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Jordan Burrows Has Big Aspirations For the Future of CBS News Detroit and Himself

“I like to think of myself as an anchor you’d like to have a beer with.”

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Life will sometimes dictate where you end up, even if it wasn’t your first thought or choice. When your career path calls, you answer. Perhaps we’re not as much in control as we think we are. Jordan Burrows started college with thoughts of entering the education profession.

“I wanted to be a teacher,” Burrows said. “I was involved in some cadet teaching classes in high school and thought it might be a good fit for me.”

The beneficial thing about college is it opens up so many options and alternative possibilities.

Burrows is a reporter and anchor for WWJ-TV CBS News Detroit. While not a writer early in life, he said at Indiana University he took pride in everything associated with writing.

“I was kind of late to the game,” he said. “I didn’t grow up watching the news and the job has been kind of a rush,” Burrows said.

He’s a Hoosier and said he loves the Midwest.

“It has a grittiness I enjoy,” Burrows said.

He jumped at the opportunity to work for CBS News Detroit and is excited to anchor the weekend mornings and report throughout the week.

Burrows said his old station in Salt Lake City was starting to sink. He was ready to move into the Detroit market for several reasons.

“I was all in,” he said. “My parents are older and I can be near them. My dad grew up in Farmington Hills, just outside of Detroit,” Burrows explained. “This is a kind of homecoming for me. Back with the Tigers, Red Wings, and IU.”

He recalls the first day in the working studio in Detroit. Burrows said it was almost magical. He also understood it was going to take some hard work to stay.

“You have to love this job to continue to do it,” he said. “Out of college, you understand you’re going to be in a grind. Some would be more suited for an office job, but not me. I love all kinds of stories from feature stories to breaking news. I don’t get any grief in this job, and so far they let me do what I need to as long as I’m getting the work done.”

It didn’t matter to Burrows that WWJ-TV is last in the market, considering it just launched news again. “For me, that has never been a problem. It’s what you make it, and we’ll keep getting better. We have a great team and I would like to keep working my way up.”

Burrows graduated from Indiana University and loves college sports. He cheers for all things IU, but also roots deeply for the Indianapolis Colts and Indiana Pacers.

He started his journalism career as an anchor and reporter in Lafayette, IN. From there he moved to Salt Lake City to take an anchor/reporter position and worked there for a few years.

Once he decided on broadcasting, Burrows looked into sports media, then switched to news.

“There were more news jobs than sports jobs,” Burrows said. “I applied to at least 50 jobs in hopes I’d get a call and a chance. Sometimes it doesn’t go your way and you take on a new challenge.”

Walking into his new job at WWJ-TV, Burrows said he felt like he’d made it by working for one of the “big guys”.

“We’re owned by Paramount and that gives me a feeling of job security.”

Job security is vital for Burrows as he is getting married to his fiancé Abby next year. He credits her for a lot of his success.

“She’s been by my side since we met, supporting my journalism career. She used to be in the business so she understands how grueling it can be.”

When he landed the job in Detroit, he did it without the assistance of an agent but did have some friends help along the way.

“I had an agent in Salt Lake City,” Burrows said. “I realized I could get it on my own. An agent would have said the same things I did.”

Sitting in front of the camera and speaking to a million people can be daunting for anyone. Burrows said his confidence grew by the time he finished his studies. Before IU, Burrows studied at John Carroll University in the Tim Russert School of Communications in University Heights, Ohio.

“There were only maybe four thousand kids enrolled,” Burrows explained. “I liked the ability to get to know my professors. However Mark Cuban, an IU alum, donated $5 million to IU, and I thought that was exciting. I decided to transfer. Indiana was more of a print journalism school before this, unlike Ball State University which emphasized broadcasting.”

By the time Burrows finished college, he found he was $70,000 in debt. “I’m grateful for my education, but it comes at a price. I know a lot of journalists who left to pursue other careers because the reporter salaries just didn’t pay the bills.”

Burrows attended Hamilton Southeastern High School in Fishers, IN. He said while he wasn’t necessarily in the popular crowd, he got along with everyone.

“I had nerdy friends, some athlete friends,” he said. “If friends wanted to go to a sporting event, I’d go with them. I’ve made friends I intend to keep in touch with my whole life. I have a big, loyal friend group. My best friends I’ve known since I was seven years old.”

Burrows covered the Michigan State shooting in February and was cranking out live shots around the country, including L.A., San Francisco, Boston, and Minneapolis. He continued throughout the morning and afternoon, providing content for several other stations.

“It was a crazy day. I was still going through some training at the station,” Burrows said. “I got a call in the morning and was told to drive to East Lansing. All the while I’m trying to learn more about the shootings while driving to East Lansing. I tried to not be on the phone, but it was difficult. I worked 12 hours straight on that story. I was educating the public, and attending all the press conferences. It was a rough story but I learned a lot.”

He said he’s known people who have gotten into this business for the wrong reasons. Burrows explained how you must have thick skin in the industry.

“The pay is miserable in the beginning,” Burrows said. “At all my broadcasting jobs I had to work a second job to make ends meet. It’s the ‘I want it now’ mentality that gets people into trouble.”

He’s not jaded but understands how he business can burn you out. Some bad eggs in this business will wear you down. “I’m always hoping for the best,” Burrows said. “So far at this station, it’s been a honeymoon phase.”

Burrows said he takes a lot of pride in his work. He is proud at the end of the day when he considers all the work he’s done.

“I see my career going in two possible directions,” Burrows said. “I’m hopeful I can see some growth from within at my current station. I also think I’d be a good national correspondent, but who knows? I love to travel and am always in search of bigger stories on a bigger platform. Whatever life throws at me I’m ready.”

The predominant number of people in the business are good people, Burrows said. There was one recent exception. He was doing a live shot for the Michigan State shooting.

“I made sure I was well out of range of the press conference,” Burrows said. “I see a younger guy come up to me. He says something along the lines of, ‘You’re so rude. This is the biggest story in years and you’re doing a live shot?”

Burrows was just doing the job in a manner he thought would best serve his viewers.

“You don’t have to be rude to people like that.”

Burrows’ boss said to him, ‘Who made that guy the ethics police?’

“I want to help the viewer to understand a story but also want to deliver with the right tone,” Burrows continued. “I enjoy interviewing people from all walks of life, politicians and the man on the street, you name it. I like to think of myself as an anchor you’d like to have a beer with.”

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Tucker Carlson Sees Ratings Surge With January 6th Videos

The Mar. 7th edition (4.165 million) topped all cable telecasts in total viewers that week.

Doug Pucci

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Fox News Channel’s Tucker Carlson Tonight has featured the host’s many polarizing claims. The ones made on the Mar. 6th and 7th editions of his show could be labeled as among the most controversial.

Republican House Speaker Kevin McCarthy had granted Carlson exclusive access to over 40,000 hours of January 6th security camera footage. On his FNC show across those two aforementioned evenings, Carlson denied an insurrection had taken place at the Capitol on Jan. 6, 2021; instead, it was “mostly peaceful chaos”, most who were there were mere “sightseers”, and that the footage provided “conclusive” evidence “proving” Democrats “lied” about the events of that day.

On the Senate floor on the morning of Mar. 7, Senate Majority Leader Chuck Schumer (D-NY) called Carlson’s Mar. 6th show “one of the most shameful hours we have ever seen on cable television.”

The immense reach that Carlson’s rhetoric regularly attracts justified the high concern and swiftness of the condemnation and backlash. One glance at the ranks of the week’s top cable news programs at the end of this article, or any of this site’s past weekly news ratings items, can glean how highly popular Carlson is in, not only the cable news world, but also, the entire television landscape.

According to Nielsen Media Research, the Mar. 7th edition (4.165 million) topped all cable telecasts in total viewers that week and matched the live plus same-day total viewing figures for the 17th-ranked broadcast network show of the week ending Mar. 12, the CBS procedural East New York.

Carlson also took the week’s No. 2 and No. 3 spots on cable in total viewers; within the key 25-54 demographic, its Mar. 6th and 7th editions were tops for non-sports cable programs (it ranked 17th and 18th, respectively, in the demo with sports included, mostly from men’s college basketball conference tournament coverage on various outlets).

For Mar. 6-10, Tucker Carlson Tonight averaged 3.568 million total viewers, 469,000 with adults 25-54 and 312,000 with adults 18-49 — the program’s highest-rated week in all metrics since the week of the 2022 midterm elections (Nov. 7-11, 2022).

As a backdrop to all of this, it was revealed on Mar. 7 — due to the legal filings made public as part of Dominion Voting Systems’ $1.6 billion defamation lawsuit against Fox News — that Carlson privately messaged colleagues he loathed Donald Trump and his presidency. (The release of that communication received no coverage at FNC.)

Cable news averages for March 6-12, 2023:

Total Day (Mar. 6-12 @ 6 a.m.-5:59 a.m.)

  • Fox News Channel: 1.359 million viewers; 172,000 adults 25-54
  • MSNBC: 0.673 million viewers; 71,000 adults 25-54
  • CNN: 0.408 million viewers; 81,000 adults 25-54
  • HLN: 0.155 million viewers; 41,000 adults 25-54
  • CNBC: 0.111 million viewers; 27,000 adults 25-54
  • Fox Business Network: 0.104 million viewers; 12,000 adults 25-54
  • The Weather Channel: 0.101 million viewers; 18,000 adults 25-54
  • Newsmax: 0.083 million viewers; 7,000 adults 25-54

Prime Time (Mar. 6-11 @ 8-11 p.m.; Mar. 12 @ 7-11 p.m.)

  • Fox News Channel: 2.237 million viewers; 274,000 adults 25-54
  • MSNBC: 1.088 million viewers; 108,000 adults 25-54
  • CNN: 0.443 million viewers; 95,000 adults 25-54
  • HLN: 0.199 million viewers; 53,000 adults 25-54
  • CNBC: 0.145 million viewers; 36,000 adults 25-54
  • The Weather Channel: 0.131 million viewers; 21,000 adults 25-54
  • Newsmax: 0.094 million viewers; 11,000 adults 25-54
  • NewsNation: 0.087 million viewers; 15,000 adults 25-54
  • Fox Business Network: 0.058 million viewers; 10,000 adults 25-54

Top 10 most-watched cable news programs (and the top programs of other outlets with their respective associated ranks) in total viewers:

1. Tucker Carlson Tonight (FOXNC, Tue. 3/7/2023 8:00 PM, 60 min.) 4.136 million viewers

2. Tucker Carlson Tonight (FOXNC, Mon. 3/6/2023 8:00 PM, 60 min.) 3.695 million viewers

3. Tucker Carlson Tonight (FOXNC, Wed. 3/8/2023 8:00 PM, 60 min.) 3.622 million viewers

4. The Five (FOXNC, Tue. 3/7/2023 5:00 PM, 60 min.) 3.300 million viewers

5. Tucker Carlson Tonight (FOXNC, Thu. 3/9/2023 8:00 PM, 60 min.) 3.289 million viewers

6. The Five (FOXNC, Wed. 3/8/2023 5:00 PM, 60 min.) 3.187 million viewers

7. Tucker Carlson Tonight (FOXNC, Fri. 3/10/2023 8:00 PM, 60 min.) 3.099 million viewers

8. The Five (FOXNC, Mon. 3/6/2023 5:00 PM, 60 min.) 3.004 million viewers

9. The Five (FOXNC, Thu. 3/9/2023 5:00 PM, 60 min.) 2.982 million viewers

10. The Five (FOXNC, Fri. 3/10/2023 5:00 PM, 60 min.) 2.911 million viewers

24. Rachel Maddow Show (MSNBC, Mon. 3/6/2023 9:00 PM, 60 min.) 2.253 million viewers

170. Real Time With Bill Maher (HBO, Fri. 3/10/2023 10:01 PM, 58 min.) 0.765 million viewers

178. Erin Burnett Outfront (CNN, Tue. 3/7/2023 7:00 PM, 60 min.) 0.698 million viewers

334. The Daily Show “Mar 8, 23 – Marlon Wayans” (CMDY, Wed. 3/8/2023 11:00 PM, 30 min.) 0.408 viewers

359. Last Week Tonight (HBO, Sun. 3/12/2023 11:05 PM, 34 min.) 0.348 million viewers 

388. Varney & Company (FBN, Fri. 3/10/2023 10:00 AM, 60 min.) 0.297 million viewers

392. Forensic Files (HLN, late Fri. 3/10/2023 12:30 AM, 30 min.) 0.290 million viewers

441. Fast Money Halftime Report (CNBC, Mon. 3/6/2023 12:00 PM, 60 min.) 0.241 million viewers

478. Heavy Rescue: 401 “(511) No Other Choice” (TWC, Sat. 3/11/2023 8:00 PM, 60 min.) 0.221 million viewers

492. Newsnation: Rush Hour (NWSN, Mon. 3/6/2023 5:00 PM, 60 min.) 0.215 million viewers

Top 10 cable news programs (and the top  programs of other outlets with their respective associated ranks) among adults 25-54:

1. Tucker Carlson Tonight (FOXNC, Mon. 3/6/2023 8:00 PM, 60 min.) 0.565 million adults 25-54

2. Tucker Carlson Tonight (FOXNC, Tue. 3/7/2023 8:00 PM, 60 min.) 0.556 million adults 25-54

3. Tucker Carlson Tonight (FOXNC, Wed. 3/8/2023 8:00 PM, 60 min.) 0.467 million adults 25-54

4. Tucker Carlson Tonight (FOXNC, Thu. 3/9/2023 8:00 PM, 60 min.) 0.395 million adults 25-54

5. Tucker Carlson Tonight (FOXNC, Fri. 3/10/2023 8:00 PM, 60 min.) 0.365 million adults 25-54

6. The Five (FOXNC, Tue. 3/7/2023 5:00 PM, 60 min.) 0.363 million adults 25-54

7. Hannity (FOXNC, Tue. 3/7/2023 9:00 PM, 60 min.) 0.361 million adults 25-54

8. The Five (FOXNC, Thu. 3/9/2023 5:00 PM, 60 min.) 0.341 million adults 25-54

9. The Five (FOXNC, Wed. 3/8/2023 5:00 PM, 60 min.) 0.340 million adults 25-54

10. Gutfeld! (FOXNC, Tue. 3/7/2023 11:00 PM, 60 min.) 0.330 million adults 25-54

39. Rachel Maddow Show (MSNBC, Mon. 3/6/2023 9:00 PM, 60 min.) 0.219 million adults 25-54

74. The Daily Show “Mar 8, 23 – Marlon Wayans” (CMDY, Wed. 3/8/2023 11:00 PM, 30 min.) 0.179 million adults 25-54

102. Low Country: Murdaugh Dynasty “2. Something In The Road” (CNN, Sat. 3/11/2023 9:00 PM, 60 min.) 0.152 million adults 25-54

165. Real Time With Bill Maher (HBO, Fri. 3/10/2023 10:01 PM, 58 min.) 0.115 million adults 25-54

195. Forensic Files (HLN, late Fri. 3/10/2023 1:00 AM, 30 min.) 0.105 million adults 25-54

222. Last Week Tonight (HBO, Sun. 3/12/2023 11:05 PM, 34 min.) 0.097 million adults 25-54

344. Shark Tank “Shark Tank 1102” (CNBC, Mon. 3/6/2023 9:00 PM, 60 min.) 0.070 million adults 25-54

498. Heavy Rescue: 401 “(508) This Aint Gonna Be Pretty” (TWC, Sat. 3/11/2023 5:00 PM, 60 min.) 0.047 million adults 25-54

505. Kudlow (FBN, Fri. 3/10/2023 4:00 PM, 60 min.) 0.045 million adults 25-54

552. Newsnation Prime (NWSN, Sun. 3/12/2023 7:00 PM, 60 min.) 0.039 million adults 25-54

Source: Live+Same Day data, Nielsen Media Research

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Jayme West Grew From Small-Town Arizona Reporter to KTAR Anchor

“I think my radio job was paying $4 bucks an hour. You did not make a lot of money in a small town. I was always broke.”

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It’s natural for a young reporter to dream of being part of that huge story. You hope to cover the monumental event that puts your mark on journalism. Jayme West is a news anchor and co-host with Jim Sharpe on Arizona’s Morning News on 92.3FM KTAR. West learned there are stories embedded in your mind, details that will never diminish. The most memorable story for West was the aftermath of 9/11.

West traveled with Phoenix firefighters to New York. The first flight out of Phoenix after the terrorist attack was ten days out. As they drove down Lexington Avenue near the armory, every available light post was covered with posters of the faces of missing people. It was horrible, but I am honored to be part of that historic event.

“We went to ground zero and it was an incredible experience,” West said. “In the taxi from the airport to Manhattan, every available space was covered with an American flag. I’d just been to the top of the Trade Center three years before. To see it all reduced to a ten-story rubble, so compacted, it was disturbing.”

West remembers grabbing a cup of soup from one of the many food trucks that were feeding those on the ‘pile.’

“I was about to sit down on the threshold of a door, and I wiped the cement.  Then it hit me. The ashes from the seat could have been ashes of a human life.”

Delivering her 9/11 stories to Phoenix was difficult at times, but she had a job to do. West was there to relate to listeners what the Red Cross from Phoenix was doing. She talked with firefighters on the ‘pile.’ West described what was taking place at the Javits Center. To help listeners visualize what was going on.

West’s family moved to a small town, Pinetop-Lakeside. In high school, she always listened to the radio. In her bedroom was a record player with a microphone. West pretended she was running a radio station, spinning records, introducing songs.

When West finished high school, there were very few jobs for women in radio in town. “I played 45s,” she said. “I was not allowed to play two female artists in a row at the station. I learned everything there. We didn’t get free concert tickets. It was such a small town we didn’t get concerts.”

Spinning records was fine, but once she started doing news she loved it for several reasons.

“My parents were always behind me,” West said. “I think my radio job was paying $4 bucks an hour. You did not make a lot of money in a small town. I was always broke. Only one time did my father ask me if radio was the right career. But he never discouraged me from being in radio.”

While searching for news each morning, West said Twitter can be a solid source.

“I trust Twitter for news that is happening right at that moment,” West said. “With all the technology the news is right there. We won’t report on all of it, only what we can confirm. I started with a teletype. Ripped stuff off the AP wire. It’s amazing how much easier it has made my job.”

West said she does miss being out on the streets working on stories. Working leads with other reporters.

“I’m not out in the field anymore,” she said. “I monitor government agencies and law enforcement agencies.”

After thousands of stories, West has a few she can easily recall.

“British Airways was announcing their new Boeing 777,” she said. “We flew to London on a 747 and came back on the new 777. When we got to the airport they had the fire engines spraying water arches when we came through.”

West talked her way into the trip by telling her bosses she was doing a story on Yuma lettuce. Describing to listeners how the leafy vegetable made the trip from Arizona to the shelf in London the following day.

“While I was there we visited Piccadilly Square. We’d ask Londoners what they thought Arizona was like. One woman told us it’s where people cook beans, like in western movies. ‘It’s so hot there,’ they’d tell me. ‘If you don’t have an air conditioner you’ll die.’”

West didn’t attend college, but she could have. What she wouldn’t get in the classroom she made up for on the job.

“My experience came from life. From moments in history. I’ve met historical figures. I don’t regret missing college at all.”

West covered serial killers roaming the valley in 2008, the Serial Shooters. Two men were killing people at random. West spent time embedded with the Phoenix Police Department homicide division. She was with a detective from the initial call of a murdered woman. 

“I went to the crime scene,” West said. “The woman was a waitress at Denny’s. She won $1,200 at the casino and drove home where she was robbed and killed. I went to her autopsy, and we searched for bullet fragments in her car. We notified the family. It took a couple of years to catch the murderer.”

She was asked to witness an execution at a prison. She declined the invitation.

“That’s one of those unforgettable moments in life,” West said. “I realize they do need media witnesses, but I did not want that memory in my brain. I had the chance to fly with the Blue Angels but didn’t do it. No way I was going to barf on a fighter jet.”

For 20 years West has hosted Silent Witness on KTAR. This is a show that covers unsolved crimes and asks the public for help.

“I’ve been told it has been successful, but they can’t tell us specifics,” West said.

West and her husband purchased a cabin two hours north of Phoenix in Strawberry, Arizona. “When we want an escape, that’s where we go.”

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Media Turns Attention to Mississippi After Deadly Tornadoes

Rick Schultz

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As most Americans were winding down their work week in anticipation of a restful spring weekend, many unsuspecting Mississippi residents were hit with a blow of destruction that will change their lives forever.

Just after sundown on Friday, deadly tornadoes tore through the Magnolia State, taking the lives of dozens and causing massive damage through a 100-mile path across the state.

Hours later, Griff Jenkins detailed the emerging story on Saturday’s Fox News Live.  He welcomed Rev. Franklin Graham, President of the humanitarian aid group Samaritan’s Purse, and the two discussed the natural disaster and the immediate needs of the impacted citizens. 

“We have people on the ground right now, we have equipment en route, we will be set up this time tomorrow. We’ll be taking volunteers, trying to help people find their things and try to recover as much as they can,” Graham began. “But Griff, the most important thing right now is prayer. As the Governor, Tate, has said, the devastation will be felt forever in these communities. As is the loss of life, 23 people and the number will probably go up.” Sadly it has, in the few days since.

Since 1970, the world has grown accustomed to Samaritan’s Purse quickly offering assistance in times of trouble, both domestically and abroad. The group models its mission around Jesus’ command to “Go and Do Likewise,” after the Samaritan helped the hurting man that others had passed by in Luke’s Gospel.

“People need prayer that God would just comfort their hearts and He’d put his loving arms around them during this very difficult time,” Graham said. “The houses can be rebuilt after time. Businesses will come back after time. Those things can be fixed with time. But the loss of life, that’s so difficult and it’s going to be felt for a long time, as the Governor said, forever. And I agree with Governor Tate, we need to pray for the people.”

Mississippi Gov. Tate Reeves (R) earlier had issued a statement which said, in part, “please pray for God’s hand to be over all who lost family and friends.”

For his part, Jenkins seemed to understand that God can often be heard best during times of tumult and difficulty.

“Prayer so important for people facing a very uncertain future,” Jenkins noted, as he recalled encountering Samaritan’s Purse in other disaster-ridden parts of America over the years. “If you can for our viewers, explain the challenges of getting in there and dealing with the destruction, and how you can help people.”

“First, we go in and we meet with the local officials, FEMA. We want to get their input and we don’t want to go down and get in people’s way,” Graham said. “We want to go to an area that certainly needs our help, where people haven’t gone. There will be other volunteer groups going in – Convoy of Hope and people like that will be responding – and so we all coordinate and we all work together.”

Graham said his organization basically spreads out and helps people in the most pragmatic ways possible.

“We’ll just go in and assess it and start helping,” he said. “We bring in volunteers. If a person’s house has been flattened, they’re looking maybe for a wedding ring or for pictures. Things that can’t be replaced. And our volunteers we’ll go in and help go through the rubble of the home, trying to find the valuables.

“Houses that just lost a roof but are still standing, we’ll have tarps so we can get the house back in the dry to keep it from being further damaged. The list just goes on and on, but we’ll take work orders and we go and help people that are asking for help. And we’ll be there. We’ll be there for some time, Griff. This is a bigger storm. You know, over a hundred miles and it’s just massive.”

Fox rolled footage of the destruction from Rolling Fork, Mississippi, which showed bridges, homes, roads and vehicles utterly destroyed.

“The first thing, for the local officials, this is search and rescue,” Graham said, noting that Samaritan’s Purse has been helping in similar conditions in Turkey since last month’s earthquake. “You’ve got to try to find people that may still be alive under the rubble. So you have to just stay out of the way and let the local authorities do what they do.

“And tomorrow things will begin to open up where we can come in and start helping the homeowners. But right now it’s search and rescue, and we need to pray for them. That if there’s somebody alive that God would direct them to them and get them out of that rubble right now, because time is very important.”

“SamaritansPurse.org if you want to try and help and support Samaritan’s Purse. They are among the best in situations like this. And certainly bringing a lot of relief to those who need it the most right now ,” Jenkins concluded. “And of course, as you said Reverend – prayers, prayers for this community and all of those affected in this hundred mile path.”

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