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Newsmax Has Let Rob Carson Be Himself

Newsmax’s Rob Carson said he gets his comedic chops from his mother and his background includes comedic writing for Rush Limbaugh.

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What can I say? The guy is funny. 

Rob Carson said he gets his comedic chops from his mother. Carson’s background includes comedic writing for  Rush Limbaugh. His shows are fast-paced, and his podcasts are fun. 

“A sense of humor comes naturally for some people,” Carson said. “Just like my namesake Johnny Carson.”

I get the timing from my mother,” Carson explained. “I observed the greats like Carlin, Cosby and Steve Martin. Martin’s act was made for sixth-grade boys. I knew early I wanted to be involved in comedy performance, whatever direction that went.”

At this point in the conversation, Carson breaks into a pretty good Johnny Carson imitation. 

“I would like to have met him,” Carson said of the late Carson. “I’ve read he’s very different off camera than he was on camera. He didn’t want to be a celebrity. I’m different from him in that I love performing.”

Carson (the one that’s alive) said he loves to see people laugh, it’s important to him. He also loves to cook. 

“I get more joy out of watching people enjoy my cooking as I do out of eating it myself. Maybe more. People may disagree on politics, but we don’t disagree on barbeque ribs. The moral of this story–don’t tie politics in with eating.”

While he seems like a tolerant guy, he has a breaking point.

“We had some friends come visit us at the house,” Carson explained. “I wanted to make it special for them, so I went to Trader Joe’s and dumped a lot of money on vegan crap for their weekend. I brought the vegan groceries home and when I started seeing them reading the labels, I said to hell with it. That was it for me.”

Carson entered the blistering world of News/Talk in 2014 in Kansas City. 

“I’d filled in on what seemed like every radio station in America,” he said. “My first full-time talk position was at KCMO.”

After Carson got laid off from a gig in D.C., Carson said he had to figure out how to put together a home studio, then filled in that way.  

Things weren’t going as he’d planned in radio, and Carson said it was affecting his family life.

“I had to get a job out of radio to save my marriage. My wife said she wasn’t going to move again for a radio gig, so I did what I had to do. She was on her way out the door and said I’d better figure out how to pay the bills.”

It turns out he was pretty good at selling cars. 

“In my first month, I sold more cars in the dealership. I was lucky because my wife gave me a second chance. She promised there wouldn’t be a third.”


That’s when Newsmax and Chris Ruddy called Carson. 

“He asked where I’d been recently and I told him I’d been in an abusive relationship with radio,” Carson jokes.

This led to Newsmax TV’s Rob Carson’s What in the World show. 

“Chris Ruddy told me it was mine, I owned it and to do what I wanted.”

The show went from 0 to 600,000 downloads in four months. Ruddy didn’t offer Carson any advice. He just let Carson be Carson. (Not the one with Ed McMahon.)

“I had to make some adjustments,” Carson said. “I didn’t want to come into the figurative room too hot. Some hosts use coarse language at times. I’m not saying that’s exactly what I did, but let’s just say I made a few adjustments.”

Carson started doing some writing for Rush Limbaugh in 1990. 

“Rush was a funny guy,” Carson said. “In a different way than me. Rush’s comedy was a little like a dry cabernet. Mine is like chocolate milk with a spit take that comes out your nose.”

Carson is a man in a constant state of preparation. 

“I start prepping for the next day’s show during the current show,” he said. “I’ll put the current show ‘in the bank.’ Go to the studio and work. My producer will create a piece of satire for the next day.”

“I play all my own audio on my TV show,” Carson said. “I like to riff. I run everything. I don’t want to have to stop the momentum to tell a producer to play something. I was a jock and feel comfortable with my own audio. As a talk personality, I don’t want to rely on a producer. They can’t think like me. A producer can’t think as quickly as I do. I love it. It’s like singing, playing the banjo, and harmonica at the same time.”

Television connoisseur Donald Trump told Carson he was the funniest person on TV. 

“He likes my commentary. He also likes when I do improvisation during a video clip.”

Sure, but Trump also loves Shark Week. 

“Trump said he always wonders how I think on my feet. It’s a little like Robin Williams full-tilt, but I have to bring it back sometimes.”

Carson and I talked about comedy often coming from tragedy. His early life was no exception. His brother died at just 38 years of age. His father left the house when Carson was just 7 years old.

“My brother used to be closer to my father. They worked on a motorcycle together. I didn’t know him as well and wasn’t close to him.”

Carson was a physically big kid, describing his athleticism as ‘mediocre in every fashion.’ 

“I was the kid they put in right field,” Carson said. “I didn’t want the ball hit toward me. I did hit pretty well.”

Growing up in Iowa, Carson said he felt he had to wrestle. “I was a big kid so I wrestled from fifth grade through my freshman year in high school. That’s where it started to suck. I’d go to some schools and they couldn’t find a kid big enough to wrestle me. Can you imagine how hard it might be to not be able to find a big kid to wrestle in Iowa?”

Carson said he laughs when he hears podcasts are a novel form of communication and entertainment. 

“No, they’re not. They were doing a version of podcasts in the 1930s and 40s that my grandmother listened to,” Carson said. “An hour-long vignette is nothing new. They stopped those when television came around. As far as my career is concerned, I want to be a major player in oral communications and video.”

Carson said so much talk is focused on political punditry. His idea is to be more about entertaining and connecting. He is aiming high. 

“I’d like to supplement my radio show with a nationally syndicated television show, with my brand of conservative talk. I’ve been saying conservative comedy could be funny forever.”

Garrison Keillor liked Carson’s work. That is until he learned Carson wrote for Limbaugh. “Fifteen years ago I got a call from Oprah’s network telling me they’d seen my stuff and said I was fantastic. I never heard back. I’m pretty sure it’s because they realized I’m a conservative.”

Carson says he’s not a desk pounder. “Instead, I like to use humor as one of the arrows in my quiver.” Carson says if you have Newsmax TV, you can check out an archive of his shows. 

“I’m deadly serious about being conservative and part of the future of the country,” Carson said. “I’m not Alex Jones. I’m not an angry Michael Savage. I am passionate about patriotism. I use humor to disarm my opposition.”

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The Latest Example of How to Not Produce a Debate

If there is a blueprint on how not to put on a debate, it was Wednesday evening.



A photo of the Nikki Haley, Ron DeSantis, and Vivek Ramaswamy in the 2nd debate
(Photo: Sachin José)

As if it couldn’t get any worse, it did. For the first time since it’s been my job to watch a Presidential debate for a living, I turned one off. After 82 minutes (9:22 p.m. CST, not that I was watching the clock or anything), I had enough. I couldn’t subject myself to the torture that became the second GOP Presidential debate on Wednesday night from the Reagan Library.

If there is a blueprint on how not to put on a debate, it was Wednesday evening, and there are multiple reasons why, beyond the usual bemoaning of “the candidates won’t stop talking over each other.”


The debate was overproduced. In the opening there were videos of Reagan (nice and well done, don’t get me wrong), each anchor had various lines they were reading between each other, which felt forced and unnatural, and as a result, it took over three minutes from the opening of a debate to a candidate finally speaking.

I understand TV isn’t radio, but in a PPM world, imagine taking three minutes to get to your content, when people are tuned in at that moment to consume the content you’ve been hyping up and promising for weeks. Time is a zero-sum game. Every minute a candidate is not speaking, because a moderator is, or a pre-produced piece is playing, can’t be gotten back.

Give people what they came for. A 15-second welcome, a 60-second introduction of the candidates, if that, and dive into the questions is a 90-second process. Keep these things moving and give the viewers what they came for. And that’s the candidates.

No Direction

The debate lacked direction and clarity. Anchors spent far too much time asking long-winded questions with ridiculous and unnecessary details. As a viewer, it came across like the anchors were trying to impress us, rather than asking a question, getting out of the way, and letting the candidates — you know, the people running for President — try to impress us. They’re the ones who I want to be impressed by because they’re the ones we’re being asked to vote for.

Also, the topic direction had little flow and was disjointed. On certain topics, only one to three candidates would get to answer questions on the issue. I’ve laid out the case for keeping the flow of a debate and moving it along, but only giving half the stage the chance to answer questions on the most pressing issues in the country is a disservice to the voter who is there to here what everyone had to say.

At one point in the debate, Chris Christie was asked about a looming government shutdown, which was followed by a childcare cost question to Tim Scott and then it was an immigration/dreamers question back to Chris Christie. And that was in a five to seven minute span. Huh?

Rather than finding the six to seven big topics and diving into them with each candidate, while letting the candidates then organically and respectfully spar, it was like watching an ADD-riddled teen try and bounce between topics with no clarity or purpose.

And Yes, the Candidates

Of course, there were plenty of these moments that typically derail debates, notably primary debates, where multiple people are talking over each other and no one is willing to give in to be the first one to shut up. Then, the debate begins to inevitably sound like Charlie Brown’s teacher and suddenly the obnoxious noise even makes your dog look at you and wonder what in the hell you’re watching.

There were too many candidates on stage and then the moderators also ended up losing control, like what happened last go around.

But as I wrote last month, this debate format is a broken system. But for some reason, we keep doing the same thing and expecting a different result. 

Ronald Reagan was rolling over in his grave watching that debacle last night. It’s too bad he’s not still here to try and help fix it. 

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3 Ideas to Turn CNN Max Into a Streaming News Juggernaut

The last thing CNN needs to do is to have CNN Max hiding in plain sight.

Jessie Karangu



A photo of the CNN Max logo

It is so easy to find a gamut of stories and opinion pieces within the past year or two criticizing many different aspects of CNN and the way it operates. Many of those evaluations have been absolutely fair. 

Now though, it is time to give CNN credit where it is due.

This week marked the launch of CNN Max and it has been as seamless as a fresh glazed donut coming straight out of the oven. The stream’s video quality is crisp. Commercials are inserted properly. Most of the exclusive programming feels exactly like something you would see on linear CNN.

But the most fascinating thing Warner Bros. Discovery has been able to pull off is the ability to stream most of the same programming that airs on domestic CNN via Max. It is a stroke of business genius and puts the company and network ahead of its counterparts when it comes to offering a quality streaming alternative. As has been mentioned in the past, the network has been able to bypass MVPDs and stream their primetime anchors without permission from cable operators because CNN Max is mostly a direct simulcast of CNN International which airs U.S. programming live overnight while Europeans are in bed. 

Despite the successful launch, there are still some tweaks that could improve the product exponentially. One major benefit would be to have replays of programs that viewers may have missed from earlier in the day. Each show on serves a specific purpose and although similar coverage of news is told throughout the day, each anchor has a unique way of stringing the narrative together. Viewers deserve to get the chance to see how a story develops throughout different parts of the day and see specific segments in its entirety that may not get clipped for social media.

Viewers also need a chance to fully sample CNN Max’s exclusive programming and at the moment, if you don’t watch it live you’ve missed it forever.

Speaking of clips, it’s important for highlights of the day to be available quickly within the Max ecosystem. On CNN Max’s first day, Kasie Hunt scored an exclusive interview with Sen. Joe Manchin that made headlines.

Unfortunately, the only way a viewer could see it if they missed it live was if they scoured the network’s website for it or waited for a clip that the social media team would eventually put out. Part of being a modern-day news organization requires accessibility to be at its best at any given time of the day.

If viewers have a difficult time finding out the major highlights of what’s been on air, it may be harder to convince them to try a new product.

Viewers also deserve the opportunity to subscribe to alerts. News breaks on a consistent basis and unless you’re scrolling through your social media feed all day 24/7, it is almost impossible to follow everything that’s happening. Max needs to provide an option for specific types of alerts dealing with breaking news or major storylines that have developed live on air on CNN Max with the option to tune in now or to see clips or full episodes that deal with a specific headline. Alerts will increase engagement and maintain a relationship with the consumer they may not be able to get at another major entertainment app that streams similar programming as Max.

Promotion within the app is also important. While Max did an awesome job of showcasing the various shows that are live at any point during the day, it used the same graphics of the same hosts with the same descriptions every day. Viewers who read promos on entertainment apps are used to seeing different plot lines and convincing pictures showcased once a week whenever a new episode of their favorite show is ready for viewing. Max needs to treat news stories in the same fashion.

As stories break throughout the day, Max needs to promote their live programming with information blurbs containing new developments and questions that viewers might get answered by tuning in. Show previews could also promote featured guests. Using the same stale graphic of a host, show name, and generic show description will eventually become stale and annoying for viewers. Viewers will unfortunately train their minds to ignore the static messaging.

Warner Bros. Discovery also needs to take advantage of CNN Max’s predecessor. CNN Plus was able to maintain a decent amount of followers on social media – at least 35,000 on Twitter. Turn that page into a promotion spot for CNN Max that aggregates clips, promos, and previews of what viewers can expect on Max or what they may have missed.

As the brand develops a presence on social media, it will also develop name recognition among future cord-cutters who are deciding between Max and other services. The last thing CNN needs to do is to have CNN Max hiding in plain sight. CNN Max can be additive to cable ratings if people have an understanding of where and how to access it. 

CNN Max is creating a direct relationship between the consumer and CNN. It’s a relationship that has always had a middleman. Unfortunately for the cable industry, the middleman is slowly dissipating away.

With this newfound bond, the network should take advantage of the digital real estate it has access to and create real interaction with viewers. Optional polls, factoids, written descriptions of stories on screen, or even biographies of the guests on air at any given time could provide viewers with an extra reason to stay tuned in. It keeps viewers occupied and helps elongate the amount of time viewers spend on the stream and the app as a whole. 

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Re-Watch The 2023 BNM Summit, On Demand Tickets Are Now Available

“If you weren’t able to make it to Nashville for the 2023 BNM Summit, I invite you to purchase an on-demand ticket to watch the show. The cost is just $49.99.”

Jason Barrett



When one of our Summits ends, it’s over for the attendees and speakers. The work is far from done though for yours truly. After packing up a SUV and driving home, the immediate focus turns to posting photos, gathering video of the sessions, sending out final invoices, making sure all ads on our websites and newsletters promoting the conference are updated, adding watermarks to the video footage to support our sponsor, editing clips for social, and then building a web page for folks to be able to go re-watch the show.

It’s a mountain of work and I dive head first into it because I want to make sure that anyone who attends one of our shows has an opportunity to catch a session they may have missed or go back and re-watch a speaker to make sure they have the right information before passing it along to help an individual or entire staff.

When you buy a ticket to one of our shows, I try to provide maximum value. You get an action packed two-day event featuring difference makers in various roles across the industry, access to multiple parties including free drinks, and a FREE on demand ticket to re-watch the show. The ticket price itself is also kept lower than many other events because I’d rather see folks in the room benefitting than worrying about whether or not we crushed our revenue goals. I don’t create these conferences to keep myself busy, boost my ego or get rich. I run them to try and improve the media business. It isn’t easy especially given how reluctant many radio folks are to get out of their buildings and routines to learn something new but someone has to try.

There’s an old Benjamin Franklin quote that I’ve loved and adopted over the years, which says “an investment in knowledge pays the best interest.” That’s what our conferences are about. We discuss opportunities and challenges and have open and candid conversations with smart people, share information, and provide examples that have hit and/or missed because the goal is to make improvements, and you can’t do that without deeper inspection.

With that said, if you weren’t able to make it to Nashville for the 2023 BNM Summit, I invite you to purchase an on demand ticket to watch the show. The cost is $49.99. Just click HERE to sign up. Once you press the Subscribe button down below, it will take you to the next page to enter your information to gain access. Those who attended the Summit have already received instructions on how to watch the show for FREE.

We will return with a 2024 conference in either Chicago, Dallas, New York City or Washington DC. Given that next year is an election year and we’ve got one of these shows under our belts now, I’m sure the next event will be even bigger, and better. If you’d like to vote on where the 2024 BNM Summit should take place, log on to You should see the poll question just below our main section.

Thanks again for supporting the show. Until next time, may your revenue and ratings continue to rise.

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