OutKick has announced it finished May 2023 with the highest year-over-year growth in its custom competitive set, surpassing competitors in terms of total multi-platform unique visitors, views, and minutes, as reported by Comscore.
According to the company’s press release, in May 2023 OutKick experienced its third-highest month in terms of total multiplatform unique visitors, exceeding 10 million—an 283% increase compared to May 2022.
The platform also delivered 41 million total multiplatform views, marking a 30% rise from April 2023, and garnered 45 million total multiplatform minutes, showcasing a notable 24% increase compared to April 2023.
Clay Travis, the founder of OutKick said, “Once again OutKick’s common sense and authentic reporting continue to be a direct result of our growth every month. When you look at the current landscape of sports sites, we’re the only platform that intersects with culture and politics, and I’ve yet to find one that can compete with us. OutKick’s mindset is fearless and that’s why we stand out among the rest.”
In terms of social media presence, OutKick experienced a significant surge on Facebook, witnessing its highest month of video views with 5.2 million—an exceptional 505% rise compared to May 2022.
Facebook, Twitter, and YouTube collectively recorded the second-highest month of overall video views, totaling 84 million, reporting a substantial 447% year-over-year increase in social interactions on Facebook, Instagram, and Twitter.
These achievements highlight OutKick’s growing influence and audience engagement across various digital platforms, reinforcing its position as a prominent player in the sports media landscape.
Maddy Troy serves as a writer and editor for Barrett News Media, with a specific focus on media business, advertising, and podcasting. You can find her on Twitter @Troy_Maddy.
iHeartMedia Adds David Pigue and Sophia Gonzalez to Government Affairs Staff
Pigue had previously worked for Sen. Dan Sullivan (R-AK) on various policy issues. Gonzalez comes to the company after serving as the Assistant to the Chief of Staff for Sen. Jon Ossoff (D-GA).
iHeartMedia has added David Pigue as Senior Director of Policy Counsel and Sophia Gonzalez has been named Sophia Gonzalez as Manager of Government Affairs.
Pigue had previously worked for Sen. Dan Sullivan (R-AK) on various policy issues. Meanwhile, Gonzalez comes to the company after serving as the Assistant to the Chief of Staff for Sen. Jon Ossoff (D-GA).
Additionally, the Washington D.C.-based division promoted Jessica Marventano (Executive Vice President) and Sara Morris (Vice President of Government Affairs) at the company, as well.
“David and Sophia together bring a wealth of experience in areas of key importance to iHeartMedia that will be of tremendous value to iHeart’s work in Washington on behalf of our more than 860 local radio stations as well as the company’s industry-leading digital and podcasting platforms,” Marventano said, according to Inside Radio.
“Our company is deeply appreciative of iHeartMedia’s Government Affairs team and their hard work on behalf of our company as well as on issues of critical importance to the broadcast radio industry,” added Chairman/CEO Bob Pittman. “I congratulate Jessica and Sara on their promotions, and welcome David and Sophia to the iHeart team.”
Warner Bros. Discovery Sees 14% Drop in Ad Revenue in Q4
“This business is not without its challenges.”
Warner Bros. Discovery hosted its fourth-quarter earnings call Friday, and while the company reported hundreds of millions in losses, it was trying to view that as a positive.
The company reported a loss of $400 million, which is down sharply from the loss of $2.1 billion it experienced in the same time frame in 2022.
Additionally, Warner Bros. Discovery — the parent company of CNN — saw a 14% decline in advertising revenue during the final three months of 2023.
“This business is not without its challenges,” Chief Executive Officer David Zaslav said during the company’s fourth-quarter earnings conference call, according to CNBC. “Among them, we continue to face the impacts of ongoing disruption in the pay TV ecosystem and a dislocated, linear advertising ecosystem. We are challenging our leaders to find innovative solutions.”
The comapny did report an 86% increase in free cash flow, which now sits at $6.16 billion.
Jeremy Boreing: Every Outlet ‘Suffering From Facebook’s Massive Shift Away From News’
“Mark Zuckerberg remade the news landscape when he moved his company into the space, and then gutted it when he moved out.”
In recent years, Facebook has shifted its focus away from a news and link-sharing platform to become more focused on social interactions between users. That shift has been detrimental to news publishers, according to The Daily Wire co-founder Jeremy Boreing.
In a statement to Mediaite, the digital media executive wasn’t shy about his stance that the shift from Facebook has been detrimental not only to his organization but to the industry as a whole.
“Everyone is suffering from Facebook’s massive shift away from news. Mark Zuckerberg remade the news landscape when he moved his company into the space, and then gutted it when he moved out,” Boreing said. “A capricious trillion dollar company can crush entire industries without much effort. Daily Wire is disproportionately impacted because we were built with a focus on Facebook. Now, our focus has shifted to more premium content.”
The comments from Jeremy Boreing coincide with a report that conservative digital outlets have seen a dramatic drop in viewership, especially compared to figures seen in 2020. One outlet — Breitbart — has seen a drop in traffic of 87% compared to the tumultuous 2020 year that included the start and heights of the COVID-19 pandemic, as well as a contentious presidential election between Donald Trump and Joe Biden.