Media Business

Twitter Reassuring Staffers No Layoffs Are Coming

Elon Musk reportedly told potential investors he plans to gut the staff at Twitter by 75 percent. As a result, many are concerned about their futures.

Published

1 year ago

October 24, 2022

Eduardo Razo

The Washington Post reported Thursday that Elon Musk told potential investors he plans to gut Twitter’s workforce by 75 percent. As a result, many staffers are concerned about their futures if or when Musk takes over the company.

However, Reuters first reported on Friday that Twitter General Counsel Sean Edgett sent an email to the social media staffers expressing that “the company does not plan layoffs, according to a source who viewed the email.”

Whether Musk takes over the company or not, the report from The Post does state that Twitter already plans to slash 25 percent of the current staff by the end of next year, hoping to trim nearly $800 million from the payroll in the procedure.

With all that’s occurring with the potential sale and threat of layoffs, it may be no surprise that the outspoken director of machine learnings ethics, transparency and accountability at Twitter, Rumman Chowdhury tweeted on Thursday with a gut check for leaders at the company.

“If you’re a manager at Twitter, now’s the time to reflect on your values as an individual and determine who it is you’re here for,” Chowdhury tweeted.

Eduardo Razo

Eduardo Razo is a news media writer for BNM, focusing on coverage of news/talk radio and news television. He can be found on Twitter @eddierazo_ or you can reach him by email at [email protected].

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Media Business

Indianapolis, Philadelphia, Baltimore See Largest Political Ad Spends in Recent Weeks

President Joe Biden’s campaign has been the biggest spender, dropping $7.2 million.

Published

11 hours ago

April 19, 2024

BNM Staff

While much of the focus of political advertising is focused on the 2024 presidential election, there are important Congressional races, too. Metros like Indianapolis, Philadelphia, and Baltimore are the beneficiaries of those races.

According to information from AdImpact, $70.8 million has been spent in the political sector in the past two weeks. $3.7 million was spent in Indianapolis, while the Philadelphia market garnered $3.4 million and Baltimore saw $3.2 million in spending.

President Joe Biden’s campaign has been the biggest spender, dropping $7.2 million, according to Inside Radio. $1.7 million was spent in digital ads, while a PAC supporting Biden spent another $649,000.

Projections on the expected spending have fluctuated in recent months as ad spending has slowed after lackluster primary season saw former President Donald Trump effectively lock up the Republican nomination much earlier in the process than had been previously seen.

AdImpact forecasts $10.2 billion in the election cycle, which would be a new record.

BNM Staff

Media Business

Broadcasters Foundation of America Honors Six with Leadership Awards

The honors were bestowed at the Foundation’s annual breakfast at the NAB Show in Las Vegas.

Published

2 days ago

April 18, 2024

BNM Staff

A photo of the 2024 Broadcasters Foundation of America Leadership Award Winners

(Photo: Broadcasters Foundation of America)

The 2024 NAB Show in Las Vegas has wrapped up, and the Broadcasters Foundation of America honored six industry veterans with their Leadership Award.

At the foundation’s annual breakfast at the NAB Show, it honored several leaders.

Erica Farber — who stepped down as CEO of the Radio Advertising Bureau at the beginning of the month — was bestowed with the Lowry Mays Excellence in Broadcasting Award. The honor is named after Clear Channel founder Lowry Mays, who died in September 2022.

Six other individuals were honored with the Leadership Award. Those included:

Mike McVay, President of McVay Media
Kathleen Kirby, Partner at Wiley
Don Bouloukos, CBS and ABC Radio Executive
Frank Comerford, Chief Revenue Officer and President of Commercial Operations for NBCU Local
John Rouse, Executive Vice President ABC Affiliate Relations
Traug Keller, President of ABC Radio Networks and Senior Vice President of ESPN Radio

BNM Staff

Media Business

Fox News Digital Marks 3 Straight Years Leading Multiplatform Minutes

On average, the network featured 111 million unique visitors per month to its digital platforms, including 5.8 million unique visitors to its mobile app.

Published

2 days ago

April 18, 2024

BNM Staff

Fox News Digital finished the first quarter leading news brands in multiplatform minutes, marking the 12th consecutive quarter leading the category.

The network saw double-digit year-over-year growth in the sector with 9.8 billion multiplatform minutes, according to Comscore.

Additionally, Fox News led the first quarter in multiplatform views with 4.9 billion. On average, the network featured 111 million unique visitors per month to its digital platforms, including 5.8 million unique visitors to its mobile app in the first quarter.

Fox Business also saw victories in the business media sector. The YouTube channel for the network garnered 182 million views in the quarter, up 20% compared to the same time frame in 2023.

Also, FoxBusiness.com averaged 28.7 million unique visitors per month in the quarter, up 21% in year-over-year growth.

BNM Staff