Connect with us
BNM Summit

Media Business

California Moves to Enact ‘Journalism Usage Fees’ on Meta

The bill has garnered support from the California Broadcasters Association.

Maddy Troy

Published

on

California is making progress on a proposal that could force big tech companies to pay a “journalism usage fee” to publishers, including local radio stations, every time they utilize local news content and sell advertising alongside it.

The California Assembly passed the proposed California Journalism Preservation Act last week with a significant majority of 46-6. The bill, now heading to the state Senate, would mandate news publishers to allocate 70% of the profits from the usage fee towards journalism jobs.

The bill has garnered support from the California Broadcasters Association (CBA), which has been collaborating with sponsors during the development of the legislation. CBA President Joe Berry emphasized the criticality of the issue for the survival of local journalism in California. The bill is expected to be taken up in the California Senate this month and, if passed, will proceed to Governor Newsom for final approval.

A potential threat from Meta looms heavy as the company suggests that it would remove news from Facebook and Instagram if the bill becomes law, instead of paying into what it describes as a “slush fund” primarily benefiting large out-of-state media companies.

“The bill fails to recognize that publishers and broadcasters put their content on our platform themselves and that substantial consolidation in California’s local news industry came over 15 years ago, well before Facebook was widely used,” Meta Policy Communications Director Andy Stone said in a post on social media.

Bill sponsor Buffy Wicks thinks that is an “empty threat” with the Oakland Democrat saying during debate on her bill that she was “not interested in a debate between Rupert Murdoch and Mark Zuckerberg.”

The CBA and NAB are not alone in supporting the legislation, as other journalism organizations, including the News/Media Alliance and the California News Publishers Association, are also backing the bill. These trade groups argue that Google captures up to 70% of every advertising dollar, preventing news publishers from reinvesting in vital investigative journalism and community news.

At the federal level, the Journalism Competition & Preservation Act (JCPA) was reintroduced in the previous session of Congress and almost became law in December before the session ended. Senators Amy Klobuchar (D-MN) and John Kennedy (R-LA) reintroduced the JCPA in the Senate in March, but no companion legislation has been introduced in the House thus far.

If passed, the federal JCPA (S. 1094) would establish a limited safe harbor from antitrust laws, enabling news publishers and broadcast news operations with fewer than 1,500 exclusive full-time employees to form joint negotiation entities. These entities would collectively bargain with covered platforms over the terms and conditions of access to digital news content. The bill would also require large online platforms to engage in good-faith negotiations with eligible news organizations.

Subscribe To The BNM Rundown

The Top 8 News Media Stories of the Day, sent directly to your inbox every afternoon!

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Media Business

Median Age of Podcast Users Nearly 30 Years Younger Than Cable TV

“The ascent of podcasting signals a shift towards on-demand content consumption that aligns with the lifestyles and preferences of younger generations.”

Barrett News Media

Published

on

A photo of a podcast user's cell phone

It is no secret that cable TV has seen the age of its viewers continue to rise. But the entire picture is coming into view when juxtaposed against other mediums like radio and podcast users.

A new report from Amplifi Media shows that the median age of cable news viewers is 70. MSNBC is 70, Fox News is 69, and CNN is 67. That median age means that more than half the viewers are actually older than 70 years old.

Network television isn’t a much brighter picture. In primetime, the median age is 64. FOX has the youngest number at 49.5.

However, the median age of podcast consumers comes in at 34.

Steve Goldstein, Founder and CEO of Amplifi Media, believes the drastically younger demographics of the medium make it an ideal platform for advertisers.

“The ascent of podcasting signals a shift towards on-demand content consumption that aligns with the lifestyles and preferences of younger generations,” wrote Goldstein. “We live in an on-demand world, and while other media are adjusting (think streaming apps and YouTube), podcasting has three not-so-secret ingredients that traditional media struggle to match: intimacy, flexibility, and loyalty, which makes podcasting an ideal platform for engaging storytelling, niche topics, and fresh takes.”

Subscribe To The BNM Rundown

The Top 8 News Media Stories of the Day, sent directly to your inbox every afternoon!

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Continue Reading

Media Business

Majority of Media Advertising Projected to Be AI-Aided By End of Decade

Forecasts show that 69.5% of all advertising revenue will be AI-aided, while that number is expected to grow to over 90% by 2029.

Barrett News Media

Published

on

The rise of artificial intelligence in media has been a focus for several years. But the use of AI in advertising is just getting started, and a new study suggests it will influence the space in the years to come.

GroupM has released its This Year Next Year forecast. In its projections, it believes that AI will be a prominent tool in advertising optimization. By the end of 2024, it forecasts that 69.5% of all advertising revenue will be AI-aided, while that number is expected to grow to over 90% by 2029.

The company also projects that AI-generated content in advertisements will account for 1.6% of all commercials in 2024. GroupM believes that figure is likely to grow to 10.7% by the end of the decade.

While the organization forecasts an increase of $365.9 billion, up 5.8% compared to previous projections, it shows a 1.5% drop in revenue for terrestrial radio, according to RadioInk.

Subscribe To The BNM Rundown

The Top 8 News Media Stories of the Day, sent directly to your inbox every afternoon!

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Continue Reading

Media Business

Broadcasters Foundation of America Set for Annual Giving Day Thursday

More than 1,000 broadcasters have been aided by the organization.

Barrett News Media

Published

on

A photo of the Broadcasters Foundation of America logo

The Broadcasters Foundation of America is set to hold its annual Giving Day on Thursday, June 13th.

For more than 70 years, the organization has supported broadcast radio and television professionals during challenging financial times. More than $20 million in grants have been funded by the foundation since its inception.

More than 1,000 broadcasters have been aided by the organization.

To donate to the fund, click here.

In addition to its Giving Day, the organization will hold a mixer at the iHeartMedia studios in New York from 5:30-7:30 PM on Thursday.

Subscribe To The BNM Rundown

The Top 8 News Media Stories of the Day, sent directly to your inbox every afternoon!

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Continue Reading
Advertisement

Advertisement Will Cain
Advertisement

Upcoming Events

BNM Writers

Copyright © 2024 Barrett Media.