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Elon Musk Announces Twitter’s Official Re-Brand to ‘X’

“And soon we shall bid adieu to the twitter brand and, gradually, all the birds.”

Maddy Troy

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X logo

Elon Musk has announced Twitter’s official re-branded to “X”. Musk has been focused on the idea of converting Twitter into an ‘everything app’ since purchasing the company, the re-naming solidifies this vision.

Musk tweeted about the change last night, “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds.”

Musk reportedly sent an email to Twitter employees last night, announcing that the company would be rebranded as “X.” He also mentioned that it would be his final email from a Twitter address. While some of Musk’s supporters have applauded the change, longtime users of the platform seem less enthusiastic about it.

Linda Yaccarino, the recently appointed Twitter, now “X” CEO, followed Musk’s comments with a supportive tweet on the re-brand.

The letter “X” holds significant meaning in Musk’s ventures, having been associated with many of his projects for over two decades. It was the original name for Paypal (X.com), and it appears in the names of his companies like SpaceX and Tesla’s SUV.

It is also present in names like X.Ai and his child, X Æ A-12. Musk has previously expressed his vision of transforming Twitter into an “everything app” under the brand “X.” Now, Musk’s acquisition of the domain X.com from Paypal in 2017 will be put to use, with Twitter.com redirecting to X.com.

The expansive nature of the plans Musk has for X has garnered mixed reactions from Twitter users and the public at large. Some are enthusiastic to see what the eccentric billionaire has up his sleeve, while others are highly skeptical of the ‘everything app’ idea.

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Media Business

Local News Becoming Less Prevalent on Radio, New RTDNA Study Shows

68.4% of locally-owned operations air local news updates, while 54.1% of non-locally owned outlets do the same.

Barrett News Media

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RTDNA logo

Local news has been a focal point for radio stations for decades. But that may be fading away, a new RTDNA study shows.

65% of commercial stations still air local news in 2024, down slightly from 66.2% in 2023. Non-commercial stations have dropped 12% points in the past two years, down to just 60.7% airing local news.

However, the disconnect appears to come from locally owned stations versus non-locally owned. 68.4% of locally-owned operations air local news updates, while 54.1% of non-locally owned outlets do the same.

Not only are there drops in the number of stations broadcasting local news, but the airtime those updates occupy has also shrunk, according to the RTDNA study.

“The biggest drop in average minutes came in large markets, suggesting that fewer all news or news/talk stations there filled out the Survey this year,” the study states. “Medium markets are down a bit; small markets dropped an average of over 20 minutes per weekday.”

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Media Business

YouTube Largest Podcast Discovery Platform By Wide Margin, Westwood One Study Shows

Not only is the Google-owned video platform the most used among podcast newcomers, but it also holds that distinction for heavy podcast consumers and longtime podcast listeners.

Barrett News Media

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A photo of the YouTube logo displayed on a phone

In the span of three years, YouTube has gone from the third most popular podcast discovery platform to the top spot, a Westwood One study suggests.

In a study of more than 600 weekly podcast listeners, 31% say YouTube is the most utilized podcast listening platform. 21% say they use Spotify most frequently, while 12% claimed Apple Podcasts was their go-to destination.

Not only is the Google-owned video platform the most used among podcast newcomers, but it also holds that distinction for heavy podcast consumers and longtime podcast listeners.

YouTube’s podcast listening profile is slightly more male-dominated and also younger than the typical Apple Podcasts audience, according to the results from Westwood One Audio Active Group.

Naturally, the majority of Apple and Spotify users utilize smartphones to access their favorite podcasts, while 38% of YouTube’s audience uses computers and televisions for their favorite shows.

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Media Business

AM/FM Radio Still Largest Medium for Spoken Word Audio, Podcasting Closing Gap

 “Podcasting’s share of spoken word will almost surely surpass that of AM/FM within a few more years.”

Barrett News Media

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A photo of a podcast user's cell phone

AM/FM Radio has long been well-served by the news/talk format. That remains true in 2024, but podcasting has narrowed the gap.

According to the latest Edison Research Share of Ear study, 43% of spoken word audio listening is done on terrestrial radio. 36% is now done with on-demand podcasts, up from 13% in 2017.

 “Podcasting’s share of spoken word will almost surely surpass that of AM/FM within a few more years,” the company forecasts.

In the study, it also revealed that the broadcast radio advantage still rests with listeners older than 65, but has already been surpassed by younger demographics.

From respondents 13-64, 41% listen to spoken word in podcast form compared to 39% for AM/FM radio. But for those 65+, it’s still a 66%-13% advantage for broadcasting.

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