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Morning Brew Lays Off 40 Staffers in Latest Round of Cuts

This news comes as dozens of media and tech companies are cutting significant percentages of staff this year in response to a slowing ad market.

Maddy Troy

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https://www.morningbrew.com/daily

Morning Brew is laying off 40 employees, according to an internal note to staff. This is the second round of layoffs for the company, last November Morning Brew cut 14% of its employees.

The company is cutting staff to reduce costs and points at the larger economic landscape, “As you know, since November, we’ve been undergoing a cost-cutting initiative to ensure our business is properly organized for our next stage of growth in this volatile advertising market,” Morning Brew’s CEO Austin Rief wrote in the note.

He added, “While we’ve made progress over the last few months, and I’m confident we are on the right path, today I am sharing sad news. As a part of a business reorganization, we will be saying goodbye to 40 of our Morning Brew team members,” the note continued.
The company will provide the former employees with 10 weeks of severance, in addition to support benefits.

Rief explained Morning Brew is working with its parent company, Axel Springer, to help refer the cut Morning Brew employees to other employment opportunities within its portfolio. (Axios notes, Springer also owns Insider and Politico in the U.S.)

This news comes as dozens of media and tech companies are cutting significant percentages of staff this year in response to a slowing ad market and wider economy. Many are also speculating about the synchronicity in the timing of the cuts and advances in AI tools like ChatGPT, which can be adapted to replace jobs in various industries.

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Media Business

Advertisers Would Pay Premium for Corresponding In-Dash Visuals, New Study Shows

In total, 80% of advertisers claimed they were interested in in-dash visual ads.

Barrett News Media

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A photo of a car's infotainment center

A new study from Advertiser Perceptions shows that radio advertisers and agencies would pay a premium to see their commercials synced with in-dash visuals on car radios.

In 2021, media agencies and marketers said they were “very familiar” with in-car radio display technologies. In 2024, that figure has risen to 33%, with another 33% saying they were “somewhat familiar.”

In total, 80% of advertisers claimed they were interested in in-dash visual ads. In 2021, only 64% of respondents answered similarly.

When asked “How much on top of a typical AM/FM radio buy would you be willing to invest in this new in-car visual display capability?” the average advertiser claimed they would be willing to increase their budget by 16% in the latest version of the study.

That figure was 14% in both 2022 and 2023, and was 12% in 2021.

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Media Business

Median Age of Podcast Users Nearly 30 Years Younger Than Cable TV

“The ascent of podcasting signals a shift towards on-demand content consumption that aligns with the lifestyles and preferences of younger generations.”

Barrett News Media

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A photo of a podcast user's cell phone

It is no secret that cable TV has seen the age of its viewers continue to rise. But the entire picture is coming into view when juxtaposed against other mediums like radio and podcast users.

A new report from Amplifi Media shows that the median age of cable news viewers is 70. MSNBC is 70, Fox News is 69, and CNN is 67. That median age means that more than half the viewers are actually older than 70 years old.

Network television isn’t a much brighter picture. In primetime, the median age is 64. FOX has the youngest number at 49.5.

However, the median age of podcast consumers comes in at 34.

Steve Goldstein, Founder and CEO of Amplifi Media, believes the drastically younger demographics of the medium make it an ideal platform for advertisers.

“The ascent of podcasting signals a shift towards on-demand content consumption that aligns with the lifestyles and preferences of younger generations,” wrote Goldstein. “We live in an on-demand world, and while other media are adjusting (think streaming apps and YouTube), podcasting has three not-so-secret ingredients that traditional media struggle to match: intimacy, flexibility, and loyalty, which makes podcasting an ideal platform for engaging storytelling, niche topics, and fresh takes.”

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Media Business

Majority of Media Advertising Projected to Be AI-Aided By End of Decade

Forecasts show that 69.5% of all advertising revenue will be AI-aided, while that number is expected to grow to over 90% by 2029.

Barrett News Media

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The rise of artificial intelligence in media has been a focus for several years. But the use of AI in advertising is just getting started, and a new study suggests it will influence the space in the years to come.

GroupM has released its This Year Next Year forecast. In its projections, it believes that AI will be a prominent tool in advertising optimization. By the end of 2024, it forecasts that 69.5% of all advertising revenue will be AI-aided, while that number is expected to grow to over 90% by 2029.

The company also projects that AI-generated content in advertisements will account for 1.6% of all commercials in 2024. GroupM believes that figure is likely to grow to 10.7% by the end of the decade.

While the organization forecasts an increase of $365.9 billion, up 5.8% compared to previous projections, it shows a 1.5% drop in revenue for terrestrial radio, according to RadioInk.

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