Despite the change in leadership with Chris Licht taking over as CEO of CNN, the network reportedly continues to struggle with ratings.
The New York Post reports that CNN has fallen even further behind perennial leader Fox News and the slightly rebuilt MSNBC.
“CNN is in a bad place. The ratings are down really dramatically year over year,” a media executive told The Post. “I’m not sure the company understands how hard it is [to dig out].”
“The turnaround he had to do was pretty incredible,” a CNN insider added. Licht “knows what he’s doing,” the source stated that the former executive producer of CBS’s “The Late Show with Stephen Colbert” and “CBS This Morning” has his “work cut out for him.”
One of Licht’s significant assignments is to name a host for the 9 p.m. hour, which Chris Cuomo held before he was ousted last year. Also, Cuomo has already found a new home with News Nation and will debut in October.
MSNBC, which has recently changed its primetime lineup with Alex Wagner taking over for Rachel Maddow in the 9 p.m. slot Tuesday through Friday, is reportedly crushing CNN in the ratings.
NewsNation’s Chris Stirewalt: Cable News Viewers Don’t Want ‘Partisan Cues’
“They are looking for something that seems like it’s trying to be fair, and I think that it’s a harder way to make a buck in the news business, for sure.”
As cable news channels continue to push to each side of the political aisle, NewsNation host Chris Stirewalt believes there’s a large portion of the audience that isn’t served by the outlets.
Stirewalt is set to begin his tenure hosting The Hill Sunday for NewsNation this weekend. The program is an extension of the weekday version of the panel program, with NewsNation entering the Sunday political affairs program realm. The former Fox News political editor believes there are still viewers who just want the news without being told how or what to think.
“The underserved portion of the American news market are folks who are not looking for an emotional attachment or partisan cues for how to consume their news,” Stirewalt told Variety. “They are looking for something that seems like it’s trying to be fair, and I think that it’s a harder way to make a buck in the news business, for sure,” he adds, but “there is a lot left on the table in terms of Americans who have mostly tuned out the news because it’s just too much.”
The new program will air Sundays at 10 AM ET, which will see it look for viewers in the same daypart as long-running shows like NBC’s Meet the Press, ABC’s This Week, CBS’ Face The Nation, and Fox News Sunday, among others. While there is stiff competition, Chris Stirewalt says there will be many well-recognized faces appearing on his NewsNation show.
“You’ll see folks from The Hill, from NewsNation, but you will also see people from our competitors and from around the media world” he said. “Some of them are very famous names and some of them are new to a lot of people but have an interesting voice and good perspective.”
Former MSNBC Host Mehdi Hasan Launches Digital Media Company
“No one really on the progressive left has been able to pull off anything similar.”
After departing MSNBC earlier this year, Mehdi Hasan has announced the launch of a digital media company.
The Mehdi Hasan Show was canceled late last year, which ultimately led to Hasan leaving the cable news outlet he called home since 2020.
After the cancellation of his show, Hasan joined The Guardian as a regular columnist but has subsequently announced plans for a new digital media company called Zeteo.
“You thought I was gone? You can’t get rid of me that easily,” Hasan joked to begin a video announcing the debut of the company. “I’m back with a whole new media company. In fact, my own. We’re calling it Zeteo, the ancient Greek word that goes back to Socrates and Plato, which means to seek out to inquire to get to the truth. And that is the guiding principle behind my new media venture.”
He continued by claiming he has assembled an “Avengers-style team of contributors” that “will blow your mind.”
Mehdi Hasan will anchor a weekly streaming video show called Mehdi Unfiltered. He also teased podcasts, op-eds, and newsletters from the upstart company.
Subscriptions to the company will eventually cost $6 per month, he told The Washington Post.
Hasan isn’t the first former cable news host to launch their own digital media startup. Both Tucker Carlson and Bill O’Reilly have created similar ventures since they each departed Fox News. However, Hasan noted, “No one really on the progressive left has been able to pull off anything similar.”
CNN Names Phil Mattingly Chief Domestic Correspondent
“Phil Mattingly is one of the strongest political journalists and anchors we have at CNN.”
After being removed from CNN This Morning after the network shuffled its daytime lineup, former anchor Phil Mattingly has a new role at the cable network.
CNN has announced Mattingly will serve as its Chief Domestic Correspondent. As his first assignment for the network, Mattingly will cover the Presidential campaign of former President Donald Trump.
The role won’t be a foreign one to Mattingly, who served as the network’s Chief White House Correspondent before shifting to the anchor chair of the morning show.
“Phil Mattingly is one of the strongest political journalists and anchors we have at CNN,” saidCEO and Chairman Mark Thompson. “As a 2016 campaign correspondent, Capitol Hill correspondent, Senior White House Correspondent and Chief White House Correspondent, Phil has risen to every challenge CNN has thrown at him.
“He’s the perfect choice to become CNN Anchor, Chief Domestic Correspondent and to play a central role in our coverage of one of the most momentous election cycles in American history,” concluded Thompson.
Mattingly joined CNN in 2015 as a New York-based correspondent. He had previously worked at Bloomberg Television in Washington.