In an attempt to solve the present tension between artificial intelligence technology and reporting, Seekr, an AI company specializing in transparent content evaluation, has announced the establishment of an independent Journalist Advisory Board.
According to the company’s press release, the board will be comprised of accomplished journalists with diverse backgrounds and expertise, playing a crucial role in providing insights to inform Seekr’s technology. The company says this is in an effort to gain a comprehensive understanding of journalistic standards. for the technology’s capability to analyze news stories for quality and bias using natural language processing and machine learning.
“At a time when readers are being inundated by a torrent of information — sometimes reliable, sometimes not — journalism standards are more important than ever,” said Richard Osborne, a member of Seekr’s Journalist Advisory Board. “This technology helps the average reader pierce through the clutter of false and misleading information and differentiate between high-quality journalism that is governed by standards, and news that is less than credible. As journalists, we believe we have a role in shaping this technology, and ultimately, our profession has a stake in its success.”
In addition, the board will offer an objective assessment of Seekr’s technology. By conducting periodic manual evaluations of randomly selected news reports, the board will assess the adherence or deviation of each report from relevant journalistic standards.
These human-conducted analyses will be compared to the AI-generated evaluations produced by Seekr’s technology, allowing for an evaluation of its performance.
“The Seekr platform is a transparent and objective content rating system applied in a uniform way, at a massive scale, across all news articles, in real-time,” said Seekr founder and chief executive Pat Condo. “By applying principles of high-quality journalism in combination with the identification of bias, Seekr’s AI algorithmic scoring restores trust in high-quality journalism while exposing reporting that is inauthentic.”