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NewsNation Sees Viewers Bump From Chris Cuomo

Cuomo’s appearance, his first in public since his CNN firing from Nov. 2021, was a prelude to his new nightly program on NewsNation.

Doug Pucci

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When Chris Cuomo was a guest on the July 26th edition of NewsNation’s “Dan Abrams Live”, it drew an audience to the tune of 187,000 viewers. While a far cry from the ratings he had gotten in his CNN days, it was more than triple the normal amount of viewership for the fledgling news channel. Cuomo’s appearance, his first in public since his CNN firing from Nov. 2021, was a prelude to his new nightly program on NewsNation.

Oct. 3rd was the launch date for “Cuomo”. and, as recently reported here on Barrett News Media, it delivered 147,000 viewers.

In the three nights that followed, “Cuomo” built upon his premiere numbers:

  • Tuesday, Oct. 4, 2022: 193,000 viewers; 21,000 adults 25-54
  • Wednesday, Oct. 5, 2022: 174,000 viewers; 30,000 adults 25-54
  • Thursday, Oct. 6, 2022: 156,000 viewers; 30,000 adults 25-54

In its nine weeknight editions thus far (Oct. 3-7 and Oct. 10-13), “Cuomo” has averaged 152,000 viewers including 21,000 within the key 25-54 demographic, according to Nielsen Media Research. While those figures are about one-sixth of his CNN “Cuomo Prime Time” audience from the same week one year ago — an 849,000 total viewers/154,000 adults 25-54 average from Oct. 5-8, 2021 — NewsNation’s “Cuomo” more than tripled its recent former time slot occupant (a general headlines program entitled “NewsNation Prime”) among total viewers and more than doubled it in adults 25-54, comparing it to data from the weeknights of Sep. 12-30, 2022 (“NewsNation Prime” — 47,000 viewers/8,000 adults 25-54) “Cuomo” achieved a series-to-date high in 25-54 on Wednesday, Oct. 12 with 46,000 (along with 181,000 total viewers that night, its second-best-ever thus far).

Going by the “rising tide lifts all boats” analogy, the presence of “Cuomo” has also improved (for the most part) its surrounding programs in prime time. Here is how they performed from Sep. 12-30:

  • On Balance with Leland Vittert (7 p.m.): 50,000 viewers; 11,000 adults 25-54
  • Dan Abrams Live (9 p.m.): 56,000 viewers; 12,000 adults 25-54
  • Banfield (10 p.m.): 49,000 viewers; 9,000 adults 25-54

And here is how they performed from Oct. 3-13, since the arrival of “Cuomo” at 8 p.m.:

  • On Balance with Leland Vittert (7 p.m.): 61,000 viewers (+22%); 12,000 adults 25-54 (+9%)
  • Dan Abrams Live (9 p.m.): 86,000 viewers (+54%); 16,000 adults 25-54 (+33%)
  • Banfield (10 p.m.): 57,000 viewers (+16%); 7,000 adults 25-54 (-22%)

Not surprisingly, “Cuomo” lead-out “Dan Abrams Live” has benefitted the most; it has twice achieved above 100,000 viewers during that time (precisely, 106,000 on each Oct. 3 and Oct. 5). Even “Cuomo” lead-in “On Balance” once drew above the 100,000-viewer mark (103,000 on Oct. 13).

While NewsNation still has a long way to go to catch its long-established cable news brethren in the ratings, having “Cuomo” at night has provided the 2-year-old news outlet a positive step forward.

Cable news averages for October 3-9, 2022:

Total Day (Oct. 3-9 @ 6 a.m.-5:59 a.m.)

  • Fox News Channel: 1.468 million viewers; 197,000 adults 25-54
  • MSNBC: 0.746 million viewers; 76,000 adults 25-54
  • CNN: 0.530 million viewers; 104,000 adults 25-54
  • HLN: 0.163 million viewers; 46,000 adults 25-54
  • CNBC: 0.128 million viewers; 30,000 adults 25-54
  • Fox Business Network: 0.120 million viewers; 13,000 adults 25-54
  • Newsmax: 0.117 million viewers; 13,000 adults 25-54
  • The Weather Channel: 0.106 million viewers; 21,000 adults 25-54

Prime Time (Oct. 3-8 @ 8-11 p.m.; Oct. 9 @ 7-11 p.m.)

  • Fox News Channel: 2.250 million viewers; 280,000 adults 25-54
  • MSNBC: 1.211 million viewers; 110,000 adults 25-54
  • CNN: 0.631 million viewers; 136,000 adults 25-54
  • Newsmax: 0.188 million viewers; 22,000 adults 25-54
  • CNBC: 0.173 million viewers; 56,000 adults 25-54
  • HLN: 0.172 million viewers; 46,000 adults 25-54
  • The Weather Channel: 0.108 million viewers; 19,000 adults 25-54
  • NewsNation: 0.089 million viewers; 13,000 adults 25-54
  • Fox Business Network: 0.046 million viewers; 8,000 adults 25-54

Top 10 most-watched cable news programs (and the top programs of other outlets with their respective associated ranks) in total viewers:

1. The Five (FOXNC, Wed. 10/5/2022 5:00 PM, 60 min.) 3.644 million viewers

2. Tucker Carlson Tonight (FOXNC, Thu. 10/6/2022 8:00 PM, 60 min.) 3.587 million viewers

3. Tucker Carlson Tonight (FOXNC, Wed. 10/5/2022 8:00 PM, 60 min.) 3.474 million viewers

4. The Five (FOXNC, Tue. 10/4/2022 5:00 PM, 60 min.) 3.463 million viewers

5. Tucker Carlson Tonight (FOXNC, Tue. 10/4/2022 8:00 PM, 60 min.) 3.456 million viewers

6. The Five (FOXNC, Thu. 10/6/2022 5:00 PM, 60 min.) 3.367 million viewers

7. The Five (FOXNC, Mon. 10/3/2022 5:00 PM, 60 min.) 3.228 million viewers

8. The Five (FOXNC, Fri. 10/7/2022 5:00 PM, 60 min.) 3.132 million viewers

9. Jesse Watters Primetime (FOXNC, Thu. 10/6/2022 7:00 PM, 60 min.) 3.028 million viewers

10. Jesse Watters Primetime (FOXNC, Wed. 10/5/2022 7:00 PM, 60 min.) 3.010 million viewers

29. Rachel Maddow Show (MSNBC, Mon. 10/3/2022 9:00 PM, 60 min.) 2.253 million viewers

151. Erin Burnett Outfront (CNN, Tue. 10/4/2022 7:00 PM, 60 min.) 0.936 million viewers

202. Real Time With Bill Maher “Episode 615” (HBO, Fri. 10/7/2022 10:01 PM, 53 min.) 0.763 million viewers

346. Last Week Tonight (HBO, Sun. 10/9/2022 11:22 PM, 35 min.) 0.495 million viewers

349. The Daily Show (CMDY, Wed. 10/5/2022 11:00 PM, 30 min.) 0.483 million viewers

378. Kudlow (FBN, Thu. 10/6/2022 4:00 PM, 60 min.) 0.405 million viewers

431. Forensic Files “Deadly Curve” (HLN, late Wed. 10/5/2022 12:00 AM, 30 min.) 0.315 million viewers

452. American Greed “American Greed 206 Chasing Tesla” (CNBC, Tue. 10/4/2022 10:00 PM, 60 min.) 0.292 million viewers

557. America’s Morning Headquarters (TWC, Mon. 10/3/2022 9:00 AM, 60 min.) 0.228 million viewers

625. Cuomo (NWSN, Tue. 10/4/2022 8:00 PM, 60 min.) 0.193 million viewers

Top 10 cable news programs (and the top  programs of other outlets with their respective associated ranks) among adults 25-54:

1. The Five (FOXNC, Wed. 10/5/2022 5:00 PM, 60 min.) 0.530 million adults 25-54

2. Tucker Carlson Tonight (FOXNC, Wed. 10/5/2022 8:00 PM, 60 min.) 0.505 million adults 25-54

3. Tucker Carlson Tonight (FOXNC, Thu. 10/6/2022 8:00 PM, 60 min.) 0.496 million adults 25-54

4. Tucker Carlson Tonight (FOXNC, Tue. 10/4/2022 8:00 PM, 60 min.) 0.480 million adults 25-54

5. Tucker Carlson Tonight (FOXNC, Mon. 10/3/2022 8:00 PM, 60 min.) 0.445 million adults 25-54

6. Jesse Watters Primetime (FOXNC, Wed. 10/5/2022 7:00 PM, 60 min.) 0.442 million adults 25-54

7. Hannity (FOXNC, Wed. 10/5/2022 9:00 PM, 60 min.) 0.425 million adults 25-54

8. The Five (FOXNC, Tue. 10/4/2022 5:00 PM, 60 min.) 0.418 million adults 25-54

9. Jesse Watters Primetime (FOXNC, Tue. 10/4/2022 7:00 PM, 60 min.) 0.403 million adults 25-54

10. Jesse Watters Primetime (FOXNC, Mon. 10/3/2022 7:00 PM, 60 min.) 0.389 million adults 25-54

45. Anderson Cooper 360 (CNN, Tue. 10/4/2022 8:00 PM, 60 min.) 0.244 million adults 25-54

61. Rachel Maddow Show (MSNBC, Mon. 10/3/2022 9:00 PM, 60 min.) 0.219 million adults 25-54

78. The Daily Show (CMDY, Wed. 10/5/2022 11:00 PM, 30 min.) 0.201 million adults 25-54

121. Real Time With Bill Maher “Episode 615” (HBO, Fri. 10/7/2022 10:01 PM, 53 min.) 0.159 million adults 25-54

123. Last Week Tonight (HBO, Sun. 10/9/2022 11:22 PM, 35 min.) 0.157 million adults 25-54

234. Forensic Files “Beaten By A Hair” (HLN, late Wed. 10/5/2022 2:30 AM, 30 min.) 0.111 million adults 25-54

204. American Greed “American Greed 206 Chasing Tesla” (CNBC, Tue. 10/4/2022 10:00 PM, 60 min.) 0.120 million adults 25-54

416. America’s Morning Headquarters (TWC, Wed. 10/5/2022 9:00 AM, 60 min.) 0.070 million adults 25-54

476. Kudlow (FBN, Thu. 10/6/2022 4:00 PM, 60 min.) 0.059 million adults 25-54

725. Cuomo (NWSN, Thu. 10/6/2022 8:00 PM, 60 min.) 0.030 million adults 25-54

Source: Live+Same Day data, Nielsen Media Research

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8 Comments

8 Comments

  1. christine gill

    October 17, 2022 at 9:30 pm

    I love Chris coumo plenty of people don’t know he is on TV again yet but when they find out the ratings will defo go up he is the best that’s why he was number one on cnn and he is not a disgrace he helped his family like anyone would do he proberly could have done more but his hands were tied to a limit they wrongly sacked him 💯% and when he wins his case that will prove he was right always thought don lemon was a good friend to him well that shocked me to find out he is not I only wish I could get it over here on my sky TV hopefully one day u might be able to do that well good luck and best wishes to Chris coumo and newsnation .. Chris Gill xx

    • Pamela Alston

      October 19, 2022 at 1:36 pm

      Chris Cuomo was the best addition to CNN and prior to that the only reason I watched it was to see Anderson Cooper and after that I would change the channel but when Chris Cuomo came onboard his ratings soared and with NewsNation a station that’s not easily accessed for most people he still shot their ratings up as well. He is by far my favorite journalist/newscaster in America. If you don’t want to hear the truth don’t watch him! What he should do and what I was hoping all along is that he would start his own news station on a more accessible platform for most people. While we stream many things …NewsNation is not on Hulu or sling as we were told… Once we move into our new home and install cable we will have access to it all but right now that’s our excuse. Love him and his entire family!

  2. Linda Krantz

    October 18, 2022 at 1:25 am

    When I found out Chris Coumo moved to NewsNation I put it on my calendar and have been watching his new show. I actually like the format better than his CNN show. I like that he is following up on stories that are no longer in the news. Nobody else is doing this . I was appalled what is going on in Miami at the condo that collapsed 16 months ago. Once people find out what channel he is on, his viewership will keep increasing. I like that viewers can call in. Keep up good work!

  3. Jo Galvan Nash

    October 18, 2022 at 1:53 am

    I just watched a taped interview by Cuomo with Ye. I applaud Cuomo and found it refreshing to listen in. (Ye was ridiculous but Chris still has the “it” factor as a journalist.) Now I’ve got to find how and where to watch NewsNation. Cuomo is awesome!

  4. Elsa P Hoderlein

    October 18, 2022 at 6:13 pm

    Happy to have Cris Cuomo back on the news.
    Have followed him for many years and will keep following him❤️❤️❤️

  5. Shelley Berg

    October 20, 2022 at 1:05 am

    I am so glad to know that Chris Cuomo is back on the news, this time at News Nation! I have been watching him for years on CNN, and my after-work new fix has never been the same, since Chris has left the show. He is incredibly intelligent, articulate, entertaining, tenacious, and is great with bringing all sides to an issue into the spotlight for discussion and debate. A very well-read man. He is a huge asset, now to News Nation, for his ability to ‘hear what is not being said,’ on various issues. His journalistic depth, speed, and legal acumen are bar none.

  6. Tess Jenkins

    October 20, 2022 at 9:27 pm

    My husband and I watched chris coumo everyday when he was in cnn . Now we are watching him in newsnation . We are so glad ! . Yes ! He is awesome .

  7. Sam Hill

    October 30, 2022 at 1:23 pm

    Chris is a sad excuse for a tv news person. He should be going to jail for covering up for his disgraced brother who not only is a pervert but single handley sent hundreds of seniors to their untimely deaths during covid.

    He is a disgrace and so is news nation.

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BNM Writers

News is the Only Thing Missing From Election Coverage

Coverage of the election is, as we’ve discussed, still very horse-race-centric, and there’s been, of course, coverage of the various Trump court cases, but where is the coverage of exactly what the candidates plan to do if elected?

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A photo featuring I voted stickers

The first thought I had when I heard NBC had hired Ronna McDaniel as a commentator for $300,000 a year was to wonder how many actual journalists they could have hired for that money. Then, I recalled that NBC had laid off dozens of news staffers just a few months ago. Then, I remembered that I had just recently written a column decrying news organizations throwing pretty much anybody on the air as a “pundit” and this….

This was worse. It’s one thing to grab some rando who happened to be a minor functionary for the Executive Branch. It’s another to hire someone whose job was to promote election denialism and pretend that her opinion is something valuable for viewers. And, yes, it’s just as ridiculous when news organizations hire former presidential press secretaries (that’s you, Jen Psaki and Sean Spicer), their very jobs were to spin everything in their bosses’ favor and now you’re going to pay them big salaries for, um, what? Because they “have a name” or you’re afraid someone else will snap them up? Why them?

The McDaniel deal lasted five days, one completely unilluminating interview, and one unexpected Chuck Todd spine-growing outburst, so it’ll all blow over soon enough. The problem is, though, the part about having fired several news staffers, and what it means in an election year on both the national and local levels. If you have the money to hire an alleged pundit – any alleged pundit – you have the money to hire reporters, and I don’t mean anchors or opinion show hosts.

Coverage of the election is, as we’ve discussed, still very horse-race-centric, and there’s been, of course, coverage of the various Trump court cases, but where is the coverage of exactly what the candidates plan to do if elected? Who’s probing Project 2025 and why isn’t it front-page, first-segment news? Who’s pressing the Biden administration on Gaza? Is anyone reporting on the candidates’ record on climate change?

Beyond prescription drug prices, is anyone digging into the broken healthcare system and demanding answers from the candidates about what they’ll do to fix it (and not letting Trump get away with “I’ll have a better plan, a beautiful plan” without a single specific detail, like they did in 2016)? Why didn’t anyone focus on, for example, the GOP candidate for governor of North Carolina and his incendiary past comments well before the primary?

Pundits are not going to do the legwork on the issues; they’ll just talk about swing states while John King and Steve Kornacki point at their touchscreen maps. We need reporting on the things that matter (and can affect that horse race, even if most people have made up their minds). It shouldn’t just be Pro Publica and scattered independent journalists doing the dirty work.

Honestly, I don’t want to hear the complaints about the quality of the candidates or how this is a rerun or any of that. (We’ll leave that to The New York Times.) We are a horribly underinformed electorate and we got the horse race we deserve. It might just be idealists like me who think that, just maybe, the news media can play a role in educating the public and bursting the bubbles and echo chambers. This country has survived and prospered for a few centuries with the press shining a light on injustice and corruption.

Now, when we need that most, they’re more concerned with what they think will bring them ratings and money (although someone will have to explain to me who thought having Ronna McDaniel as a paid commentator would draw a single viewer to NBC).

Here’s a thought: Don’t lay off reporters, especially in an election year.  Assign them to dig deep on issues that matter to the voters.

Let the pundits talk about that.

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BNM Writers

8 Ways to Take Your Commercials From Drab to Fab

Our main source of income is derived from commercials. There are a lot of bad commercials.

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Another reason to read this column, I often add an Easter egg. We are in the advertising business. Our main source of income is derived from commercials. There are a lot of bad commercials. Frequently, clients write these ads. You can excuse it if the spots suck. But when the commercials are written by Account Executives or the production department at the station, it is kind of unforgivable.

I am going to share the most meaningless phrases in commercials.

Locally Owned and Operated

Customers do not care. If customers cared about a business being locally owned and operated, Walmart would not exist. People want service, selection, and value. They do not want to get soaked. When you purchase something, are you willing to pay 20% for a local company? If you say yes, you are wrong. People want a deal.

The Phone Number

Doing 70 down the 405, John slammed on the brakes to write down the phone number for an amazing HVAC Company. That is not how it works people. HVAC companies rarely have or should have regular customers.

Normally, your AC is out. You call the HVAC Company that you are familiar with. Radio advertising allows people to have “TOMA”: Top of Mind Awareness. There are stats that show when a company is advertising on your radio station, their website shows an increase in traffic. When you needed a service for your home, you hit Google and choose the company that you’ve heard of. It’s that simple. I actually heard a commercial asking listeners to add a businesses phone number to their contact list. That is a moronic use of advertising real estate.

Street Addresses

“Tequilaberry’s Prime Rib is located at 106 East Governors Drive in Peoria.” 

The people listening cannot process that detail. You could say “Tequilaberry’s Prime Rib is on Governors Drive just off 10th in Peoria.” That is almost digestible. That creates a picture of where it is.

Trust me, people interested in prime rib will Google you and load the address in their navigation system. Spend that precious spot time selling the experience of the restaurant.

Always Using the Company Owner/Founder in Commercials

Sometimes, it is amazing when business owners are their spokesperson. They have passion and are natural salespeople. Some business owners are terrible at speaking about their product.

When you have a business owner who is a natural promoter, they can drag listeners into their business. I once worked with a family who owned a couple of hardware stores. They spoke about the benefits of visiting their stores. It was heartfelt and real. They promised that their employees can help solve any problem in your home. If you went to that store and had a simple or complex problem, the employees helped you out.

I once worked with a man who owned a really nice flooring company.  For whatever reason, he thought that he was funny. He had spots written by him, his wife, or a kid. The ads were dreadful. They were not funny at all. Account Executives need to talk these clients out of doing commercials like this. Nothing says wacky hijinks like flooring.

Overuse of Numbers

“We have grapes at 99 cents a pound, Chuck steak at $1.99, two-for-one zucchini.”

Trust me, no one driving in city traffic can keep track of that. “The 2025 Chevy Chevette is back with 45-mpg efficiency and amazing 18-inch tires. Prices start at $19,999…  The New Chevy Silverado starts at $32,999.”

It gets really confusing fast.

WWW.

Yes, I hear commercials saying check us on the internet at “W-W-W dot business name here dot com.”

WWW is assumed and not needed anymore unless you are running a Commadore-64 with the latest floppy disc technology.

Yellow Pages Ad

“Check out our new ad in the Yellow Pages!”

OMG, no one reads those damn things anymore. Most people born after 1960 just toss those suckers in the trash. There was a time when the Yellow Pages were the largest revenue generator in advertising. Yes, a book of ads. Like Facebook, without your buddy’s political, vacation, or food posts. It was just ads. Zero content.

I had stuffed salmon tonight that I engineered myself. I would make Sydney Sweeney quite the trophy husband. Set us up. Hey, I am single. It was not that long ago that you would hear a radio ad that promoted a coupon in the Sunday paper.

Well, that copy should be deader than a doornail.

Amateur Theater

A husband and wife discussing their lawn and how she heard about Telly’s Lawn Service from her friend Stacy. 

Those commercials are obviously contrived and not interesting at all. 

______________________________________________________________________________________________________

Open every commercial must have an attention-grabbing opener. “Totally Jammed…  The floor covered with the guest towels. Fearing the horrific consequences of another flush…  I did the right thing. I called ABC Plumbing. Quick service, a great price, and peace of mind.”

The next time that the plunger is failing to get the desired results, the listener of that commercial will identify with the very realist scenario.

We are in the advertising business. Use radio as it was meant.

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The Lost Art of Using Sound as a Springboard

Use sound it wherever you can. All you need is a loyal, capable and willing board operator, to go along with a conscientious host.

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Jon Stewart was the first guy to do it — take a politician’s words from the news of the day or week. Search his or her entire past and find a sound byte saying the exact opposite.

It became an art form – and a great way to keep people accountable.

Most radio operations don’t have the resources necessary to consistently do something like that, but truth be told, that kind of journalism isn’t really the point of this week’s column.

It’s an example of the simple power of sound. We need to use it more within our shows. Use sound it wherever you can. All you need is a loyal, capable, and willing board operator, to go along with a conscientious host.

Speaking from experience, not doing it is lazy.

Doing it takes minimal effort and helps conversations tremendously – especially when it’s in real-time. I know. I’ve been there – missing opportunity after opportunity because I didn’t think of it, ask for help or just do it myself.

Put simply, good sound is a better springboard to a question than just a question.

Just the other day, I realized how well it works and how little I’ve been doing it.

Here’s what happened.

We have one particularly heated congressional race in our state. The Republican candidate is running for a second time after narrowly losing in 2022 in an election where Connecticut’s gubernatorial candidate from the same party got smoked, and the Republican presidential candidate lost the state as well.

This time around, there’s a struggling Democratic President with real doubts about the economy and the country’s standing in the world.

Put simply, the Democratic congressional incumbent has a massive task ahead to get re-elected.

On my show, I try to be consistently independent and be a place for both parties to appear with the expectation that the conversations will be fair and honest.

The Republican candidate came on the show earlier this month, and we went through a number of issues. Connecticut is a relatively strong Democratic stronghold, where the party controls the legislature, the Governor’s Mansion, and the entire congressional delegation.

Having said that, the largest voting block is unaffiliated, so appealing to independents is crucial for either side to win. I asked the Republican candidate twice about whether he will support Donald Trump, and both times, he equivocated. I asked the follow-up, we were on the record, so I moved on.

The following week, his opponent, the Democratic incumbent, was scheduled to appear on the show. Before her arrival, I realized the Trump Q&A should probably be replayed for her. Duh.

My producer found it, clipped it, and had it at the ready. I felt that I should have realized it sooner and not put some added strain on my partner’s morning routine. He was fine, but it definitely added unnecessary work within the show.

Lesson learned.

The sound byte worked well. I played it. She responded. We moved the story forward, and it was compelling – as you might imagine, the topic of Trump vs. Biden is pretty compelling these days.

By no means did it create a “wow” moment. That would be a little much. But it did make the show better, using the opponent’s own voice as opposed to my paraphrasing something. That lends credibility, not only to the topic but also to the show. He gave this important answer on our show, and she gave her response … on our show.

My final thought on this is that we (I) need to look for more places to utilize sound as a springboard to conversations, as opposed to simply raising the topic and discussing it. Maybe you’re already good at it and do it all the time, but this past week, I realized I need to push myself to do it more.

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