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YouTube Premium Quietly Increases Monthly Price for U.S. Subscribers

The changes also extend to annual subscriptions, which have been adjusted from $119.99 to $139.99.

Maddy Troy

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YouTube Premium has implemented a price increase for its monthly subscription, raising it by 14% to $13.99 for users in the United States. This represents a $2 hike from the previous price. The changes also extend to annual subscriptions, which have been adjusted from $119.99 to $139.99.

In line with these adjustments, YouTube Music Premium has also experienced a price increase, now costing $10.99 per month, up from the previous rate of $9.99. YouTube discreetly implemented these price changes without any official announcement, quietly updating the landing pages for its services to reflect the new subscription fees.

This puts YouTube’s pricing in line with Amazon and Apple’s competing services, but still below Spotify’s current subscription cost of $9.99. It is speculated that Spotify may follow suit and adjust its pricing soon.

“We’re updating the price for YouTube Premium and YouTube Music Premium subscribers in the U.S. to continue delivering great service and features,” a YouTube spokesperson told The Wrap.

“We believe this new price reflects the value of YouTube Premium, which allows subscribers to enjoy ad-free YouTube with background and offline play and uninterrupted access to over 100 million songs with the YouTube Music app.”

According to YouTube, the revised pricing will come into effect during subscribers’ next billing cycle. Nevertheless, long-time subscribers who joined the service five years ago will receive a special benefit, being granted three additional months at the previous lower price. YouTube plans to notify all subscribers about the changes through email.

In the past month, the company also made changes to its misinformation policy, now permitting content related to election fraud. Previously, YouTube had removed certain content addressing claims of election theft in the 2020 U.S. presidential election.

However, ahead of the 2024 presidential election, YouTube has shifted its stance, indicating that the removal of this content has not significantly reduced real-world harm risks, hence allowing more leniency.

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Media Business

CBS News Adds New Roles, Duties for Editorial Leaders

CBS News president Ingrid Ciprian-Matthews announced on Thursday the various changes.

Eduardo Razo

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On Thursday, Ingrid Ciprian-Matthews, the recently appointed president of CBS News, revealed several changes to the editorial leadership.

Terri Stewart is now the senior vice president of domestic newsgathering at CBS News. Furthermore, Stewart will oversee the domestic bureaus and manage bookings. Kaci Sokoloff will support her in this role.

Shuffling doesn’t stop there. London bureau chief Andrew Roy now oversees all CBS News international bureaus. Jose Diaz, who leads the network’s foreign desk, will now report to Roy.

David Reiter’s team at CBS News will extend their role to cover significant reporting beats beyond Washington, D.C. They will work with CBS Stations and the Innovation Lab to find prospects for joint national and local news coverage and continue producing special events programming.

Additionally, Kate Zuckerman was promoted to VP of affiliate relations and special events planning. Beth Boyle was elevated to national and planning editor, overseeing editorial content and managing desk operations.

CBS is adding two political investigative producers, led by Matt Mosk, to its growing investigative team. The group will now be incorporated into the Washington D.C. Bureau and report straight to bureau chief Mark Lima.

Finally, Ciprian-Matthews notified staff that the network is hiring an Executive Producer of Daily News.

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Experts ‘Don’t See a Buyer’ for ABC

Sources close to the situation say Nexstar isn’t in a good place to pay what Disney would probably demand for ABC.

Eduardo Razo

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A photo of the ABC logo.

Last week, The Walt Disney Company found themselves in the news after a report surfaced noting that they could be looking to offload ABC. Bloomberg revealed that Nexstar Media Group had initial talks with Disney to acquire the television station.

Furthermore, media mogul Byron Allen has offered $10 billion to buy ABC. Still, despite the rumors of a possible sale, various insiders tell The New York Post that they don’t believe Disney will be offloading ABC.

Sources close to the situation told the Post that Nexstar isn’t in a good place to pay what Disney would probably demand for ABC.

“Everyone is way ahead of their skis on this story,” a banker told the Post. “They don’t know what is happening here. Disney taking a meeting doesn’t mean you’re ready to sell, it means you’re getting offers. This is something evolving over many weeks.”

Disney CEO Bob Iger announced in June that legacy television assets, such as ABC, may not be deemed core assets for the company going forward. Nevertheless, some cynics noticed it as Iger inviting a deep-pocketed bidder to come forward. Thus far, none have emerged.

“He told the world if someone wants to put a really big number on these assets he will sell,” a second banker told the Post. “I just don’t see a buyer.”

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SiriusXM CEO: New Streaming App to ‘Enhance’ Subscription Value

Witz shared the company’s planned launch of a next-generation streaming app later this year to draw younger, more diverse audiences and deliver improved search suggestions and other elements.

Eduardo Razo

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SiriusXM aims to increase listenership beyond cars and enhance channel personalization and mobility.

Last month, it was revealed that Suzi Watford was tasked with constructing what she anointed the “next-gen SiriusXM” for its 34 million paying subscribers, helping it reach listeners outside the car.

Recently, CEO Jennifer Witz shared an update on how the process is going for SiriusXM in their efforts to reach listeners on different platforms during a webcast session at the recent Bank of America Securities Media, Communications, and Entertainment Conference.

“It’s really about how do we continue to enhance the value of our subscriptions and [showcase] this tremendously valuable set of content that really speaks to every audio genre,” Witz said. 

Witz shared the company’s planned launch of a next-generation streaming app later this year to draw younger, more diverse audiences and deliver improved search suggestions and other elements.

“The biggest gap we found is being able to get consumers into the content they love,” Witz added. “In the car, it’s been very much about turning the dial or hearing the on-air promotion, or get the email and then go find the content.

“We’re going to be able to make it much easier for our in-car subscribers to carry their listening forward into streaming devices, and vice versa, in a very seamless way. So ultimately, I think it’s not going to be about streaming subscribers or in-car subscribers, but really just about subscribers, because we’re pretty indifferent as to how they listen or where they listen.”

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