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Doug Stephan Hosts The Circus, Literally And Figuratively

“I like to have a male and female counterbalance,” he said. “We don’t discuss politics much. I let other people do that. I start each newscast with a good story. We can get to whoever got shot later.”

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When I called Doug Stephan recently, he wondered if we could reschedule in a couple of days as a circus was setting up on his property. On Stephan’s farm in Framingham, Massachusetts, the radio talker hosted the Stars Above: An All American Open Air Circus.

To the best of my recollection, I’ve never started an interview by asking, ‘How was the circus?’ In this instance, it was the only question to ask.

“It went so well,” Stephan said. “We had acrobats, aerialists, dance groups, jugglers, trapeze artists. I was proud of my people. The event was great.”

This was Stephan’s first year hosting a circus.

“They’ve been out of vogue since the pandemic, but they’re coming back around. The kids who put on the circus are wonderful human beings. I try to vary things up on the farm.”

The event originated when circus founder Josh Aviner came to the farm in April of this year, and wanted to present his circus on Stephan’s farm.

“What we have here is a bovine sanctuary, an equine sanctuary,” Stephan said. “We’ve saved some dogs. The farm is all about teaching, an educational tool.”

Stephan has been around cows all his life. He bought the farm (not that way) in 2004.

“As a kid I worked on farms all over this area, but this one is the best. The most prestigious.”

Stephan said he often escaped to the local farms and appreciated the basic virtues.

“Being around the farms crystalized who I was. In that way, I have a tribute to the salvation of interesting beings. Cows are so sweet. Hindus worship them, just like Indians have reverence for the buffalo. Cows are my friends.”

“We’re supposed to be talking about radio,” Stephan said.

Nope. I never said that.

Farms have consistently been a huge part of his life. Then he found radio when he was 17 years-old. He’s done all sorts of things in his life; he was a teacher, owned a bus company, a clothing business, and a restaurant.

“If I am good on the air it’s because I’ve been doing it for 57 years. I guess it’s because I’ve paid attention to a lot of things in my life,” Stephan explained.

“The farmers I was around as a kid shaped me to who I am. My ‘second father’ had a farm up the street. I used to ride my bike up there at 4am, in snow, sleet. My job was to take care of the calves. I’ve probably been part of 1,000 births. I’ve had to help 300-400 give birth because the calf was breech or backward.”

A farmer who is a total vegetarian is rather unique.

“I don’t criticize other people for what they eat,” Stephan said. “To each his own. If you saw the way they kill chickens, you’d never eat them again. The hens lay eggs. When their usefulness has run out, they get sent to the Campbell soup factory. Chickens are raised in a 100 day window. They don’t move around and they’re fed nutrients. Then some worker comes by with a chainsaw and cuts their heads off, cleans them up, then sends them to Tyson, grocery store or wherever.”

Stephan said he tries to help educate people and will talk about things like the chickens and the situations facing American farms as it relates to surviving.

“I’m pretty strident about that. I don’t go out of my way to make points in that area. I will take swipes at China. People who are my age made the decision to work with China 40 years ago. China is reaping the harvest of us propping them up. I’m a capitalist, but China is just greedy. There’s a difference between the two.”

Stephan said in the United States we’re not interested in paying farmers to keep us healthy.

“We ingest so many preservatives, sweeteners. There are people who are more Generation Y than Z that are perpetuating this problem. The Y generation is shamefully out to lunch. They’ve become zombies on their devices and they don’t eat well. I was in Best Buy recently to buy a dishwasher. There were three young men working there, all grossly obese. They didn’t get off their asses to help me. They just wanted to point and send me in a direction. When I told them I’d like a little help, they said they were busy with something else.”

He believes some of the mindlessness started with the first Gulf War. “People like Bush and Cheney sold that war, those lying bastards. We all fell for it. Even Colin Powell bought it hook, line and sinker. Although later he realized it was wrong.”

Stephan said it was Eisenhower who told us to beware the military industrial complex.

“They just keep building more planes, making more bombs. Nobody wins anymore. I don’t believe we’ve learned a stitch. Civics isn’t taught in schools anymore because they don’t want kids to know their responsibilities in society. They just don’t give a shit. There aren’t too many thinkers, we don’t honor them anymore. I don’t have much use for Bill Gates, Mark Zuckerburg, or Jeff Bezos.”

As he gets older, Stephan said he steps back. Learned to take things as they come.

“I’m not going to get a heart attack. Nothing going on with Trump affects my life. I think it’s a good thing Andrew Yang is starting a Third Party. Hopefully a good candidate comes out of that. When I talk to people on my show they all say they’re exhausted. All schools these days are diluting the minds of young people. It’s all about social justice. People do need to be respected and treated well, but the pendulum tends to go too far in each direction. I can’t watch television during an election cycle.”

Stephan said his show is part extemporaneous and part prepared or scripted.

“I like to have a male and female counterbalance,” he said. “We don’t discuss politics much. I let other people do that. I start each newscast with a good story. We can get to whoever got shot later.”

He said he’s concerned about the lack of attention paid to any subject by kids.

“I do think social media is a form of mind control. ‘Just look at this fancy quarter, don’t worry about everything else.’ It’s analysis paralysis.”

Talk radio came to be out of my age. There was dissatisfaction with war. Movements came out of talk radio. Advocates in the 70s and 80s. Coming out of the Vietnam War, we started to have very intense radio talkers.

“With some talkers there was a great deal of dissatisfaction,” Stephan said. “You could find a guy like that in any city. Guys like Boston host Gene Burns. He was very good at getting into what people were thinking. When he told a story you could take it to the bank. With a guy like Mark Levin, I like him as a person, but listening to him is like fingernails on a blackboard.”

Stephan began his career in radio as a deejay in the 1960s in Tiffin, Ohio and has worked as a talk radio show host in Los Angeles, Boston and other major markets in America.

When he’s on the air these days, he hosts Doug Stephan’s Good Day moniker.

“My co-host, Jai Kershner, is vivacious, thoughtful. She always provides a good jumping-off point in the direction of what I’m trying to convey. The world is okay, even though it’s crazy. You can make your world whatever you want. Some things are good. Some things are not so good. I tell stories on the air. It’s important to give them context.”

His impressive list of celebrity guests has included the biggest names from the worlds of politics, sports, media and the arts: former President Bill Clinton, Senator John McCain, Gloria Allred, John Elway, Dan Marino, Florence Griffith Joyner, Maureen Dowd, Tom Brokaw, Regis Philbin.

“One of my favorites was Ed McMahon. I liked him a lot. He loved being a celebrity and he was unabashed about it. I spent a lot of time with him in Vegas. People would come up to him for an autograph, and he’d reach out and touch your finger. Engage people in conversation. I don’t think he believed in autographs as they are worthless. But he did make a connection with people.”

Another connection Stephan made was with Donald Trump.

“Even if you don’t like Trump and his high-handed ways, the man has a certain savoir faire. I was at Mar-a-Lago a couple of times. He walked by once and asked me how I liked my crab sandwich. I told him it was pretty good. He doesn’t use his savoir faire very often, except when he’s around people who are clearly his people. He’s much more comfortable around them. I don’t think he was breast-fed.”

Mic drop.

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News Radio Should Celebrate Audio-First Decision From Ron DeSantis

As radio programmers, hosts, and salespeople, we should be doing cartwheels and leveraging this moment.



Ron DeSantis launched his 2024 Presidential run on Twitter Spaces on Wednesday night to much fanfare. By now, you’ve seen the hot takes on how the enthusiasm for DeSantis crashed Twitter or, depending on your preferred candidate, the rollout was a disaster and is a sign of things to come for his campaign. I’ll let the opposing campaigns and fanboys/girls, and news radio hosts hash that part out between themselves.

What’s far more interesting from a media perspective is DeSantis’ platform choice. It was not legacy media. He did not choose Fox News, Newsmax, etc., but more interesting was the fact he chose an audio-first medium on Twitter. There was no visual element at all.

Ron DeSantis did the equivalent of a radio interview to announce his 2024 bid. Yes, he hopped on Fox News later that evening with Trey Gowdy, but the official announcement and first media interview came on Twitter, without any video component. 

As radio programmers, hosts, and salespeople, we should be doing cartwheels and leveraging this moment.

For too long, TV has been overrated. It’s been a perfect storm. You have politicians who love seeing themselves on TV to feed their egos, and many of their advisors and media buyers have backgrounds in the medium, so it becomes an echo chamber.

From the ridiculous overspending during election season on overproduced, phony, repetitive television spots that produce diminishing returns (rather than the far more cost-effective and impactful radio ads), to the obsession with capturing every TV opportunity they can, TV has become overvalued in recent elections.

Ron DeSantis’ decision on Wednesday night may have been the move that makes many realize where they have missed the boat in recent years. 

If used in a calculating manner, DeSantis’ moment can benefit radio programming and sales.

Programmers should be pitching any of their local candidates in legitimate races that matter to try and get their candidacy announcement on radio. “If Ron DeSantis can go audio-first, why isn’t it good enough for you?” This would bring earned media for the candidate and radio station and the TV hits would follow.

On KCMO, we landed the announcement interview with former KC TV anchor Mark Alford, who used that springboard to win an open U.S. Congressional seat in 2022. 

From a sales perspective, this could also be a game changer in helping PACs, agencies, and campaigns understand the personal nature of the audio-first medium, which radio still dominates, despite what the naysayers claim.

During the 2022 cycle, radio did exceed its estimates in political advertising with $310 million, compared to the projections of $270 million. But that’s peanuts compared to the $4.73 billion spent on broadcast TV, according to this article from Radio Insight.

That is absurd. And it is the very definition of diminishing returns. Whether it’s a Presidential candidate in a key state or city, or more appropriately for this column, a local U.S. Senate, or congressional, candidate in your market, there are two paths.

One, they can become another overplayed, tune-out TV ad, where their ego is stroked and they get noticed in the grocery store, but they don’t get the value from the spending they need. 

Or, two, they can own radio, which will be more cost-effective, impactful, personal for the listener, oh, and reach a potential voter that is 10-15 years younger, on average, than those still watching broadcast TV. 

None of this is to suggest that TV is not important, of course, it will forever be critical to have a visual component for politicians in the 21st century. But it’s not everything. It never has been and it never will be, despite what the differential in ad spending suggests. 

If audio-first is a good enough launch for one of the front runners to land in the White House in 2024, I’d say it’s more than good enough for anyone else entering the political arena at any level.

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Twitter Facing Several Questions After Multimedia Struggles

Everyone should have the ability to say what they want but that doesn’t mean they have the ability to make up their own truths that aren’t factually based.

Jessie Karangu



When Kim Kardashian broke the internet and Twitter, we marveled and were astonished at her attempt and it worked. Her infamy continued to skyrocket more positively than negatively because she embraced her sexuality in a sensual but respectful way.

When TMZ broke the internet, they became a dependable source for news about celebrity deaths even if the method behind their madness was and still is pure madness.

On Wednesday, when Elon Musk and Ron DeSantis broke the internet it was just plain trash.

Your local waste management company couldn’t fix the travesty that was Wednesday night on Twitter. Tech issues, hosts having trouble connecting, listeners hearing nothing — that was the main story of what was allegedly supposed to be the launch of Ron DeSantis’ presidential campaign.

On Twitter Spaces’ biggest night, it made the platform seem out of space and out of touch with the rest of society. When you fire key engineers from your staff, only allow groupthink in your office quarters, and don’t feel the need to answer to anyone because you’ll still get bank credit even if Twitter goes bankrupt, this is the result. Hubris.

At the beginning when things went haywire and nothing was working, the stream drew about 600,000 listeners. By the time the stream actually started working it was down to 100,000 concurrent listeners. Media journalist Oliver Darcy joked that more people are watching CNN at 3:00 AM than were listening to Twitter’s live stream.

With that being said, drawing 600,000 listeners is no small feat. If used effectively, Twitter can become an influential voice in this upcoming election.

Twitter, as a tool, has always been impactful. Journalists, commentators, and newsmakers have used its real-time functionality to shape the national conversation. Twitter as a company hasn’t played too much of an editorial role other than putting their name brand on town halls and debates until the Musk reign. The company has already been able to secure conservative brands Tucker Carlson and The Daily Wire to join their alliance. Both entities plan on posting daily videos to counter the “mainstream media narrative.”

It’s extremely smart to have them posting original content natively to the site. It will increase engagement, it’ll increase the amount of time users spend, and their success could convince other news organizations to produce content that is exclusive to the site.

In the past, Twitter has partnered with BuzzFeed and even the NFL to try and steal a share of television’s audience but it hasn’t proven profitable or viral. Tucker Carlson’s removal from Fox has caused a major splinter among conservative media audiences and could be an answer to Twitter’s content desires. They’ll be serving an audience that can’t find what they want anywhere else.

The problem Twitter faces is that it has already established itself as the place for real-time content and breaking news, as well as the most active social home for many of our country’s most reliable sources. Whether Elon Musk realizes this or not, he has a moral obligation to ensure the user experience stays as neutral as possible even if he wants the company to become a conservative brand. 

Musk needs to make an effort to bring Democratic representatives in to commit to Twitter Spaces sessions as well. A conversation doesn’t exist if two sides of the spectrum aren’t involved and, eventually, interest in Twitter’s political media initiatives will die off because Dems will seek audiences on bigger platforms Twitter can’t compete with.

The Biden campaign could decide to solely focus on TV audiences, YouTube, and webinars just like they did in the last election and still have a chance to win, leaving Twitter’s efforts irrelevant. They could even use Twitter’s tools to promote themselves without the help of Musk. It won’t help Musk or Twitter the brand feel more reliable or trustworthy among Americans without allowing both sides to speak. Twitter has to sell itself to everyone as the tech home for political conversations in the world of fragmented media.

If he’s going to go the activist route with conservative Spaces by having supporters of a particular politician moderating the discussion, then he should do the same thing for Democratic politicians who appear on Spaces as well. A word of advice going forward, though: A journalist always makes the most sense. Journalists are trained to be objective and facilitate conversations for a living. Everyone knows how to cook scrambled eggs, but I guarantee you Rachael Ray’s scrambled eggs hit differently.

Twitter can look to CNN as an example of what happens when a town hall is technologically sound and the moderator treats their panelist with fairness. Since Trump’s town hall, CNN has been able to garner time with Mike Pence and Nikki Haley. Both candidates saw the jump that the town hall gave Trump in attention and hype among his base and, quite frankly, understand that they can reach more people on TV than online. Trump’s town hall reached 3 million viewers. After DeSantis left his Twitter Spaces, he promoted his candidacy on Fox News to the tune of 2 million viewers, ironically Fox’s largest audience since Carlson was let go.

Musk also needs to create a tab dedicated to news and have running video options and audio options that display straight news along with conservative and liberal opinionists. These feeds are already available on other platforms. Why not sell advertising against it and keep viewers right on Twitter where they are already having the discussions? The best thing about Twitter’s old BuzzFeed morning show is that you could multitask.

You could catch up on news and thoughts on your feed while live video discussing what was trending could be placed towards the bottom of your phone screen with the window in window option on Apple devices. Users didn’t have to leave the app to catch up on what was happening in the world.

Allowing Carlson and The Daily Wire to become the only two sources of media that are promoted or favored on the app will only heighten tension before the election and will literally put lives at stake because of the possibility of both outlets spreading misinformation. 

This goes into the next idea to make Musk’s “public square” a safe and accurate space for everyone. Musk needs to either contract or hire fact-checkers. The fact-checkers should be in charge of verifying Community Notes, adding Community Notes to streams/videos/tweets that are posted by publishers to correct or clarify anything that was said, and creating videos of their own based on trending topics or viral videos that aren’t accurate.

Everyone should have the ability to say what they want but that doesn’t mean they have the ability to make up their own truths that aren’t factually based.

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AM Radio Will Still Ride Along…For Now

The math itself is simple. You don’t use what you don’t want. And you probably won’t use what you don’t believe you need.

Bill Zito



In our last chapter on the fight to keep the AM radio in your car, things were not looking so good for the Sunday morning religious shows, exhaustingly predictable talk hosts, and the largely underpaid local news anchors.

But Ford has apparently heard the call from lawmakers, FEMA, and a variety of other concerned citizens, enough at least that they have announced they will back off their plans to do away with AM band in their new vehicles. For now, at least.

So, I will say the U-Turn decision by Ford is nice. Yes, I would venture to say it is nice. But is this a victory or merely a stay of execution?

And since no matter what, AM radio is not disappearing or soon to become unavailable, why don’t we just say this is more a case of bail continued until sentencing day.

What it means is there will be more cars and trucks with AM radios on our roads than we thought there would be last week.

How much of an impact will it make? I don’t think it will make much at all.

There are still a lot more car manufacturers going ahead with their plans to do away with AM so the math will not be grounds for celebration.

The math itself is simple. You don’t use what you don’t want. And you probably won’t use what you don’t believe you need. Even if you might need it now and then.

My vehicle has a trailer hitch. I don’t use that either. I don’t need it. It just happens to be there.

In other words, it does nothing for me and for many people neither does AM radio.

Where do you think these car makers got the idea in the first place to take the AM band out of the vehicles?

I’m sure they asked a few people.

How likely are you to not buy this car if it doesn’t have an AM radio in it?

Ever hear of market research? We did this already.

I’m glad, for now at least, that a few more people will have a choice. We deserve that. We are the ones buying stuff. Treat us with respect.

I have expressed this opinion before. You can put an AM radio everywhere but if the content is not worth the effort, then all it becomes is a receptacle for go-to emergency broadcasts and possibly some inane chatter or white noise to fall asleep by.

I’ve said this before too: Give them something worth listening to and they might listen. They might give it a try and they might actually like it. But here is the trick. Now that you have them, how do you keep them?

Well, now you must be consistently good or at least not awful. That’s harder than it seems, just zigzag across the country and find out.

Oh, when you do you have to turn your AM radio on and keep it on. No cheating, no flipping to the FM or satellite or your own playlists or podcasts or audiobooks.

Could you do it?

The blame for subpar content or a lack of listener-friendly programming is not all the fault of those behind the microphone or those producing, writing, or booking. But you already know that and so do I.

So just look up.

If management or corporate executives are physically upstairs as opposed to around the corner or down the hall. My experience over the last few years has been they are rarely in the building.

But regardless of where they physically might be they are often the ones behind all that glitters or does not.

I have found a good clue to what you might be getting on the air can be taken from a glimpse at the station’s website.

Most stations and managers put a great deal of emphasis on driving viewers, listeners, and readers to their home page. So, go there but go past the landing page with the obligatory three web stories that are less than 24 hours old and delve a bit deeper.

You are most likely to find a lot of material from last week, last month, and even last year if you click on a few sections. Some outlets I have some familiarity with have a mostly corporate-run website with plenty of room though for local elements like news stories, programming schedules, and show host biographies.

You’d think at minimum they would update their lineups, their show schedules, and add some information to entice that reader back to the air product. You’d think.

Nostalgic as I might be, I do not particularly care who was hosting in 2021 nor do I want to listen to an interview with a losing mayoral candidate from a year and a half ago. If your air drives somebody to your website or vice-versa, there should be something of value waiting there for them.

Remember, respect for the audience, the customer is always right, or karma is a …

Back on that cross-country trip, you are likely to find some good things in your travels, largely local and national sports talk, maybe a bit of financial chat, or solid religious conversation. But is it enough to fight off the eviction of AM from your car?

And don’t forget the demographics. The only time my kid listened to the AM band was to hear me (once) and even that took a bit of prompting. Her generation and the one after her, are the last chance to bring on some additional support.

After then, who will be listening?

Tell us why these stations need to stay there when we can generally find them or what they offer in other configurations.

Just as I asked last time, what can AM do that others cannot?

If I know my gene pool, my grandchildren are not going to be fighting for AM radio in their space boats or their flying cars.

CDs maybe.

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