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WTIC’s Todd Feinburg Caught The Radio Bug At An Early Age

“I don’t do Fox imitation radio, which is the backbone of a lot of talk. I want to think. I want my brain to be turned on.”

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The man is familiar with turbulence, air pockets, and I hope to god he’s never experienced wind shear. You see, early in his career, radio talker Todd Feinburg was a helicopter traffic reporter in Boston.

“I love to fly, but hated being in the air in that contraption,” he said. “It was like a VW bug, a little bubble with a blade on top. If the wind wasn’t blowing too hard, it was fine. It was an amazing way to get to know Boston. I always loved being on radio, and got a charge out of it.”

He was seemingly destined to be involved in radio, in one form or another. Feinburg’s mother tells him a story about when he was young that explains a lot of his future endeavors.

“My mother is 92, but still very alert and intellectual,” he said. “She tells me how they had borrowed a tape recorder more than 60 years ago. It was a reel-to-reel and they had set it on the dining table. I was two years old and sitting on my father’s lap.”

His father was an engineer and took an opportunity to explain a contraption on the table.

“He described to me how a voice went through the microphone and onto the tape,” Feinburg said. “I guess my eyes lit up, even though there was no way I could have understood what he was describing. They said they knew right then I was going to be involved in radio in some way.”

Isn’t that how all news talkers get started?

As a former restaurant owner, along with his wife, Feinburg can be critical, or at least wary of new places. He wants restaurants to deliver on what they promise.

“We went to a restaurant in Cambridge, MA last week,” Feinburg explained. “We didn’t know what it was, but it was described as a New American restaurant, whatever that means. We decided to give it a shot. They had a knack for making all the usual dishes seem different.”

That causes some immediate skepticism about the delivery of a promise. Feinburg said he’s kind of a traditionalist and wants his pancakes to be pancakes. The pancakes he was familiar with and grew up eating.

“But these guys made theirs with cornmeal instead of wheat corn. I could actually see the corn and I should have been appalled. But they were amazing. My wife is a believer that a restaurant experience can be magical,” Feinburg said. “She has an uncanny ability to do that and she’s been cooking since she was a kid.”

Feinburg said cooking can be totally intuitive, like radio. No two meals are exactly alike, just as no two radio shows are alike. “I feel that to be effective you have to maximize potential. Access both sides of the human brain. Get both sides firing.”

Some restaurants run a great kitchen but can’t run the front of the house. Feinburg said gone are the days when you should expect service like we did 10 years ago. Covid may have had something to do with that.

“Hosts used to thank you when you came in,” Feinburg recalled. “Today you get some teenager chewing gum or on their phone. Often in an outfit that is too sexy and just ask, ‘Two for lunch?’ Then she starts walking toward the table and is there when you arrive.”

He said he tries to calm himself before he goes out to a restaurant. Prepare myself for any possible experience. He and his wife prefer to go to a particular restaurant where the staff has been tested by Feinburg, so he really gets it his way.

Feinburg said artisanal pizzas are hard to make and expensive to produce. If a pizza sits too long before it is served, it loses a lot of its quality.

“I try to develop a relationship with the server upfront,” he said. “I acknowledge I know they’re busy, but explain how the chef wants us to enjoy his special pizza hot. They get the hint and bring it out right away. It’s a win-win because I often leave them a much higher tip.”

When he’s not out eating hot pizza, Feinburg can be heard daily from 3-6 on WTIC NewsTalk 1080. He also hosts a podcast, a longer segment where he can extend solid conversations that need more legroom.

“If I find something going in a good direction on the air, or if I think there’s a lot more meat to a topic, I’ll find a way to pick it up on my podcast,” Feinburg said. “Sometimes a story might be long-winded but still going in the right direction. I’ll find a place to stretch it out. By the same token if I’m interviewing someone on a podcast and come across some interesting stuff I can cut that up and use it on my live broadcast.”

On the air Feinburg enjoys bouncing off audio cuts saying it adds life and energy to the spoken word format.

“You can make fun of some cuts and that gives you a lot of direction and momentum. As a host you learn to adapt. I’ve done morning drive for five years in Boston. It’s a tight clock and you get six minute segments if you’re lucky. Then you’re off to traffic and weather. You want a guest to give you a good six minutes, but some people can’t talk and that stalls the segment.”

Feinburg attended Tufts and majored in political science. His mother was a professor at the university in early education and child psychology.

Everything changed for Feinburg when he discovered the school’s radio station, WMFO. “We’d call it WM F*** Off,” Feinburg said.

Feinburg said these days Tufts is probably more prestigious than when he attended in the 1970s. “It’s not quite an Ivy League school,” he said. “I don’t think it had as strong of an identity when I was there, but a lot of schools have been elevated since then. We’ve got so much Federal money going into schools. It wasn’t an irrelevant school, but now it’s well thought of in Boston and is synonymous with Ivy League. You get the benefits of the city without having to be in the city.”

Perhaps from exposure to his mother’s work, Feinburg said he enjoys politics from a psychological point of view.

“I like to see how psychology is responsible for what happens in our lives,” he said. “Particularly with politicians and how they’re always running a two-bit hustle on constituents. I don’t do Fox imitation radio, which is the backbone of a lot of talk. I want to think. I want my brain to be turned on.”

He said it’s politicians who have enabled Connecticut to go ‘down the tubes.’

“It used to be one of the great states from a fiscal perspective and economic position,” Feinburg said. “It was an economic actor. Companies wanted to go there. They liked the geography. Now it’s gotten to the point where the governor has ravaged the state. It’s too expensive to live here.  Companies are moving out. Young professionals don’t want to move here.”

He said he blames the Democratic party for the mess. “The Democrats destroy the poor people while trying to appear to advocate for them,” Feinburg said. “They entrap people in these violent places. That is where my politics differ from them. We suffer from sluggishness. Everything is failing to function. We need to do better than our founders did. If you’re poor, you’re trapped. Struggling. If you’re new to the country or area, people move to Hartford. Then people you know or relatives are looking for a place to live, and you tell them to come to Hartford.

So, they go there. You have violence that wouldn’t be accepted anywhere else in the state. You’ve got the worst schools. You get sent enough government money to make sure you don’t starve. There’s no capital, no way to start a new business. There’s no education. You speak some kind of dialect, and there’s nobody who tells you the right way to speak.”

Why would Democrats push for and work for such entrapment?

“They’ve created a core constituency,” Feinburg explained. “They prioritize desegregation and that’s not an achievable goal. They funnel billions of dollars into a model that is stupid that doesn’t help anyone. They’ve ruined public education. You can’t have a top-down school system and have it work well. We don’t do anything that way.”

According to Feinburg, we know how to fix the crippled educational system, but don’t.

“We know how the market works. Give the 10,000 dollars allocated to a student to the parents and let the parents spend it where they want to spend it,” Feinburg said. “If it’s a charter school, or in-home schooling, let them do that. “We’d have the education problem fixed inside of 30 years. You’d have the whole thing fixed. Political parties are evil. Parties are middlemen. It’s supposed to be ‘We the people’. Politicians have their hands on the levers, and they don’t tell us the truth.”

Feinburg said some lawmakers who voted on legislation aren’t even privy to legislation they’re voting on.

“This goes for both parties,” he said. “Leaders want it to get something passed, they don’t even tell others it’s coming up for a vote. They just want to push something through. People may find they’ve voted for something horrible, against their ideals.”

When we talked about the tragic experience in Memphis, Feinburg quickly pointed out how police departments are unduly violent toward black people.

“But how are the police departments controlled?” he said. “It’s the same as with schools. It’s the unions that get in their way. It all goes into collective bargaining.”

Feinburg doesn’t listen to a lot of talk radio, with one exception.

“I listen to Tom Shattuck, who comes on before me,” he said. “He’s a friend and he approaches things differently. Otherwise, I dabble in listening.”

Dabbling isn’t a bad way to go.

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BNM Writers

Trump vs DeSantis Talk in 2023? You’re Wasting Your Listener’s Time

“I could scan local TV stations, newspaper websites and blogs and find more compelling stories with a more immediate and local impact in less than five minutes.”

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I’m already tired.

No, not because I’m a morning show host who’s about to wrap up the week. I’m tired because it’s only March of 2023 and half of what I see on Twitter is Trump vs. DeSantis trolls going after each other.

Make. It. Stop.

OK, I can’t do that.

Although I guess I could stop following certain people on the platform, but that’s an option for another day.

But as it pertains to talk radio, before thinking this is a great Topic A or B for a show, let’s actually dissect whether or not this makes any sense to discuss at length.

First off, conservatives are usually the ones more likely to rightly point out that Twitter, and the rest of social media, is not real life. But for too many on Twitter, and elsewhere, they aren’t taking their own advice on this issue. It’s wildly hypocritical. 

Granted, some of them are employed by either side, but most are not, and it’s exhausting to open up a social media app and see this back and forth with still one year to go until most primaries take place. 

However, more importantly, as it pertains to local talk radio, there’s very little value in bringing any of this to your talk show in March of 2023. Walk around your community, do you really think the water cooler conversations are about Donald Trump vs. Ron DeSantis? I would guess that’s highly unlikely unless you work at the RNC or you’re a landscaper at Mar-A-Lago. 

I could scan local TV stations, newspaper websites and blogs and find more compelling stories with a more immediate and local impact in less than five minutes. It might be more work from a topic development standpoint, but it’s doing the service that your audience expects of you as a local host. Plus, who wants to spend the next 12 months debating this nonsense?

Count me out.

That day will come as the 2024 election draws near, the storylines build and it becomes of more interest to the audience. But this week we just hit the first day of spring… in 2023! 

On top of that, this topic is very likely to divide much of your audience earlier than you need to. What’s the benefit of that? Once again, that day may come, although who really knows what the next several months could bring?

If there’s anything we should know living through and covering the last few years of news, it’s to expect the unexpected. What we think will happen 12 months from now is almost guaranteed to not actually be the case. 

So let’s go down the three-point check-list here: 

  1. It’s not local or incredibly topical for most people right now
  2. It’s an audience divider
  3. The landscape isn’t guaranteed to look the same in 12 months

In this case, we can check off all three of those items with confidence. 

So while national politics will likely always be blended into a multi-hour show, when appropriate, there’s absolutely no point in doing deep dives or taking multiple segments of callers on this topic at this point and time. It’s going to be a tune-out for most.

Plus, spare yourself the pain this early. And trust me, it will be painful when the time comes. At some point, you’ll be longing for the simpler days of March 2023.

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Make Your AM Radio Content Necessary And Don’t Hope For A Government Bailout

If there is something so crucial to the mix, why have and why do AM signals regularly cross their content over to an FM signal?

Bill Zito

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Radio

Let us venture back to the business of radio. The fate of AM radio in cars is once again creating a buzz, a buzz electric car makers say is one of the reasons they’re not putting the AM band in their new EVs.

Apparently, the electric components in the EVs create static interference, making the AM signal unintelligible and useless.

On its face, that makes some sense to me. Plus, I know nothing of frequencies or signals and not much more about intricate technology.

So, I don’t see what the big deal really is if some cars don’t have AM radios. Some boats don’t, most tractors either, haven’t seen one on a horse lately.

I do not want nor do I advocate the elimination, disappearance, reduction of services or personnel connected to AM radio. I currently work in AM and FM radio, why would I support the demise of the AM signal? But can we be real, can we be accurate here?

Look around, it’s already begun. Volkswagen, Audi, Tesla, and Porsche have already pulled or will be pulling AM radio from their electric vehicles. Ford’s F150 Lightning and next year’s Mustang will also be minus the AM band.

From a business standpoint, I would assume the market for cars — as for many things — is largely directed towards the emerging as well as the current consumer. What do they want and what do they make use of? I think it’s fair to assume that a lot of people are or will be looking for EVs.

How many will be looking for or want AM radios in those cars?

The broadcast industry would be better served if they looked for the answer to that question.

Besides, what does AM have to offer at this point that FM does not? What is it that AM can do under these conditions that FM cannot?

The broadcast pharaohs and their political fronts say we must maintain the presence of AM radio in cars, even electric cars, because when it comes down to it, AM radio will be the source of moment by moment information when disaster strikes.

This week, Rep. Josh Gottheimer (D-NJ) announced his multi-pronged plan aimed at keeping AM in all vehicles. Along with urging automakers to go along, Gottheimer has called on the National Highway Traffic Safety Administration (NHTSA) to add AM radio to the Federal Motor Vehicle Safety Standards.”

According to his website, that move would “require all automakers, EV included, to have AM radio as a stock feature in their vehicles.”

Sen. Edward J. Markey (D-MA) launched similar measures last year.

Let’s go back to the question: what can AM do that the FM cannot? And if there is something so crucial to the mix, why have and why do AM signals regularly cross their content over to an FM signal? More news, talk, sports, whatever pops up on the FM all the time. It’s already a haven for spoken word broadcast (I just love working in the term spoken word wherever I can).

In case of emergency and disaster, would an FM station not do what an AM brand would? If the tornado or missiles are heading our way would the FM just keep playing Lizzo and Dua Lipa? Will the Giants game go on uninterrupted while we drive along in ignorance?

If emergency information is on the AM only and not on the FM there’s only one reason that can be; the people in charge are not putting it there.

Listen to 1010 WINS in New York City at 1010 AM and then 92.3 FM, notice a difference? Where are you finding WTOP or KNX these days? Why? Maybe it all sounds better.

This is an old argument with an evergreen answer, these were studied, calculated business moves.

The idea? To find and attract as many listeners as possible.

Where do you put your best people, your best content? Where they are accessible, yes? Where an audience is likely to look for and find them, right? It’s hard to make them go looking for it.

For a radio, AM/FM or otherwise to be of any use, to do any good at all, it has to be on.

Look, there is no shame in wanting to keep AM radio from going away. It’s perfectly understandable. I have a 1941 Zenith upright in my living room. I love the way it looks plus it gets AM, FM and occasionally the drive thru at Arby’s.

But I also have an Alexa, a Bose, and I don’t know how many channels to watch and stream on my TV. I mean, unless you’re driving the overnight long-haul route to Butte, how many of us have CB radios in our cars? Or 8-track, cassette or CD players?

Try and buy a new car with a standard transmission. Most things in life have a generational shelf life. For now, the AM listeners are still in their cars, they’re certainly not at home.

But that will continue to change, at minimum it will evolve.

So how much effort and expense are we going to put forth to try and convince people they want something they obviously do not or prove to them they need something they don’t think they do?

Convince me. Convince them.

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BNM Writers

Cable News Channels Saw Massive Spikes During Alex Murdaugh Verdict

Even the prime time lineup of nascent news outlet NewsNation got a sizable bounce, especially for “Cuomo”, which achieved its most-watched edition in total viewers, to-date.

Doug Pucci

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The Alex Murdaugh double-murder trial came to a conclusion on the evening of Thursday Mar. 2, Murdaugh, a member of a prominent South Carolina family and former attorney, was found guilty of shooting and killing both his wife Maggie and their youngest son Paul at their residence, and cable news outlets benefited greatly.

The court case that riveted the nation throughout the month of February was, of course, covered by many news outlets including broadcast and cable news as well as the various syndicated newsmagazines like Inside Edition and TMZ.

Leading the pack in cable news coverage was Fox News Channel. Normally topping the 7-8 p.m. hour with Jesse Watters Primetime on this night that hour delivered 3.51 million total viewers including 443,000 within the key 25-64 demographic, according to Nielsen Media Research. A far distant runner-up in total audience was MSNBC with 1.37 million; in adults 25-54, CNN (243,000) was closest to FNC among cable networks.

All three outlets drew at well above-average levels within the 7 p.m. hour and the few hours afterwards due to the verdict, as the following percentage increases show in comparison to their prior week (Feb. 20-24, 2023) returns:

Fox News Channel

  • Jesse Watters Primetime (7-8 p.m.): 3.511 million viewers (+32%); 443,000 adults 25-54 (+65%)
  • Tucker Carlson Tonight (8-9 p.m.): 3.346 million viewers (+9%); 449,000 adults 25-54 (+15%)
  • Hannity (9-10 p.m.): 2.852 million viewers (+18%); 404,000 adults 25-54 (+37%)

MSNBC

  • The Reidout (7-8 p.m.): 1.373 million viewers (+24%); 156,000 adults 25-54 (+42%)
  • All In with Chris Hayes (8-9 p.m.): 1.515 million viewers (+39%); 153,000 adults 25-54 (+53%) (for Feb. 20-24, MSNBC aired nightly hourlong specials in the 8-9 p.m.slot marking the one-year anniversary of Russian’s invasion of Ukraine)
  • Alex Wagner Tonight (9-10 p.m.): 1.317 million viewers (+6%); 145,000 adults 25-54 (+26%)
  • Last Word with Lawrence O’Donnell (10-11 p.m.): 1.544 viewers (+15%) viewers; 118,000 adults 25-54 (-9%)

CNN

  • Erin Burnett Outfront (7-8 p.m.): 1.130 million viewers (+89%); 243,000 adults 25-54 (+91%)
  • Anderson Cooper 360 (8-9 p.m.): 1.183 million viewers (+79%); 191,000 adults 25-54 (+48%)

Even the prime time lineup of nascent news outlet NewsNation got a sizable bounce, especially for “Cuomo”, which achieved its most-watched edition in total viewers, to-date.

  • On Balance with Leland Vittert (7-8 p.m.): 123,000 viewers (+146%); 44,000 adults 25-54 (+389%)
  • Cuomo (8-9 p.m.): 231,000 viewers (+116%); 49,000 adults 25-54 (+227%)
  • Dan Abrams Live (9-10 p.m.): 160,000 viewers (+44%); 29,000 adults 25-54 (+32%)
  • Banfield (10-11 p.m.): 180,000 viewers (+82%); 40,000 adults 25-54 (+135%)

CBS was the lone broadcast network whose breaking news coverage of the Murdaugh verdict was published by Nielsen. It delivered 3.824 million viewers from 7:04-7:14 p.m. Eastern; that night’s edition of the CBS Evening News which preceded the special report on many CBS affiliates in the Eastern and Central time zones had drawn 5.11 million.

Cable news averages for February 27-March 5, 2023:

Total Day (Feb. 27-Mar. 5 @ 6 a.m.-5:59 a.m.)

  • Fox News Channel: 1.375 million viewers; 177,000 adults 25-54
  • MSNBC: 0.693 million viewers; 76,000 adults 25-54
  • CNN: 0.446 million viewers; 84,000 adults 25-54
  • HLN: 0.148 million viewers; 38,000 adults 25-54
  • CNBC: 0.114 million viewers; 26,000 adults 25-54
  • Fox Business Network: 0.114 million viewers; 12,000 adults 25-54
  • The Weather Channel: 0.109 million viewers; 19,000 adults 25-54
  • Newsmax: 0.092 million viewers; 9,000 adults 25-54

Prime Time (Feb. 27-Mar. 4 @ 8-11 p.m.; Mar. 5 @ 7-11 p.m.)

  • Fox News Channel: 2.087 million viewers; 253,000 adults 25-54
  • MSNBC: 1.130 million viewers; 106,000 adults 25-54
  • CNN: 0.530 million viewers; 105,000 adults 25-54
  • HLN: 0.203 million viewers; 48,000 adults 25-54
  • CNBC: 0.159 million viewers; 43,000 adults 25-54
  • The Weather Channel: 0.134 million viewers; 21,000 adults 25-54
  • NewsNation: 0.115 million viewers; 22,000 adults 25-54
  • Newsmax: 0.099 million viewers; 14,000 adults 25-54
  • Fox Business Network: 0.061 million viewers; 12,000 adults 25-54

Top 10 most-watched cable news programs (and the top programs of other outlets with their respective associated ranks) in total viewers:

1. Jesse Watters Primetime (FOXNC, Thu. 3/2/2023 7:00 PM, 60 min.) 3.511 million viewers

2. Tucker Carlson Tonight (FOXNC, Thu. 3/2/2023 8:00 PM, 60 min.) 3.346 million viewers

3. The Five (FOXNC, Mon. 2/27/2023 5:00 PM, 60 min.) 3.313 million viewers

4. The Five (FOXNC, Thu. 3/2/2023 5:00 PM, 60 min.) 3.189 million viewers

5. The Five (FOXNC, Wed. 3/1/2023 5:00 PM, 60 min.) 3.133 million viewers

6. The Five (FOXNC, Tue. 2/28/2023 5:00 PM, 60 min.) 3.087 million viewers

7. Tucker Carlson Tonight (FOXNC, Mon. 2/27/2023 8:00 PM, 60 min.) 3.076 million viewers

8. Tucker Carlson Tonight (FOXNC, Tue. 2/28/2023 8:00 PM, 60 min.) 3.009 million viewers

9. Tucker Carlson Tonight (FOXNC, Wed. 3/1/2023 8:00 PM, 60 min.) 2.943 million viewers

10. The Five (FOXNC, Fri. 3/3/2023 5:00 PM, 60 min.) 2.899 million viewers

21. Rachel Maddow Show (MSNBC, Mon. 2/27/2023 9:00 PM, 60 min.) 2.383 million viewers

120. Anderson Cooper 360 (CNN, Thu. 3/2/2023 8:00 PM, 60 min.) 1.183 million viewers

181. Real Time With Bill Maher “Episode 626” (HBO, Fri. 3/3/2023 10:00 PM, 57 min.) 0.738 million viewers

360. The Daily Show “Mar 1, 23 – Hasan Minhaj” (CMDY, Wed. 3/1/2023 11:00 PM, 30 min.) 0.378 million viewers

375. Varney & Company (FBN, Thu. 3/2/2023 10:00 AM, 60 min.) 0.344 million viewers

379. Highway Thru Hell “(1108) Deep Freeze” (TWC, Sun. 3/5/2023 8:00 PM, 60 min.) 0.335 million viewers

424. Forensic Files (HLN, late Sat. 3/4/2023 12:30 AM, 30 min.) 0.269 million viewers

425. Fast Money Halftime Report (CNBC, Tue. 2/28/2023 12:00 PM, 60 min.) 0.268 million viewers

460. Cuomo “Alex Murdaugh Verdict” (NWSN, Thu. 3/2/2023 8:00 PM, 60 min.) 0.231 million viewers

Top 10 cable news programs (and the top  programs of other outlets with their respective associated ranks) among adults 25-54:

1. Tucker Carlson Tonight (FOXNC, Wed. 3/1/2023 8:00 PM, 60 min.) 0.459 million adults 25-54

2. Tucker Carlson Tonight (FOXNC, Thu. 3/2/2023 8:00 PM, 60 min.) 0.449 million adults 25-54

3. Jesse Watters Primetime (FOXNC, Thu. 3/2/2023 7:00 PM, 60 min.) 0.443 million adults 25-54

4. Tucker Carlson Tonight (FOXNC, Mon. 2/27/2023 8:00 PM, 60 min.) 0.417 million adults 25-54

5. Hannity (FOXNC, Thu. 3/2/2023 9:00 PM, 60 min.) 0.404 million adults 25-54

6. Tucker Carlson Tonight (FOXNC, Tue. 2/28/2023 8:00 PM, 60 min.) 0.403 million adults 25-54

7. The Five (FOXNC, Thu. 3/2/2023 5:00 PM, 60 min.) 0.362 million adults 25-54

8. Jesse Watters Primetime (FOXNC, Mon. 2/27/2023 7:00 PM, 60 min.) 0.359 million adults 25-54

9. The Five (FOXNC, Mon. 2/27/2023 5:00 PM, 60 min.) 0.351 million adults 25-54

10. The Five (FOXNC, Wed. 3/1/2023 5:00 PM, 60 min.) 0.340 million adults 25-54

29. Rachel Maddow Show (MSNBC, Mon. 2/27/2023 9:00 PM, 60 min.) 0.263 million adults 25-54

32. Erin Burnett Outfront (CNN, Thu. 3/2/2023 7:00 PM, 60 min.) 0.243 million adults 25-54

105. The Daily Show “Mar 1, 23 – Hasan Minhaj” (CMDY, Wed. 3/1/2023 11:00 PM, 30 min.) 0.154 million adults 25-54

145. Real Time With Bill Maher “Episode 626” (HBO, Fri. 3/3/2023 10:00 PM, 57 min.) 0.124 million adults 25-54

241. Forensic Files (HLN, late Wed. 3/1/2023 2:00 AM, 30 min.) 0.094 million adults 25-54

342. Shark Tank “Shark Tank 713” (CNBC, Thu. 3/2/2023 10:00 PM, 60 min.) 0.072 million adults 25-54

385. Weather Underground (TWC, Fri. 3/3/2023 2:00 PM, 60 min.) 0.064 million adults 25-54

487. Cuomo “Alex Murdaugh Verdict” (NWSN, Thu. 3/2/2023 8:00 PM, 60 min.) 0.049 million adults 25-54

609. Mornings with Maria Bartiromo (FBN, Mon. 2/27/2023 8:00 AM, 60 min.) 0.034 million adults 25-54

Source: Live+Same Day data, Nielsen Media Research

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