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Edison Research: Biggest Podcasts for Women Include Joe Rogan, The Daily

The research found that 90% of women who listen to podcasts monthly tune in to at least one podcast hosted or produced by a woman.

Maddy Troy

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A photo of The Daily logo and The Joe Rogan Experience logo

During the recent She Podcasts Live! Conference, Edison Research unveiled the Top 10 Podcasts among US Women, revealing some intriguing discoveries. Taking first place is the popular Crime Junkie, hosted by Ashley Flowers.

Surprisingly, The Joe Rogan Experience secured second in the rankings for female listeners, a show historically associated with a predominantly male audience. The list also featured news-oriented podcasts like The Daily and NBC’s Dateline. The other top slots were taken by popular shows like Call Her Daddy, This American Life, and Stuff You Should Know, all falling under the society and culture genre.

This indicates that women have been steadily bridging the gender gap in podcast listenership, and their preferences are gaining significant influence. The research found that 90% of women who listen to podcasts monthly tune in to at least one podcast hosted or produced by a woman.

This underscores the rising impact of female-led content in the podcasting realm. Despite constituting 46% of monthly podcast listeners in the United States, women creators are less common than male, Edison Podcast Metrics reveals that 29% of weekly podcast listeners who have produced a podcast are women. This may expose fertile ground for expansion as more women enter the podcast production space, with female audiences on the rise.

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Media Business

Indianapolis, Philadelphia, Baltimore See Largest Political Ad Spends in Recent Weeks

President Joe Biden’s campaign has been the biggest spender, dropping $7.2 million.

Barrett News Media

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A side profile of the U.S. Capitol.

While much of the focus of political advertising is focused on the 2024 presidential election, there are important Congressional races, too. Metros like Indianapolis, Philadelphia, and Baltimore are the beneficiaries of those races.

According to information from AdImpact, $70.8 million has been spent in the political sector in the past two weeks. $3.7 million was spent in Indianapolis, while the Philadelphia market garnered $3.4 million and Baltimore saw $3.2 million in spending.

President Joe Biden’s campaign has been the biggest spender, dropping $7.2 million, according to Inside Radio. $1.7 million was spent in digital ads, while a PAC supporting Biden spent another $649,000.

Projections on the expected spending have fluctuated in recent months as ad spending has slowed after lackluster primary season saw former President Donald Trump effectively lock up the Republican nomination much earlier in the process than had been previously seen.

AdImpact forecasts $10.2 billion in the election cycle, which would be a new record.

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Media Business

Broadcasters Foundation of America Honors Six with Leadership Awards

The honors were bestowed at the Foundation’s annual breakfast at the NAB Show in Las Vegas.

Barrett News Media

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A photo of the 2024 Broadcasters Foundation of America Leadership Award Winners
(Photo: Broadcasters Foundation of America)

The 2024 NAB Show in Las Vegas has wrapped up, and the Broadcasters Foundation of America honored six industry veterans with their Leadership Award.

At the foundation’s annual breakfast at the NAB Show, it honored several leaders.

Erica Farber — who stepped down as CEO of the Radio Advertising Bureau at the beginning of the month — was bestowed with the Lowry Mays Excellence in Broadcasting Award. The honor is named after Clear Channel founder Lowry Mays, who died in September 2022.

Six other individuals were honored with the Leadership Award. Those included:

  • Mike McVay, President of McVay Media
  • Kathleen Kirby, Partner at Wiley
  • Don Bouloukos, CBS and ABC Radio Executive
  • Frank Comerford, Chief Revenue Officer and President of Commercial Operations for NBCU Local
  • John Rouse, Executive Vice President ABC Affiliate Relations
  • Traug Keller, President of ABC Radio Networks and Senior Vice President of ESPN Radio

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Media Business

Fox News Digital Marks 3 Straight Years Leading Multiplatform Minutes

On average, the network featured 111 million unique visitors per month to its digital platforms, including 5.8 million unique visitors to its mobile app.

Barrett News Media

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A photo of the Fox News logo

Fox News Digital finished the first quarter leading news brands in multiplatform minutes, marking the 12th consecutive quarter leading the category.

The network saw double-digit year-over-year growth in the sector with 9.8 billion multiplatform minutes, according to Comscore.

Additionally, Fox News led the first quarter in multiplatform views with 4.9 billion. On average, the network featured 111 million unique visitors per month to its digital platforms, including 5.8 million unique visitors to its mobile app in the first quarter.

Fox Business also saw victories in the business media sector. The YouTube channel for the network garnered 182 million views in the quarter, up 20% compared to the same time frame in 2023.

Also, FoxBusiness.com averaged 28.7 million unique visitors per month in the quarter, up 21% in year-over-year growth.

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