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Report: Elon Musk Considers Putting Twitter Behind Paywall

Platformer’s Casey Newton reported on Monday that Musk and his adviser David Sacks have discussed charging most or all users a subscription fee to use Twitter.

Eduardo Razo

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Over a week since Elon Musk took over Twitter, news has been coming in left and right, with the latest being that the social media platform could go behind a paywall. 

Platformer’s Casey Newton reported on Monday that Musk and his adviser David Sacks have discussed charging most or all users a subscription fee to use Twitter.

“… Musk and Sacks have discussed the idea in recent meetings, according to a person familiar with the matter,” Newton wrote. “One such plan might allow everyone to use Twitter for a limited amount of time each month but require a subscription to continue browsing, the person said.”

“It could not be learned how serious Musk and Sacks are about the paywall; Twitter did not respond to a request for comment. It also does not appear imminent, as the Blue team is wholly occupied with the launch of expanded verification.”

Although a paywall doesn’t appear to be one of the first options for Musk as he maneuvers some advertisers pausing their spending on the platform, it seems as though it’s an option that’s on the table if it’s already being discussed. 

Furthermore, Musk himself has publicly stated that Twitter is seeing a massive revenue drop since taking over the company. 

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Media Business

Broadcasters Foundation of America Begins 12 Days of Giving Campaign

“‘The 12 Days of Giving Social Media Campaign’ is a great way to raise funds and awareness of our mission, especially among junior-level people in broadcasting,”

Barrett News Media

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A photo of the Broadcasters Foundation of America logo

The Broadcasters Foundation of America has announced the launch of its 12 Days of Giving campaign.

In the social media campaign, the foundation will share thank you notes from grant recipients, positive stories about radio and television hosts, producers, employees, and owners, and also make a push for charitable giving to the organization.

“We need to reach radio and television professionals across every channel at our disposal,” said Broadcasters Foundation President Tim McCarthy. ‘The 12 Days of Giving Social Media Campaign’ is a great way to raise funds and awareness of our mission, especially among junior-level people in broadcasting.”

“‘The 12 Days of Giving Social Media Campaign’ is a great way to raise funds and awareness of our mission, especially among junior-level people in broadcasting,” added Broadcasters Foundation Chair Scott Herman.

In the past 20 years, the Broadcasters Foundation has distributed more than $20 million in aid to those in the industry. In 2023 alone, that figure will reach $1.8 million.

To make a donation or apply for aid, click here.

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Media Business

Political Ad Spending to Reach $16B in 2024, Analysts Say

Barrett News Media

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A side profile of the U.S. Capitol.

It is no secret that the 2024 election cycle is expected to be a contentious and hotly contested time period. With that expected climate, political advertising is likely to reach new heights next year.

According to a report from Axios, Group M projects political ad spending in 2024 will grow 32% to $16 billion. The organization includes if you add in direct mail spending, that figure will grow to $17.1 billion. Projections from Group M are significantly higher than others. For instance, AdImpact has shared it believes political advertising will only eclipse roughly $10 billion next year.

Previous analysis claims Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, and Wisconsin are slated to see the most advertising in that sector. Arizona was projected to receive $821 million in political advertising alone.

In other sectors, Group M claims digital advertising will likely finish 2023 up 5.8% in spending. When excluding election-related advertising, $889 billion will be spent in the calendar year on the digital front.

Retail advertisers account for the majority of growth, according to the organization, which points to brands like Amazon, Kroger, and Uber as some of the largest spenders in the space.

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Media Business

Jacobs Media Announces Departure of Seth Resler, Addition of Chris Brunt

Brunt has spent the past seven years as Digital Sales Manager at Beasley Media Group’s Detroit cluster.

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A photo of the Jacobs Media logo

Digital Strategy Consultant Seth Resler is departing Jacobs Media at the end of the year. Resler has spent the past eight years working with the organization. The news was reported first by Inside Radio.

“Seth has developed interests he wants to pursue, and we support him in this endeavor. As opportunities arise, he may serve as a consultant to Jacobs Media in the future,” Jacobs Media Vice President and General Manager Paul Jacobs said.

With Resler’s departure, the company has announced the addition of Chris Brunt, who will join as Director of Digital and Revenue Generation for both Jacobs Media and sister company jācapps.

Brunt has spent the past seven years as Digital Sales Manager at Beasley Media Group’s Detroit cluster.

“Over the past forty years, we have constantly adjusted and upgraded our services to adapt to our clients’ needs,” said Jacobs Media President Fred Jacobs. “Today, the big need of our clients across both of our companies is digital revenue solutions. Chris is like the ‘Swiss Army Knife’ of digital – he’s a revenue generation expert, and he understands everything from programming to programmatic.”

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