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iHeart To Host Influencer Summit To Teach Marketers About Podcast Advertising

“According to Podtrac, podcasts and influencers have emerged as the fastest-growing advertising channel for marketers, with eMarketer reporting ad spend growth rates of 68% and 58%, respectively, in 2023 compared to 2021.”

Ryan Hedrick

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iHeartPodcast Network has announced an Influencer Summit scheduled for April 2023, to be held at the iHeartMedia executive offices in New York City. The summit aims to educate marketers on the art of podcast advertising. According to a release, It will be led by successful podcast creators, including Charlamagne tha God, Holly Frey, and Malcolm Gladwell, who will join top marketers to discuss the growth of podcasting and how brands should adapt their audio ads to resonate with listeners.

The event will include the following:

  • Workshops and discussions to bridge the gap between podcast creators and brands.
  • Focusing on audio influencer marketing.
  • Selecting creators.
  • Collaborating with podcast influencers.
  • Measuring their impact on campaigns.

The iHeartPodcast Network is the world’s leading podcast publisher, with over 800 iHeartPodcasts spanning various genres, including business, sports, spirituality, technology, entertainment, family, comedy, and true crime. According to Podtrac, podcasts and influencers have emerged as the fastest-growing advertising channel for marketers, with eMarketer reporting ad spend growth rates of 68% and 58%, respectively, in 2023 compared to 2021.

Gayle Troberman, CMO of iHeartMedia, pointed out that working with influential hosts such as Will Ferrell, Bethenny Frankel, and others could lead to powerful podcast campaigns, which would be a breakthrough moment for the ad industry. Troberman also emphasized that podcasting is the fastest-growing medium with the lowest ad-skipping rates compared to any other medium.

Charlamagne tha God stated that podcasting had provided an excellent platform for Black creators and the Black Effect Podcast Network to make a significant difference while maintaining creative control, notably when partnering with brands. He added that iHeart had been an outstanding collaborator, assisting brands in initiating crucial conversations that resonate with their listeners and empowering and motivating diverse audiences to engage with this dynamic medium.

According to Conal Byrne, CEO of iHeartMedia Digital Audio Group, podcasters are a unique group of diverse and creative influencers that have revolutionized content and marketing in recent years. The iHeartPodcast Network stands apart from other media because creators and fans expect ads to be seamlessly integrated into shows, often presented by hosts and tailored to the listening experience. The summit provides an opportunity to collaborate and showcase the simplicity, speed, and creative potential of podcasting.

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Media Business

Warner Bros. Discovery Sees 14% Drop in Ad Revenue in Q4

“This business is not without its challenges.”

Barrett News Media

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A photo of the Warner Bros. Discovery logo

Warner Bros. Discovery hosted its fourth-quarter earnings call Friday, and while the company reported hundreds of millions in losses, it was trying to view that as a positive.

The company reported a loss of $400 million, which is down sharply from the loss of $2.1 billion it experienced in the same time frame in 2022.

Additionally, Warner Bros. Discovery — the parent company of CNN — saw a 14% decline in advertising revenue during the final three months of 2023.

“This business is not without its challenges,” Chief Executive Officer David Zaslav said during the company’s fourth-quarter earnings conference call, according to CNBC. “Among them, we continue to face the impacts of ongoing disruption in the pay TV ecosystem and a dislocated, linear advertising ecosystem. We are challenging our leaders to find innovative solutions.”

The comapny did report an 86% increase in free cash flow, which now sits at $6.16 billion.

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Media Business

Jeremy Boreing: Every Outlet ‘Suffering From Facebook’s Massive Shift Away From News’

“Mark Zuckerberg remade the news landscape when he moved his company into the space, and then gutted it when he moved out.”

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A photo of Jeremy Boreing
(Photo: The Daily Wire)

In recent years, Facebook has shifted its focus away from a news and link-sharing platform to become more focused on social interactions between users. That shift has been detrimental to news publishers, according to The Daily Wire co-founder Jeremy Boreing.

In a statement to Mediaite, the digital media executive wasn’t shy about his stance that the shift from Facebook has been detrimental not only to his organization but to the industry as a whole.

“Everyone is suffering from Facebook’s massive shift away from news. Mark Zuckerberg remade the news landscape when he moved his company into the space, and then gutted it when he moved out,” Boreing said. “A capricious trillion dollar company can crush entire industries without much effort. Daily Wire is disproportionately impacted because we were built with a focus on Facebook. Now, our focus has shifted to more premium content.”

The comments from Jeremy Boreing coincide with a report that conservative digital outlets have seen a dramatic drop in viewership, especially compared to figures seen in 2020. One outlet — Breitbart — has seen a drop in traffic of 87% compared to the tumultuous 2020 year that included the start and heights of the COVID-19 pandemic, as well as a contentious presidential election between Donald Trump and Joe Biden.

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Media Business

Court Approves Audacy Reorganization Plan

“We have achieved a speedy confirmation of our prepackaged Plan, which will enable Audacy to pursue our strategic goals and opportunities in the dynamic audio business.”

Barrett News Media

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Audacy Logo

A United States Bankruptcy Court for the Southern District of Texas has approved a plan for Audacy to reemerge from its bankruptcy proceedings.

Under the plan, Audacy will equitize more than $1.5 billion of funded debt, which reduces its debt load by 80%, down from $1.9 billion to $350 million.

Audacy Chairman David Field was encouraged by the development.

“Today’s announcement marks a powerful step forward for Audacy, positioning the Company for an exciting future,” said David Field, who also serves as the President and CEO of Audacy. “As expected, we have achieved a speedy confirmation of our prepackaged Plan, which will enable Audacy to pursue our strategic goals and opportunities in the dynamic audio business.

“We aim to drive accelerated growth and financial performance, capitalizing on our scaled, leadership position, our uniquely differentiated premium audio content and the robust capital structure that we will have upon emergence,” continued Field. “I also want to express my gratitude to our team, who continue their outstanding work to serve our listeners and customers with excellence and fulfill our commitments without missing a beat.” 

A statement from the company claims the restructuring “will enable Audacy to continue its strategic digital transformation and capitalize on its position as a scaled, leading multi-platform audio content and entertainment company differentiated by its exclusive, premium audio content.”

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