by the censor on Sesame Street when compared to things that appear on bumper stickers focused on coal miners.

“Tons of people have a sticker on their bumper reading, ‘My husband is a coal miner. There’s another sticker that depicts a guy on all fours with his head in a woman’s crotch and reads, ‘a coal miner’s job is never done.’ My comments weren’t crass.” 

When Blomquist made the comments on the air, nobody complained because they could hear the inflection in his voice. “It was when I put it on my blog in print form; that’s when everyone thought I was serious.”

Blomquist is a Cleveland-centric host dealing with issues-based topics in his new role. “From the minute I turned the mic on at WTAM, it felt like home.”

To form his daily show, Blomquist picks the four most important topics of the day. 

“They could range from Bill Cosby doping chicks, Colin Kaepernick not kneeling, something about Deshuwn Watson, or the price of soup. I kind of mold the show around those four topics. I like to get a different mix.” 

It’s somewhat surprising he ended up on the radio at all. When he was young, Blomquist looked at talk radio as dull. He was listening to heavy metal instead of Limbaugh. He wasn’t even aware of some of the big names in the business. 

“I was filling in for a talker in San Antonio. The engineer asked who it was, and I said Joe Pags. He looked at me like he’d just seen Bigfoot. He said, ‘dude, you’re going to be on national radio. That guy is huge.’”

Blomquist wasn’t star-struck.

“We all have egos in this business, but mine is in control. I want to have good shows, to entertain. I’m allergic to manual labor. If I didn’t have this job, I’d find something else.” 

He enjoys what he does. He’s been in the media business since he was 22 and said if something happened and he was no longer on the air, he’d be okay with that.

“If this ends, I’ll be working at Dick’s saying, ‘The kayaks are over there, baseball gloves are over there.’ My job doesn’t define my life. I know I’m not that good, but I work my ass off. I’ve got a three-hour show, and I’ll prepare as though it’s five hours long. I may not be that good, but I’m prepared. The way I talk about things some people aren’t going to like. That’s the way it is. I’m not going in with false information. I’m sure some guys in my position may not believe what they say, but I’m genuine. I’m not going to say something I don’t feel.” 

Blomquist said he’s liberal with some things but certainly a conservative. That doesn’t mean he carries water for anyone. 

“The Trump days are over. I know that pisses off probably 90 percent of my audience, but so be it. I feel the way I feel.”

One personality he respects is Bill Maher. Blomquist said Maher will call out the Left as quickly as he calls out the Right. 

“I think he gets more respect because he doesn’t go with the flow. I’m not going to fluff Trump 24-7. Policy-wise, I agree with him. He’s also abrasive, has a huge ego, and is an ass. Both Trump and Hilary are up there as hated politicians. Trump is number one.” 

Blomquist said his job isn’t to change minds but to put information out there.

“I say this all the time—I’m not saying I’m right, I’m saying how I feel. I think part of that comes from growing up in a small town with bikers, farmers, white-collar workers. Even when I was on television, I hung out with the guys behind the camera.” 

What’s going to define him is what kind of adults his boys will become. Blomquist said his relationships with his sons are varied, but they’re all solid. 

“I have conversations with my eldest son, and they often turn to politics. I tell him I’ve been talking about politics all day and try to find a different topic. The middle one is like Stifler from American Pie and is going to be living with me all his life. I don’t know about the younger one.” 

Blomquist made a rule a long time ago. Brothers can and will have fights, but not in his house. 

“I’m not a browbeater, but I am a disciplinarian. If you lay down the laws early, that’s good. That doesn’t mean you don’t have to give them a whack on the ass every once in a while.”

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News Radio Should Celebrate Audio-First Decision From Ron DeSantis

As radio programmers, hosts, and salespeople, we should be doing cartwheels and leveraging this moment.

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Ron DeSantis launched his 2024 Presidential run on Twitter Spaces on Wednesday night to much fanfare. By now, you’ve seen the hot takes on how the enthusiasm for DeSantis crashed Twitter or, depending on your preferred candidate, the rollout was a disaster and is a sign of things to come for his campaign. I’ll let the opposing campaigns and fanboys/girls, and news radio hosts hash that part out between themselves.

What’s far more interesting from a media perspective is DeSantis’ platform choice. It was not legacy media. He did not choose Fox News, Newsmax, etc., but more interesting was the fact he chose an audio-first medium on Twitter. There was no visual element at all.

Ron DeSantis did the equivalent of a radio interview to announce his 2024 bid. Yes, he hopped on Fox News later that evening with Trey Gowdy, but the official announcement and first media interview came on Twitter, without any video component. 

As radio programmers, hosts, and salespeople, we should be doing cartwheels and leveraging this moment.

For too long, TV has been overrated. It’s been a perfect storm. You have politicians who love seeing themselves on TV to feed their egos, and many of their advisors and media buyers have backgrounds in the medium, so it becomes an echo chamber.

From the ridiculous overspending during election season on overproduced, phony, repetitive television spots that produce diminishing returns (rather than the far more cost-effective and impactful radio ads), to the obsession with capturing every TV opportunity they can, TV has become overvalued in recent elections.

Ron DeSantis’ decision on Wednesday night may have been the move that makes many realize where they have missed the boat in recent years. 

If used in a calculating manner, DeSantis’ moment can benefit radio programming and sales.

Programmers should be pitching any of their local candidates in legitimate races that matter to try and get their candidacy announcement on radio. “If Ron DeSantis can go audio-first, why isn’t it good enough for you?” This would bring earned media for the candidate and radio station and the TV hits would follow.

On KCMO, we landed the announcement interview with former KC TV anchor Mark Alford, who used that springboard to win an open U.S. Congressional seat in 2022. 

From a sales perspective, this could also be a game changer in helping PACs, agencies, and campaigns understand the personal nature of the audio-first medium, which radio still dominates, despite what the naysayers claim.

During the 2022 cycle, radio did exceed its estimates in political advertising with $310 million, compared to the projections of $270 million. But that’s peanuts compared to the $4.73 billion spent on broadcast TV, according to this article from Radio Insight.

That is absurd. And it is the very definition of diminishing returns. Whether it’s a Presidential candidate in a key state or city, or more appropriately for this column, a local U.S. Senate, or congressional, candidate in your market, there are two paths.

One, they can become another overplayed, tune-out TV ad, where their ego is stroked and they get noticed in the grocery store, but they don’t get the value from the spending they need. 

Or, two, they can own radio, which will be more cost-effective, impactful, personal for the listener, oh, and reach a potential voter that is 10-15 years younger, on average, than those still watching broadcast TV. 

None of this is to suggest that TV is not important, of course, it will forever be critical to have a visual component for politicians in the 21st century. But it’s not everything. It never has been and it never will be, despite what the differential in ad spending suggests. 

If audio-first is a good enough launch for one of the front runners to land in the White House in 2024, I’d say it’s more than good enough for anyone else entering the political arena at any level.

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Twitter Facing Several Questions After Multimedia Struggles

Everyone should have the ability to say what they want but that doesn’t mean they have the ability to make up their own truths that aren’t factually based.

Jessie Karangu

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When Kim Kardashian broke the internet and Twitter, we marveled and were astonished at her attempt and it worked. Her infamy continued to skyrocket more positively than negatively because she embraced her sexuality in a sensual but respectful way.

When TMZ broke the internet, they became a dependable source for news about celebrity deaths even if the method behind their madness was and still is pure madness.

On Wednesday, when Elon Musk and Ron DeSantis broke the internet it was just plain trash.

Your local waste management company couldn’t fix the travesty that was Wednesday night on Twitter. Tech issues, hosts having trouble connecting, listeners hearing nothing — that was the main story of what was allegedly supposed to be the launch of Ron DeSantis’ presidential campaign.

On Twitter Spaces’ biggest night, it made the platform seem out of space and out of touch with the rest of society. When you fire key engineers from your staff, only allow groupthink in your office quarters, and don’t feel the need to answer to anyone because you’ll still get bank credit even if Twitter goes bankrupt, this is the result. Hubris.

At the beginning when things went haywire and nothing was working, the stream drew about 600,000 listeners. By the time the stream actually started working it was down to 100,000 concurrent listeners. Media journalist Oliver Darcy joked that more people are watching CNN at 3:00 AM than were listening to Twitter’s live stream.

With that being said, drawing 600,000 listeners is no small feat. If used effectively, Twitter can become an influential voice in this upcoming election.

Twitter, as a tool, has always been impactful. Journalists, commentators, and newsmakers have used its real-time functionality to shape the national conversation. Twitter as a company hasn’t played too much of an editorial role other than putting their name brand on town halls and debates until the Musk reign. The company has already been able to secure conservative brands Tucker Carlson and The Daily Wire to join their alliance. Both entities plan on posting daily videos to counter the “mainstream media narrative.”

It’s extremely smart to have them posting original content natively to the site. It will increase engagement, it’ll increase the amount of time users spend, and their success could convince other news organizations to produce content that is exclusive to the site.

In the past, Twitter has partnered with BuzzFeed and even the NFL to try and steal a share of television’s audience but it hasn’t proven profitable or viral. Tucker Carlson’s removal from Fox has caused a major splinter among conservative media audiences and could be an answer to Twitter’s content desires. They’ll be serving an audience that can’t find what they want anywhere else.

The problem Twitter faces is that it has already established itself as the place for real-time content and breaking news, as well as the most active social home for many of our country’s most reliable sources. Whether Elon Musk realizes this or not, he has a moral obligation to ensure the user experience stays as neutral as possible even if he wants the company to become a conservative brand. 

Musk needs to make an effort to bring Democratic representatives in to commit to Twitter Spaces sessions as well. A conversation doesn’t exist if two sides of the spectrum aren’t involved and, eventually, interest in Twitter’s political media initiatives will die off because Dems will seek audiences on bigger platforms Twitter can’t compete with.

The Biden campaign could decide to solely focus on TV audiences, YouTube, and webinars just like they did in the last election and still have a chance to win, leaving Twitter’s efforts irrelevant. They could even use Twitter’s tools to promote themselves without the help of Musk. It won’t help Musk or Twitter the brand feel more reliable or trustworthy among Americans without allowing both sides to speak. Twitter has to sell itself to everyone as the tech home for political conversations in the world of fragmented media.

If he’s going to go the activist route with conservative Spaces by having supporters of a particular politician moderating the discussion, then he should do the same thing for Democratic politicians who appear on Spaces as well. A word of advice going forward, though: A journalist always makes the most sense. Journalists are trained to be objective and facilitate conversations for a living. Everyone knows how to cook scrambled eggs, but I guarantee you Rachael Ray’s scrambled eggs hit differently.

Twitter can look to CNN as an example of what happens when a town hall is technologically sound and the moderator treats their panelist with fairness. Since Trump’s town hall, CNN has been able to garner time with Mike Pence and Nikki Haley. Both candidates saw the jump that the town hall gave Trump in attention and hype among his base and, quite frankly, understand that they can reach more people on TV than online. Trump’s town hall reached 3 million viewers. After DeSantis left his Twitter Spaces, he promoted his candidacy on Fox News to the tune of 2 million viewers, ironically Fox’s largest audience since Carlson was let go.

Musk also needs to create a tab dedicated to news and have running video options and audio options that display straight news along with conservative and liberal opinionists. These feeds are already available on other platforms. Why not sell advertising against it and keep viewers right on Twitter where they are already having the discussions? The best thing about Twitter’s old BuzzFeed morning show is that you could multitask.

You could catch up on news and thoughts on your feed while live video discussing what was trending could be placed towards the bottom of your phone screen with the window in window option on Apple devices. Users didn’t have to leave the app to catch up on what was happening in the world.

Allowing Carlson and The Daily Wire to become the only two sources of media that are promoted or favored on the app will only heighten tension before the election and will literally put lives at stake because of the possibility of both outlets spreading misinformation. 

This goes into the next idea to make Musk’s “public square” a safe and accurate space for everyone. Musk needs to either contract or hire fact-checkers. The fact-checkers should be in charge of verifying Community Notes, adding Community Notes to streams/videos/tweets that are posted by publishers to correct or clarify anything that was said, and creating videos of their own based on trending topics or viral videos that aren’t accurate.

Everyone should have the ability to say what they want but that doesn’t mean they have the ability to make up their own truths that aren’t factually based.

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AM Radio Will Still Ride Along…For Now

The math itself is simple. You don’t use what you don’t want. And you probably won’t use what you don’t believe you need.

Bill Zito

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In our last chapter on the fight to keep the AM radio in your car, things were not looking so good for the Sunday morning religious shows, exhaustingly predictable talk hosts, and the largely underpaid local news anchors.

But Ford has apparently heard the call from lawmakers, FEMA, and a variety of other concerned citizens, enough at least that they have announced they will back off their plans to do away with AM band in their new vehicles. For now, at least.

So, I will say the U-Turn decision by Ford is nice. Yes, I would venture to say it is nice. But is this a victory or merely a stay of execution?

And since no matter what, AM radio is not disappearing or soon to become unavailable, why don’t we just say this is more a case of bail continued until sentencing day.

What it means is there will be more cars and trucks with AM radios on our roads than we thought there would be last week.

How much of an impact will it make? I don’t think it will make much at all.

There are still a lot more car manufacturers going ahead with their plans to do away with AM so the math will not be grounds for celebration.

The math itself is simple. You don’t use what you don’t want. And you probably won’t use what you don’t believe you need. Even if you might need it now and then.

My vehicle has a trailer hitch. I don’t use that either. I don’t need it. It just happens to be there.

In other words, it does nothing for me and for many people neither does AM radio.

Where do you think these car makers got the idea in the first place to take the AM band out of the vehicles?

I’m sure they asked a few people.

How likely are you to not buy this car if it doesn’t have an AM radio in it?

Ever hear of market research? We did this already.

I’m glad, for now at least, that a few more people will have a choice. We deserve that. We are the ones buying stuff. Treat us with respect.

I have expressed this opinion before. You can put an AM radio everywhere but if the content is not worth the effort, then all it becomes is a receptacle for go-to emergency broadcasts and possibly some inane chatter or white noise to fall asleep by.

I’ve said this before too: Give them something worth listening to and they might listen. They might give it a try and they might actually like it. But here is the trick. Now that you have them, how do you keep them?

Well, now you must be consistently good or at least not awful. That’s harder than it seems, just zigzag across the country and find out.

Oh, when you do you have to turn your AM radio on and keep it on. No cheating, no flipping to the FM or satellite or your own playlists or podcasts or audiobooks.

Could you do it?

The blame for subpar content or a lack of listener-friendly programming is not all the fault of those behind the microphone or those producing, writing, or booking. But you already know that and so do I.

So just look up.

If management or corporate executives are physically upstairs as opposed to around the corner or down the hall. My experience over the last few years has been they are rarely in the building.

But regardless of where they physically might be they are often the ones behind all that glitters or does not.

I have found a good clue to what you might be getting on the air can be taken from a glimpse at the station’s website.

Most stations and managers put a great deal of emphasis on driving viewers, listeners, and readers to their home page. So, go there but go past the landing page with the obligatory three web stories that are less than 24 hours old and delve a bit deeper.

You are most likely to find a lot of material from last week, last month, and even last year if you click on a few sections. Some outlets I have some familiarity with have a mostly corporate-run website with plenty of room though for local elements like news stories, programming schedules, and show host biographies.

You’d think at minimum they would update their lineups, their show schedules, and add some information to entice that reader back to the air product. You’d think.

Nostalgic as I might be, I do not particularly care who was hosting in 2021 nor do I want to listen to an interview with a losing mayoral candidate from a year and a half ago. If your air drives somebody to your website or vice-versa, there should be something of value waiting there for them.

Remember, respect for the audience, the customer is always right, or karma is a …

Back on that cross-country trip, you are likely to find some good things in your travels, largely local and national sports talk, maybe a bit of financial chat, or solid religious conversation. But is it enough to fight off the eviction of AM from your car?

And don’t forget the demographics. The only time my kid listened to the AM band was to hear me (once) and even that took a bit of prompting. Her generation and the one after her, are the last chance to bring on some additional support.

After then, who will be listening?

Tell us why these stations need to stay there when we can generally find them or what they offer in other configurations.

Just as I asked last time, what can AM do that others cannot?

If I know my gene pool, my grandchildren are not going to be fighting for AM radio in their space boats or their flying cars.

CDs maybe.

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