The BBC has announced its intention to capitalize on the expanding global podcast market by allocating more resources to its successful audio production unit within BBC Studios.
Recognizing the creative possibilities offered by podcasts in the news, entertainment, and drama genres, the U.K. broadcast organization aims to extend its reach not only to domestic podcast consumers but also to international audiences, including in the United States, where the BBC has been steadily establishing its presence.
With the global podcast market experiencing significant growth of nearly 50% over the past five years, the BBC initiated a review of its audio production in May 2022. The objective was to explore different models that would enable the BBC to tap into the global podcast market.
According to Podcast News Daily, following an internal assessment of its portfolio, the BBC has outlined its plans to transfer “timeless” radio content produced with global appeal to BBC Studios. By doing so, the BBC aims to unlock new creative opportunities for these shows, which include popular British radio programs such as Desert Island Discs, In Our Time, The Life Scientific, as well as drama and documentaries.
“This proposed transfer will create a thriving multi-genre audio operation in BBC Studios that can continue to make high-quality programming for BBC audiences, as well as realize more of the opportunities provided by the global audio market – for example securing more commissions and identifying more collaboration and funding opportunities to scale up ideas and productions across TV, audio and digital,” the BBC says in a statement.
The decision to transfer certain shows to BBC Studios signifies approximately eight percent of the overall BBC Radio Network spending allocated to spoken word content. There is already a blending of boundaries between BBC Studios podcasts and radio. The BBC Studios’ audio teams are already involved in producing audio content for platforms such as Audible and Spotify.
“Our plan allows the BBC to benefit from the fast-growing global audio market, enabling our distinctive audio content to reach wider audiences, open up more creative opportunities and bring more investment back into the BBC,” stated Charlotte Moore, BBC Chief Content Officer, in the announcement.
“We’ve seen how world-class BBC programming that’s hugely popular with our U.K. audiences can go on to do great things with BBC Studios’ backing, so I’m excited to see what can be achieved by this plan, helping to put British podcasting on a global stage,” she stated.