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John Aaron Views WTOP Morning Anchor Role As Surreal Opportunity

“Michelle is great, sharp, funny. What else could you want in a partner?”

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It’s a new pairing. WTOP veteran journalist John Aaron is co-anchor with another WTOP veteran — Michelle Basch — for mornings from 5:00 to 10:00 AM. Aaron said it’s surreal to be anchoring weekday mornings for the station he grew up listening to.

“Michelle is great, sharp, funny. What else could you want in a partner? She’s also super critical and keeps everybody honest. Keeps us all on our toes,” Aaron said.

Aaron said he’s a bit that way, but Basch is a little nicer.

“We continuously revise stories with the intent of making them better,” Aaron said. “I may write something early and look at it again a couple of hours later and rework the piece. Michelle brings a genuine energy to the table. That helps when we’re bantering about something silly. She also has a genuine laugh and makes the morning fly by. It’s so entertaining.”

Aaron said there is a real connection.

“I’d been filling in for many years at all hours of the day and night,” he explained.

He’d never anchored with Basch before, even though they knew each other pretty well. They’d talk in the newsroom.

“I’d listened to her on the air and knew what she was capable of doing. Any uncertainties either one of us may have had went away quickly.”

They teamed up about a month ago. Everything still has that new car smell.

Basch and Aaron replaced Bruce Alan and Joan Jones, who opted for voluntary buyouts.

“I worked with both of them,” Aaron said. “They were huge shoes to fill.”

Aarron said Bruce Alan covered two Gulf wars, the Mount Pleasant riots in 1991, 9/11, and the D.C. sniper attacks, among other major news events in the area.

“Joan Jones was always trying to get the best information as quickly as she could,” Aaron said of his co-worker. “ But it always had to be right before it went on the air.”

Aaron said both he and Basch aren’t going to force anything on the air.

“There’s always that little safety net in your head. Asking yourself if you’re going too far with something,” he explained. “Or worse, sometimes I worry I’m going to blurt out something that’s not funny. I’m not going to cross a line with a serious story. I might have a little more fun with the world’s oldest dog.”

Old dogs are almost always good for a laugh.

As a kid Aaron said he was a huge baseball fan and still loves the game. That included the Baltimore Orioles, sabermetrics, the whole thing. But out of college he didn’t know if it was going to be sports or news.

He attended Villanova, which he said was a great experience. He admits he probably didn’t pay as much attention in classes as he should have. While in school he volunteered at the fire department.

After college Aaron said he was afforded the opportunity to cover high school sports. At the same time he was working some TV production at Comcast SportsNet (now NBC Sports Washington). Through those experiences he ended up in the sports department at WTOP.

“That’s when I realized this was something I could do for a living,” he said. “I was well informed in the sports department but then I started to get drawn into the news. In the end, news is more impactful when you’re talking about life and death issues. In sports, it’s awesome, but at the end of the day nothing is going to change your life.”

Aaron said at the end of the day you have to ask yourself if what you’re doing really matters. If you’re going to devote your life to something, spend all of your time on something, it should be toward something you value. Also, the news world does include sports.

“I was never a beat reporter, but I’d go out to a lot of baseball games,” Aaron said. “I did some locker room stuff. One time I went on a roadtrip to New York and was in the Yankees clubhouse. The tie-in for that trip was Stephen Strasburg had just been shut down.”

It was about that time Aaron started thinking about a change, a new challenge. The opportunity came out of the blue and appeared to be some kind of destiny.

“I was talking with Bob Kur, the longtime NBC anchor,” Aaron explained. “When he was at WTOP, he and I would talk about news all the time, even though I was in sports. I would suggest topics. Kur told somebody that I belonged in news. Then somebody approached me to train as a news anchor.”

Aaron said he likes to mentor and help train new staffers.

“A lot of what I’ll help them with are technical things,” Aaron said. “We work on a big audio board, play our own commercials, work with a teleprompter. I’ll help where I can.”

In the newsroom there’s a slew of televisions on news stations. Aaron will monitor breaking news. “I like to make sure the new staffers’ copy is up to an acceptable level. Quality copy.”

Aaron said he’s seen a good crop of kids coming into radio from college.

“I know radio doesn’t have the same allure as television, but these kids have to realize we get the audience. I don’t think local TV can match what we do in that regard.”

Many schools no longer feature journalism as a curriculum major. Aaron said it’s all broadcasting and a mix of public relations.

“Strangely, if they don’t stick around the station, I think they stay in radio. I don’t see as much crossover to TV as people say there is.”

He said radio has the spontaneity and intimacy television lacks.

“With my limited TV experience, I’m amazed how much production goes into a newscast: producers, directors, board operators, all the way down to the smallest things. On radio, I’m able to be much more nimble. I can cue my own audio, decide what comes next.”

There’s still the rush of adrenaline with breaking news. “It’s just you out there and that’s it,” Aaron said. “I remember I was sent out to a small plane crash that was tangled in power lines. That was an incredibly elaborate rescue. People had to get out of the plane without it falling to the ground. Going live on the scene is exhilarating. You have to paint the picture, describe the situation whereas a television camera just shows you. That’s the trick. I had to describe the fog, the fire department’s spotlight on the plane.”

When he’s not covering plane accidents, Aaron is a member of the Washington Automotive Press Association, (WAPA.)

WAPA promotes motor vehicle education and professional awareness around manufacturing and regulation. It enhances and encourages the professionalism of journalists and specialists in automotive and related fields.

“I try to cover auto stories when I can,” Aaron said. “I don’t get to do it as much since I’m anchoring every morning. We have a segment called Friday Test Drive. It’s useful to our listeners who are largely in their cars. You’re going to need to know something about how your car operates sooner or later.”

If the car they test drive doesn’t meet his standards, Aaron said he’s critical of the vehicle.

“Today we covered the Ford F150 Lightning,” he said. “It’s electric and we felt it was short a note. Its range is going down in colder weather. They’re hard to get.”

His love of cars probably preceded his love of radio.

“I got my first car when I was 15, and it is a 1951 Chevy Styleline Special.” He can speak about the car in the present tense as he had the foresight to hold on to it. “It’s painted a 90s  Ford Purple,” he said. “It’s loud, makes too much noise. I’m getting some work done on it right now.”

Aaron said he was lucky to get that car.

“I heard a quote from Jay Leno who said he was fortunate to be in a position to not have to sell a car. If you can hold on to something, why sell it? I’ve never sold any of my cars.”

So where does this newsguy keep these cars?

“I’ve colonized our garage,” Aaron said. In addition to the Chevy he has a 1972 Caprice. “Much to the dismay of my wife. We were looking for a house with a barn so I could keep the cars out there. We didn’t find one. My wife found a house she loved and told me I could have the garages if we bought the house.”

His father was into cars. His favorite car was a Porsche 911.

“He took me with him to a dealership when I was five and after that I was hooked. He put me on the right track and I could see his reverence for cars.”

Aaron reads when he can, liking books on politics, history, and tries to keep up with the auto trade magazines.

“You learn about the new products. It’s very ‘in the weeds.’ When they get into the minutia, my eyes glaze over.”

His dream car? Aaron said that changes. When we spoke it was a 1957 Nomad. He said his ‘51 Chevy has such an iconic look.

Aaron said there is a flipside to owning such an iconic car.

“It’s horrible when it comes to safety,” he said. “They’re so dangerous.”

Most of us probably think of a ‘57 Chevy as a Sherman tank. I know I did.

“The older cars don’t dissipate as much energy as the new cars,” Aaron said. “In crash tests it performed so poorly. It was all about how the forces were transferred that caused the older car to be crushed.”

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Trump vs DeSantis Talk in 2023? You’re Wasting Your Listener’s Time

“I could scan local TV stations, newspaper websites and blogs and find more compelling stories with a more immediate and local impact in less than five minutes.”

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I’m already tired.

No, not because I’m a morning show host who’s about to wrap up the week. I’m tired because it’s only March of 2023 and half of what I see on Twitter is Trump vs. DeSantis trolls going after each other.

Make. It. Stop.

OK, I can’t do that.

Although I guess I could stop following certain people on the platform, but that’s an option for another day.

But as it pertains to talk radio, before thinking this is a great Topic A or B for a show, let’s actually dissect whether or not this makes any sense to discuss at length.

First off, conservatives are usually the ones more likely to rightly point out that Twitter, and the rest of social media, is not real life. But for too many on Twitter, and elsewhere, they aren’t taking their own advice on this issue. It’s wildly hypocritical. 

Granted, some of them are employed by either side, but most are not, and it’s exhausting to open up a social media app and see this back and forth with still one year to go until most primaries take place. 

However, more importantly, as it pertains to local talk radio, there’s very little value in bringing any of this to your talk show in March of 2023. Walk around your community, do you really think the water cooler conversations are about Donald Trump vs. Ron DeSantis? I would guess that’s highly unlikely unless you work at the RNC or you’re a landscaper at Mar-A-Lago. 

I could scan local TV stations, newspaper websites and blogs and find more compelling stories with a more immediate and local impact in less than five minutes. It might be more work from a topic development standpoint, but it’s doing the service that your audience expects of you as a local host. Plus, who wants to spend the next 12 months debating this nonsense?

Count me out.

That day will come as the 2024 election draws near, the storylines build and it becomes of more interest to the audience. But this week we just hit the first day of spring… in 2023! 

On top of that, this topic is very likely to divide much of your audience earlier than you need to. What’s the benefit of that? Once again, that day may come, although who really knows what the next several months could bring?

If there’s anything we should know living through and covering the last few years of news, it’s to expect the unexpected. What we think will happen 12 months from now is almost guaranteed to not actually be the case. 

So let’s go down the three-point check-list here: 

  1. It’s not local or incredibly topical for most people right now
  2. It’s an audience divider
  3. The landscape isn’t guaranteed to look the same in 12 months

In this case, we can check off all three of those items with confidence. 

So while national politics will likely always be blended into a multi-hour show, when appropriate, there’s absolutely no point in doing deep dives or taking multiple segments of callers on this topic at this point and time. It’s going to be a tune-out for most.

Plus, spare yourself the pain this early. And trust me, it will be painful when the time comes. At some point, you’ll be longing for the simpler days of March 2023.

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Make Your AM Radio Content Necessary And Don’t Hope For A Government Bailout

If there is something so crucial to the mix, why have and why do AM signals regularly cross their content over to an FM signal?

Bill Zito

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Radio

Let us venture back to the business of radio. The fate of AM radio in cars is once again creating a buzz, a buzz electric car makers say is one of the reasons they’re not putting the AM band in their new EVs.

Apparently, the electric components in the EVs create static interference, making the AM signal unintelligible and useless.

On its face, that makes some sense to me. Plus, I know nothing of frequencies or signals and not much more about intricate technology.

So, I don’t see what the big deal really is if some cars don’t have AM radios. Some boats don’t, most tractors either, haven’t seen one on a horse lately.

I do not want nor do I advocate the elimination, disappearance, reduction of services or personnel connected to AM radio. I currently work in AM and FM radio, why would I support the demise of the AM signal? But can we be real, can we be accurate here?

Look around, it’s already begun. Volkswagen, Audi, Tesla, and Porsche have already pulled or will be pulling AM radio from their electric vehicles. Ford’s F150 Lightning and next year’s Mustang will also be minus the AM band.

From a business standpoint, I would assume the market for cars — as for many things — is largely directed towards the emerging as well as the current consumer. What do they want and what do they make use of? I think it’s fair to assume that a lot of people are or will be looking for EVs.

How many will be looking for or want AM radios in those cars?

The broadcast industry would be better served if they looked for the answer to that question.

Besides, what does AM have to offer at this point that FM does not? What is it that AM can do under these conditions that FM cannot?

The broadcast pharaohs and their political fronts say we must maintain the presence of AM radio in cars, even electric cars, because when it comes down to it, AM radio will be the source of moment by moment information when disaster strikes.

This week, Rep. Josh Gottheimer (D-NJ) announced his multi-pronged plan aimed at keeping AM in all vehicles. Along with urging automakers to go along, Gottheimer has called on the National Highway Traffic Safety Administration (NHTSA) to add AM radio to the Federal Motor Vehicle Safety Standards.”

According to his website, that move would “require all automakers, EV included, to have AM radio as a stock feature in their vehicles.”

Sen. Edward J. Markey (D-MA) launched similar measures last year.

Let’s go back to the question: what can AM do that the FM cannot? And if there is something so crucial to the mix, why have and why do AM signals regularly cross their content over to an FM signal? More news, talk, sports, whatever pops up on the FM all the time. It’s already a haven for spoken word broadcast (I just love working in the term spoken word wherever I can).

In case of emergency and disaster, would an FM station not do what an AM brand would? If the tornado or missiles are heading our way would the FM just keep playing Lizzo and Dua Lipa? Will the Giants game go on uninterrupted while we drive along in ignorance?

If emergency information is on the AM only and not on the FM there’s only one reason that can be; the people in charge are not putting it there.

Listen to 1010 WINS in New York City at 1010 AM and then 92.3 FM, notice a difference? Where are you finding WTOP or KNX these days? Why? Maybe it all sounds better.

This is an old argument with an evergreen answer, these were studied, calculated business moves.

The idea? To find and attract as many listeners as possible.

Where do you put your best people, your best content? Where they are accessible, yes? Where an audience is likely to look for and find them, right? It’s hard to make them go looking for it.

For a radio, AM/FM or otherwise to be of any use, to do any good at all, it has to be on.

Look, there is no shame in wanting to keep AM radio from going away. It’s perfectly understandable. I have a 1941 Zenith upright in my living room. I love the way it looks plus it gets AM, FM and occasionally the drive thru at Arby’s.

But I also have an Alexa, a Bose, and I don’t know how many channels to watch and stream on my TV. I mean, unless you’re driving the overnight long-haul route to Butte, how many of us have CB radios in our cars? Or 8-track, cassette or CD players?

Try and buy a new car with a standard transmission. Most things in life have a generational shelf life. For now, the AM listeners are still in their cars, they’re certainly not at home.

But that will continue to change, at minimum it will evolve.

So how much effort and expense are we going to put forth to try and convince people they want something they obviously do not or prove to them they need something they don’t think they do?

Convince me. Convince them.

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Cable News Channels Saw Massive Spikes During Alex Murdaugh Verdict

Even the prime time lineup of nascent news outlet NewsNation got a sizable bounce, especially for “Cuomo”, which achieved its most-watched edition in total viewers, to-date.

Doug Pucci

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The Alex Murdaugh double-murder trial came to a conclusion on the evening of Thursday Mar. 2, Murdaugh, a member of a prominent South Carolina family and former attorney, was found guilty of shooting and killing both his wife Maggie and their youngest son Paul at their residence, and cable news outlets benefited greatly.

The court case that riveted the nation throughout the month of February was, of course, covered by many news outlets including broadcast and cable news as well as the various syndicated newsmagazines like Inside Edition and TMZ.

Leading the pack in cable news coverage was Fox News Channel. Normally topping the 7-8 p.m. hour with Jesse Watters Primetime on this night that hour delivered 3.51 million total viewers including 443,000 within the key 25-64 demographic, according to Nielsen Media Research. A far distant runner-up in total audience was MSNBC with 1.37 million; in adults 25-54, CNN (243,000) was closest to FNC among cable networks.

All three outlets drew at well above-average levels within the 7 p.m. hour and the few hours afterwards due to the verdict, as the following percentage increases show in comparison to their prior week (Feb. 20-24, 2023) returns:

Fox News Channel

  • Jesse Watters Primetime (7-8 p.m.): 3.511 million viewers (+32%); 443,000 adults 25-54 (+65%)
  • Tucker Carlson Tonight (8-9 p.m.): 3.346 million viewers (+9%); 449,000 adults 25-54 (+15%)
  • Hannity (9-10 p.m.): 2.852 million viewers (+18%); 404,000 adults 25-54 (+37%)

MSNBC

  • The Reidout (7-8 p.m.): 1.373 million viewers (+24%); 156,000 adults 25-54 (+42%)
  • All In with Chris Hayes (8-9 p.m.): 1.515 million viewers (+39%); 153,000 adults 25-54 (+53%) (for Feb. 20-24, MSNBC aired nightly hourlong specials in the 8-9 p.m.slot marking the one-year anniversary of Russian’s invasion of Ukraine)
  • Alex Wagner Tonight (9-10 p.m.): 1.317 million viewers (+6%); 145,000 adults 25-54 (+26%)
  • Last Word with Lawrence O’Donnell (10-11 p.m.): 1.544 viewers (+15%) viewers; 118,000 adults 25-54 (-9%)

CNN

  • Erin Burnett Outfront (7-8 p.m.): 1.130 million viewers (+89%); 243,000 adults 25-54 (+91%)
  • Anderson Cooper 360 (8-9 p.m.): 1.183 million viewers (+79%); 191,000 adults 25-54 (+48%)

Even the prime time lineup of nascent news outlet NewsNation got a sizable bounce, especially for “Cuomo”, which achieved its most-watched edition in total viewers, to-date.

  • On Balance with Leland Vittert (7-8 p.m.): 123,000 viewers (+146%); 44,000 adults 25-54 (+389%)
  • Cuomo (8-9 p.m.): 231,000 viewers (+116%); 49,000 adults 25-54 (+227%)
  • Dan Abrams Live (9-10 p.m.): 160,000 viewers (+44%); 29,000 adults 25-54 (+32%)
  • Banfield (10-11 p.m.): 180,000 viewers (+82%); 40,000 adults 25-54 (+135%)

CBS was the lone broadcast network whose breaking news coverage of the Murdaugh verdict was published by Nielsen. It delivered 3.824 million viewers from 7:04-7:14 p.m. Eastern; that night’s edition of the CBS Evening News which preceded the special report on many CBS affiliates in the Eastern and Central time zones had drawn 5.11 million.

Cable news averages for February 27-March 5, 2023:

Total Day (Feb. 27-Mar. 5 @ 6 a.m.-5:59 a.m.)

  • Fox News Channel: 1.375 million viewers; 177,000 adults 25-54
  • MSNBC: 0.693 million viewers; 76,000 adults 25-54
  • CNN: 0.446 million viewers; 84,000 adults 25-54
  • HLN: 0.148 million viewers; 38,000 adults 25-54
  • CNBC: 0.114 million viewers; 26,000 adults 25-54
  • Fox Business Network: 0.114 million viewers; 12,000 adults 25-54
  • The Weather Channel: 0.109 million viewers; 19,000 adults 25-54
  • Newsmax: 0.092 million viewers; 9,000 adults 25-54

Prime Time (Feb. 27-Mar. 4 @ 8-11 p.m.; Mar. 5 @ 7-11 p.m.)

  • Fox News Channel: 2.087 million viewers; 253,000 adults 25-54
  • MSNBC: 1.130 million viewers; 106,000 adults 25-54
  • CNN: 0.530 million viewers; 105,000 adults 25-54
  • HLN: 0.203 million viewers; 48,000 adults 25-54
  • CNBC: 0.159 million viewers; 43,000 adults 25-54
  • The Weather Channel: 0.134 million viewers; 21,000 adults 25-54
  • NewsNation: 0.115 million viewers; 22,000 adults 25-54
  • Newsmax: 0.099 million viewers; 14,000 adults 25-54
  • Fox Business Network: 0.061 million viewers; 12,000 adults 25-54

Top 10 most-watched cable news programs (and the top programs of other outlets with their respective associated ranks) in total viewers:

1. Jesse Watters Primetime (FOXNC, Thu. 3/2/2023 7:00 PM, 60 min.) 3.511 million viewers

2. Tucker Carlson Tonight (FOXNC, Thu. 3/2/2023 8:00 PM, 60 min.) 3.346 million viewers

3. The Five (FOXNC, Mon. 2/27/2023 5:00 PM, 60 min.) 3.313 million viewers

4. The Five (FOXNC, Thu. 3/2/2023 5:00 PM, 60 min.) 3.189 million viewers

5. The Five (FOXNC, Wed. 3/1/2023 5:00 PM, 60 min.) 3.133 million viewers

6. The Five (FOXNC, Tue. 2/28/2023 5:00 PM, 60 min.) 3.087 million viewers

7. Tucker Carlson Tonight (FOXNC, Mon. 2/27/2023 8:00 PM, 60 min.) 3.076 million viewers

8. Tucker Carlson Tonight (FOXNC, Tue. 2/28/2023 8:00 PM, 60 min.) 3.009 million viewers

9. Tucker Carlson Tonight (FOXNC, Wed. 3/1/2023 8:00 PM, 60 min.) 2.943 million viewers

10. The Five (FOXNC, Fri. 3/3/2023 5:00 PM, 60 min.) 2.899 million viewers

21. Rachel Maddow Show (MSNBC, Mon. 2/27/2023 9:00 PM, 60 min.) 2.383 million viewers

120. Anderson Cooper 360 (CNN, Thu. 3/2/2023 8:00 PM, 60 min.) 1.183 million viewers

181. Real Time With Bill Maher “Episode 626” (HBO, Fri. 3/3/2023 10:00 PM, 57 min.) 0.738 million viewers

360. The Daily Show “Mar 1, 23 – Hasan Minhaj” (CMDY, Wed. 3/1/2023 11:00 PM, 30 min.) 0.378 million viewers

375. Varney & Company (FBN, Thu. 3/2/2023 10:00 AM, 60 min.) 0.344 million viewers

379. Highway Thru Hell “(1108) Deep Freeze” (TWC, Sun. 3/5/2023 8:00 PM, 60 min.) 0.335 million viewers

424. Forensic Files (HLN, late Sat. 3/4/2023 12:30 AM, 30 min.) 0.269 million viewers

425. Fast Money Halftime Report (CNBC, Tue. 2/28/2023 12:00 PM, 60 min.) 0.268 million viewers

460. Cuomo “Alex Murdaugh Verdict” (NWSN, Thu. 3/2/2023 8:00 PM, 60 min.) 0.231 million viewers

Top 10 cable news programs (and the top  programs of other outlets with their respective associated ranks) among adults 25-54:

1. Tucker Carlson Tonight (FOXNC, Wed. 3/1/2023 8:00 PM, 60 min.) 0.459 million adults 25-54

2. Tucker Carlson Tonight (FOXNC, Thu. 3/2/2023 8:00 PM, 60 min.) 0.449 million adults 25-54

3. Jesse Watters Primetime (FOXNC, Thu. 3/2/2023 7:00 PM, 60 min.) 0.443 million adults 25-54

4. Tucker Carlson Tonight (FOXNC, Mon. 2/27/2023 8:00 PM, 60 min.) 0.417 million adults 25-54

5. Hannity (FOXNC, Thu. 3/2/2023 9:00 PM, 60 min.) 0.404 million adults 25-54

6. Tucker Carlson Tonight (FOXNC, Tue. 2/28/2023 8:00 PM, 60 min.) 0.403 million adults 25-54

7. The Five (FOXNC, Thu. 3/2/2023 5:00 PM, 60 min.) 0.362 million adults 25-54

8. Jesse Watters Primetime (FOXNC, Mon. 2/27/2023 7:00 PM, 60 min.) 0.359 million adults 25-54

9. The Five (FOXNC, Mon. 2/27/2023 5:00 PM, 60 min.) 0.351 million adults 25-54

10. The Five (FOXNC, Wed. 3/1/2023 5:00 PM, 60 min.) 0.340 million adults 25-54

29. Rachel Maddow Show (MSNBC, Mon. 2/27/2023 9:00 PM, 60 min.) 0.263 million adults 25-54

32. Erin Burnett Outfront (CNN, Thu. 3/2/2023 7:00 PM, 60 min.) 0.243 million adults 25-54

105. The Daily Show “Mar 1, 23 – Hasan Minhaj” (CMDY, Wed. 3/1/2023 11:00 PM, 30 min.) 0.154 million adults 25-54

145. Real Time With Bill Maher “Episode 626” (HBO, Fri. 3/3/2023 10:00 PM, 57 min.) 0.124 million adults 25-54

241. Forensic Files (HLN, late Wed. 3/1/2023 2:00 AM, 30 min.) 0.094 million adults 25-54

342. Shark Tank “Shark Tank 713” (CNBC, Thu. 3/2/2023 10:00 PM, 60 min.) 0.072 million adults 25-54

385. Weather Underground (TWC, Fri. 3/3/2023 2:00 PM, 60 min.) 0.064 million adults 25-54

487. Cuomo “Alex Murdaugh Verdict” (NWSN, Thu. 3/2/2023 8:00 PM, 60 min.) 0.049 million adults 25-54

609. Mornings with Maria Bartiromo (FBN, Mon. 2/27/2023 8:00 AM, 60 min.) 0.034 million adults 25-54

Source: Live+Same Day data, Nielsen Media Research

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