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SiriusXM Wants to Grow Reach With New App Features

SiriusXM wants to grow its reach outside the demographics of traditional satellite radio listeners.

Eduardo Razo

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If you consume any news media content on SiriusXM on their app, there will be changes as the company shifts its focus to streaming, not only car satellite (h/t Inside Radio). 

The new features on the app are “a clean, colorful, and easy-to-use interface with expanded personalization features, simplified navigation, a richer dark display that puts the focus on content and other enhancements.” 

SiriusXM wants to grow its reach outside the demographics of traditional satellite radio listeners.

“It’s a different product. It’s a different market where it’s younger, it’s more diverse,” Executive VP/CFO Sean Sullivan said in September. “I think we need to really continue to invest and refine our content strategy to serve a different market of consumers.”

CEO Jennifer Witz teased the upgrades coming to the app earlier this month while reporting the enterprise’s third-quarter earnings.

“While our streaming business is still at an early stage, we are investing in building out the experience and our capabilities in anticipation that it will become a much more significant part of our subscriber mix in the near future,” Witz explained. 

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Report: SiriusXM Faces Potential Layoffs

SiriusXM is reportedly facing layoffs due to slow auto sales, the primary source of its subscriber base from its free trial offers, and a potential recession.

Eduardo Razo

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Various media outlets are facing or going through layoffs as the industry deals with economic uncertainty. CNN is the most prominent to go through with its job cuts, but they’re not alone, as SiriusXM might soon be dealing with this reality.

The satellite radio company is reportedly facing layoffs as it deals with slowing auto sales, the primary source of its subscriber base from its free trial offers, and a potential recession. 

“It may indicate the need for staff reductions,” management said during a town hall meeting (h/t Inside Radio). The company had a workforce of 5,590 employees at the end of 2021. However, the exact number of potential cuts is not known. 

Inside Radio previously reported SiriusXM had produced a 4% year-over-year revenue gain to $2.28 billion in the third quarter. However, Bloomberg points out that the company’s subscriber base is the same as it was three years ago at 40 million. 

NPR recently informed its staffers of their hiring freeze as it looks to cut $10 million from its current fiscal budget due to a $20 million decrease in subscriber revenue without resorting to job layoffs to meet these financial goals. 

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Charlie Kirk Target of Violent Protestors At University of New Mexico 

Kirk had an appearance at the University of New Mexico which reportedly sparked violent protests Wednesday.

Ryan Hedrick

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Turning Point founder Charlie Kirk had an appearance at the University of New Mexico which reportedly sparked violent protests Wednesday.

According to KRQE-TV, police were at the event in riot gear, and things got heated as they tried to move the protesters away from the event.

Kirk joined the “Tucker Carlson Show” Thursday to discuss the incident. He questioned whether the protestors were paid and what they were doing on campus.

“It’s really interesting when you try to show up on a college campus and do an optional, voluntary event and how angry the other side gets,” Kirk said. “This is a very important moment for people to recognize and understand.”

Kirk said that the “radical left” is acting like the same violent extremists that the entire federal government is organized to go after.

“I wonder who is financing the protestors and who is behind this?” Kirk surmised. “This is the third time this semester that an event on this campus had to be canceled or ended abruptly.”

Three people were reportedly detained before being given a summons and escorted off campus.

“I went there on a personal mission,” added Kirk. “I went there to send a message to every one of these people, that we are going to stand for free speech and you are not going to be able to disrupt our events or bully our students.” 

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Vince Coglianese: CNN Is Suffering From Identity Crisis

CNN announced mass layoffs this week following months of speculation amid big changes in upper management, leading WMAL’s Vince Coglianese to comment.

Eduardo Razo

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CNN announced mass layoffs this week following months of speculation amid big changes in upper management. CEO Chris Licht notified employees by an internal memo stating that paid contributors and an untold number of employees would be impacted. 

WMAL Radio host Vince Coglianese reacted to the changes Thursday. Coglianese suggested that CNN is suffering from an identity crisis. 

“You have to have a clear mission, that’s just a basic principle of the media business,” he said. “You must have a direction and that must be clear to the audience. CNN, which decided it was going to be an entirely anti-Trump network now they appear to be rudderless.” 

On Thursday, CNN announced that it was ceasing live programming on Headline News and that morning anchor Robin Meade had been a casualty of the planned layoffs. 

“At CNN, you have all sorts of people running in different directions,” Coglianese said. “People who think it’s supposed to be a left-wing network, people that think it’s supposed to be a news network. If it’s that confused, it’s going to collapse.” 

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