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After Meta Fined $1.2 Billion In Europe, U.S. Calls For Big Tech Regulation Grow

As a result of the lack of a federal privacy law in the U.S., various states are taking steps to pass their own comprehensive legislation to protect privacy.

Maddy Troy

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Meta recently faced another privacy violation fine in Europe, prompting a more serious discussion about big tech regulation in Washington.

The Irish data protection authority fined Meta €1.2 billion ($1.3 billion) for mishandling European user data when transferring it to the U.S. This significant fine highlights the importance of ad tech operators prioritizing compliance with such regulations.

While a national data privacy bill is gaining traction, not everyone has fully embraced it yet. The U.S. House Energy & Commerce Committee voted to pass the American Data Privacy and Protection Act, which could have broad implications for data collection, use, and sharing in marketing and other areas.

In this context, U.S. counterparts are lobbying lawmakers across the Atlantic in an effort to influence a multi-state privacy law that could supersede the current patchwork of individual state laws. Although there is still progress to be made before such a law is officially enacted, the American Data Privacy and Protection Act (ADPPA) is the most advanced proposal. Key industry players are actively engaging with the U.S. Capitol to advocate for a unified set of privacy requirements applicable nationwide, similar to the EU’s approach.

As a result of the lack of a federal privacy law in the U.S., various states are taking steps to pass their own comprehensive legislation to protect privacy in the rapidly evolving digital landscape. California, Colorado, Connecticut, Utah, Virginia, and other states are responding to public demands for robust privacy laws.

Meanwhile, the Interactive Advertising Bureau (IAB) and its sister organization, IAB Tech Lab, are leading early compliance and lobbying efforts through various initiatives. Executives from these organizations have engaged in discussions with key supporters of privacy legislation to educate them on industry perspectives.

“If you’re a global media company, then you’re facing a nightmare of cross-compliance,” IAB Tech Lab CEO Anthony Katsur said in an interview with Digiday. “In the internet era, many companies are global by nature… it’s a nightmare from a technical, legal, and consumer experience perspective.”

The IAB highlights the bipartisan support for federal privacy legislation, with draft proposals currently undergoing revisions in Congress. However, it is anticipated that any such legislation will likely be passed after the upcoming general election.

The lobbying influence of industry giants like Alphabet, Amazon, and Meta is well-known and sometimes resented by both the public and industry peers. This dynamic has motivated publisher executives and ad operations professionals to actively engage with key politicians in the U.S. Capitol, aiming to navigate ad tech within established guidelines.

Rob Beeler, a consultant specializing in media owners explains the strategy when speaking with U.S. lawmakers on regulation, “We want to discuss with them the value of having a Federal-level Privacy Legislation versus state-by-state.” He continued,“We’re going to talk about it because we’ve gone through what GDPR does, versus trying to do this at the California, Massachusetts, and Colorado level [of lawmamking].”

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Media Business

Median Age of Podcast Users Nearly 30 Years Younger Than Cable TV

“The ascent of podcasting signals a shift towards on-demand content consumption that aligns with the lifestyles and preferences of younger generations.”

Barrett News Media

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A photo of a podcast user's cell phone

It is no secret that cable TV has seen the age of its viewers continue to rise. But the entire picture is coming into view when juxtaposed against other mediums like radio and podcast users.

A new report from Amplifi Media shows that the median age of cable news viewers is 70. MSNBC is 70, Fox News is 69, and CNN is 67. That median age means that more than half the viewers are actually older than 70 years old.

Network television isn’t a much brighter picture. In primetime, the median age is 64. FOX has the youngest number at 49.5.

However, the median age of podcast consumers comes in at 34.

Steve Goldstein, Founder and CEO of Amplifi Media, believes the drastically younger demographics of the medium make it an ideal platform for advertisers.

“The ascent of podcasting signals a shift towards on-demand content consumption that aligns with the lifestyles and preferences of younger generations,” wrote Goldstein. “We live in an on-demand world, and while other media are adjusting (think streaming apps and YouTube), podcasting has three not-so-secret ingredients that traditional media struggle to match: intimacy, flexibility, and loyalty, which makes podcasting an ideal platform for engaging storytelling, niche topics, and fresh takes.”

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Media Business

Majority of Media Advertising Projected to Be AI-Aided By End of Decade

Forecasts show that 69.5% of all advertising revenue will be AI-aided, while that number is expected to grow to over 90% by 2029.

Barrett News Media

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The rise of artificial intelligence in media has been a focus for several years. But the use of AI in advertising is just getting started, and a new study suggests it will influence the space in the years to come.

GroupM has released its This Year Next Year forecast. In its projections, it believes that AI will be a prominent tool in advertising optimization. By the end of 2024, it forecasts that 69.5% of all advertising revenue will be AI-aided, while that number is expected to grow to over 90% by 2029.

The company also projects that AI-generated content in advertisements will account for 1.6% of all commercials in 2024. GroupM believes that figure is likely to grow to 10.7% by the end of the decade.

While the organization forecasts an increase of $365.9 billion, up 5.8% compared to previous projections, it shows a 1.5% drop in revenue for terrestrial radio, according to RadioInk.

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Media Business

Broadcasters Foundation of America Set for Annual Giving Day Thursday

More than 1,000 broadcasters have been aided by the organization.

Barrett News Media

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A photo of the Broadcasters Foundation of America logo

The Broadcasters Foundation of America is set to hold its annual Giving Day on Thursday, June 13th.

For more than 70 years, the organization has supported broadcast radio and television professionals during challenging financial times. More than $20 million in grants have been funded by the foundation since its inception.

More than 1,000 broadcasters have been aided by the organization.

To donate to the fund, click here.

In addition to its Giving Day, the organization will hold a mixer at the iHeartMedia studios in New York from 5:30-7:30 PM on Thursday.

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