Multiple major news organizations have rejected the terms of Elon Musk’s new paid Twitter verification.
The New York Times, Los Angeles Times, The Washington Post, BuzzFeed, POLITICO, and Vox have all made statements saying they would not participate in paying for the once free verification service for employees, according to CNN.
Twitter announced last week that it will begin “removing legacy verified checkmarks” starting April 1. The new policy will charge organizations that want to retain a checkmark adjacent to their account name $1,000 a month, plus an additional $50 a month for each affiliated account.
“We aren’t planning to pay the monthly fee for check mark status for our institutional Twitter accounts,” a spokesperson for The New York Times said Thursday. “We also will not reimburse reporters for Twitter Blue for personal accounts, except in rare instances where this status would be essential for reporting purposes.”
The Los Angeles Times told staffers that Twitter is “not as reliable as it once was” and that it will “not be paying to verify our organization” on Twitter.
“Some of you may be wondering whether or not the L.A. Times will pay for Twitter Blue subscriptions, and the answer right now is no, for several reasons: First of all, verification no longer establishes authority or credibility, instead it will only mean that someone has paid for a Twitter Blue subscription,” said Sara Yasin, managing editor of the Los Angeles Times.
The Washington Post said it “will not pay for Twitter Blue service as an institution or on behalf of our journalists” because “it’s evident that verified checkmarks no longer represent authority and expertise.”
BuzzFeed also told staffers at BuzzFeed News and HuffPost that the company will not be paying for them to retain their checkmarks on Twitter.
“As an organization, we will not cover fees for individuals to keep their blue checkmarks moving forward,” Karolina Waclawiak, editor in chief of BuzzFeed News, and Danielle Belton, editor in chief of HuffPost, told staffers in a message to both newsrooms. “There are several reasons for this, but one outweighs them all: a blue checkmark no longer means the handle is ‘verified.’”
Vox Media advised reporters that “it will generally not pay for employees to keep or gain Twitter verification,” according to a memo from group publisher Christopher Grant.
POLITICO maintained it will not pay for Twitter Blue.
“In the future, a checkmark will no longer mean you are a verified journalist,” Anita Kumar, senior editor of standards and ethics at POLITICO, told the newsroom in a memo. “Instead, it will simply mean you are paying for benefits such as longer tweets and fewer ads.”