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Direct Results, Omaha Steaks Reward 930 WBEN With $4K Advertising Buy at 2023 BNM Summit

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At the 2023 BNM Summit, one of the final panels of the conference featured a Shark Tank style competition for three news/talk brands competing to win a $4,000 advertising contract from Direct Results and Omaha Steaks.

Contestants in the live version of Shark Tank had three minutes to present their pitches to “sharks” Direct Results Founder/CEO Jill Albert, Andy Bloom, and Peter Thiele for why Omaha Steaks should place a $4,000 buy with individual radio station.

The contestants included 93.1 WIBC Program Director David Wood, Audacy Buffalo Market Manager Tim Wenger, and Guaranty Media President Gordy Rush.

A photo of Direct Results Founder/CEO Jill Albert conferring with Andy Bloom and Peter Thiele
Sharks Jill Albert Peter Thiele and Andy Bloom chose 930 WBEN as the winner of a $4000 advertising buy from Omaha Steaks

After each contestant made their pitches and were asked difficult questions, the “sharks” ultimately decided the Tim Wenger and 930 WBEN was named the victor of the competition.

“It was interesting to be able to make up a pitch for one of our brands, and I just thought it was important to bring to the table the passion that the people have on the air for that town, and it goes two ways the audience has a passion for the people and the personalities on the air,” Wenger said.

Wenger’s pitch centered on the station’s role in informing the Buffalo community during a blizzard that killed 47 people on Christmas weekend in 2022. He shared the station’s role in helping save the life of a listener who had been stranded in his car for two days and how six employees volunteered to spend three days inside the station to inform the community.

“We proved that last year in very extreme circumstances. And ever since, every endorsement campaign that these guys have done have been super successful. The clients love it. No one leaves. We have a waiting list. So I mean, this is awesome news. And the other two presentations were were great. There’s no losers here. It was a fun way to present something to this audience.”

“I think that we always choose people that we trust — first and foremost — over the excitement and the numbers and the ‘Wow‘ that goes along with with personalities,” added Albert. “So it’s important to have a great personality that’s super passionate, but it’s also important to have a sales team that you believe in that can stick with you that describes their their product in a way that is believable provides connectivity and allows for partnership.”

When asked how rare it is to view the connection with listeners as bigger than seeking strictly scale and broadest audience, Albert said connection has always been an important factor.

“When it comes to marketing and strategy, it’s all about connecting with people. And in this world right now that we’re in where everybody is so fragmented in their time and their attention, we have to figure out a way to connect with them,” Albert, the Direct Results Founder and CEO, concluded. “And that can only be done with some time some thought and some leaning in to do a great job.”

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Media Business

Benztown to Host Programming Webinar Featuring Dr. Ed Cohen and Mike McVay

“In today’s radio environment where every quarter-hour matters, there are quarter-hours hidden everywhere.”

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A photo promoting a Benztown webinar featuring Mike McVay and Dr. Ed Cohen

Benztown is announcing plans for a webinar featuring Dr. Ed Cohen and Mike McVay centered around utilizing data to increase listening credits in the Nielsen radio ratings.

Unlocking Radio Secrets: Every Minute Matters; Improving Your Ratings will be held on Thursday, June 27th at 1 PM ET. In the webinar, Benztown will showcase its SpotGPS tool for radio programmers.

The software “is a powerful tool … that transforms airplay data into powerful and actionable commercial content analysis in a compelling, visual, and intuitive form that is a game-changer for radio stations,” according to the company, who designed it specifically for PPM markets.

“In today’s radio environment where every quarter-hour matters, there are quarter-hours hidden everywhere. Some radio stations know where they are and how to take advantage of them. Knowing where they are illuminates an otherwise dark room,” the company said of the webinar. “Some radio stations accept the darkness and blame ratings methodology. The smart ones live in the light.”

The upcoming webinar is free to those wishing to attend. To register, click here.

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Media Business

Remote News Service Adds 3 New Markets

“I’m so pleased that all of our team’s hard work is paying off.”

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Remote News Service has added three new markets to its growing list of affiliates.

The news network will now provide services to WXJB-FM near Tampa, WIRY-FM in Plattsburgh, New York, and to Oklahoma City stations owned by Champling Broadcasting — which includes Freedom 96.9.

“I’m so pleased that all of our team’s hard work is paying off. Happy clients, make us super happy, and really proud,” Remote News Service owner Lesley Lotto said.

“The addition of Remote News Service has been a big boost to our local news,” stated WXJB GM Barbara Manuel. “It has dramatically raised the profile of our talk station. We are already out selling it!” 

“I would highly recommend Remote News Service if you are considering an outside source to cover your local news. Our anchor has been very responsive and professional,” added WIRY co-owner Joey Trombly. “We transitioned to this service and it was seamless. We are getting positive feedback in our marketplace since we made this change”.

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Media Business

Libsyn Completes Integration With YouTube API Features for Podcast Publishers

“By integrating YouTube directly into our platform, we’re empowering creators to expand their reach and engage with a broader audience while simplifying their workflow.”

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A photo of the YouTube and Libsyn logos

Libsyn has announced it has successfully integrated with YouTube and its new Podcast API features, making publishing to YouTube Music an easier process for its customers.

“Our mission at Libsyn is to be the premier destination for anyone at any stage of their podcasting journey to distribute their podcast, grow their audience, and monetize their content,” said CEO John Gibbons. “We’ve evolved from a singular hosting provider to a suite of services for creators and advertisers through our investments in platform innovations and expanded partnerships.

“By integrating YouTube directly into our platform, we’re empowering creators to expand their reach and engage with a broader audience while simplifying their workflow.”

Podcast publishers with Libsyn can now directly upload their episodes to YouTube Music. The new integration can also convert audio files to MP4 video files.

Streamlining the process to upload to YouTube Music as two studies in 2023 showed YouTube is the most used podcast platform in the United States.

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