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Edison Launches Podcast Metrics Service in the U.K.

The U.K.-specific Edison Podcast Metrics survey research is currently underway, and data from this quarter will be delivered to subscribers in Q3.

Maddy Troy

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Edison Research, after venturing into the U.K. market with the release of its Infinite Dial report in 2021, is now making a more significant commitment to the country’s podcast industry. The company announced at the Podcast Show 2023 in London that it plans to launch its Podcast Metrics service in the U.K. later this year, according to Podcast News Daily.

“We are incredibly enthusiastic about the expansion of Edison Podcast Metrics to the U.K.,” said Edison Research Senior Vice President Melissa Kiesche. “We have seen how beneficial the data has been to those in the podcast industry in the U.S. and we are looking forward to seeing the thriving podcast community in the UK take advantage of this research.”

Edison Podcast Metrics relies on listener recall instead of download data. The service surveys thousands of weekly podcast listeners each quarter, collecting data on listening behavior regardless of whether a show or listening platform subscribes to the service. While Podcast Metrics was first introduced in the U.S. in November 2019, Edison has been tracking podcast consumption in aggregate since 2006.

The U.K.-specific Edison Podcast Metrics survey research is currently underway, and data from this quarter will be delivered to subscribers in Q3. The same methodology used in the U.S. is being employed in the U.K., despite the difference in country size. Edison aims to include a minimum of 2,000 weekly podcast listeners aged 15 or older in each quarterly survey.

As a preview of the forthcoming service, Edison released a list of the top five podcasts based on the data collected in April. However, the list was provided in alphabetical order rather than ranked by listenership. It includes popular U.S. import The Joe Rogan Experience, along with British podcasts such as The Diary of a CEO with Steven Bartlett, Off Menu with Ed Gamble and James Acaster, The Rest is Politics, and Shagged Married Annoyed.

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Media Business

Curtis LeGeyt: NAB ‘Depend on AM’ Radio Campaign ‘Played Crucial Role’ in Support for Congressional Bill

“We are making significant progress, but our work is far from over.”

Barrett News Media

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A photo of Curtis LeGeyt
(Photo: Jay Mallin NAB)

The AM Radio for Every Vehicle Act continues to wait to be voted on by both houses of Congress. NAB President/CEO Curtis LeGeyt believes an initiative from the organization played a paramount role in garnering support for the legislation.

In a story authored by the executive for Radio Ink, he made the case that the “Depend on AM” campaign released by the organization was pivotal for Congressional support for the industry.

“The NAB’s Depend on AM campaign has played a crucial role in rallying this support. We’ve emphasized the importance of AM radio not just as a cultural, news and sports hub, but also as the resilient lifeline during emergencies, offering unmatched reach and reliability,” LeGeyt wrote. “This legislation ensures that AM radio remains accessible to all Americans, especially during public safety crises. We are making significant progress, but our work is far from over.”

Curtis LeGeyt claimed more than 250 members of the House of Representatives and 62 Senators have backed the bill that would require automakers to include AM radios in new and electric vehicle models or require manufacturers to inform customers the new model was not equipped with the band.

The NAB has been a vocal proponent of the bill’s passage, with LeGeyt testifying in front of Congress in support of the legislation.

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Media Business

Local News Becoming Less Prevalent on Radio, New RTDNA Study Shows

68.4% of locally-owned operations air local news updates, while 54.1% of non-locally owned outlets do the same.

Barrett News Media

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RTDNA logo

Local news has been a focal point for radio stations for decades. But that may be fading away, a new RTDNA study shows.

65% of commercial stations still air local news in 2024, down slightly from 66.2% in 2023. Non-commercial stations have dropped 12% points in the past two years, down to just 60.7% airing local news.

However, the disconnect appears to come from locally owned stations versus non-locally owned. 68.4% of locally-owned operations air local news updates, while 54.1% of non-locally owned outlets do the same.

Not only are there drops in the number of stations broadcasting local news, but the airtime those updates occupy has also shrunk, according to the RTDNA study.

“The biggest drop in average minutes came in large markets, suggesting that fewer all news or news/talk stations there filled out the Survey this year,” the study states. “Medium markets are down a bit; small markets dropped an average of over 20 minutes per weekday.”

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Media Business

YouTube Largest Podcast Discovery Platform By Wide Margin, Westwood One Study Shows

Not only is the Google-owned video platform the most used among podcast newcomers, but it also holds that distinction for heavy podcast consumers and longtime podcast listeners.

Barrett News Media

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A photo of the YouTube logo displayed on a phone

In the span of three years, YouTube has gone from the third most popular podcast discovery platform to the top spot, a Westwood One study suggests.

In a study of more than 600 weekly podcast listeners, 31% say YouTube is the most utilized podcast listening platform. 21% say they use Spotify most frequently, while 12% claimed Apple Podcasts was their go-to destination.

Not only is the Google-owned video platform the most used among podcast newcomers, but it also holds that distinction for heavy podcast consumers and longtime podcast listeners.

YouTube’s podcast listening profile is slightly more male-dominated and also younger than the typical Apple Podcasts audience, according to the results from Westwood One Audio Active Group.

Naturally, the majority of Apple and Spotify users utilize smartphones to access their favorite podcasts, while 38% of YouTube’s audience uses computers and televisions for their favorite shows.

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