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NewsNation Sees Viewers Bump From Chris Cuomo

Cuomo’s appearance, his first in public since his CNN firing from Nov. 2021, was a prelude to his new nightly program on NewsNation.

Doug Pucci

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When Chris Cuomo was a guest on the July 26th edition of NewsNation’s “Dan Abrams Live”, it drew an audience to the tune of 187,000 viewers. While a far cry from the ratings he had gotten in his CNN days, it was more than triple the normal amount of viewership for the fledgling news channel. Cuomo’s appearance, his first in public since his CNN firing from Nov. 2021, was a prelude to his new nightly program on NewsNation.

Oct. 3rd was the launch date for “Cuomo”. and, as recently reported here on Barrett News Media, it delivered 147,000 viewers.

In the three nights that followed, “Cuomo” built upon his premiere numbers:

  • Tuesday, Oct. 4, 2022: 193,000 viewers; 21,000 adults 25-54
  • Wednesday, Oct. 5, 2022: 174,000 viewers; 30,000 adults 25-54
  • Thursday, Oct. 6, 2022: 156,000 viewers; 30,000 adults 25-54

In its nine weeknight editions thus far (Oct. 3-7 and Oct. 10-13), “Cuomo” has averaged 152,000 viewers including 21,000 within the key 25-54 demographic, according to Nielsen Media Research. While those figures are about one-sixth of his CNN “Cuomo Prime Time” audience from the same week one year ago — an 849,000 total viewers/154,000 adults 25-54 average from Oct. 5-8, 2021 — NewsNation’s “Cuomo” more than tripled its recent former time slot occupant (a general headlines program entitled “NewsNation Prime”) among total viewers and more than doubled it in adults 25-54, comparing it to data from the weeknights of Sep. 12-30, 2022 (“NewsNation Prime” — 47,000 viewers/8,000 adults 25-54) “Cuomo” achieved a series-to-date high in 25-54 on Wednesday, Oct. 12 with 46,000 (along with 181,000 total viewers that night, its second-best-ever thus far).

Going by the “rising tide lifts all boats” analogy, the presence of “Cuomo” has also improved (for the most part) its surrounding programs in prime time. Here is how they performed from Sep. 12-30:

  • On Balance with Leland Vittert (7 p.m.): 50,000 viewers; 11,000 adults 25-54
  • Dan Abrams Live (9 p.m.): 56,000 viewers; 12,000 adults 25-54
  • Banfield (10 p.m.): 49,000 viewers; 9,000 adults 25-54

And here is how they performed from Oct. 3-13, since the arrival of “Cuomo” at 8 p.m.:

  • On Balance with Leland Vittert (7 p.m.): 61,000 viewers (+22%); 12,000 adults 25-54 (+9%)
  • Dan Abrams Live (9 p.m.): 86,000 viewers (+54%); 16,000 adults 25-54 (+33%)
  • Banfield (10 p.m.): 57,000 viewers (+16%); 7,000 adults 25-54 (-22%)

Not surprisingly, “Cuomo” lead-out “Dan Abrams Live” has benefitted the most; it has twice achieved above 100,000 viewers during that time (precisely, 106,000 on each Oct. 3 and Oct. 5). Even “Cuomo” lead-in “On Balance” once drew above the 100,000-viewer mark (103,000 on Oct. 13).

While NewsNation still has a long way to go to catch its long-established cable news brethren in the ratings, having “Cuomo” at night has provided the 2-year-old news outlet a positive step forward.

Cable news averages for October 3-9, 2022:

Total Day (Oct. 3-9 @ 6 a.m.-5:59 a.m.)

  • Fox News Channel: 1.468 million viewers; 197,000 adults 25-54
  • MSNBC: 0.746 million viewers; 76,000 adults 25-54
  • CNN: 0.530 million viewers; 104,000 adults 25-54
  • HLN: 0.163 million viewers; 46,000 adults 25-54
  • CNBC: 0.128 million viewers; 30,000 adults 25-54
  • Fox Business Network: 0.120 million viewers; 13,000 adults 25-54
  • Newsmax: 0.117 million viewers; 13,000 adults 25-54
  • The Weather Channel: 0.106 million viewers; 21,000 adults 25-54

Prime Time (Oct. 3-8 @ 8-11 p.m.; Oct. 9 @ 7-11 p.m.)

  • Fox News Channel: 2.250 million viewers; 280,000 adults 25-54
  • MSNBC: 1.211 million viewers; 110,000 adults 25-54
  • CNN: 0.631 million viewers; 136,000 adults 25-54
  • Newsmax: 0.188 million viewers; 22,000 adults 25-54
  • CNBC: 0.173 million viewers; 56,000 adults 25-54
  • HLN: 0.172 million viewers; 46,000 adults 25-54
  • The Weather Channel: 0.108 million viewers; 19,000 adults 25-54
  • NewsNation: 0.089 million viewers; 13,000 adults 25-54
  • Fox Business Network: 0.046 million viewers; 8,000 adults 25-54

Top 10 most-watched cable news programs (and the top programs of other outlets with their respective associated ranks) in total viewers:

1. The Five (FOXNC, Wed. 10/5/2022 5:00 PM, 60 min.) 3.644 million viewers

2. Tucker Carlson Tonight (FOXNC, Thu. 10/6/2022 8:00 PM, 60 min.) 3.587 million viewers

3. Tucker Carlson Tonight (FOXNC, Wed. 10/5/2022 8:00 PM, 60 min.) 3.474 million viewers

4. The Five (FOXNC, Tue. 10/4/2022 5:00 PM, 60 min.) 3.463 million viewers

5. Tucker Carlson Tonight (FOXNC, Tue. 10/4/2022 8:00 PM, 60 min.) 3.456 million viewers

6. The Five (FOXNC, Thu. 10/6/2022 5:00 PM, 60 min.) 3.367 million viewers

7. The Five (FOXNC, Mon. 10/3/2022 5:00 PM, 60 min.) 3.228 million viewers

8. The Five (FOXNC, Fri. 10/7/2022 5:00 PM, 60 min.) 3.132 million viewers

9. Jesse Watters Primetime (FOXNC, Thu. 10/6/2022 7:00 PM, 60 min.) 3.028 million viewers

10. Jesse Watters Primetime (FOXNC, Wed. 10/5/2022 7:00 PM, 60 min.) 3.010 million viewers

29. Rachel Maddow Show (MSNBC, Mon. 10/3/2022 9:00 PM, 60 min.) 2.253 million viewers

151. Erin Burnett Outfront (CNN, Tue. 10/4/2022 7:00 PM, 60 min.) 0.936 million viewers

202. Real Time With Bill Maher “Episode 615” (HBO, Fri. 10/7/2022 10:01 PM, 53 min.) 0.763 million viewers

346. Last Week Tonight (HBO, Sun. 10/9/2022 11:22 PM, 35 min.) 0.495 million viewers

349. The Daily Show (CMDY, Wed. 10/5/2022 11:00 PM, 30 min.) 0.483 million viewers

378. Kudlow (FBN, Thu. 10/6/2022 4:00 PM, 60 min.) 0.405 million viewers

431. Forensic Files “Deadly Curve” (HLN, late Wed. 10/5/2022 12:00 AM, 30 min.) 0.315 million viewers

452. American Greed “American Greed 206 Chasing Tesla” (CNBC, Tue. 10/4/2022 10:00 PM, 60 min.) 0.292 million viewers

557. America’s Morning Headquarters (TWC, Mon. 10/3/2022 9:00 AM, 60 min.) 0.228 million viewers

625. Cuomo (NWSN, Tue. 10/4/2022 8:00 PM, 60 min.) 0.193 million viewers

Top 10 cable news programs (and the top  programs of other outlets with their respective associated ranks) among adults 25-54:

1. The Five (FOXNC, Wed. 10/5/2022 5:00 PM, 60 min.) 0.530 million adults 25-54

2. Tucker Carlson Tonight (FOXNC, Wed. 10/5/2022 8:00 PM, 60 min.) 0.505 million adults 25-54

3. Tucker Carlson Tonight (FOXNC, Thu. 10/6/2022 8:00 PM, 60 min.) 0.496 million adults 25-54

4. Tucker Carlson Tonight (FOXNC, Tue. 10/4/2022 8:00 PM, 60 min.) 0.480 million adults 25-54

5. Tucker Carlson Tonight (FOXNC, Mon. 10/3/2022 8:00 PM, 60 min.) 0.445 million adults 25-54

6. Jesse Watters Primetime (FOXNC, Wed. 10/5/2022 7:00 PM, 60 min.) 0.442 million adults 25-54

7. Hannity (FOXNC, Wed. 10/5/2022 9:00 PM, 60 min.) 0.425 million adults 25-54

8. The Five (FOXNC, Tue. 10/4/2022 5:00 PM, 60 min.) 0.418 million adults 25-54

9. Jesse Watters Primetime (FOXNC, Tue. 10/4/2022 7:00 PM, 60 min.) 0.403 million adults 25-54

10. Jesse Watters Primetime (FOXNC, Mon. 10/3/2022 7:00 PM, 60 min.) 0.389 million adults 25-54

45. Anderson Cooper 360 (CNN, Tue. 10/4/2022 8:00 PM, 60 min.) 0.244 million adults 25-54

61. Rachel Maddow Show (MSNBC, Mon. 10/3/2022 9:00 PM, 60 min.) 0.219 million adults 25-54

78. The Daily Show (CMDY, Wed. 10/5/2022 11:00 PM, 30 min.) 0.201 million adults 25-54

121. Real Time With Bill Maher “Episode 615” (HBO, Fri. 10/7/2022 10:01 PM, 53 min.) 0.159 million adults 25-54

123. Last Week Tonight (HBO, Sun. 10/9/2022 11:22 PM, 35 min.) 0.157 million adults 25-54

234. Forensic Files “Beaten By A Hair” (HLN, late Wed. 10/5/2022 2:30 AM, 30 min.) 0.111 million adults 25-54

204. American Greed “American Greed 206 Chasing Tesla” (CNBC, Tue. 10/4/2022 10:00 PM, 60 min.) 0.120 million adults 25-54

416. America’s Morning Headquarters (TWC, Wed. 10/5/2022 9:00 AM, 60 min.) 0.070 million adults 25-54

476. Kudlow (FBN, Thu. 10/6/2022 4:00 PM, 60 min.) 0.059 million adults 25-54

725. Cuomo (NWSN, Thu. 10/6/2022 8:00 PM, 60 min.) 0.030 million adults 25-54

Source: Live+Same Day data, Nielsen Media Research

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8 Comments

8 Comments

  1. christine gill

    October 17, 2022 at 9:30 pm

    I love Chris coumo plenty of people don’t know he is on TV again yet but when they find out the ratings will defo go up he is the best that’s why he was number one on cnn and he is not a disgrace he helped his family like anyone would do he proberly could have done more but his hands were tied to a limit they wrongly sacked him 💯% and when he wins his case that will prove he was right always thought don lemon was a good friend to him well that shocked me to find out he is not I only wish I could get it over here on my sky TV hopefully one day u might be able to do that well good luck and best wishes to Chris coumo and newsnation .. Chris Gill xx

    • Pamela Alston

      October 19, 2022 at 1:36 pm

      Chris Cuomo was the best addition to CNN and prior to that the only reason I watched it was to see Anderson Cooper and after that I would change the channel but when Chris Cuomo came onboard his ratings soared and with NewsNation a station that’s not easily accessed for most people he still shot their ratings up as well. He is by far my favorite journalist/newscaster in America. If you don’t want to hear the truth don’t watch him! What he should do and what I was hoping all along is that he would start his own news station on a more accessible platform for most people. While we stream many things …NewsNation is not on Hulu or sling as we were told… Once we move into our new home and install cable we will have access to it all but right now that’s our excuse. Love him and his entire family!

  2. Linda Krantz

    October 18, 2022 at 1:25 am

    When I found out Chris Coumo moved to NewsNation I put it on my calendar and have been watching his new show. I actually like the format better than his CNN show. I like that he is following up on stories that are no longer in the news. Nobody else is doing this . I was appalled what is going on in Miami at the condo that collapsed 16 months ago. Once people find out what channel he is on, his viewership will keep increasing. I like that viewers can call in. Keep up good work!

  3. Jo Galvan Nash

    October 18, 2022 at 1:53 am

    I just watched a taped interview by Cuomo with Ye. I applaud Cuomo and found it refreshing to listen in. (Ye was ridiculous but Chris still has the “it” factor as a journalist.) Now I’ve got to find how and where to watch NewsNation. Cuomo is awesome!

  4. Elsa P Hoderlein

    October 18, 2022 at 6:13 pm

    Happy to have Cris Cuomo back on the news.
    Have followed him for many years and will keep following him❤️❤️❤️

  5. Shelley Berg

    October 20, 2022 at 1:05 am

    I am so glad to know that Chris Cuomo is back on the news, this time at News Nation! I have been watching him for years on CNN, and my after-work new fix has never been the same, since Chris has left the show. He is incredibly intelligent, articulate, entertaining, tenacious, and is great with bringing all sides to an issue into the spotlight for discussion and debate. A very well-read man. He is a huge asset, now to News Nation, for his ability to ‘hear what is not being said,’ on various issues. His journalistic depth, speed, and legal acumen are bar none.

  6. Tess Jenkins

    October 20, 2022 at 9:27 pm

    My husband and I watched chris coumo everyday when he was in cnn . Now we are watching him in newsnation . We are so glad ! . Yes ! He is awesome .

  7. Sam Hill

    October 30, 2022 at 1:23 pm

    Chris is a sad excuse for a tv news person. He should be going to jail for covering up for his disgraced brother who not only is a pervert but single handley sent hundreds of seniors to their untimely deaths during covid.

    He is a disgrace and so is news nation.

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BNM Writers

The Only Path Forward For News Radio is Strong Personalities

Radio’s competitive advantage remains its people. And when it comes to personality, no format owns that right now more so than News/Talk

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Radio

If radio wants to keep up, personality has to be the way. The format of choice is irrelevant, but personality has to be the biggest asset for the format and station.

It’s something I’ve written about before in this column, but when it gets reinforced by iHeart CEO Bob Pittman, it’s worth mentioning again.

In a great conversation with Talkers’ Michael Harrison, Pittman pointed out that “25% of iHeart’s stations do not play music”, and that more and more shows on the company’s music stations are “actually talk shows that play little or no music at all.”

Then came the best line of the conversation, when Pittman said, “Even on our music stations, you find us moving much more towards heavier personalities, because as we begin to say, If somebody just wanted music, they’ve got a lot of places to go. We’re probably not their best option, if they just want to dig through music. If they want somebody to keep them company, and hang out with them, and be their friend, and be an informed friend, and connect with them, there’s no better place. So we’re very committed to it.”

That’s it right there. 

Radio’s competitive advantage is being a friend (ideally local), while using personality-driven content to develop that relationship with the listener to then drive listening occasions. 

As has been discussed and addressed for years, music radio simply can’t compete with Spotify, Amazon Music, etc. if your goal is to listen to your music at the exact time that you want it.

Radio’s competitive advantage remains its people. And when it comes to personality, no format owns that right now more so than news/talk, where the strongest opinions and deepest connections often exist. That’s backed up by the Time Spent Listening for the format, which leads the way in many markets.

In many ways, news/talk is the best — and most exciting — place to be right now in the business, and none of that has to do with what is shaping up to be a fascinating 2024 election cycle. But rather because the industry’s biggest advantage to maintaining and growing its audience is its personalities, so if you’re already in the talk format, you’re ahead of the game. And then if you’re good, you’re a highly valuable asset. 

As Pittman also noted in his conversation with Harrison, “For the first time ever, the radio business is bigger than the TV business, in terms of audience from 18 to 49 [year olds].”

National coastal media won’t write about that, because too many of them aren’t everyday American consumers. However, the data doesn’t lie. Radio is beating TV in a key demo and the leaders in the industry know that personality-driven content is their key to future success. That’s a great combination for those of us working in the business.

Granted, as we all know, it’s not all roses and sunshine. These are still tough times with continuing competition in the ad space and a soft 2023 shaping up. 

However, the show must go on. 

And as radio strategically prepares itself for not just the rest of this year, but the next five to ten years, there are plenty of goals that need to be achieved, but if growing and developing personalities is at the top of the list, that’s a win for the industry and an even bigger win for the news/talk format.

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If CNN is For Sale, Here Are 5 Potential Buyers

CNN can’t survive as a “both sides” network, as a Fox News lite, or as a leftist network. It needs to be the network that upholds the truth. These companies would align with that method of thinking.

Jessie Karangu

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(Photo: Getty Images)

It’s hard to run a cable news network like CNN these days. Just look at NewsNation. It was founded on the principle of being the first centrist cable news network to come into existence in years. But over the past couple of months, the network has peddled by coming from a slightly right-of-center angle with headlines. They’ve tried to steal left-of-center viewers from CNN with the hiring of Chris Cuomo. And now they’re literally going wall-to-wall with coverage of UFOs. I’m not even making that up.

In a world where a big chunk of its denizens believes the truth is a maybe while the other half doesn’t pay attention to the news unless it is bite-sized, does it still make sense to own a cable news network? Given the turmoil Warner Bros. Discovery CEO David Zazlav has faced lately with CNN it may not be for him. 

The company was forced to let go of CNN CEO Chris Licht this week after a scathing profile from The Atlantic that went behind the scenes into how Licht operated the network post-Jeff Zucker. It was a circus, to say the least. After reading the profile though, you still come away feeling bad for Licht while considering the fact that there is a hand that might have been puppeteering him along the way that was used to having control over everyone.

Zazlav comes from a part of cable where it is necessary to operate like a dictatorship because the formula has proven to work with Discovery Channel, HGTV, Food Network, etc…and because the shows that air on these networks create their own warped reality to spit out for thirsty reality consumers who want it the way it is served.

It’s impossible to have this kind of culture in cable news where the personalities aren’t really the star of the network — the news and facts are and they can’t be warped to fit all interested parties. They just have to be true whether it benefits one side or the other. The truth is the truth. 

There are new ways to tell stories and there’s new technology you can use to tell those stories but at the end of the day, telling stories also has the same formula as it always has and can’t be changed.

Remarkably, Don Lemon comes away from Licht’s profile looking the most intelligent when he says that many critics of CNN like Zazlav are committed to Monday morning quarterbacking. CNN went a little too hard on various things happening in the Trump administration too many times, but at the end of the day, it was the job of journalists to hold politicians accountable to the truth just like it has been since the founding of television news. 

This lack of realization on Zazlav’s part shows that CNN probably doesn’t belong in the same company as Warner Bros. Discovery. The cultures of Discovery and CNN clearly don’t align. Axios has already reported that because of the low ad market, cord-cutting, slumping ratings, and the run-up to the election having not started yet, WBD doesn’t plan on selling CNN any time soon. It also should be noted that CNN still makes almost $800 million a year for WBD so it is not the big loss of an asset that many in the media would make you think it is. 

At the same time, unless Zazlav decides to change his mindset, he needs to sell before this situation becomes unmanageable. CNN can’t survive as a “both sides” network, as a Fox News lite, or as a leftist network. It needs to be the network that upholds democracy and the truth. These companies would align with that method of thinking.

Disney

The Mickey Mouse Club owns the news organization that already has the most trust among conservatives on television besides Fox News (ABC News), so they would help legitimize CNN’s mission of garnering more conservatives.

CNN’s library of content would bolster its digital platforms and provide an avenue to create new documentaries and films. ABC News’ own extracurricular projects would be on a platform that has consistent reach with the audience they’re seeking and wouldn’t get lost in the clouds like it currently does on Hulu.

National Geographic could move its content to CNN and HLN and help Disney get rid of one less cable network (NatGeo Channel) that doesn’t generate revenue.

NBC

CNN already has the largest news organization in the world. Their addition would bring NBC over the top. NBC’s ability to promote news offerings on Peacock would get some much-needed help as well since CNN has the number one digital news website in the United States.

Peacock would also be able to add CNN’s library to its app giving viewers who crave live news and sports another reason to subscribe to the app.

Regulatory issues may prevail due to past rulings by the federal government but this may have a chance to go through if the government believes the internet and streaming and the fragmentation of television has created enough competition for a CNN/MSNBC combo to not be too powerful.

The Emerson Collective

In a stroke of sheer awkwardness, could the owners of The Atlantic be contenders? Laurene Powell Jobs has constantly spoken about how much she believes journalism affects the balance of our society.

CNN, despite its ratings drag, still plays a vital role in shaping what we talk about as a society. Jobs’ causes like social justice reform, immigration reform, and the environment might get more attention from the general populous on a platform like CNN

The Washington Post or New York Times

Both entities were hand-in-hand with CNN reporting on the latest developments involving the Trump administration and both also faced public backlash about what they deemed as important with a Trump admin vs. a regular administration.

They all share the same mission and journalism ethos and, in the case of WaPo, have a very wealthy backer who could fund a potential deal.

Byron Allen

The media mogul has become more deeply involved with the industry than he ever was before. He has a stake in the sports RSNs that are currently failing, he owns The Weather Channel — the most trusted name in news right now which is a remarkable feat to achieve in an era where so many deny climate change and he’s in the market to buy more.

CNN being black-owned could quell the accusations of the network becoming white-washed. A partnership with The Weather Channel bolsters coverage of climate change for the cable network.

And for Byron Allen, CNN gives him a seat on the table when it comes to power and influence in the worlds of Wall Street and Congress.

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What Chris Licht Got Right, and Wrong, During His CNN Tenure

Chris Licht faced an impossible mission of improving ratings without Donald Trump and with a staff he alienated.

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MIKE COPPOLA/GETTY IMAGES

The departure of Chris Licht from CNN was abrupt but expected after a string of missteps. His criticism of his predecessor Jeff Zucker spilled into criticisms of the network’s coverage of Donald Trump and the Covid pandemic, which undercut his staff. Journalists who stood up to conspiracy theories and election falsehoods from the very top felt betrayed.

I’ve known Chris for 30 years, when he served as an associate producer at a KNBC/CNBC for a daily half-hour program centered on the O.J. Simpson trial. Later, we were colleagues at NBC and kept in touch while he was at CBS and I was at ABC. He is whip-smart, congenial, worked well with big talents like Joe Scarborough, Charlie Rose, and Gayle King, and, until now, had a stellar track record.

And in his latest and biggest post — despite being put in an impossible position — did some things right, which I will highlight in a moment.

But first that impossible position. His new bosses at Warner Bros. Discovery wanted a restructuring and high ratings. They insisted on less calling out of misinformation and more “both sidesism”. So Licht had to derail the CNN train and then try to lift it back on the ratings track. No small job. Especially in a news climate that is in decline.

All the cable networks — who depended upon Donald Trump’s unpredictable, often treasonous and dangerous style — have suffered ratings decline. Fox numbers are down and so is MSNBC. The viewing public no longer has to tune in every minute of the day to see what the President is going to do or say. Life has largely returned to normal for most people.

So CNN, which could once depend upon airing and then fact-checking Trump’s latest absurdity, had to find new content.

Licht’s decision to emphasize down-the-middle news gathering seemed like a solid response to life without a bombastic — some say irrational — President.

Just cover the news, at which CNN is great. It’s the first place to turn during a mass shooting, a war, or natural disaster. But those are inconsistent events and cannot be depended upon for steady ratings. That’s the environment Licht stepped into.

He reacted with some good moves. His midday CNN News Central program, 3 hours of straight news, positions itself well to cover breaking news. It’s followed by Jake Tapper and Wolf Blitzer, also emphasizing news coverage.

However, unfortunately, the list of mistakes is a lot longer. Starting with Don Lemon. His “whole thing” in primetime was to be provocative and with a strong progressive bent. Licht attempted to turn Lemon into what he is not, an easy-to-watch, not opinionated host in the morning. A broadcast that was supposed to keynote the Licht agenda blew up in months. Lemon had an opinion on everything and could not get along with his co-hosts, which in morning TV is critical. The all-important chemistry was not there.

His meeting with Republican politicians on Capitol Hill to invite them back to CNN sent a message that they would no longer be challenged for disinformation. And Licht balanced the commentary panels on CNN with GOP election deniers who shouted over questions they could not answer, in turn sticking to talking points. A move that did little to attract viewers from Fox, and instead drove away legacy CNN viewers accustomed to progressive analysis and Republicans who respected opposite opinions.

Next, his attempt to normalize Donald Trump with a CNN Town Hall, somehow expecting the old rules of decorum would work became a disaster. Trump has to be covered. 30% of the electorate supports him, as do nearly 50% of Republicans. But a live Trump supporter audience overwhelmed Kaitlan Collins who was drenched by a firehouse of lies and deception.

And finally, there was Licht’s decision to make his criticisms of staff and their former coverage public in The Atlantic. A profile that made his gym trainer appear to be his top adviser.

To sum up: Chris Licht faced an impossible mission of improving ratings without Donald Trump and with a staff he alienated.

It was an opportunity wasted and a good man self-defeated.

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