BNM Writers
Gayle King Isn’t CNN’s Primetime Savior
King is the face of CBS News. Why would they allow her to freelance at CNN as ratings for their morning show continue to grow?

Published
10 months agoon

Is Gayle King the next king to take over CNN’s throne? If Chris Licht has his way, that would be his preference.
Puck reports CNN is considering adding Gayle King to their roster. Licht and King worked previously when he was the executive producer of CBS This Morning. Under the proposed deal, King would host a once-a-week primetime show and would continue anchoring on CBS Mornings. The idea would be for King to interview celebrities and politicians, kind of like what Chris Wallace is doing every Sunday – a ratings disaster (ironically because it goes directly against CBS’ 60 Minutes).
The report points out that King is just as adept at conducting interviews with high-profile pop culture and politics figures as another CNN in his prime – Larry King. When it comes to the possibility of this happening, chances are very high. Anderson Cooper contributes to 60 Minutes as a side hustle from his main work at CNN and King wouldn’t be the first morning news anchor to moonlight with other activities.
George Stephanopoulos moderates This Week bi-weekly, owns multiple production companies, and hosted a Hulu political reality show featuring ABC News reporters. Robin Roberts also owns her own production company and hosts a talk show on Disney+. Michael Strahan is another production company owner who also analyzes football for Fox. King’s co-host Nate Burleson contributes to NFL Network, hosts a kid’s show about the NFL for Nickelodeon, calls one game a year on Nickelodeon, analyzes football every week for Fox, and will be hosting the Kids Choice Awards in March. Savannah Guthrie produces a kid’s show on Netflix, Tony Dokoupil anchors occasionally for CBS News Streaming and Al Roker is one of the first morning show hosts to own his own outfit which will soon be coming out with an animation series voiced by the weatherman on PBS.
King is an experienced multi-job hyphenate in her own right. She edits Oprah’s website and hosts her own weekly talk show on Sirius/XM. Because of the schedule that comes with hosting a morning show on broadcast television, where would King have the time to host yet another show on CNN? Would she have to give up her radio show to salvage some time for sleep? And would she want to do that? The prep for a talk show on satellite radio is much less intensive than prepping for a national primetime television show on cable news.
How would she be able to differentiate her work on CNN from what she already does on CBS? With Cooper’s arrangement, he covers one story in depth on 60 Minutes that he hasn’t covered or doesn’t have the time to do on CNN. Strahan and Burleson are covering a totally different animal in football than what they are required to talk about on their respective morning shows. King is probably not hosting a sports show on CNN and covering one story in-depth for the cable news network for millions of dollars wouldn’t make sense when she can do so on the nation’s number one news show in the world – 60 Minutes. She reaches a wider concurrent audience than she ever would on CNN.
King is the face of CBS News. Why would they allow her to freelance at CNN as ratings for their morning show continue to grow? If King gets a scoop of an interview, does the interview get shared by CNN and CBS? Does her booker have to book two separate interviews? The only way I could see such an arrangement working is if King does a weekly interview show that includes the leftover cutting room footage of an interview first revealed exclusively on CBS Mornings. If this happens, does CBS produce the show and require compensation? Do the streaming rights go to Paramount+ and HBO Max?
As much as a King interview show would fascinate me, the dynamics of how to get it done seem out of the ordinary and difficult to achieve. Even if they are achieved, it seems like too much bang for CNN’s buck and doesn’t seem like the savior kind of programming that the platform needs to compete with other cable news networks or the lifestyle audiences CNN hopes to steal viewers from.
There are cheaper options like re-runs of popular WBD content that fit the news realm and could be surrounded by additional supplemental programming that is exclusive to CNN. The cable news network will begin airing Bill Maher Overtime on Friday nights, a post-game show to HBO’s Real Time. It wouldn’t be surprising to see CNN implement a similar strategy with other HBO hosts such as John Oliver and Bomani Jones.
Segments that normally appear exclusively online could air on CNN first and repeats of Oliver, Maher, and Jones and could take over the later hours of the midweek schedule when there isn’t any major news to cover. Inside the NBA personalities could easily host a show strictly focused on the intersection of sports and society that aired during primetime.
A bit more pricy option would be to stay in the Oprah universe. Dr. Phil just ended his syndicated talk show and has massive appeal. He could easily continue his talk career in a different format that’s live and gets folks from both sides of the aisle actually talking to each other. The grandest and most appealing option would be to convince Oprah herself to host some shows on CNN that would also be simulcasted on OWN. She’s a star who is best friends with Warner Bros. Discovery’s CEO David Zaslav and she’s expressed interest in combatting fake news and having Americans from all parts of the country talk with each other.
That was a major theme around the stories she did for 60 Minutes and at one point in the last couple of years, she considered starting her own news outlet. She also has more free time after her deal with Apple TV recently expired.
CNN’s quest to save their primetime lineup is going to be hard. Maybe even impossible. King would be nice but might cause more headaches than revenue.

Jessie Karangu is a weekly columnist for BNM, and graduate of the University of Maryland with a bachelor’s degree in journalism. He was born and raised in Baltimore, Maryland but comes from Kenyan roots. Jessie has had a passion for news and sports media and the world of television since he was a child. His career has included stints with USA Today, Tegna, Sinclair Broadcast Group and Sightline Media. He also previously wrote a weekly column for our sports media brand, Barrett Sports Media. Jessie can be found on Twitter @JMKTVShow.
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BNM Writers
The Problem With Radio Interviews and How to Make Them Better
Most interviews suck. Most interviews have little reason to exist in the first place, not if the host, anchor, or reporter isn’t going to ask the tough questions the audience wants answered.

Published
22 hours agoon
December 7, 2023
What was the last interview you remember? I’ll wait. Yeah, not so easy. Most interviews on radio, TV, or podcasts, or in print, are anything but memorable.
Either nobody says anything other than the usual platitudes, or the host fawns over, and tosses softballs at, the guest. The only thing accomplished is to fill a segment the easy way — hey, the guest is doing all the work! Cool! — and the host is, ideally, maintaining access to the guest while pleasing some publicist who will, the producer hopes, send more clients to the show. Everybody wins, right?
What about the audience?
Most interviews suck. Most interviews have little reason to exist in the first place, not if the host, anchor, or reporter isn’t going to ask the tough questions the audience wants answered. Is it entertaining or enlightening to a radio listener or cable news viewer if an interview consists of stock answers, vague platitudes, or ridiculous opinions met with zero resistance from the interviewer? Who wants to hear that? Yet that’s what I see, hear, and read everywhere.
Nobody gets challenged, and in the rare instances when they do get challenged, the interviewer invariably lets them off the hook. Follow-ups are non-existent. Wild claims are unchallenged. And those are among the more interesting interviews, because at least there’s some animated discussion. Others are deadly dull, too polite, interviewers afraid to make things too uncomfortable.
Uncomfortable can be, of course, the kind of memorable interview that people talk about years later, the kind that can define a host and show. I’ve written before about how I saw the light when I was programming New Jersey 101.5 and, from the front hallway of the studio, I suddenly heard John Kobylt (now at KFI Los Angeles) and Sen. Frank Lautenberg (D-NJ) in a shouting match. I don’t even remember what they were arguing about, but it was a talk show host and a sitting U.S. Senator on the phone screaming at each other and I ran towards the studio, then stopped in my tracks.
Yeah, it was a Senator, but so what? Senators are just people, but also people who owe their constituents answers. John was representing our listeners. I let it go on. And our ratings reflected that attitude: We used our access to get answers for the audience, and they appreciated it. Politeness may get you invited to campaign events and press conferences, but you don’t work for political parties, sports franchises, or college athletic programs, you’re the proxy for the people, and yourself.
(Lately, it’s been fun to watch Jake Tapper let the Philly come through and be more aggressive with politicians; “Be more Philadelphia” is a good rule of thumb, although I might be biased in that regard….)
There are other radio examples, too, from Tom Bauerle in Buffalo challenging Hillary Clinton to Dan Le Batard confronting MLB Commissioner Rob Manfred over the Marlins’ tanking to the recent WFAN/Carl Banks brouhaha, and you surely have other examples, probably because they’re the interviews you remember. (We can skip over Jim Rome vs. Jim Everett, okay?) Honestly, whether they’re pundits bloviating on cable about the latest breaking news or a coach or player spouting the same safe canned responses after every game (“Why didn’t you go for it on 4th and 2?” “We’ll have to try harder next week, but give credit to the other guys’ defense”), the world, and your ratings, would probably be better off without those interviews.
But if you insist on doing a lot of interviews…
1. Listen. Yes, this has become a cliche. So many great interviewers have said this that it’s hard to figure out who said it first. It’s true, though. Prepare all the questions you need in advance — more than you need, really — but when you ask a question, don’t let your eyes move down the page to the next question on the list. Just listen to the answer, because more often than not there will be an opportunity to….
2. Follow up. This is not optional, especially entering an election year when misinformation is going to continue to be rampant. You know when you’re watching a cable news anchor talking to a politician or pundit and the latter says something outrageous and unsupportable and the interviewer just moves on? You know how you want to throw things at your TV when that happens? Don’t be that interviewer. Better yet….
3. Insist on an answer. If the subject doesn’t really answer the question, ASK IT AGAIN. Repeat until you get a commitment. No need to defer to someone who’s avoiding your questions. At least get them on record as refusing to answer the question – and point that out — before you move on.
4. This is out of order, but before you even book the interview, ask yourself: Is this what the audience wants or needs? Is this going to be entertaining or informative, or preferably both? Are people going to remember this past the second it ends? Might this make news or is it just going to sit there accomplishing nothing? Why am I doing this? (The latter question is apropos for everything in life, by the way, and the answer isn’t always pretty.)
It’s not to say that you need to be a jerk to guests, or that you can resort to name-calling or low blows. To the contrary, asking good, tough questions is a sign of respect, a sign you think they can handle it. If they can’t, it’s on them. If you’re the host, anchor, or reporter, you’re in control. Use it.

Perry Michael Simon is a weekly columnist for Barrett News Media. He previously served as VP and Editor/News-Talk-Sports/Podcast for AllAccess.com. Prior to joining the industry trade publication, Perry spent years in radio working as a Program Director and Operations Manager for KLSX and KLYY in Los Angeles and New Jersey 101.5 in Trenton. He can be found on X (formerly Twitter) @PMSimon.
BNM Writers
How to Take Your Personal Brand to the Next Level
Always respect your brand’s relationship with the station. You are a 24-hour-a-day goodwill ambassador for your employer. Always keep that in the forefront of your skull.

Published
22 hours agoon
December 7, 2023
You have probably heard about having a personal brand. Well, we all have a brand.
The definition according to the American Marketing Association: “Personal branding is the act of promoting yourself as a brand by crafting a distinct identity, reputation, and online presence to showcase your skills, expertise, and personality. This type of branding is normally used by professionals, influencers, and entrepreneurs to enhance their careers, attract opportunities, and build a strong online presence.”
How do you represent yourself on the air? Do you have an identity that makes you unique? What is it? Are you presenting a show that is on-brand? Is there an aspect of your show that makes it special? I have asked these questions to several hosts over the years and when left to identify these attributes… They can’t. It takes soul searching, it takes a bit of honesty, and it also takes some courage. There is an old marketing adage when it comes to presenting anything to the consumer. What makes your show new, better, and different? I will give you some strategies to develop your personal brand on the air.
What about your personal brand in life? When you walk into the store, restaurant, or your chosen house of worship, do you present yourself like a star? Gene Simmons of the band KISS once said that rock stars should always look like it whenever they go outside. Do you present yourself as you wish to be perceived? Is it on-brand?
Longtime talk show host and Founder of the Guardian Angels, Curtis Sliwa is always in uniform. He is wearing a beret and a red jacket with the Guardian Angels Logo. I worked with Curtis for almost 4 years, I only saw him out of uniform twice. A lot of talk show hosts are somewhat shy and socially awkward. Hosts frequently only come alive when there is a microphone in front of them. This is a total mistake.
Friday Night, I made a work appearance. I worked the crowd, but I was hungry. So, I stopped at a local restaurant, bellied up to the bar, and enjoyed dinner with a beer. Well, one of the businessmen at this establishment recognized me. He moved over and sat near me. I spoke with him for 40 minutes as I enjoyed my beverage and meal. This listener introduced me to everyone at the bar. He must be a regular.
I followed my tradition of only having one beer. I was on brand. After I was recognized, I had a conversation about the show and the station. I was not dismissive of either being recognized. I didn’t try to diminish my job. Be a regular person when approached. Your show persona and personal presentation may be a little different. Your listeners don’t understand that. I mention this because I have observed radio and TV people just come across as either rude, aloof, or just nutty.
Your station’s brand will always be associated with your personal brand. How many hosts do you know who made the move across town and just got crushed? The ratings sucked, the fit was bad, and the revenue was in the toilet after 12 months into that new gig.
Always respect your brand’s relationship with the station. You are a 24-hour-a-day goodwill ambassador for your employer. Always keep that in the forefront of your skull.
I worked with an amazing talent years ago who was really the backbone of the station in the market. He had been in that community for 30 years. Everyone knew him. This guy had a hair-trigger temper, though. I got a call from a listener who was on a roadcrew, and my guy screamed at him over a traffic delay.
The listener was really sorry that he yelled at my guy. The road crew member wanted to write the talk show host a note of apology. I took that as a learning tool. I called my host and told him about the call. My host dropped the “Do you know who I am?” line on this poor dude. I brought that up. The host was crestfallen. I had to inform him that he was always an ambassador of the station’s brand.
I also let him know that the “Do you know who I am?” line is a finesse play and should be only used in rare situations. I was also able to bust his chops over this for years. We shared a laugh each time that it was brought up. Don’t let your ego hurt your station.
So…how do you develop your own brand? I hate to inform you of this, you have one. Now, you have to understand what it is. You also need to understand the three legs of the personal branding stool. What makes you new, better, and different? Ultimately, this should be the goal of every marketing plan. Once you understand these three things, you will have the basics for developing your personal brand.
Your brand should also be a listener-focused exercise. Once you have your brand in hand, figure out if you need to adjust your public persona. How does that look? Think of the Gene Simmons statement. What do people want to see? How should you present yourself? Think about you should dress. How should you act? The answers are unique to you.

Peter Wilkinson Thiele is a weekly columnist for Barrett News Media. He currently serves as the program director, and morning host of Newstalk KZRG in Joplin, MO. Additionally, Peter has held programming roles in New York City, San Francisco, Little Rock, Greenville and Hunstville. He has also worked as a host, account executive and producer in Minneapolis, and San Antonio. You can reach him on Twitter at @PeterThiele.
BNM Writers
Can News/Talk Radio Be the Opposite of the Thanksgiving Table?
I wonder if the delicate dance between honesty and not wanting to offend is the same at the “table” as it is on the radio airwaves. Regardless, the prospect of conversations in both places can be both refreshing and frightening.

Published
2 days agoon
December 6, 2023
As we get overnight Truth Social rants from Donald Trump, Hunter Biden’s laptop trending, another presidential debate, and more calls for anyone but a Trump-Biden race, the whole ability to be politically independent seems to be increasingly difficult, whether it be on the radio or at the dinner table.
First, what does it actually mean to be independent? Everyone likes to say they’re independent, but before judging them on their merits, what are the defining criteria?
It’s not about objectivity vs. subjectivity. No one is truly objective, so let’s get past that middle school comparison. I view the concept of political independence as two things: Intellectual flexibility and partisan separation.
The first term involves the ability to react to new, different, and dynamic information and actually adjust a viewpoint. Ardent partisans call this flip-flopping. I call it a saving grace of the free mind (cue Matrix theme music). You should be able to evolve and shift a position based on learning. Most adults are not able or willing to do this (see my old column on silos).
Partisan separation is an offshoot of the willingness to be intellectually flexible. If you are 100 percent beholden to a party, you cannot be intellectually flexible. As a human and as a morning radio host, that’s an untenable place to occupy – IMHO, as the young’uns say.
When I review my portfolio of political views, thoughts, and feelings, I accept some that are considered conservative, and others that look progressive, while still possessing several moderate stances as well. The point is not to blindly follow a line; follow what your senses tell you, even if it’s not consistently one side or the other.
Think of it as split-ticket voting, but on issues and not candidates – and try doing it on an ongoing basis.
Critics on either side may say you flip flop or even some call you a coward. I am fine with that, and every day on the air, I am working on the courage to embrace all 360 degrees of my views without fear of the response. My agenda is not to have an agenda.
So, some two weeks after Thanksgiving, I am still processing the many hours of conversation at the “table”. I put that in quotations because we don’t actually have a sit-down meal. With 35 or so people, we set up the food buffet-style and let everyone have at it.
I wonder if the delicate dance between honesty and not wanting to offend is the same at the “table” as it is on the radio airwaves. Regardless, the prospect of conversations in both places can be both refreshing and frightening.
Personally, I like to go there right away and then assess whether it’s worth staying there. At my holiday meal, there were so many options for people to talk to – one could just float around the rooms — and the outs are easy. I could get more food, hit the bathroom, or the simple need to catch up with someone else. As the alcohol flowed, so did the more political conversations.
I know not to give my end-of-day thoughts with the close relatives; I keep that kind of candor to crazy cousins and their spouses.
My wife’s extended family is mostly New England Democrats with a smattering of shy-about-it Republicans. In the past, we’ve had drunken tears over political issues – including one fantastic meltdown over a relative’s vote for Trump — but it’s been mostly quiet for the last few years. Having said that it’s clear that a truly independent – or rather, open-minded – approach is precarious.
Here are some areas, questions, and stances where I’ve learned people get upset, and more disturbingly, judge you — whether it be on the radio or at the dinner “table”. These are all things we should be able to discuss without fear:
Can’t you truly want to expand the vote to the most people possible but also wonder about the merits of voter ID and absentee ballot security?
If you worry about the concept of late-term abortion, you are pro-life.
And If you question the border policy, you are anti-immigrant.
If you at least acknowledge the fact that the world actually seemed more peaceful three years ago, you might as well have a MAGA flag in your bedroom.
Question President Biden’s age? people think you’re going to vote for Donald Trump.
If you lament the death of Palestinian civilians, you are anti-Israel.
If you correct the misuse of the term genocide, it means you support genocide.
Think the government has the potential to be a force for good? You’re a spend-thirsty liberal.
If you want to save Social Security by raising the earnings cap, you’re a tax-thirsty liberal.
If you recognize white privilege and still want to work out how to make opportunity fair in this country, you’re anti-white.
Want to at least brainstorm on what reparations would look like? You are also anti-white.
If you are curious about whether there should be some sort of line at some point between boys and girls sports, you are anti-trans.
If you argue for true free speech, you get in trouble on both sides.
And if you think market-based solutions can work, you are an elitist.
I could go on and on, but you get the point. Exploring these issues should not mean an absolute commitment to a stance. These are evolving subjects, and there has to be an evolving discourse in order to even have a chance at intellectual flexibility.
Do I have an answer for how to do this? No. Am I still hesitant to approach some of these topics on the air? Yes. Will I continue to test things when it feels appropriate? Absolutely.
In radio, getting there remains a work in progress, but even though I want to work in the middle a lot, it does not mean that I want to be stuck there.

Brian Shactman is a weekly columnist for Barrett News Radio. In addition to writing for BNM, Brian can be heard weekday mornings in Hartford, CT on 1080 WTIC hosting the popular morning program ‘Brian & Company’. During his career, Brian has worked for ESPN, CNBC, MSNBC, and local TV channels in Connecticut and Massachusetts. You can find him on Twitter @bshactman.