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Earle Farrell, A Native Texan, Embraced Memphis Radio

“I can turn on the voice for radio, making it more homogenized. More colloquial, succinct.”

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No self-respecting Texan would have stood for the imperfect representation of one of the finest books about rural Texas life. You can imagine why a lifelong Texan would have had trepidation about a movie being made of a beloved book, Larry McMurtry’s “Lonesome Dove”. Veteran broadcaster Earle Farrell was one of the doubters.

“I thought there was no way they could find the right people to play Gus or Woodrow,” Farrell said. “When I saw the opening scene with Robert Duvall and Tommy Lee Jones, I thought, ‘Oh my god, they pulled it off.’ They had the mannerisms, the way they moved their hands to describe things.”

Another movie shot in Texas was the viscerally disturbing No Country For Old Men, a Coen Brothers classic. Farrell was intimately familiar with where a good chunk of that was filmed.

“That was shot in the Davis Mountains,” Farrell explained. “I went to Buffalo Trails and Boyscout camp there, right near the Mexican border. We used to watch immigrants coming into the country in the valley. We hid, figuring they had machetes or something with more of a wallop.”

With his gravely Texas voice — in my mind’s eye — I can imagine Earle Farrell slowly riding a horse into downtown Memphis in 1978, a big hat, spurs, and saddle. Tying the horse off at the hitching post in front of the radio station.

Farrell’s career started in his home state of Texas and he has spent the past 40 years in the Memphis market. He has been in broadcasting, public relations, development, and business. Now he’s the host of The Earle Farrell 4Memphis Show, a lifestyle show about Memphis people, places, and events on The Mighty 990 KWAM.

“Memphis is the coolest place I’ve lived,” Farrell said. “And I’ve lived in Canada, Mexico, Dallas, and Austin. I knew Elvis lived here. He died right before I came to Memphis.”

During his time in Memphis, he’s interviewed Carl Perkins, Jerry Lee Lewis, and Sam Phillips.

“I got to know everybody in Memphis,” Farrell said. “Memphis people are interesting. They will shun you if you’re a prick. If they like you, they love you. If they don’t, they won’t say anything bad, they’ll just have nothing to do with you.”

One of his favorite encounters with a celebrity was when he had dinner with actor Anthony Quinn, star of Zorba the Greek, and Lust for Life, among many others.

“I knew a guy who owned two restaurants and one was the Riverside Grill near the Orpheum Theater in Memphis,” Farrell said. “It was a grand theater where Broadway shows would appear.”

Farrell said Zorba the Greek was at the theater and the owner of the Riverside Grill asked Farrell to join him and Quinn for dinner. Farrell said Quinn had a huge voice and talked very slowly.

“He was a great storyteller,” Farrell explained. “Quinn is from Mexico and told me he was wrapping fish in a newspaper in Chihuahua, Mexico when he came across an article looking for ethnic actors for a Cecil B. DeMille movie.”

Farrell said Quinn hopped a freight car and made his way to Hollywood where he passed himself off as a Native American who didn’t speak English. DeMille hired him. They started making the movie and about three-quarters of the way through shooting, he started dating DeMille’s daughter, Katherine.

“DeMille told Quinn he was hanging out with his daughter too much,” Farrell explained. “Quinn then let out a huge laugh and said he’d married the director’s daughter. Quinn was bigger than life.”

Farrell said he’s been lucky to interview so many fascinating people throughout his career. “It’s better than being a billionaire. And people love talking about themselves.”

Some of the people Farrell interviewed were less than stellar. “I can nicely say some people weren’t what I was expecting. I’m the kind of guy who tends to forget the negative things. You’ll have to remind me if someone wronged me,” Farrell laughed.

At 72, Farrell is a pretty good judge of human behavior and has come up with a theory about people. “I look at life in two ways; if something doesn’t make sense either you don’t have all the information, or somebody is lying. Those are the only two possibilities. Otherwise things would make perfect sense.”

That sums up every idea I’ve ever had of Texas.

Everybody has lied about something, Farrell explained. Sometimes to make them sound better or to save themselves from a bad fate.

“I was spokesperson for the Sheriff’s department for nearly four years,” Farrell explained. “You always had people dressing up their side of the story. In law enforcement, they’re all lying to you, trying to improve their own story. I don’t do Twitter or anything like that for that very reason.”

Farrell said Memphis is a generous city. People will quickly go out of their way to help someone else. “People will drive up to someone on the side of the road and hand them a fifty dollar bill, just because they know what it’s like to come from nothing.”

Farrell concedes Memphis has its share of crime.

“When we had the riots here a couple years ago, people took over the bridge, but it was peaceful. I think people realized it made no sense to burn down their own neighborhoods. People pleaded with them to not destroy the city.”

He shuns a lot of social media. Farrell doesn’t see it as a positive exercise.

“I think on Twitter and other platforms people are just trying to bait you,” Farrell said. “See how pissed off they can get you, push buttons. I don’t like that, just as I don’t like shows like Jackass, where these kids are intentionally hurting themselves.”

When you tune into Farrell’s show you should expect him to be talking about things you discuss at the kitchen table.

“I speak with authors, artists, entrepreneurs,” Farrell said. “You need people to come to your show who have led a very unique life. I meet interesting people and ask them on the show. They tell me they’re not interesting, but they are. I tell them I’ve met boring people, and you’re not one of them.”

Farrell recognized he might have found a direction in life during high school when the class toured a local radio station.

“One of the guys there said I had a good voice and asked if I’d ever thought about broadcasting,” Farrell explained. “I said ‘You really think I could be on the radio?’ He told me I’d have to lose the accent. I did. I can turn on the voice for radio, making it more homogenized. More colloquial, succinct.”

Farrell grew up going to see a lot of movies with his mother. His father was building natural gas pipelines around North America. He recalled seeing Some Like it Hot, with Jack Lemmon, Tony Curtis, and Marilyn Monroe.

“My eyes lit up when I saw that movie,” Farrell remarked to his mother. She said she wasn’t surprised. “What can I say? I saw talent when I saw it,” Farrell said.

He enjoyed westerns but was never into space movies or horror movies.

“I saw The Exorcist when it was at theaters and it freaked me out,” Farrell said. “I knew the devil was around but didn’t know he could get into you. Make your head spin and have all that green slime, make you do stuff.”

One of Farrell’s favorite films is The Old Man and the Sea, with Spencer Tracy, based on Ernest Hemmingway’s classic novel.

“I was just thinking about this last weekend,” Farrell said. “As you get older your perspectives change. I feel so differently about that film now than I did when I was a kid. When I was young I couldn’t understand how somebody would risk his life for a fish. I thought it was pathetic. I think I understand why the old man fought so hard. The sacrifice.”

The first time Farrell heard Elvis Presley was in an alley in Odessa, Texas when he was a kid.

“The alleys were like a wonderland,” Farrell said. “People were always throwing away cool stuff like a shovel or tricycle.”

In the alley Farrell watched a man working on his car, back in the day guys still did that. The man was listening to a transistor radio.

“As a natural interviewer, I asked him ‘Whatcha’ doin’?’ He started telling me he was changing spark plugs,” Farrell explained. “Then a song came on the radio. It was ‘Ain’t Nothing but a Hound Dog.’ The guy said to me, ‘That’s Elvis Presley and he’s going to be big.’”

A few days later Farrell said his family had a small radio on top of the refrigerator at their home in Odessa.

“We’d listen to The Lone Ranger, Gunsmoke, Jack Benny,” Farrell said. “Suddenly ‘Hound Dog’ came on the radio. I turned to my mother and said, ‘That’s Elvis Presley. He’s going to be big’. I asked someone close to Elvis, George Klein, if he thought Elvis would have liked me. Klein said, ‘You both like guns, women. You’d get along great.’”

Odessa, Texas often gets a bad reputation, but Farrell defends his hometown.

Nobody who lived there likes to think of the place as horrible, Farrell said. However, Farrell admits H.G. “Buzz” Bissinger wrote an honest book in Friday Night Lights.

“Odessa was a great place to grow up, a special breed of people,” Farrell said. “A lot of loyal people. Nothing but deserted oil rigs, it wasn’t a pretty place that didn’t have much going for it. With the exception of the world’s largest Jack Rabbit, and a meteor crater outside of Odessa.”

So what kind of music would you associate with a guy that grew up in Texas and moved to Memphis? If you guessed the Bee Gees, you win a bowl of soup.

“I think there’s no better music than the Bee Gees in Saturday Night Fever,” Farrell said. “From the opening scene of John Travolta walking down the sidewalk when the music took over the scene. I was in Dallas when that film came out. I couldn’t believe how people like John Travolta could learn to dance like that.”

His love of music also extends to Barry White and Al Green.

“I met Al Green once,” Farrell said. “At one time Green was a reverend and didn’t perform any of his pop music.”

When Green started to perform again, Farrell said he reached out to Green’s management to see if he could set up an interview. Management said they’d ask and get back to him.

“They called back and said Al Green would love to talk with me and how he’s watched me on television as a news anchor for years,” Farrell explained. “Now that’s a strange feeling when you think about somebody drinking coffee at their kitchen table, watching you on television while they’re in their underwear.”

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BNM Writers

Trump vs DeSantis Talk in 2023? You’re Wasting Your Listener’s Time

“I could scan local TV stations, newspaper websites and blogs and find more compelling stories with a more immediate and local impact in less than five minutes.”

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I’m already tired.

No, not because I’m a morning show host who’s about to wrap up the week. I’m tired because it’s only March of 2023 and half of what I see on Twitter is Trump vs. DeSantis trolls going after each other.

Make. It. Stop.

OK, I can’t do that.

Although I guess I could stop following certain people on the platform, but that’s an option for another day.

But as it pertains to talk radio, before thinking this is a great Topic A or B for a show, let’s actually dissect whether or not this makes any sense to discuss at length.

First off, conservatives are usually the ones more likely to rightly point out that Twitter, and the rest of social media, is not real life. But for too many on Twitter, and elsewhere, they aren’t taking their own advice on this issue. It’s wildly hypocritical. 

Granted, some of them are employed by either side, but most are not, and it’s exhausting to open up a social media app and see this back and forth with still one year to go until most primaries take place. 

However, more importantly, as it pertains to local talk radio, there’s very little value in bringing any of this to your talk show in March of 2023. Walk around your community, do you really think the water cooler conversations are about Donald Trump vs. Ron DeSantis? I would guess that’s highly unlikely unless you work at the RNC or you’re a landscaper at Mar-A-Lago. 

I could scan local TV stations, newspaper websites and blogs and find more compelling stories with a more immediate and local impact in less than five minutes. It might be more work from a topic development standpoint, but it’s doing the service that your audience expects of you as a local host. Plus, who wants to spend the next 12 months debating this nonsense?

Count me out.

That day will come as the 2024 election draws near, the storylines build and it becomes of more interest to the audience. But this week we just hit the first day of spring… in 2023! 

On top of that, this topic is very likely to divide much of your audience earlier than you need to. What’s the benefit of that? Once again, that day may come, although who really knows what the next several months could bring?

If there’s anything we should know living through and covering the last few years of news, it’s to expect the unexpected. What we think will happen 12 months from now is almost guaranteed to not actually be the case. 

So let’s go down the three-point check-list here: 

  1. It’s not local or incredibly topical for most people right now
  2. It’s an audience divider
  3. The landscape isn’t guaranteed to look the same in 12 months

In this case, we can check off all three of those items with confidence. 

So while national politics will likely always be blended into a multi-hour show, when appropriate, there’s absolutely no point in doing deep dives or taking multiple segments of callers on this topic at this point and time. It’s going to be a tune-out for most.

Plus, spare yourself the pain this early. And trust me, it will be painful when the time comes. At some point, you’ll be longing for the simpler days of March 2023.

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BNM Writers

Make Your AM Radio Content Necessary And Don’t Hope For A Government Bailout

If there is something so crucial to the mix, why have and why do AM signals regularly cross their content over to an FM signal?

Bill Zito

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Radio

Let us venture back to the business of radio. The fate of AM radio in cars is once again creating a buzz, a buzz electric car makers say is one of the reasons they’re not putting the AM band in their new EVs.

Apparently, the electric components in the EVs create static interference, making the AM signal unintelligible and useless.

On its face, that makes some sense to me. Plus, I know nothing of frequencies or signals and not much more about intricate technology.

So, I don’t see what the big deal really is if some cars don’t have AM radios. Some boats don’t, most tractors either, haven’t seen one on a horse lately.

I do not want nor do I advocate the elimination, disappearance, reduction of services or personnel connected to AM radio. I currently work in AM and FM radio, why would I support the demise of the AM signal? But can we be real, can we be accurate here?

Look around, it’s already begun. Volkswagen, Audi, Tesla, and Porsche have already pulled or will be pulling AM radio from their electric vehicles. Ford’s F150 Lightning and next year’s Mustang will also be minus the AM band.

From a business standpoint, I would assume the market for cars — as for many things — is largely directed towards the emerging as well as the current consumer. What do they want and what do they make use of? I think it’s fair to assume that a lot of people are or will be looking for EVs.

How many will be looking for or want AM radios in those cars?

The broadcast industry would be better served if they looked for the answer to that question.

Besides, what does AM have to offer at this point that FM does not? What is it that AM can do under these conditions that FM cannot?

The broadcast pharaohs and their political fronts say we must maintain the presence of AM radio in cars, even electric cars, because when it comes down to it, AM radio will be the source of moment by moment information when disaster strikes.

This week, Rep. Josh Gottheimer (D-NJ) announced his multi-pronged plan aimed at keeping AM in all vehicles. Along with urging automakers to go along, Gottheimer has called on the National Highway Traffic Safety Administration (NHTSA) to add AM radio to the Federal Motor Vehicle Safety Standards.”

According to his website, that move would “require all automakers, EV included, to have AM radio as a stock feature in their vehicles.”

Sen. Edward J. Markey (D-MA) launched similar measures last year.

Let’s go back to the question: what can AM do that the FM cannot? And if there is something so crucial to the mix, why have and why do AM signals regularly cross their content over to an FM signal? More news, talk, sports, whatever pops up on the FM all the time. It’s already a haven for spoken word broadcast (I just love working in the term spoken word wherever I can).

In case of emergency and disaster, would an FM station not do what an AM brand would? If the tornado or missiles are heading our way would the FM just keep playing Lizzo and Dua Lipa? Will the Giants game go on uninterrupted while we drive along in ignorance?

If emergency information is on the AM only and not on the FM there’s only one reason that can be; the people in charge are not putting it there.

Listen to 1010 WINS in New York City at 1010 AM and then 92.3 FM, notice a difference? Where are you finding WTOP or KNX these days? Why? Maybe it all sounds better.

This is an old argument with an evergreen answer, these were studied, calculated business moves.

The idea? To find and attract as many listeners as possible.

Where do you put your best people, your best content? Where they are accessible, yes? Where an audience is likely to look for and find them, right? It’s hard to make them go looking for it.

For a radio, AM/FM or otherwise to be of any use, to do any good at all, it has to be on.

Look, there is no shame in wanting to keep AM radio from going away. It’s perfectly understandable. I have a 1941 Zenith upright in my living room. I love the way it looks plus it gets AM, FM and occasionally the drive thru at Arby’s.

But I also have an Alexa, a Bose, and I don’t know how many channels to watch and stream on my TV. I mean, unless you’re driving the overnight long-haul route to Butte, how many of us have CB radios in our cars? Or 8-track, cassette or CD players?

Try and buy a new car with a standard transmission. Most things in life have a generational shelf life. For now, the AM listeners are still in their cars, they’re certainly not at home.

But that will continue to change, at minimum it will evolve.

So how much effort and expense are we going to put forth to try and convince people they want something they obviously do not or prove to them they need something they don’t think they do?

Convince me. Convince them.

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BNM Writers

Cable News Channels Saw Massive Spikes During Alex Murdaugh Verdict

Even the prime time lineup of nascent news outlet NewsNation got a sizable bounce, especially for “Cuomo”, which achieved its most-watched edition in total viewers, to-date.

Doug Pucci

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The Alex Murdaugh double-murder trial came to a conclusion on the evening of Thursday Mar. 2, Murdaugh, a member of a prominent South Carolina family and former attorney, was found guilty of shooting and killing both his wife Maggie and their youngest son Paul at their residence, and cable news outlets benefited greatly.

The court case that riveted the nation throughout the month of February was, of course, covered by many news outlets including broadcast and cable news as well as the various syndicated newsmagazines like Inside Edition and TMZ.

Leading the pack in cable news coverage was Fox News Channel. Normally topping the 7-8 p.m. hour with Jesse Watters Primetime on this night that hour delivered 3.51 million total viewers including 443,000 within the key 25-64 demographic, according to Nielsen Media Research. A far distant runner-up in total audience was MSNBC with 1.37 million; in adults 25-54, CNN (243,000) was closest to FNC among cable networks.

All three outlets drew at well above-average levels within the 7 p.m. hour and the few hours afterwards due to the verdict, as the following percentage increases show in comparison to their prior week (Feb. 20-24, 2023) returns:

Fox News Channel

  • Jesse Watters Primetime (7-8 p.m.): 3.511 million viewers (+32%); 443,000 adults 25-54 (+65%)
  • Tucker Carlson Tonight (8-9 p.m.): 3.346 million viewers (+9%); 449,000 adults 25-54 (+15%)
  • Hannity (9-10 p.m.): 2.852 million viewers (+18%); 404,000 adults 25-54 (+37%)

MSNBC

  • The Reidout (7-8 p.m.): 1.373 million viewers (+24%); 156,000 adults 25-54 (+42%)
  • All In with Chris Hayes (8-9 p.m.): 1.515 million viewers (+39%); 153,000 adults 25-54 (+53%) (for Feb. 20-24, MSNBC aired nightly hourlong specials in the 8-9 p.m.slot marking the one-year anniversary of Russian’s invasion of Ukraine)
  • Alex Wagner Tonight (9-10 p.m.): 1.317 million viewers (+6%); 145,000 adults 25-54 (+26%)
  • Last Word with Lawrence O’Donnell (10-11 p.m.): 1.544 viewers (+15%) viewers; 118,000 adults 25-54 (-9%)

CNN

  • Erin Burnett Outfront (7-8 p.m.): 1.130 million viewers (+89%); 243,000 adults 25-54 (+91%)
  • Anderson Cooper 360 (8-9 p.m.): 1.183 million viewers (+79%); 191,000 adults 25-54 (+48%)

Even the prime time lineup of nascent news outlet NewsNation got a sizable bounce, especially for “Cuomo”, which achieved its most-watched edition in total viewers, to-date.

  • On Balance with Leland Vittert (7-8 p.m.): 123,000 viewers (+146%); 44,000 adults 25-54 (+389%)
  • Cuomo (8-9 p.m.): 231,000 viewers (+116%); 49,000 adults 25-54 (+227%)
  • Dan Abrams Live (9-10 p.m.): 160,000 viewers (+44%); 29,000 adults 25-54 (+32%)
  • Banfield (10-11 p.m.): 180,000 viewers (+82%); 40,000 adults 25-54 (+135%)

CBS was the lone broadcast network whose breaking news coverage of the Murdaugh verdict was published by Nielsen. It delivered 3.824 million viewers from 7:04-7:14 p.m. Eastern; that night’s edition of the CBS Evening News which preceded the special report on many CBS affiliates in the Eastern and Central time zones had drawn 5.11 million.

Cable news averages for February 27-March 5, 2023:

Total Day (Feb. 27-Mar. 5 @ 6 a.m.-5:59 a.m.)

  • Fox News Channel: 1.375 million viewers; 177,000 adults 25-54
  • MSNBC: 0.693 million viewers; 76,000 adults 25-54
  • CNN: 0.446 million viewers; 84,000 adults 25-54
  • HLN: 0.148 million viewers; 38,000 adults 25-54
  • CNBC: 0.114 million viewers; 26,000 adults 25-54
  • Fox Business Network: 0.114 million viewers; 12,000 adults 25-54
  • The Weather Channel: 0.109 million viewers; 19,000 adults 25-54
  • Newsmax: 0.092 million viewers; 9,000 adults 25-54

Prime Time (Feb. 27-Mar. 4 @ 8-11 p.m.; Mar. 5 @ 7-11 p.m.)

  • Fox News Channel: 2.087 million viewers; 253,000 adults 25-54
  • MSNBC: 1.130 million viewers; 106,000 adults 25-54
  • CNN: 0.530 million viewers; 105,000 adults 25-54
  • HLN: 0.203 million viewers; 48,000 adults 25-54
  • CNBC: 0.159 million viewers; 43,000 adults 25-54
  • The Weather Channel: 0.134 million viewers; 21,000 adults 25-54
  • NewsNation: 0.115 million viewers; 22,000 adults 25-54
  • Newsmax: 0.099 million viewers; 14,000 adults 25-54
  • Fox Business Network: 0.061 million viewers; 12,000 adults 25-54

Top 10 most-watched cable news programs (and the top programs of other outlets with their respective associated ranks) in total viewers:

1. Jesse Watters Primetime (FOXNC, Thu. 3/2/2023 7:00 PM, 60 min.) 3.511 million viewers

2. Tucker Carlson Tonight (FOXNC, Thu. 3/2/2023 8:00 PM, 60 min.) 3.346 million viewers

3. The Five (FOXNC, Mon. 2/27/2023 5:00 PM, 60 min.) 3.313 million viewers

4. The Five (FOXNC, Thu. 3/2/2023 5:00 PM, 60 min.) 3.189 million viewers

5. The Five (FOXNC, Wed. 3/1/2023 5:00 PM, 60 min.) 3.133 million viewers

6. The Five (FOXNC, Tue. 2/28/2023 5:00 PM, 60 min.) 3.087 million viewers

7. Tucker Carlson Tonight (FOXNC, Mon. 2/27/2023 8:00 PM, 60 min.) 3.076 million viewers

8. Tucker Carlson Tonight (FOXNC, Tue. 2/28/2023 8:00 PM, 60 min.) 3.009 million viewers

9. Tucker Carlson Tonight (FOXNC, Wed. 3/1/2023 8:00 PM, 60 min.) 2.943 million viewers

10. The Five (FOXNC, Fri. 3/3/2023 5:00 PM, 60 min.) 2.899 million viewers

21. Rachel Maddow Show (MSNBC, Mon. 2/27/2023 9:00 PM, 60 min.) 2.383 million viewers

120. Anderson Cooper 360 (CNN, Thu. 3/2/2023 8:00 PM, 60 min.) 1.183 million viewers

181. Real Time With Bill Maher “Episode 626” (HBO, Fri. 3/3/2023 10:00 PM, 57 min.) 0.738 million viewers

360. The Daily Show “Mar 1, 23 – Hasan Minhaj” (CMDY, Wed. 3/1/2023 11:00 PM, 30 min.) 0.378 million viewers

375. Varney & Company (FBN, Thu. 3/2/2023 10:00 AM, 60 min.) 0.344 million viewers

379. Highway Thru Hell “(1108) Deep Freeze” (TWC, Sun. 3/5/2023 8:00 PM, 60 min.) 0.335 million viewers

424. Forensic Files (HLN, late Sat. 3/4/2023 12:30 AM, 30 min.) 0.269 million viewers

425. Fast Money Halftime Report (CNBC, Tue. 2/28/2023 12:00 PM, 60 min.) 0.268 million viewers

460. Cuomo “Alex Murdaugh Verdict” (NWSN, Thu. 3/2/2023 8:00 PM, 60 min.) 0.231 million viewers

Top 10 cable news programs (and the top  programs of other outlets with their respective associated ranks) among adults 25-54:

1. Tucker Carlson Tonight (FOXNC, Wed. 3/1/2023 8:00 PM, 60 min.) 0.459 million adults 25-54

2. Tucker Carlson Tonight (FOXNC, Thu. 3/2/2023 8:00 PM, 60 min.) 0.449 million adults 25-54

3. Jesse Watters Primetime (FOXNC, Thu. 3/2/2023 7:00 PM, 60 min.) 0.443 million adults 25-54

4. Tucker Carlson Tonight (FOXNC, Mon. 2/27/2023 8:00 PM, 60 min.) 0.417 million adults 25-54

5. Hannity (FOXNC, Thu. 3/2/2023 9:00 PM, 60 min.) 0.404 million adults 25-54

6. Tucker Carlson Tonight (FOXNC, Tue. 2/28/2023 8:00 PM, 60 min.) 0.403 million adults 25-54

7. The Five (FOXNC, Thu. 3/2/2023 5:00 PM, 60 min.) 0.362 million adults 25-54

8. Jesse Watters Primetime (FOXNC, Mon. 2/27/2023 7:00 PM, 60 min.) 0.359 million adults 25-54

9. The Five (FOXNC, Mon. 2/27/2023 5:00 PM, 60 min.) 0.351 million adults 25-54

10. The Five (FOXNC, Wed. 3/1/2023 5:00 PM, 60 min.) 0.340 million adults 25-54

29. Rachel Maddow Show (MSNBC, Mon. 2/27/2023 9:00 PM, 60 min.) 0.263 million adults 25-54

32. Erin Burnett Outfront (CNN, Thu. 3/2/2023 7:00 PM, 60 min.) 0.243 million adults 25-54

105. The Daily Show “Mar 1, 23 – Hasan Minhaj” (CMDY, Wed. 3/1/2023 11:00 PM, 30 min.) 0.154 million adults 25-54

145. Real Time With Bill Maher “Episode 626” (HBO, Fri. 3/3/2023 10:00 PM, 57 min.) 0.124 million adults 25-54

241. Forensic Files (HLN, late Wed. 3/1/2023 2:00 AM, 30 min.) 0.094 million adults 25-54

342. Shark Tank “Shark Tank 713” (CNBC, Thu. 3/2/2023 10:00 PM, 60 min.) 0.072 million adults 25-54

385. Weather Underground (TWC, Fri. 3/3/2023 2:00 PM, 60 min.) 0.064 million adults 25-54

487. Cuomo “Alex Murdaugh Verdict” (NWSN, Thu. 3/2/2023 8:00 PM, 60 min.) 0.049 million adults 25-54

609. Mornings with Maria Bartiromo (FBN, Mon. 2/27/2023 8:00 AM, 60 min.) 0.034 million adults 25-54

Source: Live+Same Day data, Nielsen Media Research

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