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Time Magazine Appoints Mark Howard as New COO

Howard served as the Chief Revenue Officer at Forbes from 2013 to 2020.

Maddy Troy

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Time Magazine Press Release

Today in a company press release, TIME magazine announced the appointment of Mark Howard as their new Chief Operating Officer. Howard will be based in the New York office and will report directly to TIME’s CEO Jessica Sibley.

His primary focus will be on driving the organization’s digital transformation and optimizing operations across various departments, including print, digital, technology, consumer marketing, e-commerce, licensing, web3, and finance.

Mark Howard brings extensive experience in data and analytics, with a background spanning over 20 years in technology, product development, marketing technology, and advertising. He most recently served as the Chief Business Officer at OpenWeb, where he led data products and solutions, business development, and partnerships.

Prior to that, Howard held the position of Chief Advertising and Partnerships Officer at Penske Media Corporation, overseeing sales and revenue operations, programmatic advertising, and indirect monetization efforts. During his tenure at PMC, he launched a first-party data studio that provided innovative data solutions to PMC’s brands, enhancing audience understanding and personalization.

Previously, Howard served as the Chief Revenue Officer at Forbes from 2013 to 2020. In this role, he was responsible for overseeing digital and print platforms, live events, custom content, advertising, licensing, and business intelligence.

As part of his new role, Howard will have several direct reports, including Chief Brand Officer Maya Draisin, SVP of Data, Product and Engineering Burhan Hamid, VP of Infrastructure Sharon Milz, EVP of Finance Rob Foppiani, and SVP and GM of Digital Jeff Li.

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Media Business

Median Age of Podcast Users Nearly 30 Years Younger Than Cable TV

“The ascent of podcasting signals a shift towards on-demand content consumption that aligns with the lifestyles and preferences of younger generations.”

Barrett News Media

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A photo of a podcast user's cell phone

It is no secret that cable TV has seen the age of its viewers continue to rise. But the entire picture is coming into view when juxtaposed against other mediums like radio and podcast users.

A new report from Amplifi Media shows that the median age of cable news viewers is 70. MSNBC is 70, Fox News is 69, and CNN is 67. That median age means that more than half the viewers are actually older than 70 years old.

Network television isn’t a much brighter picture. In primetime, the median age is 64. FOX has the youngest number at 49.5.

However, the median age of podcast consumers comes in at 34.

Steve Goldstein, Founder and CEO of Amplifi Media, believes the drastically younger demographics of the medium make it an ideal platform for advertisers.

“The ascent of podcasting signals a shift towards on-demand content consumption that aligns with the lifestyles and preferences of younger generations,” wrote Goldstein. “We live in an on-demand world, and while other media are adjusting (think streaming apps and YouTube), podcasting has three not-so-secret ingredients that traditional media struggle to match: intimacy, flexibility, and loyalty, which makes podcasting an ideal platform for engaging storytelling, niche topics, and fresh takes.”

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Media Business

Majority of Media Advertising Projected to Be AI-Aided By End of Decade

Forecasts show that 69.5% of all advertising revenue will be AI-aided, while that number is expected to grow to over 90% by 2029.

Barrett News Media

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The rise of artificial intelligence in media has been a focus for several years. But the use of AI in advertising is just getting started, and a new study suggests it will influence the space in the years to come.

GroupM has released its This Year Next Year forecast. In its projections, it believes that AI will be a prominent tool in advertising optimization. By the end of 2024, it forecasts that 69.5% of all advertising revenue will be AI-aided, while that number is expected to grow to over 90% by 2029.

The company also projects that AI-generated content in advertisements will account for 1.6% of all commercials in 2024. GroupM believes that figure is likely to grow to 10.7% by the end of the decade.

While the organization forecasts an increase of $365.9 billion, up 5.8% compared to previous projections, it shows a 1.5% drop in revenue for terrestrial radio, according to RadioInk.

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Media Business

Broadcasters Foundation of America Set for Annual Giving Day Thursday

More than 1,000 broadcasters have been aided by the organization.

Barrett News Media

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A photo of the Broadcasters Foundation of America logo

The Broadcasters Foundation of America is set to hold its annual Giving Day on Thursday, June 13th.

For more than 70 years, the organization has supported broadcast radio and television professionals during challenging financial times. More than $20 million in grants have been funded by the foundation since its inception.

More than 1,000 broadcasters have been aided by the organization.

To donate to the fund, click here.

In addition to its Giving Day, the organization will hold a mixer at the iHeartMedia studios in New York from 5:30-7:30 PM on Thursday.

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